What PlayTours does

PlayTours, operating as PLAYTOURS PTE. LTD. and headquartered in Singapore, is a privately held software company founded in 2019 that builds a browser-based scavenger-hunt and event-gamification platform. The core product is a progressive web application (PWA) that runs entirely in modern browsers, allowing participants to join events via QR code or link without downloading a native app. The platform supports GPS- and QR-based checkpoints, photo and video tasks, real-time leaderboards, a facilitator dashboard, chapter-based game logic, in-app chat, and supports 100+ languages. Differentiators include a genuinely free commercial-use tier, AI-powered submission validation via image recognition, and ChatGPT integration for dynamic challenge generation.

The company monetizes through a freemium subscription model priced by peak concurrent active devices, with paid tiers ranging from $35 to $395 per month and custom enterprise pricing above 300 concurrent devices. Go-to-market is product-led and self-serve through admin.playtours.app, supplemented by an event-driven motion targeting corporate team building, conference gamification, higher-education orientation, tourism experiences, and personal/social use cases. The platform holds ISO 27001 certification and is GDPR- and CCPA-compliant.

PlayTours reports 20,000+ players, 6,000+ games created, and operations across 48 countries. Named users and event participants include Google, Apple, Wells Fargo, Accenture, EY, Starbucks, Red Bull, P&G, Grab, Workday, Stanford University, Montclair State University, Zoo Atlanta, Make-A-Wish Foundation, and Save the Children. The company is bootstrapped with no disclosed external funding, operates with 1–10 employees, and maintains a single integration partnership (Bookeo for ticketing).

Name

PlayTours

Legal name

PLAYTOURS PTE. LTD

Website

https://playtours.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

PlayTours is a Singapore-based web platform enabling organizations to create and run customizable scavenger hunts, team-building events, and self-guided tours without app downloads. It serves corporate HR teams, event organizers, educators, and tourism operators across 48 countries.

Ownership category

akta.pro rank

Product category

Gamification Software

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Attendee Mobile Apps & Engagement Platforms (THAHAFAE)

akta.pro secondary industries

Sponsorship Activation & Experiential Marketing (THAHAGAC), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Scavenger hunt platform
• Event gamification software
• Team building platform
• Self-guided tour app
• Interactive event software

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Concurrent Device Tiers: Monthly subscription plans priced by peak concurrent active devices. Free tier supports up to 25 concurrent devices with full features and commercial use allowed (watermarked). Paid tiers from $35/month (5 concurrent, 20 total devices) to $395/month (300 concurrent, unlimited total devices). Flat monthly fee regardless of number of sessions run in that month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PlayTours is a web-based SaaS platform that enables organizations and individuals to create, run, and manage scavenger hunts, gamified events, team-building activities, and self-guided tours. Participants join via QR code or link in any browser without downloading an app. The platform supports GPS- and QR-based location tasks, photo/video submissions validated by AI, real-time leaderboards, and chapter-based game logic, and is sold via a freemium subscription model priced by peak concurrent active devices.

Product overview

PlayTours is a web-based scavenger hunt platform designed for team building, event gamification, conferences, tourism, and education. The core product is the PlayTours Scavenger Hunt Platform—a browser-based application requiring no app downloads. The platform includes the Facilitator Dashboard as a command center for organizers, Live Leaderboard for real-time competition tracking, and Gallery Exhibit for post-event presentations. Additional features like QuickBuild for rapid game creation and Story Mode for branching narratives enhance the creator experience. The platform supports location-based tasks using GPS and QR codes, multimedia challenges with photo and video submissions, AI-powered validation through ChatGPT integration, and real-time team communication. Pricing is structured around concurrent active devices with a free tier supporting up to 25 devices and paid tiers from $35/month.

Differentiator

Problem solved

Functional benefit

Products and services

• PlayTours Scavenger Hunt Platform A web-based SaaS platform that enables organizations and individuals to create, run, and manage scavenger hunts, team-building activities, gamified events, and self-guided tours. Participants join via QR code or link in any modern browser with no app download required. Includes drag-and-drop game builder, GPS and QR-based location tasks, photo/video challenges with AI validation, real-time leaderboards, facilitator dashboard, and chapter-based game logic. Priced by concurrent active devices with a free tier for up to 25 devices.

Quantifiable outcome

• Scalability: 4 facilitators can run a 1000-person event using automated clues and game mechanics
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eventbrite: Eventbrite is a large event ticketing and management platform. While not a direct scavenger hunt competitor, it serves the same event organizers and corporate event buyers that PlayTours targets and could expand into gamification.
• Whova: Whova is a broader event management and engagement platform serving conferences, trade shows, and corporate events. It overlaps with PlayTours in attendee engagement but offers a wider portfolio including registration, agenda, and networking.
• Bizzabo: Bizzabo is an enterprise event experience platform serving large conferences and corporate events with attendee engagement features. It competes for the same event-organizer buyer that PlayTours targets with its event gamification module.

Regional players

• Surprize: Surprize (formerly Mystery Games / CityHunt) is a scavenger hunt provider focused on team building primarily in Europe and select regional markets. Comparable to PlayTours' team-building use case but with operator-led delivery vs self-serve SaaS.

Direct peers

• ClueKeeper: ClueKeeper is a scavenger hunt and clue-based game platform listed by PlayTours as a direct competitor. It primarily serves tourism, escape rooms, and event gamification with comparable task/checkpoint functionality.
• Actionbound: Actionbound is an interactive scavenger hunt app platform cited directly by PlayTours as a competitor. It serves similar team-building, education, and tourism use cases with location-based interactive missions.
• Loquiz: Loquiz is a gamification and scavenger hunt platform named by PlayTours as a competitor. It serves team-building, tourism, and event segments with location-based challenges and leaderboards.
• GooseChase: GooseChase is the most prominent direct competitor — a scavenger hunt and team-building app platform used by the same enterprise HR, education, and event segments as PlayTours. PlayTours' own comparison content positions itself against GooseChase on price and features.
• Locatify: Locatify is a location-based experiences platform named by PlayTours as a competitor. It provides indoor/outdoor scavenger hunts, museum guides, and tourism experiences with QR and beacon-based interaction.
• Scavify: Scavify is a scavenger hunt and gamification platform explicitly named by PlayTours as a competitor. It targets enterprise team building, tourism, and education with comparable GPS/QR-based game mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/playtoursapp
• Facebookfacebook.com/playtoursapp
• LinkedInlinkedin.com/company/playtours
• Instagraminstagram.com/playtoursapp
• TikToktiktok.com/@playtoursapp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlayTours