Inna Bliss Yoga

What Inna Bliss Yoga does

Inna Bliss Yoga is a privately held boutique yoga studio business founded in 2008 and headquartered in Bulimba, Brisbane, Australia. The company operates two physical studios — a flagship at 1/57 Oxford St, Bulimba, and a second location at 4 Newman Ave, Camp Hill — offering in-person yoga classes across multiple styles including vinyasa, slow flow, yin, restorative, embodiment flow, Pilates, meditation, and pregnancy yoga, with beginner courses and 6-week pregnancy programs as structured entry points. As of 2022 the business is owned and operated by Kate Morgan, who coordinates a team of approximately 10 instructors plus a studio manager and allied wellness practitioners.

Beyond physical studios, Inna Bliss has built a multi-channel offering: a virtual yoga studio (online.innablissyoga.com.au) hosting 150+ on-demand practices on a $29/month subscription; iOS and Android apps with Mindbody-powered live timetables and booking; accredited teacher training programs including a 9-month 200hr YTT ($4,200-$4,350) plus 50hr Yin and 50hr Meditation & Mindfulness YTTs ($1,400 each); workshops, masterclasses, and multi-day retreats; and a wellness-space rental business leasing studio and treatment rooms to allied practitioners at $65/hour. Revenue mechanics blend recurring unlimited memberships ($42/week, fortnightly billed), class packs ($259-$985), short-course fees, YTT cohorts, retreat bookings, gift cards, and rental income, distributed across general wellness consumers, beginners, expectant mothers, aspiring teachers, and tenant wellness providers in Brisbane's south side.

Name

Inna Bliss Yoga

Legal name

Inna Bliss Yoga Brisbane

Website

https://innablissyoga.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Inna Bliss Yoga is a Brisbane boutique yoga studio operating two physical locations (Bulimba and Camp Hill) and a virtual on-demand platform, serving individual practitioners with multi-style yoga classes, accredited teacher training, retreats, and allied wellness space rentals.

Ownership category

akta.pro rank

Product category

Yoga Studios and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga Nidra & Deep Relaxation Practices (HSADAJAE)

Keywords

• Yoga studio services
• Yoga teacher training
• Meditation classes
• Online yoga classes
• Wellness studio

Headquarters

HQ city

Bulimba

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Yoga Class Passes and Memberships: Primary revenue stream from physical studio classes including casual passes ($30), multi-class passes (10-class $259, 25-class $525, 50-class $985), and unlimited memberships ($42/week). Subscription-based memberships provide recurring revenue with weekly/bi-weekly billing.
2. Virtual Yoga Subscriptions: Monthly subscription model ($29/month) for online/on-demand yoga classes with free trial period. Provides digital revenue stream beyond physical studio capacity.
3. Yoga Teacher Training Programs: 200hr YTT ($4,350 payment plan or $4,200 upfront), 50hr Yin YTT ($1,400), and 50hr Meditation YTT programs. Course fees include deposits and installment payment options.
4. Workshops and Masterclasses: Individual workshop fees including beginner courses ($45), specialized masterclasses (e.g., Headstand Foundations, Yoga Inversions), and skill-specific training sessions.
5. Retreats: Multi-day retreat experiences including Winter Retreat (4-day) and day retreats offered periodically, creating premium revenue opportunities.
6. Studio and Treatment Room Hire: Rental income from hiring studio spaces to wellness practitioners ($65/hour) and treatment rooms to holistic health practitioners at both Bulimba and Camp Hill locations.
7. Gift Cards: Gift card sales allowing purchase of any pass type or dollar amount, providing flexible gifting options and upfront cash flow.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Inna Bliss Yoga operates two boutique yoga studios in Brisbane (Bulimba and Camp Hill) and a virtual yoga platform, delivering in-person yoga classes across Vinyasa, Yin, Restorative, Pregnancy, Meditation and Pilates styles; structured beginner and pregnancy 6-week courses; Yoga Alliance-accredited teacher training programs (200hr and 50hr Yin and Meditation tracks); a 150+ on-demand virtual class library; and studio and treatment room hire to wellness practitioners.

Product overview

Inna Bliss Yoga operates as a boutique yoga studio chain with two physical locations in Brisbane (Bulimba and Camp Hill), offering in-person yoga classes, online/virtual yoga classes, and yoga teacher training programs. The core offering centers on studio-based yoga classes across multiple styles (Vinyasa, Yin, Restorative, Meditation, Pilates, and specialized courses). Additional revenue streams include yoga teacher training certifications (200hr, 50hr Yin, 50hr Meditation), treatment room and studio hire for wellness practitioners, and digital access via a virtual yoga studio platform. The company also offers membership passes and gift cards as add-on products.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Yoga Classes In-studio yoga classes spanning Vinyasa, Slow Flow, Yin, Embodiment Flow, Essentials, Pilates, Yin & Meditation, Restorative, and Meditation styles across the Bulimba and Camp Hill Brisbane locations.
• Virtual Yoga Studio (Online Classes) Online on-demand yoga platform at online.innablissyoga.com.au offering a library of 150+ pre-recorded yoga and meditation practices accessible globally via subscription.
• Beginner Yoga Course A 6-week beginner yoga course teaching foundational yoga postures, breathwork, and meditation techniques for individuals new to yoga or returning after an extended break.
• Pregnancy Yoga Course A 6-week rolling pregnancy yoga program for expectant mothers (post first trimester) supporting safe exercise, pain management, breathwork for labour, and connection with the growing baby.
• 200hr Yoga Teacher Training A 9-month 200-hour Yoga Alliance accredited teacher training program qualifying graduates as 200RYT Level 1 International Yoga Teachers, covering anatomy, philosophy, asana, pranayama, meditation, teaching methodology, and business of yoga.
• 50hr Yin Yoga Teacher Training A 50-hour Yin Yoga teacher training covering foundations, 31 key Yin postures, fascia, functional anatomy, Traditional Chinese Medicine, meridians, breathwork, and meditation.
• 50hr Meditation & Mindfulness Teacher Training A 50-hour meditation and mindfulness teacher training covering techniques from Yogic and Buddhist traditions, mindfulness practices, modern neuroscience, and practical teaching tools, awarding 42 CE points.
• Studio Hire Rental of 75-110sqm studio spaces to wellness practitioners at $65/hour plus GST (minimum 2-hour hire), including yoga mats, props, sound system, air-conditioning, and bathroom facilities.
• Treatment Room Hire Rental of treatment rooms within Bulimba and Camp Hill studios for natural health practitioners to service their client base, including reception, waiting lounges, and advertising support.
• Inna Bliss Yoga Mobile App Free mobile application on iOS App Store and Google Play enabling convenient access to live timetables, class bookings, and studio information for Inna Bliss Yoga.

Quantifiable outcome

• Access to 150+ pre-recorded yoga and meditation practices via virtual studio
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• The Yoga PartnershipminorGTM or Marketing Partner · 16 August 2025Non-profit organization working with communities to fund, tailor and deliver yoga programs where needed. Inna Bliss hosted THE BIG YOGA SLEEP FUNDRAISER supporting their mission of increasing yoga access.
• Light Castle Sound Healing (Olga Oniscenko)minorStrategic or Co-development Partner · 27 June 2025Leading sound healing practitioner who guides sound bath experiences and An Evening of Sound and Stillness events at Inna Bliss studios, providing specialized sound healing sessions.
• Ova AcupunctureminorStrategic or Co-development Partner · 10 May 2025Collaborative partner for wellness retreats, providing acupuncture services as part of integrated Mother’s Day Retreat and other wellness day retreat experiences at Inna Bliss studios.
• Dr Lauren ToberminorStrategic or Co-development Partner · 26 April 2025Clinical psychologist, senior yoga teacher and author who leads workshops including Yoga Nidra Workshop and Embodied Yoga for Nervous System Regulation at Inna Bliss studios.
• Alexandra Rodrigues - BackMitra®minorStrategic or Co-development Partner · 4 October 2024BackMitra® practitioner training hosted at Inna Bliss studios, providing specialized spinal health education and practitioner certification in Brisbane.
• In A PickleminorStrategic or Co-development Partner · 31 August 2024Food/wellness partner collaborating on day retreats including Wellness Day Retreat and Mother's Day Retreat, providing catering and complementary wellness offerings alongside yoga programming.
• Advanced Neuro Linguistics Coaching & Therapy (Phill Curr)minorOthersPhill Curr operates clinical psychotherapy, hypnotherapy, and mindset coaching practice from Inna Bliss wellness spaces, serving clients at Bulimba studio location.
• Kim Jewell - Behavioural Specialist & Mind CoachminorOthersKim Jewell provides behavioral coaching, stress management, and trauma support services from Inna Bliss wellness spaces, offering complementary mental health services to studio community.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glo: Subscription-based online yoga, Pilates, and meditation platform with a large on-demand class library. Directly comparable to Inna Bliss's virtual studio as a digital-only yoga competitor with global reach.
• Alo Moves: Premium subscription-based online yoga and wellness platform backed by Alo Yoga. Directly comparable to Inna Bliss's virtual studio arm as a digital yoga destination competing for the same on-demand consumer.
• Power Living: Australia's largest yoga studio chain with multiple locations across Sydney, Melbourne, Brisbane, and beyond. Closely comparable as a multi-location Australian yoga studio operator offering vinyasa flow, yin, and teacher training, targeting a similar wellness-focused consumer.
• Flow Athletic: Sydney-based yoga and fitness studio chain with boutique studios, teacher training, and digital content. Comparable as an Australian multi-studio yoga brand with vinyasa-style classes, retreats, and a focus on community-driven wellness.
• Body Mind Life: Australian yoga studio operator offering vinyasa flow, yin, and meditation classes plus accredited teacher training. Closely comparable to Inna Bliss as a boutique Australian yoga brand with an established YTT program.

Emerging players

• Down Dog: Mobile app generating procedurally varied yoga, HIIT, and barre workouts on demand. Comparable as an emerging digital competitor targeting the same home-practice use case that supports Inna Bliss's virtual subscription.

Broad incumbents

• CorePower Yoga: Large US yoga chain with hundreds of studios and a digital subscription platform. Comparable as a broader incumbent combining physical studios, vinyasa-style classes, and an online on-demand offering overlapping with Inna Bliss's hybrid model.
• Modo Yoga: International hot yoga and vinyasa chain with hundreds of studios globally. Comparable as a larger incumbent in the boutique yoga space with similar modality mix, brand-driven positioning, and teacher training programs.

Others

• Mindbody: SaaS booking and business management platform used by yoga studios worldwide. Comparable as the underlying technology infrastructure that powers Inna Bliss's class scheduling, pass management, and mobile app booking flow.
• The Yoga Partnership: Non-profit organization that funds and delivers community yoga programs. Comparable as an ecosystem partner Inna Bliss has already engaged with for fundraising events, relevant for understanding the not-for-profit yoga training and access space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/InnaBlissYoga
• Facebookfacebook.com/InnaBlissYoga
• LinkedInlinkedin.com/company/inna-bliss-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inna Bliss Yoga