Toernooi.nl

What Toernooi.nl does

Toernooi.nl is a Dutch sports-software platform operated by Visual Reality/Tournament Software, headquartered in Alkmaar, Netherlands, and active since 1998. It provides tournament, competition, ladder, ranking, rating and membership-management software for sports clubs, national federations and individual athletes, with a particular focus on racket sports (tennis, badminton, padel, squash) and expanding coverage to over 15 sports including table tennis, pickleball, volleyball, football, hockey, basketball, handball, korfbal, darts and judo. The platform is used by thousands of clubs and organizations globally and connects millions of athletes worldwide, with marquee enterprise customers including the KNLTB, BWF, LTA and Tennis Australia, plus a results-feed integration with the ITF's World Tennis Number rating system.

The platform is built on a Microsoft-based web stack (C#, ASP.NET, MVC, Razor views, SQL Server) with React on the front-end, integrating third-party APIs and proprietary frameworks for ranking and rating calculations. Core products include the Toernooi Planner, Competitie Planner and Team Sport Planner for tournament and league organization, complemented by add-on modules such as Box Ladders, Flex Ladders, Visual LiveScore (with automatic Twitter sharing), Toernooi TV, Visual ClubWeb, Ranking, and Membership management. The technology is designed for mobile-friendly, accessible use across devices and at federation scale.

Toernooi.nl operates a hybrid go-to-market combining product-led self-serve online ordering for SMB clubs and individual organizations with a direct enterprise sales motion for national and international federations. Revenue is generated through subscription-based fixed all-in annual pricing for planners and add-on modules. The company is privately held with no outside funding rounds disclosed, supports between 11 and 50 employees, and distributes primarily through the toernooi.nl and tournamentsoftware.com web properties.

Name

Toernooi.nl

Website

https://toernooi.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Toernooi.nl is a Dutch SaaS platform, operated by Visual Reality/Tournament Software since 1998, that provides tournament, league, ladder, ranking, rating and membership management software for sports clubs, national federations and athletes across 15+ sports including tennis, badminton, padel and squash.

Ownership category

akta.pro rank

Product category

Sports Tournament Management Software

NAICS

Spectator Sports (71121)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Tournament management software
• Sports league software
• Competition scheduling platform
• Player ranking systems
• Racket sports software

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions (Planners): Fixed all-in price subscription model for tournament and league planners. Organizations pay for access to the platform's planning and management tools with customization options included.
2. Box Ladders: Subscription-based ladder competition feature with configurable group sizes and period-based promotion/relegation.
3. Visual LiveScore: Live score processing service for on-site and online display at tournaments.
4. Membership Management: Platform features for managing player memberships and registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Toernooi.nl is a web-based sports management software platform that helps clubs, federations, and organizations organize and run tournaments, leagues, ladder competitions, and player rankings across racket sports (tennis, padel, badminton, squash, table tennis) and additional sports. It bundles tournament planners, league/competition planners, box/flex ladders, live scoring, ranking/rating engines, membership management, club websites, and event broadcasting into an integrated subscription platform sold on a fixed all-in annual price.

Product overview

Toernooi.nl operates as a comprehensive sports tournament and league management platform serving thousands of clubs and organizations worldwide. The platform consists of core planners (Toernooi Planner, Competitie Planner, Team Sport Planner) for organizing events, combined with add-on modules including Box Ladders, Flex Ladders, Visual LiveScore, Toernooi TV, and Visual ClubWeb. The ecosystem also includes Ranking, Rating, and Membership management modules. All products work integrally together on a single platform, supporting multiple sports including Tennis, Badminton, Squash, Table Tennis, Padel, Pickleball, Racketlon, Volleyball, Football, Hockey, Basketball, Handball, Korfbal, Darts, and Judo. The platform enables tournament applications, league management, ladder competitions, ratings, rankings, and memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Toernooi Planner Professional tournament planning tool that allows sports organizations to quickly and easily organize and manage sports events. The planner is intuitive, fully customizable, and offered at a fixed all-in price.
• Competitie Planner

Quantifiable outcome

• Millions of athletes connected worldwide through the platform
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KNLTB (Koninklijke Nederlandse Lawn Tennis Bond)coreStrategic or Co-development PartnerKNLTB, the Royal Dutch Lawn Tennis Association, is a strategic partner using Toernooi.nl's platform for tournament management, rankings, and member services through the MijnKNLTB portal. This is a flagship partnership demonstrating platform capabilities at the national level.
• BWF (Badminton World Federation)coreStrategic or Co-development PartnerBWF, the international badminton governing body, uses Toernooi.nl's platform for tournament administration and results processing. This partnership validates the platform's ability to handle international-level sports competitions.
• LTA (Lawn Tennis Association - UK)coreStrategic or Co-development PartnerThe British Lawn Tennis Association uses Toernooi.nl's platform for managing competitions and tournaments in the UK market.
• Tennis AustraliacoreStrategic or Co-development PartnerTennis Australia, the national governing body for tennis in Australia, utilizes the platform for tournament operations and management.
• ITF (International Tennis Federation)coreTechnology or IntegrationToernooi.nl's Box Ladder product integrates with ITF's World Tennis Number system, allowing results to be automatically fed to the international rating system used by the ITF.
• Google AdSenseminorGTM or Marketing PartnerGoogle AdSense delivers personalized advertisements on Toernooi.nl's website, generating advertising revenue for the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Genius Sports: Sports data and technology provider serving leagues and federations with data capture, distribution, and integrity services. Not a direct competitor but operates in the same ecosystem of federation-facing sports technology.

Direct peers

• Challonge: Tournament bracket and competition management platform widely used for organizing single- and double-elimination brackets online. Closer in feature scope to Toernooi.nl's tournament planner but focused on bracket formats.
• LeagueApps: US-based sports league and tournament management platform serving clubs, leagues, and organizations. Direct competitor in the same SaaS category with comparable subscription-based planner and registration tooling.
• Pointstreak: Sports league management software serving amateur and minor league sports organizations. Comparable subscription-based platform for tournament operations, stats, and standings.
• TeamSnap: Team and league management platform used by millions of coaches, parents, and admins. Comparable SaaS model for organizing rosters, schedules, and tournaments for amateur sports organizations.
• PlayMetrics: Youth sports club management platform offering registration, scheduling, and tournament tools. Competes in the same SaaS category for sports clubs and organizations managing competitive play.

Emerging players

• PlayOn Sports: Sports media and event platform offering tournament coverage and streaming tools for high school sports. Adjacent in serving tournament organizers with digital infrastructure such as live scoring and broadcasting.

Broad incumbents

• Stack Sports: Sports technology platform consolidating multiple sports-tech products for federations, clubs, and leagues. Broad incumbent with overlapping tournament and league management capabilities.
• SportsEngine: Leading North American sports management platform (owned by NBC Sports Next) providing registration, tournament, and website tools to youth sports organizations. Broader portfolio but overlapping core tournament/league functionality.
• Active Network: Large-scale event registration and activity management platform serving sports organizations and events. Overlaps in tournament registration and participant management for sports clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/toernooi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toernooi.nl