SHOP MARKETING PROS

What SHOP MARKETING PROS does

Shop Marketing Pros (legal entity 5 Stones Media, LLC) is a privately held, bootstrapped US digital marketing agency founded in 2018 by Brian and Kim Walker, former owners of Peak Automotive, operating from Mandeville, Louisiana with a distributed team including SEO staff in Brazil and Colombia. The company exclusively serves independent auto repair shops in the United States, offering an integrated suite of marketing services: custom website design (200-300+ launched), Search Everywhere Optimization (a proprietary SEO + Answer Engine Optimization framework), managed digital advertising across Google, Facebook, and YouTube (managing $263K+ in monthly client ad budgets), social media management (1,400+ custom posts monthly), Google Local Services Ads management, programmatic advertising across streaming/audio/display, email marketing, video strategy, and CRM messaging optimization.

The business operates on a primarily subscription/recurring revenue model with monthly billing, supplemented by one-time website build fees following a 75-day kickoff-to-launch process. Go-to-market combines inside sales (discovery calls led by Director of Operations & Sales J.R. Portman), event-driven demand generation (Platinum sponsorship at VISION Hi-Tech Training & Expo, 'Plan With The Pros' workshop at West Point), and content-led acquisition via The Auto Repair Marketing Podcast, blog, YouTube, and free classes/webinars. The company holds Google Partner and AMI Accredited Agency certifications, maintains partnerships with Grow with Google, MWACA, ASA, and the Automotive Aftermarket Podcast Network, and was named 2026 Editor's Choice Top Auto Repair Marketing Agency.

Customer base spans 300+ independent US auto repair shops (with adjacent verticals like RV repair and off-road repair), with no enterprise franchise customers and an explicit geographic restriction excluding Canada. Core differentiation rests on founder operator credibility (60+ years combined auto repair shop experience), vertical specialization, no-template custom work, and a high-touch service model with dedicated Client Success Managers running monthly performance reviews.

Name

SHOP MARKETING PROS

Legal name

5 Stones Media, LLC

Website

https://shopmarketingpros.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Shop Marketing Pros is a US-based digital marketing agency exclusively serving independent auto repair shops. Founded in 2018 by former shop owners Brian and Kim Walker, it delivers website design, SEO, digital advertising, social media management, and AI-search optimization via monthly subscriptions to 300+ shop clients.

Ownership category

akta.pro rank

Product category

Auto Repair Marketing Services

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Auto repair marketing
• Shop website design
• Search engine optimization
• Digital advertising management
• Social media marketing

Headquarters

HQ city

Hammond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services Subscription: Ongoing marketing services for auto repair shops including SEO, digital advertising, social media management, website design, email marketing, and video strategy. Services appear to be delivered as monthly recurring engagements with dedicated account management and monthly reporting meetings.
2. Website Design and Build: Custom website design and development services for auto repair shops. Website builds follow a 75-day timeline from kickoff, with design and content approval gates throughout the process. Websites are built to be owned by clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels12 records

Core offering

Shop Marketing Pros provides full-service, custom digital marketing exclusively for independent auto repair shops in the United States. Core offerings include custom website design, a proprietary Search Everywhere Optimization SEO/AEO service, managed digital advertising on Google/Facebook/YouTube, and social media management, supplemented by Google Local Services Ads, programmatic advertising, email marketing, video strategy, and CRM messaging optimization. Engagements are delivered on a monthly subscription basis with a dedicated Client Success Manager.

Product overview

Shop Marketing Pros is a marketing agency offering a platform-plus-services model specifically for auto repair shops. The core offerings include Custom Website Design (200+ websites launched), Search Everywhere SEO (combining traditional SEO with Answer Engine Optimization), Digital Advertising (Google, Facebook, YouTube with $263K+ monthly budget management), and Social Media Management (1,400+ custom posts). Additional modules include Google Local Services Ads Management, Programmatic Advertising, Email Marketing, Video Strategy, and Advanced Messaging for CRM optimization. Educational products include The Auto Repair Marketing Podcast and Classes & Webinars. The company differentiates through being founded by former shop owners and offering 'top-tier marketing for top-tier shops.'

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Repair Shop Website Design Custom-designed, mobile-first, SEO-optimized websites built specifically for auto repair shops, with a 75-day design and build timeline and client ownership of the final site. Over 300 custom websites have been launched.
• Search Everywhere Optimization (SEO) Comprehensive SEO service for auto repair shops combining traditional white-hat SEO with Answer Engine Optimization (AEO), AI-overview targeting, voice search optimization, E-E-A-T content, and JSON-LD schema markup, delivered under a proprietary five-part Search Everywhere framework.
• Digital Advertising Managed digital advertising campaigns across Google Ads, Facebook Ads, and YouTube Ads, including ad creation, keyword and negative-keyword management, call tracking, and ongoing monthly optimization with reporting meetings.
• Social Media Management Facebook and Instagram management for auto repair shops, including custom social media content creation, authentic photography, monthly planning around holidays and events, and engagement strategies designed to build know/like/trust with local customers.
• Google Local Services Ads Management
• Programmatic Advertising
• Email Marketing
• Video Strategy
• Advanced Messaging

Quantifiable outcome

• 300+ shops have achieved their goals working with the company
• +3 more outcomes

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerGoogle Partner status with verified agency badge. Provides Google Ads management, Google Local Services Ads, and Google Business Profile optimization services for auto repair shops. Google verifies and endorses partner agencies through the Google Partners program.
• Agency Management Institute (AMI)coreGTM or Marketing PartnerAMI Accredited Agency designation. Company co-owner Kim Walker appeared on AMI podcasts discussing international employees and agency success. Agency Management Institute provides marketing agency benchmarking and accreditation programs.
• Grow with GoogleminorGTM or Marketing PartnerPartner in Google's initiative to help businesses grow with digital tools and training. Associated with automotive industry education and digital skills development.
• Midwest Auto Care Alliance (MWACA)minorGTM or Marketing PartnerBrian Walker has authored guest blog posts for MWACA on auto repair shop blogging. Partnership provides industry education and thought leadership opportunities.
• Automotive Service Association (ASA)minorGTM or Marketing PartnerPartnership with ASA X50 Conference & Expo. Company representatives have appeared on ASA podcasts discussing marketing strategies for automotive shops.
• Automotive Aftermarket Podcast NetworkminorChannel Partner/ Reseller/ DistributorThe Auto Repair Marketing Podcast is part of the Automotive Repair Podcast Network (ARN). Partnership distributes the company's podcast content to broader automotive industry audience.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conklin Media: Digital marketing agency focused on automotive dealerships and repair shops. Comparable in its vertical specialization on automotive services and similar full-service marketing menu including SEO, paid media, and websites.
• AutoShop Solutions: Vertical-focused digital marketing agency serving independent auto repair shops with websites, SEO, and advertising. Directly comparable to Shop Marketing Pros in customer profile, service mix, and vertical specialization.
• Net Driven: Digital marketing agency that specializes in serving the automotive aftermarket, particularly auto repair shops. Comparable in its exclusive focus on auto repair shop marketing and website/SEO offerings.

Broad incumbents

• WebFX: Large generalist digital marketing agency offering SEO, web design, and paid media to SMB clients. Comparable in core service menu but lacks SMP's vertical specialization in auto repair.
• Scorpion: Large, well-capitalized digital marketing platform serving local service businesses including auto repair. Comparable offerings (websites, SEO, ads, CRM) but operates at significantly larger scale and across many verticals.
• Disruptive Advertising: Digital marketing agency specializing in paid media and SEO for SMB and mid-market clients. Comparable service offerings but operates as a broader agency without a vertical-specialist focus.
• Thrive Internet Marketing Agency: Established full-service digital marketing agency offering SEO, web design, and paid media across many SMB verticals. Comparable in service offerings but operates as a broader generalist rather than a vertical specialist.

Regional players

• Dealer Center: Automotive digital marketing provider focused primarily on dealer and service-center marketing. Comparable automotive vertical focus but typically serving franchised dealers rather than independent shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrZ8PYhchGMK5NIHQ1pTHxA
• Facebookfacebook.com/shopmarketingpros
• LinkedInlinkedin.com/company/shop-marketing-pros
• Instagraminstagram.com/shopmarketingpros
• TikToktiktok.com/@shopmarketingpros

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOP MARKETING PROS