cpo outlets
CPO Outlets is a privately held U.S. e-commerce retailer founded in 2004 that sells new and factory-reconditioned power tools, outdoor equipment, and facility-maintenance supplies from major brands (DeWALT, Makita, Bosch, JET, FLEX and others) directly to DIY consumers and professional tradespeople.
- Company typePrivate
- Founded2004
- HeadquartersPasadena, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What cpo outlets does
CPO Outlets (legal entity CPO Commerce, LLC) is a privately held U.S. e-commerce retailer founded in 2004 and headquartered in Pasadena, California. The company operates a direct-to-consumer online storefront (cpooutlets.com) plus a sister site (cpopowertools.com) selling new and factory-reconditioned power tools, outdoor equipment, hand tools, air tools, woodworking and metalworking equipment, lighting, clothing and gear, and ancillary facility-maintenance and office supplies. CPO is an authorized retailer for major brands including DeWALT, Makita, Bosch, Stanley Black & Decker, JET, Porter-Cable, Skil, and FLEX, and positions itself as "#1 online destination for DeWALT and Makita reconditioned tools," with its reconditioned line priced 20-68% below new retail and backed by a 120-day money-back guarantee.
The business model is standard e-commerce unit retail: products are listed and shipped directly to end customers, with free shipping on orders over $149 (or $49 on certain site banners), 2-day shipping on most items, a $20 first-order incentive for new email registrants, and an affiliate program as an additional acquisition channel. Pricing spans from under $50 for small accessories to over $13,000 for industrial equipment (e.g., JET wide-belt sanders), and the catalog supports multiple cordless battery ecosystems (DeWALT 20V MAX, Makita LXT, Metabo HPT MultiVolt, Fein AMPShare, Skil PWRCORE 20, FLEX 24V).
The customer base is a long-tail mix of individual DIY consumers and professional tradespeople/contractors, with no enterprise anchor accounts or B2B contracts disclosed in the available data. The company has no disclosed funding rounds, no M&A history, no parent or subsidiary structure, and no management team surfaced in the source material — it appears to be an independently operated, bootstrapped LLC with 20+ years of continuous operating history.
cpo outlets firmographics
Firmographics- Name
- cpo outlets
- Legal name
- CPO Commerce, LLC
- Website
- https://cpooutlets.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- CPO Outlets is a privately held U.S. e-commerce retailer founded in 2004 that sells new and factory-reconditioned power tools, outdoor equipment, and facility-maintenance supplies from major brands (DeWALT, Makita, Bosch, JET, FLEX and others) directly to DIY consumers and professional tradespeople.
- Ownership category
- akta.pro rank
cpo outlets industry classification
Industry- Product category
- Power Tool Retail
- NAICS
- Hardware Retailers (444140), Outdoor Power Equipment Retailers (444230)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
- akta.pro secondary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
Keywords
Where cpo outlets is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
cpo outlets business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- New Power Tools Sales: Sale of brand-new power tools and equipment from major brands including DeWALT, Bosch, Makita, Stanley, JET, Porter-Cable, Skil, Flex, and others. Products include cordless tools, saws, grinders, drills, nailers, outdoor equipment, hand tools, and more.
- Refurbished/Reconditioned Tools Sales: Sale of factory-reconditioned and certified refurbished power tools and equipment at discounted prices (typically 20-60% below new pricing). Products are inspected, repaired, and tested by CPO technicians with money-back guarantees.
- Facility Maintenance & Janitorial Supplies: Sale of cleaning, janitorial, and facility maintenance supplies including products from brands like Boardwalk, Kimberly Clark Professional, Rubbermaid Commercial, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Products |
| Unit Pricing | Pay-as-you-go | Reconditioned/Refurbished Products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
cpo outlets product offering
Product offeringCore offering
CPO Outlets sells new and factory-reconditioned power tools, outdoor power equipment, hand tools, air tools, tool storage, woodworking/metalworking/concrete tools, lighting, workwear, vacuums, power tool accessories, and facility maintenance supplies through its direct-to-consumer e-commerce website. Its differentiated core is a large certified-refurbished tools catalog from brands like DeWALT, Makita, Bosch, Stanley, JET, Porter-Cable, Skil, and FLEX, typically priced 20–68% below new and backed by a money-back guarantee.
Product overview
CPO Outlets is an e-commerce retailer specializing in new and factory-reconditioned power tools and outdoor equipment. The company operates as a multi-brand marketplace offering products across 15+ major tool brands including DeWALT, Bosch, Makita, Craftsman, Stanley, Porter-Cable, Skil, JET, FLEX, and Dremel. The core product portfolio consists of power tools (drills, saws, grinders, impact drivers, nailers, sanders), outdoor equipment (lawn mowers, chainsaws, trimmers), tool storage, hand tools, air tools, woodworking tools, metalworking tools, concrete tools, lighting, and clothing/gear. The company differentiates through its significant inventory of factory-reconditioned (refurbished) products at 15-68% discounts versus new, backed by CPO's money-back guarantees. Battery and charger starter kits support multiple voltage platforms (12V MAX, 20V MAX, 18V LXT, 40V MAX, 24V) across brand ecosystems. Ancillary categories include facility maintenance supplies, office supplies, and storage organization products. The business model emphasizes free shipping on orders over $49, 2-day shipping, and a wide selection of both new and certified refurbished tools.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Refurbished tools priced 20-68% below new retail
- +2 more outcomes
Companies that use cpo outlets
Customer profileSegments3 records
cpo outlets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cpo outlets partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- DeWALTcoreCPO Outlets is an authorized retailer of DeWALT products. The company is positioned as the #1 destination for DeWALT and Makita reconditioned tools. DeWALT is among the most prominently featured brands on the platform with hundreds of products listed.
- MakitacoreCPO Outlets is an authorized retailer of Makita products and is positioned as the #1 destination for Makita and DeWALT reconditioned tools. Makita tools including cordless drills, jig saws, reciprocating saws, and batteries are featured prominently.
- BoschcoreCPO Outlets is an authorized retailer of Bosch products. Bosch is listed among the top brands on the platform with 143 products available.
- Stanley (Stanley Black & Decker)coreCPO Outlets is an authorized retailer of Stanley tools and products. Featured brands include Stanley, Black & Decker, Craftsman, and other Stanley Black & Decker family brands.
- JET (WMH Tool Group)coreCPO Outlets is an authorized retailer of JET products, which includes woodworking tools, metalworking equipment, air tools, material handling, and automotive tools. JET products feature the RED Assurance program with 750+ authorized service centers.
- Porter-CablemajorCPO Outlets carries Porter-Cable power tools, air tools, and equipment. Products include finish nailers, brad nailers, framing nailers, air compressors, and combo kits.
- SkilmajorCPO Outlets is an authorized retailer of Skil tools featuring the PWRCORE 20 battery platform. Products include cordless impact drivers, angle grinders, rotary hammers, reciprocating saws, and jigsaws.
- FLEX (FLEX Power Tools)majorCPO Outlets carries FLEX 24V cordless power tools including impact wrenches, angle grinders, jigsaws, and STACK PACK storage system accessories. FLEX tools feature brushless motor technology.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
cpo outlets competitors and assessment
Company assessmentDirect peers
- Toolbarn: Online power tool retailer offering DeWALT, Makita, Bosch, and other major brands with extensive product catalog; a comparable e-commerce tool retailer targeting professionals and DIY.
- Ohio Power Tool: Online retailer specializing in power tools from major brands with both new and reconditioned inventory; directly comparable in authorized-retailer positioning and brand depth to CPO Outlets.
- CPO Power Tools: Sister brand linked directly from CPO Outlets' homepage, focused on selling new power tools. Operates as a related online tool retailer with overlapping brand partnerships, customer base, and operating model.
- Zoro Tools: Owned by Grainger, Zoro is an online tool and MRO supplies retailer serving businesses and individuals; competes with CPO on tool category breadth, shipping speed, and B2B/B2C pricing.
- MSC Industrial: Industrial MRO distributor offering power tools, hand tools, and facility maintenance supplies with strong B2B catalog; comparable supply breadth and customer overlap in maintenance and contractor segments.
- Acme Tools: Authorized online retailer of major power tool brands including DeWALT, Milwaukee, and Makita; a multi-brand online tool retailer serving both professional contractors and DIY consumers — highly comparable to CPO.
- Northern Tool + Equipment: Multi-channel retailer of power tools, outdoor equipment, and material handling products; comparable in product categories and professional/consumer customer base, with both online and physical stores.
Broad incumbents
- Amazon: Massive e-commerce platform selling new and refurbished power tools across all major brands; the primary price and convenience competitor in online tool retail and the dominant search-driven purchase channel.
- Lowe's: Major US home improvement retailer with broad power tool, outdoor, and maintenance assortments; competes directly with CPO across consumer DIY and professional contractor segments.
- Home Depot: Largest US home improvement retailer with extensive power tool, outdoor equipment, and facility maintenance offerings including DeWALT, Makita, and Milwaukee; broad overlap across CPO's full catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
cpo outlets social profiles
Digital presencecpo outlets financial estimates
Financial estimateRevenue estimate
Valuation estimate
cpo outlets leadership team
Management profileNumber of profiles
cpo outlets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cpo outlets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cpo outlets
What does cpo outlets do?
CPO Outlets sells new and factory-reconditioned power tools, outdoor power equipment, hand tools, air tools, tool storage, woodworking/metalworking/concrete tools, lighting, workwear, vacuums, power tool accessories, and facility maintenance supplies through its direct-to-consumer e-commerce website. Its differentiated core is a large certified-refurbished tools catalog from brands like DeWALT, Makita, Bosch, Stanley, JET, Porter-Cable, Skil, and FLEX, typically priced 20–68% below new and backed by a money-back guarantee.
Is cpo outlets a public or private company?
cpo outlets is a private company. It is classified as unknown and is currently operating.
When was cpo outlets founded?
cpo outlets was founded in 2004.
Where is cpo outlets based?
cpo outlets is headquartered in Pasadena, United States, in the North America region.
How does cpo outlets make money?
Three revenue lines are on record. New Power Tools Sales are the primary driver. The others are refurbished/Reconditioned Tools Sales and facility Maintenance & Janitorial Supplies.
Who are cpo outlets's main competitors?
Direct peers on record are Toolbarn, Ohio Power Tool, CPO Power Tools, Zoro Tools, MSC Industrial, Acme Tools and Northern Tool + Equipment. Broad incumbents are Amazon, Lowe's and Home Depot.
Does cpo outlets have an API?
No public API is recorded for cpo outlets.
What industry is cpo outlets in?
cpo outlets's product category is Power Tool Retail. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic), with a secondary code of CRAIADAH, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 444140 and its SIC code is 5200.