Toolfix
Toolfix is an Irish family-owned hardware retailer founded in 1997 and based in Dundalk, Ireland. It sells power tools, hand tools, workwear, and accessories from brands including Milwaukee, DeWalt, Makita, and Bosch to trade professionals and DIY customers via physical retail and nationwide e-commerce.
- Company typePrivate
- Founded1997
- HeadquartersDundalk, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Toolfix does
Toolfix is an Irish family-owned hardware and tool retailer founded in 1997 and headquartered in Dundalk, Co. Louth, Ireland. The company operates a multi-channel retail model serving two distinct customer segments — trade professionals (electricians, plumbers, carpenters, mechanics, builders, and contractors) and DIY/home improvement customers — entirely within the Irish market. The product catalog spans ten major categories: cordless and corded power tools, accessories and fixings, hand tools, workshop and automotive equipment, gardening, workwear/PPE, storage, building supplies, and electrical and household items, with authorized-reseller positions across tier-one brands including Milwaukee, DeWalt, Makita, Bosch, Festool, and Knipex, plus Draper as a house brand with 272 SKUs in range.
The technology backbone is the AB Commerce e-commerce platform, which powers online catalog, ordering, inventory management, and pricing logic (supporting both Ex-VAT and Inc-VAT displays for the Irish market), integrated with Klaviyo email marketing, Facebook Pixel, Google Analytics, and TikTok tracking. Distribution is dual-channel: a physical retail store in Dundalk provides walk-in trade service and immediate fulfillment, while the e-commerce storefront delivers nationwide, supported by click-and-collect and free delivery above €100. Higher-ticket transactions can be financed through Humm at checkout, and the company offers a custom-logo/personalised workwear service for trade accounts.
Revenue is generated through one-time retail product sales at unit pricing ranging from sub-€10 consumables to over €1,000 premium kits. The business holds Guaranteed Irish membership and displays an Irish Family Owned badge as a local-market trust signal against larger UK and pan-European tool e-tailers. The recorded 2023 Enterprise Ireland engagement and ongoing promotional co-marketing with manufacturers (Milwaukee and Makita redemption programs, Bosch Truck Tour 2026, ToolFest 2026) point to modest public-agency and brand-partner support for continued organic scaling.
Toolfix firmographics
Firmographics- Name
- Toolfix
- Legal name
- Toolfix
- Website
- https://toolfix.ie
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Toolfix is an Irish family-owned hardware retailer founded in 1997 and based in Dundalk, Ireland. It sells power tools, hand tools, workwear, and accessories from brands including Milwaukee, DeWalt, Makita, and Bosch to trade professionals and DIY customers via physical retail and nationwide e-commerce.
- Ownership category
- akta.pro rank
Toolfix industry classification
Industry- Product category
- Hardware and Tool Retail
- NAICS
- Power-Driven Handtool Manufacturing (333991), Saw Blade and Handtool Manufacturing (332216)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
Keywords
Where Toolfix is headquartered
LocationHeadquarters
- HQ city
- Dundalk
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Toolfix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Toolfix generates revenue through direct retail sales of tools, hardware, and building supplies to trade professionals and DIY customers via e-commerce and physical retail store. Products include power tools, hand tools, accessories, workwear, gardening equipment, storage solutions, and building supplies. Both online orders with delivery and in-store purchases with click & collect options are available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for tools and hardware with free delivery threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Toolfix product offering
Product offeringCore offering
Toolfix is an Irish family-owned multi-category hardware retailer selling DIY tools, machinery, workwear, and building supplies to trade professionals and DIY customers. It operates an e-commerce platform and a physical retail store in Dundalk, Co. Louth, distributing cordless and corded power tools, hand tools, accessories, workwear, gardening equipment, storage solutions, and electrical/household items from brands including Milwaukee, DeWalt, Makita, Bosch, Festool, Knipex, and Wagner, plus its own Draper house brand. Click & Collect, nationwide delivery, and Humm consumer financing are offered.
Product overview
Toolfix is a multi-category hardware retailer and supplier serving trade professionals and DIY customers in Ireland. The company operates a unified e-commerce platform offering an extensive portfolio organized into major product categories: Cordless Power Tools, Corded Power Tools, Accessories & Fixings, Hand Tools, Workshop & Automotive, Gardening, MY WORKWEAR, Storage, Building, and Electrical & Household. The offering spans individual branded products across professional tool brands (Milwaukee, Dewalt, Makita, Bosch, Wagner, etc.) as well as the company's own Draper house brand including the BUNKER storage range. Notable product sub-categories include wall chasers for masonry channel cutting (Metabo, Milwaukee, Makita, Draper), biscuit/plate jointers for woodworking (Makita), paint spraying equipment using XVLP/HVLP technology (Wagner FinishControl, FLEXiO, PowerPainter), impact wrenches with high torque output (Makita), and specialized storage solutions (Draper BUNKER roller workstations, tool chests). The company also offers custom logo/personalized workwear services and accepts Humm Finance payment plans. Products connect to the Bosch POWER FOR ALL/AMPShare battery system for cross-brand battery compatibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Cordless Power Tools Battery-powered power tools including cordless drilling, fastening, grinding, sawing, cutting, lasers, measurement, batteries, chargers, lighting, air tools, and other cordless equipment, sold to trade professionals and DIY customers across Ireland.
- Corded Power Tools Electric-powered tools including corded drilling and breaking, grinding, sawing, cutting, dust extractors, fans, sanders, polishers, floor machinery, and air tools, sold to trade professionals and DIY customers.
- Hand Tools Manual tools for professional and DIY use, including spanners, wrenches, sockets, screwdrivers, saws, cutters, pliers, hammers, levels, knives, plumbing, electrical, and metal/woodworking hand tools.
- Accessories & Fixings Tool accessories and hardware fixings including drilling, screw, cutting, routing, saw stand, sanding, diamond, grinding accessories, nails, staples, woodworking, and plumbing accessories.
- Workshop & Automotive Workshop equipment and automotive tools including heating, air conditioning, vices, clamps, assembly aids, automotive equipment and tools, welding equipment, and miscellaneous workshop items.
- Gardening Garden tools and machinery including battery-powered equipment, lawn mowers (electric, push, self-propelled, tractor, robotic), garden machinery (chainsaws, hedge trimmers, blowers, strimmers, multitools), power washers, and garden hand tools.
- MY WORKWEAR Workwear and personal protective equipment including women's workwear, footwear (boots, trainers, wellies), bottoms, overalls, tops, outerwear, hi-visibility clothing, kids workwear, PPE (eye, ear, head protection, masks, gloves, knee pads), and accessories.
- Storage Tool storage solutions including toolboxes, totes, bags, tool chests, trolleys, small parts organizers, tool belts, pouches, flasks, and shelving.
- Building Building supplies and equipment including concrete tools, plastering equipment, cement trowels, ladders, buckets, and other building equipment.
- Electrical & Household Electrical and household items including 110V and 230V extension leads, lighting (tripod, area, torches), painting and decorating supplies, cleaning equipment, and miscellaneous household items.
- Custom Logos / Personalised Workwear Service Custom logo embroidery and personalization service for workwear, including custom bundles, samples, and quick quote options for trade and corporate buyers.
Companies that use Toolfix
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Toolfix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Toolfix partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- MilwaukeecoreToolfix is an authorized reseller of Milwaukee power tools and accessories, featuring Milwaukee products prominently on their website including promotional redemption offers and special bundle deals.
- DeWaltcoreToolfix stocks and sells DeWalt cordless and corded power tools, accessories, and batteries with regular promotional offers.
- MakitacoreToolfix is an authorized Makita dealer offering full range of Makita power tools, accessories, and garden equipment with redemption promotions.
- BoschcoreToolfix stocks Bosch Professional power tools and participates in Bosch promotional campaigns including the Bosch Truck Tour 2026.
- FestoolmajorToolfix carries Festool power tools and participates in Festool Bonus Weeks promotional campaigns.
- DrapercoreDraper is a major brand stocked by Toolfix with extensive product range including hand tools, storage solutions, workshop equipment, and garden machinery. Toolfix offers 272 Draper items across multiple categories.
- WagnermajorToolfix stocks Wagner paint sprayers, wallpaper steamers, and finishing equipment with 15 products across corded and cordless categories.
- KnipexmajorToolfix is an authorized Knipex dealer specializing in professional-grade German-made pliers and cutters.
- AB CommercecoreE-commerce platform provider powering Toolfix's online store with product catalog, ordering, and inventory management capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Toolfix competitors and assessment
Company assessmentDirect peers
- Zoro: Online industrial and trade supplies retailer carrying tools, workwear, and accessories. Comparable e-commerce-led B2B/B2C model, though broader industrial scope and US-focused.
- Woodie's DIY: Ireland's largest home improvement and DIY retailer offering tools, hardware, workwear, and building supplies. Closest Irish omnichannel peer; overlaps heavily with Toolfix's DIY segment and product categories.
- Screwfix: UK- and Ireland-based tool and hardware retailer with click & collect, trade counter, and nationwide delivery. Closest direct competitor to Toolfix given overlapping product mix, trade customer focus, and omnichannel model.
- Chadwicks: Irish builders' merchants serving trade professionals with tools, fixings, workwear, and building supplies. Comparable trade-customer focus and product overlap in accessories, hand tools, and workwear.
- Toolstation: Part of Travis Perkins Group, Toolstation operates trade-focused tool and hardware stores with strong Irish presence. Directly comparable assortment, customer segment, and value-positioning to Toolfix.
- CPO Outlets: US-based online power tool retailer specializing in cordless and corded professional tools from major brands. Highly comparable in assortment and customer type, though geographically focused on North America.
- Heiton Buckley: Irish builders' merchants (now part of Chadwicks Group) supplying trade professionals across Ireland. Comparable in customer type and product breadth, particularly in fixings, workwear, and building materials.
Broad incumbents
- B&Q: Large UK/Ireland DIY and home improvement retailer with a much broader product portfolio including kitchens, bathrooms, and garden. Overlaps with Toolfix in tools, hardware, and workwear but serves a more generalist DIY mass market.
Regional players
- Acme Tools: US-based tool retailer offering power tools, hand tools, and accessories from Milwaukee, DeWalt, Makita, and others. Highly comparable in product mix and trade customer focus, serving the North American market.
- Total Tools: Australia's largest independent tool retailer with physical stores and online channel serving trade and DIY customers. Operates a near-identical model to Toolfix in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Toolfix social profiles
Digital presenceToolfix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toolfix leadership team
Management profileNumber of profiles
Toolfix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toolfix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toolfix
What does Toolfix do?
Toolfix is an Irish family-owned multi-category hardware retailer selling DIY tools, machinery, workwear, and building supplies to trade professionals and DIY customers. It operates an e-commerce platform and a physical retail store in Dundalk, Co. Louth, distributing cordless and corded power tools, hand tools, accessories, workwear, gardening equipment, storage solutions, and electrical/household items from brands including Milwaukee, DeWalt, Makita, Bosch, Festool, Knipex, and Wagner, plus its own Draper house brand. Click & Collect, nationwide delivery, and Humm consumer financing are offered.
Is Toolfix a public or private company?
Toolfix is a private company. It is classified as family owned and is currently operating.
When was Toolfix founded?
Toolfix was founded in 1997. It employs 51 to 100 people.
Where is Toolfix based?
Toolfix is headquartered in Dundalk, Ireland, in the Europe region.
How does Toolfix make money?
One revenue line is on record: retail Product Sales.
Who are Toolfix's main competitors?
Direct peers on record are Zoro, Woodie's DIY, Screwfix, Chadwicks, Toolstation, CPO Outlets and Heiton Buckley. B&Q is listed as a broad incumbent. Regional players are Acme Tools and Total Tools.
Does Toolfix have an API?
No public API is recorded for Toolfix.
What industry is Toolfix in?
Toolfix's product category is Hardware and Tool Retail. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic). Its NAICS code is 333991 and its SIC code is 3420.