Bewell

What Bewell does

Bewell is a women's health technology platform that converts user-submitted lab test results into personalized insights, care plans, and monthly wellness reports. The company targets women who feel underserved by male-derived reference ranges and explicitly addresses use cases including hormone health, PMS, PCOS, fertility, and thyroid conditions. It is based in San Francisco, privately held, and currently onboarding beta users via a Typeform waitlist.

The platform's core technology is an AI-assisted analysis engine that evaluates 100+ biomarker panels using female-specific ranges, augmented by cycle-based testing guidance (e.g., progesterone on Day 21) and a chat-based AI advisor called 'Wella.' Generated insights are stated to be validated by licensed healthcare practitioners before delivery, and the platform packages recommendations across four lifestyle modules: Eat Well, Move Well, Recover Well, and Sleep Well. Bewell does not perform laboratory testing itself; users supply their own existing lab reports. Scientific validation is positioned through named research collaborations with Johns Hopkins, Cornell, UC Berkeley, and NYU. No patents, proprietary model publications, or ML-team disclosures were provided.

Commercially, Bewell sells direct-to-consumer through three tiered one-time fees: Basic at $45 (lab analysis, monthly reports, 3-month access), Flagship at $240 (adds practitioner/MD lab review and 1:1 holistic coaching, in beta), and Longevity Lab at $390 (deeper biomarker testing, 'Coming Soon'). All tiers are HSA/FSA eligible. The company is at an early stage with 1-10 employees, no disclosed funding rounds, no disclosed revenue, and a waitlist-gated funnel, and its output is explicitly framed as informational/wellness content rather than medical diagnosis or treatment.

Name

Bewell

Legal name

Bewell

Website

https://bewellapp.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bewell is a San Francisco-based women's health platform that uses AI to analyze user-submitted lab reports against female-specific biomarker ranges, delivering personalized insights, monthly reports, and optional practitioner coaching to individual consumers via a beta waitlist.

Ownership category

akta.pro rank

Product category

Women's Digital Health Platform

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Diagnostic & Triage Decision Support (HLACAGAA)

akta.pro secondary industry

Healthcare Terminology, Ontology & Code Set Management (SNOMED/LOINC/ICD/RxNorm) (HLACAIAF)

Keywords

• Women's health platform
• Lab test analysis
• Biomarker analysis
• Personalized health insights
• AI health advisor

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Basic Plan: One-time fee of $45 for in-depth analysis of lab report and health assessment, actionable insights and personalized recommendations, and monthly health reports based on lifestyle and symptoms. Includes 3 months access.
2. Flagship Plan: One-time fee of $240 for lab test review by holistic practitioners and MDs, 1:1 holistic coaching with limited access, personalized action plan, 4 coaching sessions, and 3 months access.
3. Longevity Lab Plan: One-time fee of $390 for deeper insight into health through biomarker testing paired with personalized care and expert-driven recommendations. Currently coming soon.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bewell is a women's health technology platform that analyzes user-submitted lab test results using AI and delivers personalized health insights, care plans, monthly reports, and lifestyle recommendations. The platform specializes in female-specific biomarker ranges and cycle-based testing guidance, supported by an AI chat advisor ("Wella") and review by licensed healthcare practitioners.

Product overview

Bewell is a women-focused health technology platform offering a tiered subscription model centered on AI-assisted lab result analysis. The portfolio consists of three products: Bewell Basic ($45) provides foundational lab analysis with 3-month access to health insights and monthly reports; Bewell Flagship ($240) adds practitioner-reviewed lab tests and 1:1 holistic coaching sessions; and Bewell Longevity Lab ($390, upcoming) expands into comprehensive biomarker testing. All tiers leverage AI to analyze 100+ female-specific biomarker panels and deliver personalized, women-specific health guidance through their AI advisor 'Wella'.

Differentiator

Problem solved

Functional benefit

Products and services

• Bewell Basic Entry-level plan providing in-depth AI-driven analysis of the user's lab report and health assessment, with actionable insights, personalized recommendations, and monthly health reports based on lifestyle and symptoms. Includes 3 months of access for a $45 one-time fee (HSA/FSA eligible). Targeted at women seeking clear, expert-backed interpretation of their blood test results.
• Bewell Flagship Premium plan offering lab test review by holistic practitioners and MDs, 1:1 holistic coaching (4 sessions), and a personalized action plan crafted by a holistic coach, in addition to all Basic features. Includes 3 months of access for a $240 one-time fee (HSA/FSA eligible). Targeted at women who want ongoing expert guidance in optimizing their health.
• Bewell Longevity Lab Advanced biomarker testing package providing deeper health insights through comprehensive biomarker analysis paired with personalized care and expert-driven recommendations. Priced at a $390 one-time fee (HSA/FSA eligible). Targeted at women seeking long-term health optimization and longevity-focused biomarker testing.

Quantifiable outcome

• Women feel heard through pattern recognition ('This is a pattern we see in 1 in 3 women')

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Johns Hopkins University ResearcherscoreStrategic or Co-development PartnerAcademic research collaboration for validating and advancing women's health analysis. Researchers contribute scientific expertise to ensure the platform's health insights are evidence-based and clinically sound.
• Cornell University ResearcherscoreStrategic or Co-development PartnerAcademic research collaboration contributing to the scientific foundation of female-specific biomarker analysis and health insights validation.
• UC Berkeley ResearcherscoreStrategic or Co-development PartnerAcademic research partnership providing scientific validation for the platform's women's health analysis and recommendations.
• NYU ResearcherscoreStrategic or Co-development PartnerAcademic research collaboration contributing expertise to the development of female-specific health analysis methodologies.

Scale indicators1 record

Expansion highlights3 records

Direct peers

• Everlywell: Everlywell provides at-home lab tests with digital results and personalized insights. Comparable as a consumer-facing lab + interpretation platform, with broader test catalog but less female-specialization depth.
• Levels Health: Levels provides continuous metabolic health monitoring with AI-driven insights. Comparable business model (consumer subscription + AI interpretation of biomarker data + personalized recommendations).
• Tia: Tia combines in-person women's health clinics with a digital platform for holistic care. Comparable as a women-focused health platform addressing gaps in female-specific care.
• Maven Clinic: Maven Clinic is a virtual women's and family health platform offering care across fertility, pregnancy, and hormone health. Comparable as a digital women's health destination, though its core is clinical care rather than lab interpretation.
• Function Health: Function Health offers comprehensive biomarker testing paired with personalized insights from medical experts. Most directly comparable to Bewell as both interpret lab results into actionable health recommendations for proactive consumers.
• InsideTracker: InsideTracker analyzes blood test results to deliver personalized nutrition and lifestyle recommendations. Comparable as a lab interpretation platform targeting health-optimization consumers, though less focused on female-specific ranges.

Emerging players

• MyFLO App: MyFLO focuses on women's hormone health tracking and cycle-based insights. Comparable female-specific health focus, though more narrow on cycle/hormone tracking than full lab interpretation.

Broad incumbents

• Oura: Oura is a broader consumer health tracking platform with growing women's health features (cycle, hormones, etc.). Comparable as a data-driven personalized wellness platform, though primary modality is wearable rather than lab data.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bewell-appco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bewell