Adventure

What Adventure does

Adventure Inc. (株式会社アドベンチャャー, TSE Growth: 6030) is a Japanese online travel agency founded in December 2006 by Shunichi Nakamura while a student at Keio University, originally as CyberTravel Co., Ltd. The company operates skyticket, a comprehensive OTA platform offering domestic and international flights, hotels, car rentals, highway buses, ferries, tours, eSIM, travel insurance, dining, and study abroad services across 15+ travel product categories. skyticket supports 42 languages and is available in 175 countries, and the company has cumulatively reached 22 million+ app downloads (iOS/Android) as of October 2024 with approximately 800 billion JPY in GMV.

The platform is built on an API-first architecture with NDC integrations to major carriers (Hawaiian, American, Lufthansa, Singapore Airlines, United, ZIPAIR, plus ~15 LCCs including Peach, Jetstar, Spring Japan), hotel inventory from Booking.com (820,000+ properties) and multiple Japanese PMS/channel managers, 32+ rental car operators, and JR-affiliated bus networks. skyticket also distributes inventory outbound to Skyscanner, TripAdvisor, Yahoo! Travel, NAVITIME, and NTT DoCoMo's d-トラベル. Beyond skyticket, Adventure operates WannaTrip (activity booking), the skyticket Premium subscription (540 JPY/month via Benefit One), and the new ADVENTURE global platform launched July 2025 targeting Southeast and South Asian markets.

Revenue is generated primarily through transaction-based commissions on flight, hotel, car, bus, ferry, and activity bookings, supplemented by advertising and the skyticket Premium subscription. The Adventure Group spans 7 countries (Japan, Korea, Philippines, India, Bangladesh, Singapore, USA) with 19 affiliated companies, and operates a 51/49 joint venture with EPARK (Suguyaku) for non-travel reservation services.

Name

Adventure

Legal name

株式会社アドベンチャー

Website

https://jp.adventurekk.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Adventure Inc. is a Japanese OTA (TSE Growth: 6030) operating skyticket, a multi-category travel booking platform covering flights, hotels, buses, car rentals, and eSIM across 42 languages, plus the new ADVENTURE platform targeting Southeast and South Asian markets.

Ownership category

akta.pro rank

Product category

Online Travel Booking Platform

NAICS

Travel Agencies (561510), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB), Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN), Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

Keywords

• Online travel agency
• Flight booking platform
• Hotel reservation service
• Travel marketplace
• Meta-search platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Travel Booking Commissions and Transaction Fees: Commission-based revenue from flight, hotel, rental car, bus, ferry, and activity bookings made through skyticket platform. Transaction fees from facilitating reservations between customers and travel service providers.
2. Advertising and Media Partnerships: Revenue from media partnership ad placements, banner advertisements, and promotional spots within the skyticket platform and its email newsletter (300,000+ subscribers).
3. skyticket Premium Membership: Monthly subscription service (540 JPY/month) offering preferential pricing and access to approximately 1 million lifestyle service discounts through Benefit Station partnership.
4. skyticket GMV (Gross Merchandise Value): Approximately 800 billion JPY in GMV from service operations, serving as the primary revenue-generating metric for the OTA business.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Adventure operates the "skyticket" online travel agency (OTA) platform that aggregates inventory from 13 domestic and 700+ international airlines, 32+ rental car companies, bus operators, and hotels (via Booking.com and direct PMS integrations) for sale to consumers. The platform supports 15+ travel categories including flights, hotels, car rentals, highway buses, ferries, tours, eSIM, overseas Wi-Fi, travel insurance, and dining reservations, with web and mobile apps in 42 languages across 175 countries. The newer "ADVENTURE" global platform launched July 2025 targets smartphone users in Southeast and South Asia with hotel and vacation rental bookings and multi-currency payment support.

Product overview

Adventure operates as a Japanese online travel agency (OTA) offering two primary platforms: (1) skyticket — a comprehensive travel booking platform with ~¥80 billion in GMV covering 15+ travel product categories including domestic/international airfare, hotels, car rentals, highway buses, ferries, tours, travel insurance, eSIM, and dining reservations, accessible via web and dedicated iOS/Android apps with up to 42-language support and 22 million+ app downloads; and (2) ADVENTURE — a newer global lifestyle reservation service launched in 2025 targeting smartphone users in Southeast Asia and South Asia, beginning with hotel and vacation rental booking and planned to expand into broader lifestyle categories. The company also operates WannaTrip for activity/experience bookings, skyticket Gourmet for restaurant reservations, and manages various B2B API integrations with airlines, accommodation channel managers, bus operators, and car rental companies. Adventure operates across 7 countries with 19 subsidiaries and is listed on the Tokyo Stock Exchange Growth Market (code: 6030).

Differentiator

Problem solved

Functional benefit

Brands

• skyticket: Comprehensive online travel booking site offering domestic and international flight tickets, hotels, car rentals, highway buses, ferries, overseas tours, eSIM, and 15+ travel-related services. GMV approximately 800 billion JPY.
• ADVENTURE
• WannaTrip
• スグヤク リラク
• スグヤク 歯科
• skyticket 高速バス
• skyticket eSIM
• skyticket レンタカー
• skyticket ホテル
• skyticket 海外Wi-Fi
• skyticket グルメ

Products and services

• skyticket Adventure's flagship comprehensive online travel booking platform (OTA) offering domestic and international flights, hotels, car rentals, highway buses, ferries, tours, travel insurance, eSIM, and dining reservations across 15+ travel categories, with 42-language support and ~800 billion JPY GMV.
• skyticket ホテル (skyticket Hotel) Hotel and accommodation reservation service within skyticket covering domestic Japanese and international properties, with inventory from Booking.com, Expedia Affiliate Network, and direct hotel PMS integrations. Includes minpaku (private lodging) inventory via Rakuten Stay partnership.
• skyticket レンタカー (skyticket Car Rental) Domestic car rental comparison and booking service covering 32+ rental car companies (Toyota, Times, ORC, Budget, J-Net, Sky Ranger).
• skyticket 高速バス (skyticket Highway Bus) Highway bus reservation service within skyticket enabling intercity bus booking across Japan, integrating with JR bus companies, WILLER, Keio, VIP LINER, and the Hokkaido Rakutokubus 13 network covering 8 major routes.
• skyticket eSIM eSIM sales service within skyticket, enabling travelers to purchase and activate global eSIM plans for international connectivity without physical SIM cards. Covers Korea, Thailand, and Europe with unlimited data plans added in April 2026.
• skyticket 海外Wi-Fi レンタル (Overseas Wi-Fi Rental) Overseas Wi-Fi router rental booking service covering ~200 countries via 12 partner brands. Supports airport pickup, home delivery, and hotel delivery.
• skyticket グルメ (skyticket Gourmet) Restaurant reservation and dining booking service integrated with Tablepost platform, enabling skyticket users to make restaurant reservations as part of travel planning.
• skyticket プレミアム (skyticket Premium) Premium membership program offering access to Benefit One's network of ~1 million discounted lifestyle services (accommodation, dining, leisure, entertainment, childcare, eldercare, health) for 540 JPY/month.
• WannaTrip Activity and local experience booking platform covering domestic Japanese and international destinations, available in 18+ languages for both inbound and outbound travelers. Offers tours, activities, attractions tickets, and cultural experiences.
• ADVENTURE New global lifestyle reservation platform targeting smartphone users in Southeast Asia and South Asia (India, Bangladesh, Philippines, Singapore). Phase 1 offers hotel and vacation rental booking with multi-currency payment support, available via iOS/Android apps and web.
• ふるさとツアー (Hometown Tax Tour) Tour-specialized hometown tax donation (ふるさと納税) redemption portal offering travel experiences as tax redemption rewards instead of local products. Partners with municipalities such as Hirado City, Kobayashi City, and Shibushi City.
• skyticket 留学 (Study Abroad Arrangement) Study abroad arrangement service enabling students to book overseas study programs and related travel through the skyticket platform.
• skyticket 海外旅行 (Original Overseas Tours) Adventure's original international packaged tour products (募集型企画旅行), self-designed and operated overseas group tours sold through skyticket.
• skyticket ヘリコプター遊覧・貸切移動 (Helicopter Sightseeing & Chartered Mobility) Helicopter sightseeing tour booking and chartered mobility reservation service expanding the experiential travel category on skyticket.
• skyticket 旅行保険 (Travel Insurance) Domestic and international travel insurance products available for purchase through skyticket platform, including domestic travel injury insurance with aviation delay/cancellation coverage and overseas travel insurance with accidental death coverage. Partners include Chubb Insurance and エース保険.

Quantifiable outcome

• 22 million+ cumulative app downloads across iOS and Android as of October 2024
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

Feature3 records

Partnerships

31 partnerships are on record, tiered core and minor.

• Hokkaido Chuo Bus (北海道中央バス株式会社)coreTechnology or Integration · 24 February 2026API integration for high-speed bus network '楽得バス13 (RAKUTOKUBUS 13)' covering 8 major routes connecting Sapporo to destinations across Hokkaido (Hakodate, Kushiro, Shiretoko, Abashiri, etc.). Enables seamless flight + bus booking for inbound and domestic travelers on skyticket platform.
• Nishinihon JR Bus (西斯日本ジェイアールバス株式会社)coreTechnology or Integration · 14 November 2024API integration with 高速バスネット (jointly operated by JR Bus Kanto, JR Bus Tokai, and Nishinihon JR Bus) enabling JR high-speed bus booking (including ドリーム号) through skyticket platform.
• Rakuten Stay (楽天スティック株式会社)coreStrategic or Co-development Partner · 16 October 2024Inventory supply agreement for accommodation. skyticket users can book Japanese minshuku (民泊) and simple lodging facilities listed on Rakuten Stay's 'Vacation STAY' platform. Cross-listing arrangement expanding skyticket's domestic accommodation inventory with private lodging options.
• Booking.comcoreTechnology or IntegrationHotel inventory integration through Booking.com's global accommodation network (820,000+ properties worldwide). Enables skyticket users to search and book both international and domestic hotels at competitive rates.
• Hawaiian AirlinescoreTechnology or IntegrationFirst Japanese OTA to sell Hawaiian Airlines tickets using new NDC distribution standard for B2C. Enables real-time inventory access and dynamic pricing for Hawaiian routes.
• American AirlinescoreTechnology or IntegrationFirst in Japan to use NDC standard for B2C ticket sales. API-based direct connection enabling real-time flight availability and pricing for American Airlines routes.
• Deutsche Lufthansa AGcoreTechnology or IntegrationNDC-based direct connection for B2C ticket sales in Japan. First Japanese OTA to implement Lufthansa's NDC distribution standard.
• Singapore AirlinescoreTechnology or IntegrationNDC direct connection for B2C ticket sales. First in Japan to use NDC standard for Singapore Airlines bookings.
• United AirlinescoreTechnology or IntegrationNDC direct connection for B2C ticket sales enabling real-time inventory and pricing for United Airlines routes.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorInformation provision partnership enabling skyticket's domestic flight inventory to appear on TripAdvisor's travel booking platform (390M monthly unique users globally). Significant channel for inbound tourist acquisition.
• Skyscanner (スカイスキャナージャパン)coreChannel Partner/ Reseller/ DistributorAPI data feed providing skyticket's domestic flight inventory to Skyscanner's meta-search platform. Multi-language support (English, Chinese) for international access.
• JTB Group (i.JTB, JTB GMT)coreStrategic or Co-development PartnerInformation partnerships for domestic accommodation inventory through i.JTB (るるぶトラベル) and international tour packages through JTB GMT, expanding skyticket's tour and accommodation offerings.
• NAVITIMEminorChannel Partner/ Reseller/ DistributorFlight information provision to NAVITIME's comprehensive navigation service, enabling travel planning integration within the NAVITIME ecosystem.
• NTT DoCoMo (d-トラベル)minorChannel Partner/ Reseller/ DistributorDomestic flight and car rental inventory provision to d-トラベル, DoCoMo's travel booking platform targeting smartphone users.
• Peach Aviation (ピーチ)coreChannel Partner/ Reseller/ DistributorAgency agreement for LCC ticket sales. Peach is one of the key LCC carriers on skyticket's platform, particularly for domestic routes.
• Jetstar AirwayscoreChannel Partner/ Reseller/ DistributorAPI information linkage and agency agreement for Jetstar LCC ticket sales across international routes.
• Eastar Jet (イースター航空)minorChannel Partner/ Reseller/ DistributorAPI information linkage and agency agreement. First OTA in Japan to partner with Eastar Jet.
• Spring Japan (春秋航空日本)coreChannel Partner/ Reseller/ DistributorDesignated agency agreement for Spring Japan (China's largest LCC) domestic routes connecting Narita to Hiroshima, Takamatsu, and Saga.
• Jeju Air (チェジュ航空)minorChannel Partner/ Reseller/ DistributorFirst in Japan to establish API connection for ticket sales with Jeju Air, expanding LCC options for Korean routes.
• ZIPAIR TokyocoreChannel Partner/ Reseller/ DistributorFirst in the industry to use ZIPAIR Tokyo's API for B2C ticket sales, providing low-cost international routes to Japanese travelers.
• T'way AirminorChannel Partner/ Reseller/ DistributorAPI information linkage and agency agreement for T'way Air international ticket sales.
• VietJet AviationminorChannel Partner/ Reseller/ DistributorAPI information linkage and agency agreement for VietJet Aviation international ticket sales.
• Cebu Air (セブ・パシフィック航空)minorChannel Partner/ Reseller/ DistributorAgency agreement and API information linkage for Cebu Air (Philippines LCC) ticket sales.
• NokScoot AirlinesminorChannel Partner/ Reseller/ DistributorAPI information linkage and agency agreement for NokScoot Airlines international ticket sales.
• Tigerair TaiwanminorChannel Partner/ Reseller/ DistributorAPI information linkage and agency agreement for Tigerair Taiwan international ticket sales.
• Hong Kong Express AirwaysminorChannel Partner/ Reseller/ DistributorAPI information linkage and agency agreement for Hong Kong Express Airways ticket sales.
• Spring Airlines (春秋航空)coreChannel Partner/ Reseller/ DistributorAPI information linkage and agency agreement for Spring Airlines (China) international ticket sales, leveraging the Spring Japan partnership.
• Benefit One (ベネフィット・ワン)minorStrategic or Co-development PartnerPartnership to offer skyticket Premium membership, a corporate welfare program enabling approximately 1 million lifestyle service discounts for skyticket members at 540 JPY/month.
• Rakuten Travel (楽天トラベル)coreChannel Partner/ Reseller/ DistributorHotel inventory supply from Rakuten Stay's Vacation STAY platform enabling private lodging bookings on skyticket.
• Hotelbeds JapanTechnology or IntegrationB2B hotel wholesaler API integration for expanding hotel inventory options.
• Travel Book (トラベルブック)minorChannel Partner/ Reseller/ DistributorAPI linkage connecting skyticket's flight search with Travel Book's travel guide content, enabling in-context booking from editorial content.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Mf8ZlHE0bqc
• Facebookfacebook.com/AdventureIncWEB
• Xx.com/skyticket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure