Orb Amsterdam
Orb Amsterdam is a privately held Amsterdam-based creative technology studio designing bespoke WebAR, VR, and interactive DooH experiences for research institutions, cultural venues, consumer brands, and out-of-home media operators.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Orb Amsterdam does
Orb Amsterdam is a privately held creative technology studio headquartered at Overhoeksplein 2 (Lab 202) in Amsterdam, founded and led by Doruk Eker (Co-Founder) and Gianluca Di Vincenzo (Co-Founder/Creative Developer), with Ayda Karasakal serving as Head of Production. The studio designs bespoke WebAR, VR, and interactive public-space experiences for four primary verticals: scientific research institutions, cultural institutions, consumer brands and advertising agencies, and out-of-home media operators. Its visible client roster spans 50+ organizations across streaming/film (Disney+, Prime Video, United International Pictures), consumer goods (Adidas, Crocs, Desperados, Taylor Wessing), cultural (Belvedere Museum Vienna, City Archive Amsterdam, Muziekgebouw, IFF Rotterdam), and academic/research (VU Amsterdam, Max Planck, University of Freiburg, University of Leiden).
The studio's technical foundation rests on WebAR built on the 8th Wall/Niantic stack (no app download required), Niantic Visual Positioning System (VPS) for building- and city-scale location-based AR anchoring, VR applications including controller-free hand tracking, depth-camera integration for interactive DooH installations, and an AI-driven avatar-creation pipeline used in research settings. Project examples demonstrating capability include Paris 2024 TeamNL House (building-scale Niantic VPS at Le Zenith), ZeroPhobia VR therapy apps for phobia treatment, Future U VR research tools, and DooH activations for Disney+, Prime Video, and Adidas.
Orb Amsterdam operates as a professional services / custom development business rather than a product or SaaS company. Revenue is generated through one-time, quote-based bespoke project engagements and academic research collaborations. The studio secures work via direct outreach, industry reputation, referrals, and competitive pitches, with no public pricing or recurring subscription product. Revenue mix is spread across custom AR/VR development, research and academic collaborations (e.g., VU Amsterdam, Max Planck, University of Leiden), and branded experience development for consumer brands (e.g., Adidas, Crocs, Desperados, Taylor Wessing). Geographic operations are anchored in the Netherlands with active delivery across Europe (Netherlands, Austria, Germany) and project reach extending to 80+ countries through deployed applications such as the Tussock Jumper Wines AR app.
Orb Amsterdam firmographics
Firmographics- Name
- Orb Amsterdam
- Legal name
- Orb Amsterdam
- Website
- https://orbamsterdam.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Orb Amsterdam is a privately held Amsterdam-based creative technology studio designing bespoke WebAR, VR, and interactive DooH experiences for research institutions, cultural venues, consumer brands, and out-of-home media operators.
- Ownership category
- akta.pro rank
Orb Amsterdam industry classification
Industry- Product category
- Immersive Experience Development
- SIC
- Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industries
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), AR/VR & Immersive Learning Content Development (EDAGAKAI), Brand Activations & Experiential Campaign Design (MPAAAGAA), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where Orb Amsterdam is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Orb Amsterdam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Custom AR/VR Development Projects: Bespoke development of AR, VR, and interactive experiences for clients across scientific, cultural, advertising, and out-of-home sectors. Projects are typically scoped and delivered as one-time engagements with varying complexity.
- Research & Academic Collaborations: Partnerships with universities and research institutions (VU Amsterdam, Max Planck, University of Leiden) to develop VR/AR tools for psychological research, clinical trials, and behavioral studies.
- Branded Experience Development: AR experiences for consumer brands (Adidas, Crocs, Desperados, Taylor Wessing) to promote products and engage audiences through interactive WebAR and DooH campaigns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Orb Amsterdam product offering
Product offeringCore offering
Orb Amsterdam is a creative tech studio that designs and builds bespoke augmented reality (AR), virtual reality (VR), WebAR, and interactive public space installations for enterprise clients. Projects span scientific and academic research tools, museum and cultural experiences, branded advertising campaigns, and digital out-of-home (DooH) activations for global brands, research institutions, and government organizations.
Product overview
Orb Amsterdam is a creative tech studio that crafts immersive experiences across WebAR, VR, and public space installations. Their portfolio spans four main areas: Scientific/Healthcare (including ZeroPhobia VR/AR therapy apps for treating phobias, and Future U research tools for studying decision-making through future-self empathy), Cultural/Museum (AR experiences for institutions like Belvedere Museum Vienna, City Archive Amsterdam, and Muziekgebouw), Advertising/Brand Campaigns (interactive DooH activations, WebAR product experiences for brands like Adidas, Disney+, and Prime Video), and Out-of-Home Interactive Installations (city-wide AR tours, location-based AR games). The company develops custom applications and experiences rather than a single unified platform, with each project tailored to specific client needs using technologies including WebAR (8th Wall), VR, Niantic VPS, and custom interactive systems.
Differentiator
Problem solved
Functional benefit
Products and services
- ZeroPhobia: Fear of Flying
Quantifiable outcome
- 93% positive visitor ratings for Rembrandt Privé AR experience
- +5 more outcomes
Companies that use Orb Amsterdam
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Orb Amsterdam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Orb Amsterdam partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- NianticcoreTechnology partnership for Niantic VPS (Visual Positioning System) enabling location-based AR experiences at building and city scale. Used for Paris 2024 TeamNL House, Amsterdam Fire Department tour, and Niantic VPS-based campaigns.
- 8th Wall (Niantic)coreWebAR platform enabling browser-based AR experiences without app downloads. Used across multiple campaigns including De Oost AR Posters and Desperados.
- Ocean Outdoor NetherlandsflagshipDooH production partner for interactive outdoor screen installations. Multiple flagship projects including Jurassic World Rebirth, Paradise DooH Portal, Paris 2024 TeamNL House, Speech Bubbles, Bird Watch, and Keep The Vibe Alive.
- Artishock XR ProductionscoreProduction partner for XR projects including Amsterdam Fire Department 150 Years, Tiger On The Loose, De Oost AR Posters, Rotterdam Pop-Up Fest, and Koloniaal Rotterdam City Tour.
- SynergiquecoreExhibition design partner for cultural projects including Rembrandt Privé (City Archive Amsterdam) and Inundation Game (Gele Loods Museum).
- The Brand FathercoreCreative direction partner for Belvedere Museum projects including Pop the Sheep and The Fantastic Palastics series.
- TurboSlowminorCreative direction partner for WintAR Wonderland campaign with Taylor Wessing.
- MAXLab Freiburg (Max Planck Institute)flagshipLong-term research partner for VR/AR tools including Avatar Creation Tool, Sardegna the Game, Future U VR, and Future U Mobile. Multiple peer-reviewed publications from these collaborations.
- VU AmsterdamflagshipAcademic research partner for ZeroPhobia VR/AR therapy applications. Conducted randomized controlled trials proving efficacy for aviophobia, acrophobia, and arachnophobia treatment.
- University of LeidencoreResearch partner for Future U project exploring empathy with future selves and decision-making.
- InSessioncoreClinical application partner for ZeroPhobia phobia treatment apps including Fear of Flying, Fear of Heights, and Fear of Spiders.
- Avalere HealthminorHealth-focused partner listed in client portfolio.
- SherlockedminorPartner for Book of Dreams AR puzzle book with charitable proceeds to Doctors Without Borders.
- Studio BarbaarminorUI design and 3D art partner for ZeroPhobia projects.
- UNI_VERSE StudiocoreCreative and 3D art partner for Adidas Checkboost 21 and Desperados Go Desperados campaigns.
- Lacuna StudiosminorProduction partner for Crocs Mellow WebAR experience.
- AR4REALminorProduction partner for Tussock Jumper Wines AR application.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Orb Amsterdam competitors and assessment
Company assessmentBroad incumbents
- The Mill: Global VFX and creative technology powerhouse with producing capabilities in AR/VR, real-time, and immersive content. Comparable to Orb Amsterdam as a larger, established player offering overlapping immersive experience production services as part of a wider creative portfolio.
Direct peers
- Rewind: UK-based immersive content studio producing AR/VR experiences for brands, broadcasters, and entertainment. Comparable to Orb Amsterdam as a creative studio focused on custom XR experiences for enterprise clients, with similar scope across advertising and cultural installations.
- Happy Finish: Global creative tech and production agency specializing in AR/VR, 3D, and CGI for brands and retailers. Comparable to Orb Amsterdam as a creative tech studio delivering custom AR experiences and product visualization work for major enterprise clients.
- Magnopus: Los Angeles-based creative studio building immersive AR/VR experiences for entertainment, brand, and cultural clients. Closely comparable to Orb Amsterdam in delivering high-end custom AR/VR/digital experience projects with similar cross-vertical mix of commercial and cultural work.
- UNIT9: Global creative production company with a strong AR/VR/interactive division serving major brands like Adidas, Google, and Samsung. Comparable to Orb Amsterdam as a creative tech studio producing branded AR experiences, interactive installations, and campaign work for enterprise clients.
- Groove Jones: US-based creative tech studio delivering custom AR/VR/XR experiences for brands and entertainment clients. Directly comparable to Orb Amsterdam in offering bespoke AR/VR campaigns, WebAR experiences, and interactive installations to enterprise advertisers.
- Tool of North America: Creative studio with a dedicated AR/VR and interactive division producing branded experiences for agencies and brands. Comparable to Orb Amsterdam in producing AR-driven campaigns and immersive commercial content for enterprise advertisers.
- Here Be Dragons: Immersive storytelling and VR/AR studio working with brands, cultural institutions, and filmmakers. Directly comparable to Orb Amsterdam in producing branded AR/VR experiences, with overlap in museum/cultural and entertainment clients.
Emerging players
- Zappar: WebAR platform and creative studio enabling branded AR experiences accessible via QR codes and mobile browsers. Comparable to Orb Amsterdam partially through its WebAR tooling and creative services, though Zappar also operates a SaaS platform, while Orb is a pure custom studio.
Others
- Niantic (8th Wall): Owner of 8th Wall and the Visual Positioning System (VPS) — Orb Amsterdam's core technology platforms. Comparable as an enabling platform partner whose roadmap and pricing directly shape Orb's delivery capabilities, rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Orb Amsterdam social profiles
Digital presenceOrb Amsterdam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orb Amsterdam leadership team
Management profileNumber of profiles
Profiles3 records
Orb Amsterdam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orb Amsterdam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orb Amsterdam
What does Orb Amsterdam do?
Orb Amsterdam is a creative tech studio that designs and builds bespoke augmented reality (AR), virtual reality (VR), WebAR, and interactive public space installations for enterprise clients. Projects span scientific and academic research tools, museum and cultural experiences, branded advertising campaigns, and digital out-of-home (DooH) activations for global brands, research institutions, and government organizations.
Is Orb Amsterdam a public or private company?
Orb Amsterdam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orb Amsterdam founded?
Orb Amsterdam was founded in 2016. It employs 1 to 10 people.
Where is Orb Amsterdam based?
Orb Amsterdam is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Orb Amsterdam make money?
Three revenue lines are on record. Custom AR/VR Development Projects are the primary driver. The others are research & Academic Collaborations and branded Experience Development.
Who are Orb Amsterdam's main competitors?
The Mill is listed as a broad incumbent. Direct peers are Rewind, Happy Finish, Magnopus, UNIT9, Groove Jones, Tool of North America and Here Be Dragons. Zappar is listed as an emerging player. Niantic (8th Wall) is listed as an others.
Does Orb Amsterdam have an API?
No public API is recorded for Orb Amsterdam.
What industry is Orb Amsterdam in?
Orb Amsterdam's product category is Immersive Experience Development. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations). Its SIC code is 7311.