Superbien
Superbien is a Paris-based creative technology studio developing bespoke immersive experiences, video mapping, interactive installations, and motion design for luxury brands (Dior, Hermès, Cartier), entertainment companies (Netflix, Disney), and cultural institutions across Paris, New York, and Dubai.
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Superbien does
Superbien is a Paris-headquartered creative technology and multimedia production studio founded in 2009 by Alex Mestrot, Nicolas Gazzola, and the late Thomas Chosson. The studio develops bespoke immersive digital experiences, video mapping, interactive installations, motion design, 3D content, and live show visuals for international brands, cultural institutions, and artists. Its work spans large-scale architectural projections (e.g., Netflix's Stranger Things Season 4 Empire State Building takeover for Netflix and agency Giant Spoon; Star Wars Empire State Building for Disney), immersive brand environments (Lancôme Stars and Wonder, Hublot Digital Forge, Dior Haute Joaillerie), cultural exhibitions (Oceans — Immersive Odyssey at Taoyuan City Museum), and immersive hospitality venues (UNDER THE SEA at mk2 Bibliothèque). Service categories include Video Mapping, Immersive Experience, Interactive Installation, Motion Design, 3D Content Creation, Augmented Reality, Corporate Show, Film Production, and Live Show. Proprietary platforms include Superlab, an in-house R&D laboratory for 3D immersive experiences and creative technology testing, and Super Playground, a public-facing showcase of creative experimentation. The studio integrates AI tooling (Midjourney, Stable Diffusion), proprietary sensorless motion capture (move.ia, AI/computer-vision driven), audio-reactive visual systems, and computer-vision detection technologies into its production workflows.
The studio operates a project-based commissioned revenue model with bespoke, multi-year contracts priced per project with no public pricing. Distribution is direct enterprise engagement with luxury brands (Cartier, Tiffany, Chanel, Dior, Hermès, Jaeger-LeCoultre, Hublot, Moncler, Christian Louboutin, Lancôme, L'Oréal, Sephora), entertainment companies (Netflix, Disney/Star Wars, Hall des Lumières), automotive clients (Peugeot, Adidas), cultural institutions, and agencies. Geographic operations span Paris (HQ, 282 Boulevard Voltaire), New York (1178 Broadway), and Dubai (Managing Director Julie Hatchuel), with planned expansion to Monaco. The company is private, has 11-50 employees, and in December 2024 was acquired via majority stake by investment manager TRAIL through its SLAM Fund (Sport, Luxury, Art, Music), providing institutional capital and platform-level access to luxury, sport, and music verticals worldwide including offices in Dubai and Shanghai. The studio's brand is reinforced by Grand Clio and Gold Clio awards (2022) for the Stranger Things Empire State Building project, Cannes Lions shortlists in Media and Brand Experience (2023), and the Heavent Awards Grand Jury Prize.
Superbien firmographics
Firmographics- Name
- Superbien
- Legal name
- SUPERBIEN
- Website
- https://superbien.studio
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superbien is a Paris-based creative technology studio developing bespoke immersive experiences, video mapping, interactive installations, and motion design for luxury brands (Dior, Hermès, Cartier), entertainment companies (Netflix, Disney), and cultural institutions across Paris, New York, and Dubai.
- Ownership category
- akta.pro rank
Superbien industry classification
Industry- Product category
- Immersive Multimedia Production
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)
Keywords
Where Superbien is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Superbien business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Commissioned Creative Projects: Bespoke creative services for international brands, institutions, and artists including video mapping, immersive experiences, interactive installations, and motion design. Projects are custom-designed and produced to client specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Superbien product offering
Product offeringCore offering
Superbien is a hybrid creative studio that produces immersive multimedia experiences for international brands, cultural institutions, and artists. Core deliverables include video mapping on architectural surfaces, full-immersion environments, interactive installations, motion design, 3D content, augmented reality, corporate shows, brand films, and live show visuals, delivered as commissioned end-to-end projects. The studio is supported by in-house experimental platforms Superlab and Super Playground that drive ongoing R&D in AI, motion capture, detection systems, and audio-reactive technologies.
Product overview
Superbien is a hybrid creative studio that develops immersive multimedia experiences for international brands, institutions, and artists. The studio offers a comprehensive portfolio of services centered around moving images for unframed formats, including Video Mapping (large-scale architectural projections), Immersive Experience (full-immersion environments), Interactive Installation (sensor-driven responsive experiences), Motion Design, 3D Content Creation, Augmented Reality, Corporate Show production, Film Production, and Live Show visuals. The studio operates two experimental platforms: Superlab (R&D laboratory for 3D immersive experiences and creative technology testing) and Super Playground (creative experimentation space for free explorations). Proprietary capabilities include audio-reactive visual systems and AI-powered motion capture pipelines. The company was co-founded in 2009 and maintains offices in Paris and New York, with expansion planned for Monaco, Dubai, and Shanghai through SLAM investment partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Mapping Projection-based experiences that transform architectural surfaces, buildings, and structures into dynamic digital canvases, including large-scale building projections, monument video mapping, and immersive architectural transformations for brands, entertainment properties, and cultural institutions.
- Immersive Experience Full-immersion environments combining video, light, and sound to create emotionally powerful audience experiences, including immersive restaurants, exhibitions, and multi-sensory brand activations delivered for international brands and cultural institutions.
- Interactive Installation Technology-driven interactive installations that respond to user movement, touch, or presence, using detection technologies, sensors, and real-time processing to create responsive visual experiences for brand activations and exhibitions.
- Motion Design Moving image content creation for digital and physical formats, including 3D graphics, animation, and visual effects for brand experiences, films, and digital content delivered to brands and institutions.
- 3D Content Creation
Quantifiable outcome
- Millions of views and online interactions generated for Stranger Things Empire State Building project
- +2 more outcomes
Companies that use Superbien
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Superbien technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Superbien partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, supporting and minor.
- EphemeramajorCollaborative partnership for UNDER THE SEA - the first immersive restaurant in Paris located at mk2 Bibliothèque. Superbien handled creative direction of the audiovisual journey including video, light, and sound, as well as technical conception of the show. The project was featured on France 2 television.
- MK2majorPartnership for hosting immersive experiences including UNDER THE SEA at mk2 Bibliothèque location. Also collaborated on Oceans - Immersive Odyssey exhibition deployment.
- Beyond New ArtmajorCollaboration on 'See Sea' exhibition at Taoyuan City Museum of Fine Arts, deploying part of the 'Oceans - Immersive Odyssey' exhibition.
- Giant SpoonmajorAgency partnership for Stranger Things Season 4 Empire State Building projection. Giant Spoon served as agency partner with Superbien providing creative content direction. The project won Grand Clio and Gold Clio awards.
- PRG (Production Resource Group)supportingTechnical execution partner for Stranger Things Empire State Building project, providing production resources and technical infrastructure.
- Only ViewsupportingMedia server system provider used for the Stranger Things Empire State Building video mapping project. Léo Farré served as Media Server System Manager and Nicolas Demarque as Projectionist.
- Itch NYCsupportingMusic design partner for Stranger Things Empire State Building project, with Nadir Simon providing the sound design.
- KINETICS LIGHTSsupportingTechnical partner for Lancôme Stars and Wonder Dinner project, producing 300 custom-made crystal roses with integrated LED lights for kinetic animations.
- Solar Impulse FoundationminorSuperbien is a member of the '1% for the Planet' initiative and created visual content for the Foundation's '1000+ Solutions for Green Cities' exhibition at Schneider Electric's headquarters in Grenoble.
- Henriette and CompanysupportingDecor design partner for UNDER THE SEA immersive restaurant project, creating all the underwater decor elements essential to the immersion experience.
- Coté JardinsupportingTechnical support partner for UNDER THE SEA immersive restaurant project.
- 61FPSsupportingTechnical support partner for UNDER THE SEA immersive restaurant project.
Scale indicators5 records
Recent moves9 records
Expansion highlights7 records
Superbien competitors and assessment
Company assessmentDirect peers
- Buck: Los Angeles and New York creative studio producing design, motion, and brand experience work for entertainment, tech, and consumer brands. Closely comparable to Superbien's motion design and brand experience capabilities for tier-1 clients.
- Moment Factory: Montreal-based independent new media studio specializing in immersive multimedia environments, projection mapping, and large-scale experiential installations for brands and cultural institutions. Direct peer to Superbien across video mapping, immersive experiences, and commissioned brand work.
- D'strict: Seoul-based creative studio specializing in large-scale anamorphic displays, immersive experiences, and signature public visual installations. Direct peer to Superbien in landmark-scale immersive visual experiences commissioned by global brands.
- Dirty Monitor: Belgian creative studio specializing in video mapping, immersive experiences, and motion design for international brands, sports events, and cultural institutions. Direct peer to Superbien in projection mapping and immersive production at the European end of the market.
- Float4: Montreal-based multidisciplinary studio designing experiential environments combining multimedia, technology and architecture for commercial and cultural spaces. Direct peer to Superbien in interactive installations and immersive environments.
- VTProDesign: Montreal-based creative studio focused on immersive experiences, interactive installations and content creation for events and permanent venues. Direct peer comparable to Superbien across immersive production, motion design, and architectural-scale content.
- Fake Love: New York-based experiential design and immersive storytelling studio producing interactive brand experiences and installations. Direct peer to Superbien in immersive experiential work for enterprise brands and entertainment clients.
- Bompas & Parr: London-based multi-sensory design studio creating immersive experiences, food-based installations, and architectural-scale events for premium brands. Direct peer to Superbien in immersive experience design for luxury and lifestyle clients.
- Leviathan: Chicago-based immersive experience studio producing projection mapping, interactive installations, and experiential brand work for entertainment and consumer clients. Closely comparable to Superbien in delivery model (commissioned immersive experiences for tier-1 brands).
Broad incumbents
- teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital art exhibitions and permanent venues globally. Broader incumbent to Superbien in immersive digital experiences, though with a museum/exhibition-led model rather than Superbien's commissioned brand-studio model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Superbien social profiles
Digital presenceSuperbien financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superbien leadership team
Management profileNumber of profiles
Profiles8 records
Superbien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superbien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superbien
What does Superbien do?
Superbien is a hybrid creative studio that produces immersive multimedia experiences for international brands, cultural institutions, and artists. Core deliverables include video mapping on architectural surfaces, full-immersion environments, interactive installations, motion design, 3D content, augmented reality, corporate shows, brand films, and live show visuals, delivered as commissioned end-to-end projects. The studio is supported by in-house experimental platforms Superlab and Super Playground that drive ongoing R&D in AI, motion capture, detection systems, and audio-reactive technologies.
Is Superbien a public or private company?
Superbien is a private company. It is classified as private equity controlled and is currently operating.
When was Superbien founded?
Superbien was founded in 2009. It employs 11 to 50 people.
Where is Superbien based?
Superbien is headquartered in Paris, France, in the Europe region.
How does Superbien make money?
One revenue line is on record: commissioned Creative Projects.
Who are Superbien's main competitors?
Direct peers on record are Buck, Moment Factory, D'strict, Dirty Monitor, Float4, VTProDesign, Fake Love, Bompas & Parr and Leviathan. teamLab is listed as a broad incumbent.
Does Superbien have an API?
No public API is recorded for Superbien.
What industry is Superbien in?
Superbien's product category is Immersive Multimedia Production. Its primary akta.pro industry code is MPAHAAAH, Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards). Its NAICS code is 541430 and its SIC code is 7812.