ArtiShock

What ArtiShock does

ArtiShock Productions BV is a privately held Dutch full-service XR and creative tech studio founded in 2011 (with operations referenced since 2009) and headquartered in Zwijndrecht, in the Rotterdam region. The studio designs and develops augmented reality, virtual reality, mixed reality, webAR, 3D visualization, and interactive installation experiences for clients across government, cultural institutions, industrial/manufacturing, marketing/retail, and healthcare. Its offerings are structured around a core proprietary platform — CTXR (CityTourXR), a modular, open-standards data platform (JSON, GeoJSON, REST APIs) for location-based XR content — and a portfolio of specialized modules: Virtual Guided Tour (MR video communication), webAR/webXR inline AR for websites, AR for Industry 4.0 (HoloLens, RealWear, Vuzix), XR experiences for marketing and B2B, holographic and projection installations, and serious games for healthcare.

The company monetizes through a mix of professional services (bespoke XR project production, AR training and consulting, workshops) and recurring platform revenue (CTXR self-service licensing, Virtual Guided Tour subscriptions). Distribution is consultative and sales-led for enterprise accounts, supplemented by self-service onboarding via CTXR.app, app store distribution for consumer-facing projects, and event presence at Immersive Tech Week Rotterdam, Dutch Design Week, and industrial trade shows. Named clients include the Municipalities of Amsterdam, Rotterdam, Leerdam, and Almere, ASZ Hospital, GEFCO, AEGIR Marine, Provisur, Calderys, PwC Netherlands, ING, Stedin, Amazon Prime Video, Philips Museum, Dordrechts Museum, Lalique Museum, and IFFR. The team is small (six named professionals) and founder-led, with no external funding or investor ownership disclosed. Competitive differentiators include the CTXR platform architecture, open-standards civic integrations (notably with Rotterdam's Open Urban Platform), webAR-first delivery that removes app-download friction, and a 71-project portfolio demonstrating execution across diverse verticals.

Name

ArtiShock

Legal name

ArtiShock Productions BV

Website

https://artishock.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ArtiShock Productions BV is a Dutch full-service XR studio that designs and develops AR, VR, MR, webAR, and 3D-visualization experiences for government, cultural institutions, industrial enterprises, and marketing clients, anchored by its proprietary CTXR location-based platform.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Studio Services

NAICS

Computer Systems Design Services (541512), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• Augmented reality solutions
• Virtual reality experiences
• Extended reality services
• Interactive 3D visualizations
• Location-based XR platform

Headquarters

HQ city

Zwijndrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. XR Project Productions: ArtiShock designs and develops bespoke XR projects for clients including AR apps, VR experiences, interactive installations, 3D visualizations, and webAR campaigns. Projects are commissioned by government, cultural institutions, industrial companies, and marketers. Engagement typically starts with consultation, moves through concept development, and concludes with turnkey delivery.
2. CTXR Platform Licensing & SaaS: ArtiShock offers the CTXR platform for cities, organizations, and developers to create their own location-based XR content. Organizations can self-onboard via CTXR.app. The platform supports content creation, enrichment, and publishing. Pricing likely follows a subscription or licensing model with support packages available.
3. Virtual Guided Tour Platform: Corporate video communication channel in Mixed Reality environment. Can be integrated on own website. Likely sold as a platform license or managed service with integration support.
4. AR Training & Consulting: ArtiShock provides AR expert training sessions and workshops, advising organizations on AR strategy, use cases, and implementation. Training is tailored to existing practice examples and delivered by AR specialists.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ArtiShock is a full-service XR and creative tech studio that designs and develops Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), webAR, 3D visualizations, and interactive installations for enterprise clients. Their flagship offering is the proprietary CTXR (CityTourXR) platform, a modular, scalable open-data platform for location-based XR experiences built on open standards (JSON, GeoJSON, REST APIs), complemented by bespoke XR project production, AR training, and consulting services.

Product overview

ArtiShock is a full-service XR and creative tech studio based in the Netherlands that designs and develops innovative digital experiences. Its offering is structured as a platform-led portfolio: the core CityTourXR (CTXR) platform serves as the foundational data and content management system for location-based XR experiences (city tours, museum routes, event guides), while specialized modules and solutions are delivered on top of or alongside it — including Virtual Guided Tour (corporate MR video communication), webAR/webXR inline AR for websites, AR for Industry 4.0 (enterprise training, maintenance, remote support), XR Experiences for Marketing and B2B, interactive museum installations (3D projections, holograms), and serious games for healthcare. The CTXR platform is modular, AI-ready, and built on open standards (JSON, GeoJSON, REST APIs), supporting browser-based and app-based delivery. Projects span AR, VR, MR, webAR, holograms, interactive projections, and 3D visualizations for clients in culture, government, education, industry, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• CTXR (CityTourXR): Modular, scalable data platform for location-based XR experiences, interactive maps, routes and Points of Interest for cities and organizations.

Products and services

• CityTourXR (CTXR) Platform Proprietary modular, scalable open data platform that unlocks urban and regional information through interactive maps, routes, and Points of Interest (POIs), integrating AR, VR, and multimedia content. Built on open standards (JSON, GeoJSON, REST APIs), it enables cities and organizations to self-manage location-based XR content via CTXR.app.
• Virtual Guided Tour Mixed Reality video communication channel for corporate presentations, online events, product launches, and trade show stands. Supports live video, avatars, green screen, 3D presentations, AR, webinars, interactive maps, and downloadable content — integrated directly into the client's own website with no installation required.
• webAR / webXR Inline AR Browser-based Augmented Reality integrated directly into websites without requiring an app download. Built on Apple ARKit and ARCore (Android), supporting 3D product visualization for e-commerce, AR filters for social media, and QR-code-triggered AR campaigns. Compatible with iOS 12+ and Android 7.0+.
• AR for Industry 4.0 Enterprise AR solutions for industrial training, maintenance, inspection, and remote support using Microsoft HoloLens, RealWear, and Vuzix head-mounted displays. Includes AR-guided work protocols, remote expert assistance, AR prototyping, and expert capture for knowledge retention.
• XR Experiences for Marketing, Retail & B2B Augmented Reality and Mixed Reality experiences for brand activation, product storytelling, and sales enablement. Covers AR product visualization, interactive projections, holographic displays, and VR games for marketing campaigns targeting consumer brands, retailers, and B2B marketers.
• Emily vertelt… (Serious Mobile Game) A serious mobile game for healthcare communication, teaching children and their environment about medical conditions (AOS syndrome) through gameplay and knowledge transfer. Developed in collaboration with Albert Schweitzer Hospital and Smart City Dordrecht.
• 3D Visualization & Interactive Projections 3D product animations, interactive projections, video mapping, and holographic displays for museums, events, and corporate environments. Includes hologram production (e.g., Lalique Museum jewelry) and transparent OLED screen animations.

Quantifiable outcome

• Up to 100% labor productivity increase in medication preparation at Albert Schweitzer Hospital using HoloLens AR guidance
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Orb AmsterdamcoreTechnology or IntegrationOrb Amsterdam serves as AR and App development partner on multiple ArtiShock projects. They collaborated on the Brandweer Amsterdam CityTourXR app, Koloniaal Rotterdam, Tiger on the Loose! (IFFR), Floriade Expo 2022 (Meet Oddie), and Philips Museum interactive projection. Orb Amsterdam provides AR/app technical development services complementing ArtiShock's creative and strategic capabilities.
• Homework (Joey den Braven)coreTechnology or IntegrationHomework (led by Joey den Braven) provides web and content management system development for ArtiShock projects. Collaborated on Brandweer Amsterdam and Koloniaal Rotterdam projects. Provides the web infrastructure layer for ArtiShock's XR solutions.
• Studio VollaerszwartmajorStrategic or Co-development PartnerStudio Vollaerszwart collaborated with ArtiShock and Orb Amsterdam on the Tiger on the Loose! webAR project for IFFR's 50th anniversary. Vollaerszwart contributed creative direction and design for the 50 green screen installations throughout Rotterdam.
• Y Media GenerationmajorStrategic or Co-development PartnerY Media Generation commissioned ArtiShock for the webAR poster campaign promoting the Amazon Prime Video film 'De Oost'. Y Media Generation acted as the primary agency/commissioner for this campaign that ran in 10 Dutch cities.
• The SearchersminorStrategic or Co-development PartnerThe Searchers (film marketing agency) was involved alongside Y Media Generation in commissioning the webAR poster campaign for Amazon Prime Video's 'De Oost'. ArtiShock delivered the technical webAR execution.
• 8th WallcoreTechnology or Integration8th Wall is the webXR platform used by ArtiShock for browser-based AR experiences. Used for Tiger on the Loose! (IFFR) and other webAR projects. 8th Wall's technology enables AR in mobile browsers without app downloads, supporting iOS and Android.
• MVRDVminorStrategic or Co-development PartnerMVRDV designed the masterplan for Floriade Expo 2022. ArtiShock's webAR experience 'Meet Oddie' on the Flores Tower incorporated MVRDV's design, bringing the architectural vision to life through AR.
• ArtTendersminorStrategic or Co-development PartnerArtTenders (Rotterdam) commissioned and collaborated with ArtiShock on the Floriade Expo 2022 webAR project 'Meet Oddie'. ArtTenders coordinated the artistic facade and AR integration.
• Alex VerhaestminorStrategic or Co-development PartnerAlex Verhaest is the artist whose artwork 'Sympoiesis' on the Flores Tower was brought into the webAR experience 'Meet Oddie' by ArtiShock for Floriade Expo 2022.
• Klunder ArchitectenminorStrategic or Co-development PartnerKlunder Architecten designed the Flores Tower at Floriade Expo 2022. ArtiShock's webAR brought the tower's artistic facade (designed by MVRDV and Alex Verhaest) into an AR experience for visitors.
• Floriade Expo 2022 / Municipality Almere / HortusmajorStrategic or Co-development PartnerFloriade Expo 2022 commissioned ArtiShock for the 'Meet Oddie' webAR experience. The project was co-commissioned by municipality Almere and Hortus (Amvest-Dura Vermeer), bringing together city, developer, and horticultural organization.
• Microsoft (HoloLens)coreTechnology or IntegrationArtiShock develops enterprise AR solutions using Microsoft HoloLens for industrial applications (GEFCO, AEGIR Marine, Albert Schweitzer Hospital, Provisur). HoloLens serves as the hardware platform for head-mounted AR experiences.
• GEFCOmajorStrategic or Co-development PartnerGEFCO partnered with ArtiShock as an official partner for Enterprise AR solutions. ArtiShock developed AR solutions for GEFCO's logistics operations demonstrating impressive results in productivity and quality improvement. Described as an 'official partner' relationship.
• Gemeente Rotterdam (Open Urban Platform)majorStrategic or Co-development PartnerGemeente Rotterdam commissioned ArtiShock for the Koloniaal Rotterdam AR/VR educational city tour. Additionally, ArtiShock's CTXR platform integrates with Rotterdam's Open Urban Platform (OUP), demonstrating strategic alignment with municipal digital infrastructure.
• Aniek BartelsminorStrategic or Co-development PartnerAniek Bartels (illustrator) collaborated with ArtiShock and Philips Museum on the interactive projection for Dutch Design Week 2023, contributing hand-drawn illustrations that were scanned and integrated into the AR projection experience.
• Xander BerkhagenminorStrategic or Co-development PartnerPhotographer Xander Berkhagen collaborated with ArtiShock on the Lalique Museum hologram project, photographing each jewelry piece (approximately 40 photos per piece) for 3D conversion into holographic experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• INITION: UK full-service immersive technology studio delivering AR/VR/MR experiences for brands, museums, and industry. Comparable in cross-vertical full-service XR delivery, museum installations, and enterprise AR consulting.
• Scope AR: Enterprise AR platform company delivering AR remote assistance and work-instruction tools (WorkLink, Spatial). Comparable as an enterprise AR vendor in industrial training, maintenance, and remote-expert workflows — directly overlapping with ArtiShock's Industry 4.0 offering.
• TWNKLS: Dutch XR studio specializing in AR, VR, and interactive 3D experiences for brands, museums, and public-sector clients. Most comparable peer given shared Netherlands base, full-service XR studio model, and similar municipal/cultural client mix.
• Marxent (VisualCommerce): US-based AR/3D visualization studio focused on product visualization, retail AR, and enterprise XR. Comparable in 3D product visualization for e-commerce and webAR deployment for retail/brand clients.
• YipYip: Amsterdam-based creative technology agency specializing in AR campaigns, webAR, and interactive installations for brands. Comparable in creative-led AR marketing campaigns, webAR delivery, and shared Dutch agency/marketing client base.
• Warp VR: Netherlands-based VR training studio focused on immersive learning for enterprise and healthcare. Directly comparable as a Dutch VR/XR studio serving enterprise training use cases (e.g., soft-skills and procedural training) similar to ArtiShock's HoloLens-based industrial training work.
• INDE: UK-based full-service XR studio producing AR/VR/MR experiences for entertainment, education, and brands. Comparable cross-vertical XR delivery model with museum and public-sector project focus.

Emerging players

• Snaps (Movable Ink): US-based AR platform for brands and retailers, focused on webAR, social AR filters, and try-on experiences. Comparable in webAR-led marketing and brand activation, particularly via social-channel AR lenses.
• Zappar: UK-based AR platform providing webAR tools and content creation infrastructure, integrated with CTXR. Comparable as an enabling platform for browser-based AR campaigns, especially in marketing and packaging contexts.
• 8th Wall: WebAR development platform used by ArtiShock as a core technology partner. Comparable as a webAR ecosystem player; emerging relative to broader XR studios but provides the tooling layer ArtiShock builds on for browser-based AR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/artishock_com
• YouTubeyoutube.com/channel/UCZJvRWO-X5R8W8eKyZ-kX1g
• Facebookfacebook.com/artishockAR
• LinkedInlinkedin.com/company/artishock

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArtiShock