Smartmates

What Smartmates does

Smartmates Pty Ltd is a Melbourne-based professional services firm founded in 2017 that specializes in implementing, customizing, and integrating Zoho and HubSpot business platforms for Australian and New Zealand clients. The firm operates across 60+ Zoho applications and the full HubSpot ecosystem (Marketing Hub, Sales Hub, Service Hub, Operations Hub, Commerce Hub), delivering CRM rollouts, workflow automation, data migration, custom application development via Zoho Creator, and integration with hundreds of third-party platforms including Xero, MYOB, Shopify, Stripe, Zapier, Google Workspace, and Microsoft 365. Named enterprise clients include Catch.com.au, Lovisa, Employers Comp, Provender, the US Tax Team, and ANTG.

The business model is pure time-based professional services consulting rather than SaaS product revenue. Discovery begins with a free 60-minute scoping session and complimentary project plan estimate; clients then top up a prepaid balance at AUD $99/hr (first top-up special, capped at 50 hours) before transitioning to standard rates of AUD $129-149/hr + GST. The firm supplements direct sales and inside sales with a referral partner program paying 10% commission (capped at AUD $3,000 per referral over 18 months) and is listed in the official Zoho and HubSpot partner marketplaces.

In 2024 the company extended beyond its Zoho roots into HubSpot consulting and launched a dedicated AI services line covering GPT-powered workflows, predictive lead scoring, ChatSpot deployment, Breeze AI customer agents, and Zoho CoCreator-driven app development. The firm has held Australia's #1 Zoho Partner status for four consecutive years (2022-2025) and claims to be the only 5-star Google Reviews rated HubSpot partner in Australia. Smartmates is privately held with no external funding rounds disclosed in the available data.

Name

Smartmates

Legal name

Smartmates Pty Ltd

Website

https://smartmates.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartmates is a Melbourne-based consulting firm that implements, customizes, and integrates Zoho and HubSpot business platforms with AI-powered workflow automation for enterprise and mid-market clients across more than 30 industries in Australia and New Zealand.

Ownership category

akta.pro rank

Product category

CRM Consulting Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• CRM consulting services
• Zoho implementation partner
• HubSpot consulting services
• Workflow automation consulting
• AI integration services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Consulting Services: Time-based consulting services where clients pay per hour for Zoho and HubSpot implementation, customization, workflow automation, integrations, training, and support. Work is billed in 6-minute increments with weekly Smartmates Statements providing transparency. Revenue comes from billable hours at standard and discounted rates.
2. Referral Commissions: Partner referral program where partners earn 10% commission on billable fees received from referred clients for 18 months from first paid invoice, capped at AUD $3,000 per qualifying client. Commission is calculated quarterly in arrears.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Smartmates is an Australian consulting firm specializing in Zoho and HubSpot CRM implementations, customizations, integrations, and AI-powered solutions. The company delivers time-based professional consulting services including CRM migration, workflow automation, custom application development, and platform integrations across 60+ Zoho applications and the full HubSpot ecosystem, serving 30+ industries in Australia and New Zealand.

Product overview

Smartmates is a Zoho and HubSpot consulting partner offering professional implementation, customization, and AI integration services for both platforms. The company specializes in serving 30+ Australian industries with certified consulting across the full product ecosystems. For Zoho, they offer services covering 60+ applications including Zoho One (the all-in-one platform combining 50+ integrated apps), Zoho CRM (core sales/contact management), Zoho Books (accounting), Zoho Desk (customer service), Zoho Projects (project management), Zoho People (HR), Zoho Creator (low-code development with AI CoCreator), Zoho Analytics (BI/reporting), and Zoho Inventory (stock management), plus marketing tools (Campaign, Marketing Automation, Social), communication tools (Mail, Cliq), and specialized solutions (FSM, Expense, Recruit). For HubSpot, services cover Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub. Smartmates also provides AI-powered services including GPT/ChatSpot integration, predictive lead scoring, AI content creation, automated customer service, and intelligent workflow automation for both platforms. The company operates on a time-based billing model with consulting rates of $149/hour standard and $99/hour for first top-up special.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoho Implementation Services
• Zoho CRM Migration
• Zoho Workflow Automation
• Zoho On-Demand Support
• Zoho Training Services
• HubSpot Implementation Services
• AI for Zoho Services
• AI for HubSpot Services
• Custom Application Development (Zoho Creator)
• AI Opportunity Scan
• Platform Integration Services

Quantifiable outcome

• 45% faster response times for businesses implementing AI-powered CRM solutions
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability13 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Zoho CorporationcoreTechnology or IntegrationPrimary platform partner providing Zoho CRM, Zoho One, and 60+ Zoho applications for Smartmates to implement for Australian businesses. Smartmates is recognized as Australia's #1 Zoho Partner for 2022-2025 and holds the highest number of Zoho certifications in the country.
• HubSpotcoreTechnology or IntegrationOfficial HubSpot Solutions Partner providing HubSpot CRM, Marketing Hub, Sales Hub, Service Hub, Operations Hub, and Commerce Hub for Australian businesses. Smartmates is recognized as the only 5-star Google Reviews HubSpot partner in Australia.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Slalom: Global management and technology consulting firm with established CRM, MarTech, and platform-modernization practices. Overlaps with Smartmates on workflow/CRM implementation but serves much larger enterprise clients with broader transformation mandates.
• Accenture: Global professional services giant with extensive CRM and enterprise application practices including Salesforce, Microsoft, and increasingly Zoho/HubSpot ecosystem partnerships. Larger, broader competitor; competes for enterprise implementation mandates in ANZ.
• Deloitte Digital: Big 4 digital consulting arm with deep CRM, MarTech, and customer-execution capabilities. Competes with Smartmates for larger CRM transformation mandates and is present in the ANZ market where Smartmates operates.
• Cognizant: Global IT services firm with significant CRM/digital-experience practices and prior acquisitions of mid-tier CRM consultancies. Competes with Smartmates for larger enterprise platform-modernization and managed-services contracts.

Direct peers

• Kuno Creative: HubSpot Solutions Partner focused on inbound marketing, web design, and CRM implementation for mid-market B2B. Comparable as a HubSpot-aligned consulting shop with similar content-driven demand generation motion to Smartmates.
• New Breed Marketing: HubSpot Elite Solutions Partner delivering CRM, marketing automation, and revenue operations services to mid-market and enterprise clients. Closely aligned with Smartmates' HubSpot practice in customer base, methodology, and partner-tier status.
• SmartBug Media: US-based HubSpot Elite Solutions Partner offering inbound marketing, CRM implementation, sales enablement, and RevOps services. Highly comparable to Smartmates' HubSpot consulting arm: similar mid-market focus, HubSpot-centric delivery model, and content/education-led GTM.
• Lynton: HubSpot Solutions Partner providing inbound marketing, CRM implementation, and HubSpot onboarding services. Similar to Smartmates in mid-market targeting, sales-led GTM, and HubSpot-centric delivery.
• Cazoomi: US-based Zoho Premium Implementation Partner focused on Zoho CRM, Books, and related app integrations. Closely comparable as a dedicated Zoho implementation consultancy with time/materials consulting and a similar partner-channel profile to Smartmates.
• C3 (Cloud Computing Concepts): UK-based Zoho Premium Partner providing end-to-end Zoho consulting, implementation, and custom app development. Comparable in the depth of Zoho coverage and the time-based consulting delivery model that mirrors Smartmates' offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smartmatesco
• LinkedInlinkedin.com/company/smartmatesco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartmates