WiiSDA
WiiSDA is a family-owned Norwegian recruitment agency founded in 2008, specializing exclusively in automotive industry staffing. It supplies mechanics, technicians, and painters to Norwegian workshops, dealerships, and heavy vehicle companies via permanent contracts and a proprietary online recruitment portal.
- Company typePrivate
- Founded2008
- HeadquartersNyborg, Norway
- Headcount51–100
- GTM typeB2B
- OfferingServices
What WiiSDA does
WiiSDA AS is a family-owned Norwegian recruitment and staffing agency founded in 2008 in Bergen by Håkon Bergsland, operating exclusively in the automotive industry. The company connects skilled automotive professionals—mechanics, technicians, painters, panel beaters, and PDI (Pre-Delivery Inspection) staff—with Norwegian car workshops, dealerships, heavy vehicle (truck and bus) operators, and agricultural/industrial machinery companies. It distinguishes itself as the first and only recruitment firm in Norway dedicated entirely to the automotive vertical, and the first in the country to offer permanent contracts as the standard employment model for placed workers.
The core product is a full-service recruitment offering that handles the complete employment lifecycle: job advertising, technical interviews, reference checks, work and residence permits, housing, Norwegian language courses, payroll, and occupational insurance. In 2021, WiiSDA launched a proprietary online recruitment portal—marketed as Norway's first and only automotive-specialized recruitment portal—providing subscription-based self-serve access to a pre-vetted candidate database. The company also offers HR consulting and custom recruitment solutions for short-term projects and 12–24 month staffing plans.
WiiSDA's revenue model combines professional services (permanent placement and full-employment staffing), recurring subscription revenue from the E-Portal, and consulting fees. The company runs a sales-led GTM targeting automotive enterprises directly, supplemented by referral-driven acquisition and an affiliate network for candidate sourcing. It maintains seven offices globally (Bergen HQ, Oslo sales, New York, London, Szczecin, Budapest, Spain, Croatia) but its end market is exclusively Norway. The firm is currently led by Annette Bergsland Rognstad (Managing Director, daughter of founder) alongside Chairman Håkon Bergsland and Director of Sales & Marketing Erik Bergsland, and rebranded from Work Supply to WiiSDA in 2023.
WiiSDA firmographics
Firmographics- Name
- WiiSDA
- Legal name
- WiiSDA AS
- Website
- https://wiisda.no
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WiiSDA is a family-owned Norwegian recruitment agency founded in 2008, specializing exclusively in automotive industry staffing. It supplies mechanics, technicians, and painters to Norwegian workshops, dealerships, and heavy vehicle companies via permanent contracts and a proprietary online recruitment portal.
- Ownership category
- akta.pro rank
Where WiiSDA is headquartered
LocationHeadquarters
- HQ city
- Nyborg
- HQ country
- Norway
- HQ region
- Europe
Offices8 records
Markets served
WiiSDA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Staffing/Recruitment Services: Supply of full-time automotive specialists to automotive companies. The company recruits, vets, and places technical personnel (mechanics, technicians, painters, panel beaters) with permanent contracts, handling the entire employment relationship including payroll, insurance, and compliance.
- E-Portal Subscription: Online recruitment portal providing access to database of pre-vetted automotive candidates. Companies can subscribe to access the portal, browse candidates, book interviews, and receive CVs directly.
- Consulting Services: Human resource consultancy services including job planning and workforce management consulting for automotive industry companies.
- Custom/Tailored Solutions: Tailor-made recruitment solutions for startups and existing companies with specific staffing requirements, including large short-term projects to long-term staffing needs 12-24 months ahead.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing tiers available - services are quote-based |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
WiiSDA product offering
Product offeringCore offering
WiiSDA is a family-owned recruitment and staffing agency specializing exclusively in the Norwegian automotive industry. It recruits, vets, and places skilled technical personnel (mechanics, technicians, painters, panel beaters, PDI staff) with automotive workshops, dealerships, and service centers, handling the entire employment lifecycle including advertising, interviews, reference checks, work and residence permits, housing, payroll, insurance, and Norwegian language courses.
Product overview
WiiSDA is a family-owned recruitment and staffing agency specializing exclusively in the Norwegian automotive industry since 2008. The company offers a comprehensive suite of services centered around its core recruitment offering, which connects automotive professionals (mechanics, technicians, painters, panel beaters) with workshops. The product portfolio includes the E-Portal as an online subscription-based candidate database access, alongside custom recruitment solutions and HR consulting services. The company handles the entire recruitment process including paperwork, housing arrangements, work permits, insurance, payroll, and Norwegian language courses for candidates.
Differentiator
Problem solved
Functional benefit
Products and services
- Rekruttering (Employment / Recruitment Services) Core recruitment service connecting skilled automotive professionals (mechanics, technicians, painters, panel beaters, PDI staff) with Norwegian workshops, dealerships, and service centers. Matches candidates to positions based on technical skills, language proficiency, and workplace fit, handling the entire employment lifecycle including permits, housing, payroll, and insurance.
- Portal (E-Portal / Recruitment Portal) Norway's first and only online employment portal specialized exclusively for the automotive industry. Provides subscription-based access to a database of pre-approved technical personnel, allowing client companies to browse candidates, book interviews, and request CVs directly.
- Spesialtilpassede Løsninger (Custom Solutions) Tailor-made recruitment solutions for staffing challenges, ranging from large short-term projects to long-term staffing needs planned 12–24 months ahead. Designed for startups and existing companies with specific staffing requirements.
- Rådgivning (Consulting) HR and recruitment consulting services with expertise in cross-border hiring and cultural integration, helping clients with workforce planning and management for automotive operations.
Quantifiable outcome
- Over 700 people placed from 40+ nationalities since 2008
- +1 more outcomes
Companies that use WiiSDA
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
WiiSDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WiiSDA partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- Bertel O. SteencoreApproved as official recruitment partner for Bertel O. Steen - Norway's sole authorized importer of Mercedes-Benz, Kia, Peugeot, Citroen, Smart and Opel. Partnership established in 2014 after several years of collaboration.
- SandeGruppencoreLong-term partnership spanning 15 years. WiiSDA was their first customer in the automotive industry. SandeGruppen operates workshop in Åsane and other locations, employing mechanics recruited through WiiSDA.
- MAN Truck & Bus BergencorePartnership for recruitment of heavy vehicle mechanics for truck and bus maintenance. Roman Kos was recruited through WiiSDA for a bus project and later retained beyond the project term.
- Motor Forum Bergencore15-year partnership. Motor Forum Bergen is one of WiiSDA's first and longest-standing customers in the automotive industry.
- CarfixmajorMulti-year partnership with Carfix chain. WiiSDA described as professional, honest, and in a class of its own for installing new employees in the chain.
- Norsk ScaniamajorLong-standing partnership with Norsk Scania for recruitment of technical personnel.
- MobileminorListed as business partner - automotive service partner.
- Møller BilminorListed as business partner - automotive dealership.
- Wist Last & BussminorListed as business partner - truck and bus service.
- Bil i NordminorListed as business partner - northern Norway automotive.
- SullandminorListed as business partner - automotive dealership group.
- Nardo BilminorListed as business partner.
- Intakt BilskademinorListed as business partner - auto body repair.
- Team VerkstedminorListed as business partner - workshop chain.
- Nordvik GruppenminorListed as business partner - automotive group.
- Teknisk BureauminorListed as business partner.
- Otto MoeminorListed as business partner.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
WiiSDA competitors and assessment
Company assessmentRegional players
- Work Service: Polish-listed staffing and HR services group providing cross-border labor supply, including placements of Polish workers into Western European employers. Mirrors WiiSDA's Poland-to-Western-Europe talent flow direction and employer-of-record model.
- Barona: Finland-headquartered staffing and HR services company with technical and industrial verticals. Comparable Nordic-region specialist recruiter facing the same cross-border labor dynamics as WiiSDA, though operating primarily in Finland.
Direct peers
- Dfind: Norwegian specialized staffing and recruitment brand (now part of ManpowerGroup) operating across technical and professional niches. Competes with WiiSDA on specialist placements within Norway.
- Otto Work Force: Netherlands-headquartered international recruitment agency that places Eastern European workers into Western European jobs, often on permanent contracts with employer-of-record services (housing, transport, administration). Operates the same full-service, cross-border labor-placement model as WiiSDA, just at a larger European scale.
- JobZone Norge: Norwegian staffing and recruitment agency with strong presence in technical and industrial roles, including automotive. Closest domestic generalist competitor to WiiSDA in the Norwegian blue-collar technical staffing market.
- Academic Work: Nordic specialized staffing firm focused on placing young professionals and graduates, with Norwegian operations. Comparable as a Nordic vertical-specialist recruiter, though its focus skews younger and white-collar relative to WiiSDA's technician base.
Broad incumbents
- Adecco Norway: Norwegian arm of global staffing leader Adecco Group, offering temporary staffing, permanent placement, and outsourcing across industries including automotive. Competes with WiiSDA for automotive clients but as part of a much broader portfolio.
- Manpower Norway: Norwegian operation of ManpowerGroup, providing generalist staffing and recruitment services including technical and industrial placements. Overlaps with WiiSDA on automotive technician staffing but without the single-vertical specialization.
- Randstad Norway: Norwegian subsidiary of Randstad, one of the world's largest HR services firms, with staffing and permanent placement across industrial, technical, and automotive verticals. Direct overlap on automotive customers, broader positioning overall.
- Experis Norway: Norwegian professional and IT staffing brand of ManpowerGroup. Overlaps with WiiSDA on specialist recruitment but skews toward white-collar technical roles rather than workshop mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WiiSDA social profiles
Digital presenceWiiSDA compliance and trust
Trust signalCompliance1 record
WiiSDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiiSDA leadership team
Management profileNumber of profiles
Profiles5 records
WiiSDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiiSDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiiSDA
What does WiiSDA do?
WiiSDA is a family-owned recruitment and staffing agency specializing exclusively in the Norwegian automotive industry. It recruits, vets, and places skilled technical personnel (mechanics, technicians, painters, panel beaters, PDI staff) with automotive workshops, dealerships, and service centers, handling the entire employment lifecycle including advertising, interviews, reference checks, work and residence permits, housing, payroll, insurance, and Norwegian language courses.
Is WiiSDA a public or private company?
WiiSDA is a private company. It is classified as family owned and is currently operating.
When was WiiSDA founded?
WiiSDA was founded in 2008. It employs 51 to 100 people.
Where is WiiSDA based?
WiiSDA is headquartered in Nyborg, Norway, in the Europe region.
How does WiiSDA make money?
Four revenue lines are on record. Staffing/Recruitment Services are the primary driver. The others are E-Portal Subscription, consulting Services and custom/Tailored Solutions.
Who are WiiSDA's main competitors?
Regional players on record are Work Service and Barona. Direct peers are Dfind, Otto Work Force, JobZone Norge and Academic Work. Broad incumbents are Adecco Norway, Manpower Norway, Randstad Norway and Experis Norway.
Does WiiSDA have an API?
No public API is recorded for WiiSDA.