What WELL/BEINGS does

WELL/BEINGS is a 501(c)(3) nonprofit venture philanthropy organization operating under the umbrella of finn2finn Alliance (EIN 83-0804772), founded in 2018 and headquartered in New York. The organization channels charitable donations into a portfolio of conservation and animal welfare campaigns, deploying grants to 19 locally embedded partner organizations across seven countries in North, Central, and South America (Dominican Republic, Puerto Rico, British Virgin Islands, Florida, Belize, Bolivia, and the broader United States). Its programmatic focus spans mangrove and seagrass restoration in the Caribbean, Amazon rainforest protection and wildlife rescue in Bolivia, manatee and jaguar conservation, equine welfare in coastal communities, humane K-12 education, and disaster-response animal welfare.

The core "products" are structured campaigns rather than technology platforms: Save the Mangroves Save the Ocean (flagship), Bolivia Amazon Emergency Relief, the 911 Jaguar Animal Trafficking Campaign, 911 Save the Manatees, Animal Welfare and Humane Education Programs, and the annual Full Circle Benefit Gala. Operations are run by a small team (1-10 employees) led by co-founders Amanda Hearst Rønning and Breanna Schultz, with a Program Director (Prio Opelanio) and named advisor (Masha Kalinina). Notable technical or platform components are not applicable; the operating model relies on multi-year grantmaking relationships, programmatic learning trips, and field-level impact measurement (e.g., 53,000+ mangrove seedlings, 380+ wildlife species documented across 82 hectares, 500+ acres protected, 341,620 lbs of river debris removed, 50,000+ K-12 students reached).

The business model is charitable fundraising, not commercial revenue: 100% of public donations are directed to programmatic work, while operational costs are fully underwritten by founders, the board, and select supporters. Primary fundraising channels include the website donation portal, an email newsletter, Instagram, earned media, hosted events in Palm Beach and other locations, and the annual Full Circle Benefit Gala (which raised $600,000 in October 2024). Across 2024-2025, the organization invested $1,005,573 in programs across its 19 partner organizations. Geographic reach is concentrated in the Caribbean basin and Bolivian Amazon, with new entry into Dominican Republic in 2024 and US domestic disaster relief (Eaton Fire partnership with Pasadena Humane) in 2025.

Name

WELL/BEINGS

Legal name

WELL/BEINGS

Website

https://wellbeingscharity.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

WELL/BEINGS is a 501(c)(3) nonprofit venture philanthropy that grants funds to 19 local partner organizations across 7 countries in the Americas, supporting mangrove restoration, Amazon conservation, animal welfare, and disaster response, with 100% of public donations directed to programmatic work.

Ownership category

akta.pro rank

Product category

Conservation Philanthropy

NAICS

Grantmaking and Giving Services (81321)

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Environmental conservation grants
• Animal welfare programs
• Mangrove restoration campaigns
• Venture philanthropy nonprofit
• Climate action funding

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: WELL/BEINGS operates as a 501(c)(3) nonprofit that raises funds through donations, annual gala events, and hosted fundraising events. All public donations are 100% directed to programmatic work, with operational costs supported by founders, board, and select supporters.
2. Grants to Partners: The organization provides grants to on-the-ground local partners working on environmental conservation, animal welfare, and climate resilience projects across North and South America.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

WELL/BEINGS is a 501(c)(3) venture philanthropy nonprofit that raises charitable donations from individuals, sponsors, and events, and directs 100% of public contributions as grants to locally embedded partner organizations running environmental conservation, animal welfare, and climate resilience programs across the Caribbean, Central America, South America, and Florida. Its work is delivered through named campaigns (mangrove restoration, Amazon rainforest protection, jaguar anti-trafficking, manatee conservation, humane education) and an annual fundraising gala that directly fund programmatic grantmaking.

Product overview

WELL/BEINGS is a 501(c)(3) venture philanthropy organization that operates as a collection of environmental and animal welfare campaigns rather than a traditional technology product company. The organization's offerings consist of grant-funded conservation programs: the Save the Mangroves, Save the Ocean Campaign (mangrove and seagrass restoration), Bolivia Amazon Emergency Relief (rainforest protection and wildlife rescue), 911 Jaguar Animal Trafficking Campaign (wildlife anti-trafficking), 911 Save the Manatees (marine mammal conservation), Animal Welfare and Humane Education Programs (population management and education), and the Annual Full Circle Benefit Gala (fundraising). All public donations are 100% directed to programmatic work with operational costs covered by founders and board members.

Differentiator

Problem solved

Functional benefit

Products and services

• Save the Mangroves, Save the Ocean Campaign A flagship conservation campaign funding locally led mangrove and seagrass restoration, ocean health programs, environmental education, and community resilience initiatives across the Caribbean and Florida, for individual donors and partner NGOs in coastal ecosystems.
• Bolivia Amazon Emergency Relief An emergency response and long-term conservation initiative supporting wildlife rescue, fire prevention brigades, and permanent forest protection through the Passiflora Wildlife Reserve in the Bolivian Amazon, for donors supporting rainforest and wildlife preservation.
• 911 Jaguar Animal Trafficking Campaign A wildlife anti-trafficking campaign supporting La Senda Verde Wildlife Sanctuary in Bolivia to rescue, rehabilitate, and protect jaguars and other wildlife from poaching and illegal trade, for donors concerned with endangered species in the Bolivian Amazon.
• 911 Save the Manatees An emergency conservation sub-campaign under Save the Mangroves, Save the Ocean focused on Florida manatee conservation through habitat protection, GPS tagging research, and health monitoring, in partnership with manatee research NGOs.
• Animal Welfare and Humane Education Programs A portfolio of animal welfare and humane education programs—including TNR for feral cats, equine veterinary care for free-roaming horses, K-12 humane education, and wildlife rescue—delivered through partner organizations such as VCHT, Hooves on the Ground, LivingKind, and Pasadena Humane.

Quantifiable outcome

• 53,000+ mangrove seedlings planted across Caribbean
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Senda Verde (Passiflora Wildlife Reserve)coreStrategic or Co-development PartnerPrimary conservation partner for Bolivia Amazon rewilding and wildlife rescue. WELL/BEINGS helped grow Passiflora from 104 acres to 500 acres and funded permanent protection of 2,471 additional acres. Partner responds to wildlife emergencies including 2024 wildfire crisis.
• CEBSE (Centro de Estudio de la Biodiversidad Samaná)coreStrategic or Co-development PartnerDominican Republic conservation organization focused on mangrove restoration and ecosystem protection in Samaná Bay. Partnership supports community-based conservation and sustainable fishing initiatives.
• FUNDEMAR (Fundación de Mamíferos Marinos)coreStrategic or Co-development PartnerDominican Republic marine conservation organization. Maria Villalpando received WELL/BEINGS Warrior Award for work protecting the critically endangered Greater Caribbean manatee.
• Grupo Punta CanacoreStrategic or Co-development PartnerHotel group hosting conservation foundation with coral labs, Ridgway's Hawk conservation, and sustainable tourism programs. Partnership expanded to Dominican Republic in 2024.
• Clearwater Marine Aquarium Research Institute (CMARI)coreStrategic or Co-development PartnerBelize-based organization conducting manatee health assessments and GPS tagging research. 12 manatees received health assessments, GPS tagging led to rescue of manatee Churro twice.
• Vieques Conservation and Historical Trust (VCHT)coreStrategic or Co-development PartnerOnly equine welfare clinic on Vieques island, Puerto Rico. Partner on Save the Mangroves campaign and equine welfare initiatives.
• LivingKindcoreStrategic or Co-development PartnerHumane education organization in Puerto Rico. 450+ teachers trained and 50,000+ K-12 students impacted through conservation and empathy education programs.
• Hooves on the GroundcoreStrategic or Co-development PartnerEquine welfare organization providing outreach clinics. 436 horses provided care including 33 stallions castrated to manage overpopulation.
• Pasadena HumanecoreStrategic or Co-development PartnerAnimal welfare organization that received 1,500+ displaced and stray animals after the 2025 Eaton Fire, providing medical care, shelter, and food.
• finn2finn AlliancecoreOthersWELL/BEINGS is a nonprofit initiative of finn2finn Alliance, a 501(c)(3) organization (EIN 83-0804772). Operational costs are fully supported by founders, board, and select supporters.
• Parley for the OceansminorStrategic or Co-development PartnerEnvironmental organization creating art installations from Ocean Plastic. Partnered on 40-foot art installation at Seventh Annual Gala using Parley Ocean Plastic.
• BEDNARKminorStrategic or Co-development PartnerEvent production company with 18 years experience in sustainable technical production. Partnered on Seventh Annual Gala for sustainability initiatives.
• Ghetto GastrominorGTM or Marketing PartnerCulinary team that curated plant-based Caribbean-inspired dinner for Seventh Annual Gala.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Wildlife Conservation Society: WCS operates field conservation programs across more than 60 countries, protecting wildlife and wild places through partnerships with local organizations and governments. It is a direct analogue in mission and partner-based delivery for WELL/BEINGS, though at materially larger scale.
• The Nature Conservancy: The Nature Conservancy is the largest global conservation land trust, working across marine, freshwater, and terrestrial ecosystems through both direct programs and partner grants. It overlaps with WELL/BEINGS on ecosystem protection and grantmaking to local implementation partners, but at vastly greater scale.
• Conservation International: Conservation International funds and executes biodiversity, climate, and ocean conservation programs worldwide, including through partnerships with local NGOs. It is a comparable funder in the same climate-and-biodiversity space, though it operates at much greater scale and geographic breadth than WELL/BEINGS.
• Oceana: Oceana is the largest international ocean conservation advocacy organization, focused on marine policy, habitat protection, and species conservation. WELL/BEINGS' Save the Mangroves / Save the Manatees work and ocean-focused campaigns share Oceana's marine conservation focus.
• International Fund for Animal Welfare (IFAW): IFAW is a global nonprofit operating animal rescue, wildlife protection, and policy programs across continents. Its animal welfare and wildlife rescue work overlaps with WELL/BEINGS' Humane Education, equine welfare, and wildlife rescue programs (Pasadena Humane, Vieques Conservation and Historical Trust).
• World Wildlife Fund (WWF): WWF is one of the largest wildlife conservation organizations globally, funding species protection, habitat restoration, and anti-trafficking programs across continents. WELL/BEINGS' wildlife rescue and anti-trafficking work (e.g., the 911 Jaguar campaign at La Senda Verde) sits within WWF's broader portfolio.

Direct peers

• Re:wild: Re:wild (formerly Global Wildlife Conservation) protects biodiversity by partnering with local organizations on species and habitat conservation — closely mirroring WELL/BEINGS' small-team, place-based grantmaking model with on-the-ground implementation partners.
• Rainforest Trust: Rainforest Trust acquires and protects threatened tropical forests by working with local partners and communities, and has scaled dramatically through targeted place-based grantmaking — a functional analogue to WELL/BEINGS' place-based grant and reserve-expansion strategy.
• Wild Tomorrow Fund: Wild Tomorrow Fund is a small venture philanthropy focused on threatened species and wildlands conservation, working through local partners in southern Africa and South America. Its scale, partner-dependent model, and donor-event-driven fundraising mirror WELL/BEINGS' operating approach.

Emerging players

• EarthEcho International: EarthEcho International is a nonprofit that mobilizes youth and communities for ocean and environmental protection through education and leadership programs. It closely parallels WELL/BEINGS' K-12 humane and conservation education segment (e.g., LivingKind partnership in Puerto Rico) but with a different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_wellbeings
• Facebookfacebook.com/wellbeingscharity
• LinkedInlinkedin.com/company/wellbeingscharity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WELL/BEINGS