Franz & Fritz

What Franz & Fritz does

Franz & Fritz is a Paris-based creative studio founded in 2013 by François Beuchot and Davy Magal that designs and produces sets, lighting, and video concepts for live music, touring, brand events, and fashion shows. The studio operates a project-based service model with two distinct lines: (1) creative agency services (light design, set design, motion design, video concepts) delivered to luxury fashion houses, music artists, beauty brands, and luxury goods companies, and (2) a residential Objects product line consisting of four made-to-order lamp designs (F02–F05) using theatrical-grade materials such as dichroic glass, smoked glass, brass, aluminum, and LED modules. The studio has completed 76 projects across Event (41), Fashion (19), and Live (16) categories, with marquee clients including Chanel, Dior, Louis Vuitton, Jacquemus, Givenchy, L'Oréal, Lancôme, Gesaffelstein, and Clara Luciani.

The studio is structured around a small 1–10 person team operating from a single headquarters in Paris (3 Rue Auguste Laurent, 75011). It is privately held, founder-owned, with no disclosed external funding, parent company, or institutional investors. Distribution is entirely direct — clients engage via the website contact form or email, and product orders are also initiated through direct contact, with no public pricing or e-commerce infrastructure. The studio relies on a network of production partners (Bureau Betak, KCD, La Mode en Images, Karla Otto, Without Production) that serve as the de facto referral channel for luxury fashion show and event work.

The business model is fundamentally project-fee-based professional services, supplemented by a small-volume made-to-order hardware revenue stream. Marketing is exclusively organic, centered on a portfolio website and Instagram (@franzandfritz). The firm is registered in Paris under SIREN 799 719 893 and is French-domiciled. Geographic reach is global in project execution (London, Shanghai, international tours) but concentrated contractually in the European luxury and entertainment ecosystem.

Name

Franz & Fritz

Legal name

Franz & Fritz

Website

https://franzandfritz.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Franz & Fritz is a Paris-based creative studio that designs sets, lighting, and video concepts for luxury fashion shows, live music tours, and brand events, while also producing a small line of made-to-order designer lamps.

Ownership category

akta.pro rank

Product category

Creative Lighting and Set Design Services

NAICS

Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Theatrical lighting design
• Set design services
• Fashion show production
• Live event lighting
• Designer lighting objects

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Project-based fees for designing and executing innovative sets, lights, and video concepts for live music, touring, events, and fashion shows. Services include light design, set design, and motion design.
2. Lighting Objects Sales: Sale of designer lamps (F02, F03, F04, F05) - made to order lighting objects designed in France. Products are custom-manufactured and sold directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Franz & Fritz is a Paris-based creative studio that designs, produces, and executes innovative sets, lighting, and video concepts for live music, touring, fashion shows, and brand events. The studio also designs and sells made-to-order residential lighting objects (F02, F03, F04, F05 lamps) that bring theatrical lighting craftsmanship into home interiors.

Product overview

Franz & Fritz is a Paris-based creative studio offering two distinct offerings: (1) Creative agency services including Light Design, Set Design, Video Concepts, and Motion Design for fashion shows, live music, touring, and brand events; and (2) Objects — a product line of residential lighting objects (F02, F03, F04, F05 lamps) that translate theatrical stage lighting aesthetics into home lighting. The services and products are designed to explore the emotional and physical aspects of lighting craft, serving high-profile clients in fashion, luxury, music, and live entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Light Design Services Creative lighting design services for fashion shows, live music events, touring productions, and high-profile brand activations. Includes set design, light design, and video concept development for clients such as Chanel, Dior, Giambattista Valli, Louis Vuitton, and Givenchy.
• Set Design Services Innovative set design and execution for live music, touring, fashion shows, and events. Creates immersive spatial environments for performances and brand experiences, including work for live music artists and luxury fashion brands.
• Motion Design Services Motion design services for visual storytelling, including animated graphics and visual effects for events, fashion shows, and live performances.
• Objects (Designer Lighting Objects Product Line) A collection of made-to-order residential lighting objects (lamps) that bring theatrical lighting aesthetics from stage to home environments. Designed and produced in France, exploring the emotional and physical aspects of lighting craft.
• F02 Lamp A linear lamp featuring dichroic tempered glass, painted brass, and LED technology. Dimensions: 1800mm x 30mm x 30mm. Available in white, black, and chrome finishes. Weight: 15 kg. Made in 2019.
• F03 Lamp A lamp crafted from hand-polished mirror aluminium with LED technology. Dimensions: 250mm x 250mm x 240mm. Weight: 4.6 kg. Made in 2021.
• F04 Lamp A lamp combining smoked glass, brass, and neon elements. Dimensions: 400mm x 400mm x 250mm. Weight: 7 kg.
• F05 Lamp A floor/pendant lamp constructed from smoked glass, brass, aluminium, and LED. Dimensions: 810mm x 80mm x 80mm. Weight: 5 kg. Made to order. Designed and produced in France. Made in 2020.

Quantifiable outcome

• 76+ completed projects delivered

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered minor.

• Bureau BetakminorImplementation/ SI/ Consulting PartnerProduction partner for fashion events. Bureau Betak is a production company specializing in fashion shows and events, working with Franz & Fritz on light design projects such as Tommy Hilfiger x Lewis Hamilton.
• Initial ArtistminorImplementation/ SI/ Consulting PartnerProduction company for music artist services. Partnered with Franz & Fritz on Clara Luciani's set and light design for live performances.
• DcontractminorImplementation/ SI/ Consulting PartnerEvent production partner for Underground Football Club project.
• La Mode en ImagesminorImplementation/ SI/ Consulting PartnerLarge-scale event production company. Partnered with Franz & Fritz on Lancôme events.
• KCDminorImplementation/ SI/ Consulting PartnerFashion production agency. Partnered on Karl Lagerfeld x Kaia project.
• Karla OttominorImplementation/ SI/ Consulting PartnerPR and production agency for luxury brands. Partnered on Swarovski project.
• Without ProductionminorImplementation/ SI/ Consulting PartnerProduction company for Giambattista Valli x H&M collaboration.
• Two TwentyminorImplementation/ SI/ Consulting PartnerProduction partner for Roger Dubuis Shanghai event.
• Black LemonminorImplementation/ SI/ Consulting PartnerProduction agency for Yves Saint Laurent Beauty club events.
• HopscotchminorImplementation/ SI/ Consulting PartnerEvent production company for Hugo Boss The scent event.
• Atelier LUMminorImplementation/ SI/ Consulting PartnerProduction partner for SBM Secret Games installation.
• We love ArtminorImplementation/ SI/ Consulting PartnerCreative agency. Partnered on The Peacock Society festival and Zadig & Voltaire events.
• OVH CloudminorOthersWebsite hosting provider located in Roubaix, France (2 rue Kellermann, 59100 Roubaix).

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Cinimod Studio: London-based design and lighting studio creating architectural lighting installations, interactive experiences and bespoke lighting objects. Comparable for its theatrical-to-architectural crossover and its mix of bespoke lighting commissions and product-grade lighting objects.
• Bureau Betak: Leading fashion show production house that produces runway events for luxury houses. Comparable because it works on the same client roster (Chanel, Dior, Louis Vuitton) and overlapping fashion show / brand activation engagements as Franz & Fritz; the two studios sometimes partner, sometimes compete on the same project.
• United Visual Artists (UVA): London-based creative studio designing light-based installations, stage shows and immersive environments for music artists and brands. Comparable as a multi-disciplinary studio using theatrical lighting craft across live performance, exhibitions and brand experiences.
• Moment Factory: Montreal-based multimedia entertainment studio producing immersive light, video and sound experiences for concerts, public spaces and brand activations. Comparable as a multi-disciplinary studio integrating lighting, video, set and motion design for live music and premium brand experiences.
• La Mode en Images: Major fashion event and brand activation production company. Directly comparable as a co-production partner on luxury fashion events (e.g., Lancôme events) and as a competitor for the same fashion and beauty brand briefs that Franz & Fritz services.
• Jason Bruges Studio: London design studio creating light-based installations, architectural interventions and bespoke commissions for luxury brands and cultural institutions. Comparable as a small, founder-led studio operating at the intersection of lighting craft, art and brand experience.
• Lee Broom: British designer and eponymous studio producing theatrical-inspired designer lighting objects and interiors for premium residential and hospitality clients. Comparable as a small creative studio whose branded lighting products (Objects analog) translate theatrical/performance aesthetics into high-end residential products.
• Tom Dixon: British designer brand producing high-end designer lighting, furniture and home objects with strong theatrical and industrial design DNA. Comparable as a designer-led studio translating stage-/theatre-grade design sensibility into a premium residential lighting product range.

Broad incumbents

• Flos: Major Italian designer lighting manufacturer working with leading designers to produce premium residential and architectural lighting fixtures. Comparable as a broader incumbent in the same designer lighting product category that Franz & Fritz's Objects line addresses.

Regional players

• Atelier Lumière (event lighting studios, Paris): Paris-based theatrical and event lighting design studios serving fashion weeks and luxury brand events. Comparable as regional peers operating in the same Paris fashion-show ecosystem with similar theatrical lighting design services for luxury clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/franzandfritz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franz & Fritz