Fueled by AF
- Company typePrivate
- Founded2020
- HeadquartersElk Grove Village, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Fueled by AF firmographics
Firmographics- Name
- Fueled by AF
- Legal name
- Fueled by AF LLC
- Website
- https://fueledbyafsnacks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fueled by AF industry classification
Industry- Product category
- Healthy Snack Foods
- NAICS
- Roasted Nuts and Peanut Butter Manufacturing (311911), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Health/Protein Snack Bars Manufacturing (AFAKAIAN)
- akta.pro secondary industries
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
Keywords
Where Fueled by AF is headquartered
LocationHeadquarters
- HQ city
- Elk Grove Village
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fueled by AF business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company sells products directly to consumers through their Shopify-powered e-commerce website, offering protein bites and nut butters with shipping calculated at checkout.
- Wholesale Distribution: Bulk sales to businesses, offices, and retailers including Almond Butter, Peanut Butter, Pistachio Butter, Cashew Butter, and Maple Pecan Crunch Butter available in 8 oz jars or 8-lb food service containers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Protein Bites - Individual boxes and multi-packs |
| Unit Pricing | Pay-as-you-go | Nut Butters - Jar and packet formats |
| Unit Pricing | Multi-year contract | Wholesale pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Fueled by AF product offering
Product offeringCore offering
Fueled by AF manufactures and sells refrigerated, high-protein Protein Bites and a line of natural, vegan, gluten-free Nut Butters (including Pistachio Butter, Dubai Chocolate Butter, Maple Pecan Crunch Butter, and Peanut Butter Stracciatella), along with single-serve Nut Butter Packets and limited-edition collaborations. Products are produced in an adaptive manufacturing facility employing individuals with disabilities, sold primarily through a direct-to-consumer Shopify e-commerce site, with a secondary wholesale program supplying businesses, offices, and retailers in bulk 8 oz jars or 8-lb food service containers.
Product overview
Fueled by AF is a food manufacturing company producing two primary product lines: (1) Refrigerated Protein Bites in five flavors (Chocolate Chip Cookie Dough, Fudge Brownie, Banana Bread, Peanut Butter Cookie, and Birthday Cake), and (2) Nut Butters including Pistachio Butter, Dubai Chocolate Butter, Maple Pecan Crunch Butter, Peanut Butter Stracciatella, Autumn Spice Macadamia Butter, Almond Butter, Cashew Butter, and Pistachio Pesto. The company also offers single-serve squeeze packets for select nut butters, a limited edition collaboration with Stellar Granola (S'mores Granola Butter), wholesale bulk options, and a brand ambassador program. All products are manufactured in an adaptive facility employing individuals with disabilities and emphasize clean, natural, vegan, and gluten-free ingredients with no added oils, gums, or preservatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Protein Bites Refrigerated, high-protein snack bites made with plant-based ingredients, sold in multiple flavors (Chocolate Chip Cookie Dough, Fudge Brownie, Banana Bread, Peanut Butter Cookie, and Birthday Cake). Shelf life is 1 week at room temperature, 3 months refrigerated, or 1 year frozen. Targeted at fitness and health-conscious consumers seeking clean-ingredient, high-protein snacks.
Quantifiable outcome
- 28% higher efficiency rate than companies of similar scale
Companies that use Fueled by AF
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Fueled by AF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fueled by AF partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stellar GranolacoreCreative collaboration partnership to produce the S'mores Granola Butter - a limited edition nut-free spread featuring toasty granola, vegan marshmallows, and rich chocolate flavor. The collaboration combines Stellar Granola's expertise with Fueled by AF's nut butter manufacturing capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fueled by AF competitors and assessment
Company assessmentDirect peers
- LÄRABAR: Pioneer in clean-ingredient, whole-food snack bars and bites; overlaps with Fueled by AF's natural, no-additive positioning and health-conscious consumer base.
- Justin's: Premium nut butter brand (almond, peanut, cashew butters) with squeeze packets and inclusion-driven flavors; directly comparable to Fueled by AF's nut butter and squeeze packet lines.
- GoMacro: Family-owned, plant-based protein bar brand with mission-driven values; very similar clean-label, vegan, gluten-free product ethos and bar-format product.
- RXBAR: Direct competitor in clean-label, high-protein refrigerated and shelf-stable snack bars with multiple flavors; comparable target customer (fitness/healthy snackers) and DTC plus grocery distribution model.
- FIX & FOGG: Premium, small-batch nut butter brand with inventive flavors (including chocolate and pistachio) and squeeze packs; exact peer in premium nut butter category with strong DTC presence.
Emerging players
- Wildway: Small-batch, clean-ingredient grain-free snack and granola products; comparable mission-driven, natural ingredient positioning and DTC distribution model.
- No Cow: Plant-based, high-protein, low-sugar bar and snack brand; competitors in the same high-protein, plant-based snack space.
- Bobo's: Naturally sweetened oat-based snack bars and bites; comparable refrigerated/shelf-stable snack bite category and natural ingredient positioning.
- Pipcorn: Small-batch, better-for-you snack brand with mission-driven storytelling; similar indie CPG positioning and DTC-plus-specialty-retail distribution.
Broad incumbents
- Stellar Granola: Artisanal granola brand and Fueled by AF's collaboration partner; overlapping natural-ingredient consumer base and complementary product portfolio for retail expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fueled by AF social profiles
Digital presenceFueled by AF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fueled by AF leadership team
Management profileNumber of profiles
Profiles1 record
Fueled by AF funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fueled by AF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fueled by AF
What does Fueled by AF do?
Fueled by AF manufactures and sells refrigerated, high-protein Protein Bites and a line of natural, vegan, gluten-free Nut Butters (including Pistachio Butter, Dubai Chocolate Butter, Maple Pecan Crunch Butter, and Peanut Butter Stracciatella), along with single-serve Nut Butter Packets and limited-edition collaborations. Products are produced in an adaptive manufacturing facility employing individuals with disabilities, sold primarily through a direct-to-consumer Shopify e-commerce site, with a secondary wholesale program supplying businesses, offices, and retailers in bulk 8 oz jars or 8-lb food service containers.
Is Fueled by AF a public or private company?
Fueled by AF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fueled by AF founded?
Fueled by AF was founded in 2020. It employs 11 to 50 people.
Where is Fueled by AF based?
Fueled by AF is headquartered in Elk Grove Village, United States, in the North America region.
How does Fueled by AF make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Fueled by AF's main competitors?
Direct peers on record are LÄRABAR, Justin's, GoMacro, RXBAR and FIX & FOGG. Emerging players are Wildway, No Cow, Bobo's and Pipcorn. Stellar Granola is listed as a broad incumbent.
Does Fueled by AF have an API?
No public API is recorded for Fueled by AF.
What industry is Fueled by AF in?
Fueled by AF's product category is Healthy Snack Foods. Its primary akta.pro industry code is AFAKAIAN, Health/Protein Snack Bars Manufacturing, with a secondary code of CRADABAG, Snack Bars (Granola, Protein, Cereal Bars). Its NAICS code is 311911 and its SIC code is 2000.