We Love Art

Name

We Love Art

Legal name

We Love Art

Website

https://weloveart.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

We Love Art is a Paris-based creative agency and event production house that designs and executes brand experiences, fashion shows, premieres, and cultural events for luxury, fashion, entertainment, and beverage clients. It also owns and operates three festivals.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71), Other Performing Arts Companies (711190)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Event production services
• Brand experience design
• Experiential marketing agency
• Luxury fashion shows
• Festival production management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Production Services: Project-based fees for producing brand experiences, fashion shows, cultural events, and festival activations for corporate clients and luxury brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

We Love Art is a 360-degree creative agency that designs, produces, and executes brand experiences, scenography, fashion shows, premiere events, and cultural events for luxury brands and institutions. Beyond its agency services, it owns and operates three flagship music and culture festivals (We Love Green, Peacock Society, Yardland) that generate direct audience access and serve as showcases for its production capabilities.

Product overview

We Love Art is a 360-degree creative agency and event catalyst specializing in brand experiences, cultural events, and festival production. The company operates three flagship festivals—We Love Green (sustainable music), Peacock Society (electronic music), and Yardland (popular cultures)—alongside a full-service event production arm that delivers fashion shows, premieres, art installations, and digital experiences for luxury brands (Louis Vuitton, Nike, Netflix) and institutions. The agency offers integrated services including art direction, scenography, video production, influence strategies, and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• We Love Green: New generation eco-friendly music festival held in Bois de Vincennes, Paris, focused on sustainability and electronic music culture
• Peacock Society Festival
• Yardland Festival

Products and services

• We Love Art creative agency services 360-degree creative agency services for brands and institutions, covering concept, art direction, scenography, production, and execution of brand experiences, fashion shows, premiere events, store openings, and cultural events. Clients include Louis Vuitton, Nike, Netflix, Dior, H&M, and Galeries Lafayette.
• Brand Experience Services End-to-end brand experience production including fashion shows (Louis Vuitton, Nike, H&M), premiere screenings (Netflix Bridgerton, Prime Video), store openings, art installations, and cultural events for enterprise brand clients.
• Event Production & Scenography Full-scale event production services including set design, stage design, art direction, video production, and digital content creation for launches, celebrations, and cultural events.
• Influence & PR Services Customized influence strategies for events, product launches, and digital brand content, selecting personalities aligned with client objectives and positioning.
• Festival Management Production and management of owned festivals (We Love Green, Peacock Society, Yardland) plus advisory services for brand-owned festivals.
• We Love Green Festival New-generation sustainable music festival held in the Bois de Vincennes, Paris, featuring 4 music stages, Think Tank conferences, eco-designed scenography, foodcourt, and startup village. The 2019 edition attracted over 80,000 spectators.
• Peacock Society Festival Open-air electronic music festival established in 2013, held at Hippodrome Paris-Vincennes, gathering over 25,000 festival-goers for two days celebrating techno, house, live electronics, and hip-hop with international headliners and emerging artists. Over 200 international artists have performed at the festival.
• Yardland Festival A cultural festival for popular cultures (France, Africa, Antilles, Caribbean, Europe) held at Hippodrome de Vincennes, featuring rap, afrobeat, drill, dancehall, R&B, zouk, and amapiano music across 5+ stages, foodcourt, marketplace, and cultural spaces. Approximately 30,000 attendees from July 4-6, 2025.

Named customers35 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Sid LeeminorStrategic or Co-development Partner · 1 January 2012Collaboration on Carlsberg Unbottled Euro 2012 event. Sid Lee served as agency partner while We Love Art handled event production.
• The Creators ProjectminorStrategic or Co-development PartnerAssociation on Monumenta 2011 (Richie Hawtin x Anish Kapoor) and Monumenta 2012 (Bal Blanc Daniel Buren) evening events. Co-production of artistic evenings under the Grand Palais nave.
• BuzzmanminorStrategic or Co-development PartnerCollaboration on Macao Studio City facade visual universe project with Superbien creative studio.
• SuperbienminorStrategic or Co-development PartnerCreative studio partnership for visual direction and production on multiple projects including Google Brandcast 2014 and Heineken 140th anniversary.
• Dom PérignoncoreGTM or Marketing PartnerWe Love Art created international visual identity and architectural direction for Dom Pérignon's Drinking Stars partner clubs and events worldwide.
• Franz & FritzminorStrategic or Co-development PartnerLight design studio collaborators on multiple projects including Zadig & Voltaire showroom and Nuit Blanche 2016 Crossing installation.

Scale indicators7 records

Expansion highlights4 records

Direct peers

• Superbien: Paris-based creative studio specializing in immersive scenography, visual direction, and brand experiences for luxury houses (Guerlain, Louis Vuitton, Krug). Documented partner of We Love Art on multiple projects and a direct competitor in experiential design and scenography.
• Villa Eugénie: Paris-based agency producing fashion shows, brand experiences, and cultural events for luxury and lifestyle brands. Operates a similar project-based model serving European luxury clients and is a direct competitor for the same brand-experience RFPs that We Love Art pursues.
• Bureau Betak: Paris-based fashion show and brand experience production agency founded in 1996, the historical leader in luxury runway production for houses like Dior, Chanel, and Saint Laurent. Directly comparable to We Love Art on geography, client base (luxury maisons), and service scope (fashion show and event production).
• Mazarine: Paris-based creative agency with event production, content, and digital capabilities serving luxury, fashion, and culture clients. Comparable service mix (experiential, content, digital) and client base as We Love Art, with a slightly broader digital orientation.
• Polaris Events: Paris-based event and brand experience agency producing fashion shows, cultural events, and corporate experiences for luxury and lifestyle brands. Direct competitor in the French fashion-show and event production market.

Broad incumbents

• Sid Lee: Montreal-based creative agency with a Paris office, owned by Hakuhodo. Documented partner of We Love Art on Carlsberg 2012. Operates in brand experience, advertising, and digital with a broader scope than We Love Art, serving overlapping luxury and entertainment clients.
• GPJ (George P. Johnson Experience Marketing): Global experiential marketing agency owned by Project Worldwide/IPG, producing brand experiences and events for enterprise clients worldwide. Comparable service category (brand experience production) with a much larger scale and global footprint than We Love Art.

Regional players

• Buzzman: Paris-based creative agency known for integrated campaigns and PR. Documented partner of We Love Art on Macao Studio City. Comparable in serving entertainment and consumer brands with creative content, though primarily an advertising/PR agency rather than a pure experiential producer.
• Atelier Lumière / Culturespaces: Paris-based operator of immersive cultural experiences (Atelier des Lumières) and producer of large-scale art exhibitions. Comparable in scenography capability and cultural-institution work, though focused on ticketed immersive exhibitions rather than branded events.

Emerging players

• Fever: Madrid-born global experience-discovery platform producing and distributing immersive experiences, concerts, and branded events. Comparable in the 'experiences' category but occupies a tech-enabled marketplace position rather than a pure creative production agency role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/weloveartAgency
• LinkedInlinkedin.com/company/we-love-art
• Instagraminstagram.com/weloveart_paris
• Xx.com/weloveart_paris

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Love Art