BloomsByTheBox

What BloomsByTheBox does

BloomsByTheBox.com is an online wholesale florist operating since 2007 out of a single distribution center in Watchung, New Jersey. The company sells fresh-cut flowers (roses, peonies, hydrangea, ranunculus, tulips, lilies, tropicals, succulents, dried florals), bulk greenery, and floral supplies (vases, foam, ribbon, flower food, preparation tools) directly to the public at wholesale prices. Unlike traditional wholesale florists, it does not require a reseller ID or sales tax certificate, ships same-day for urgent orders, and enforces only small minimum quantities, enabling individual DIY buyers to access professional-grade product. The technology stack is a proprietary e-commerce storefront with phone and live-chat order support — no public API, mobile app, or AI features are evidenced.

The go-to-market is product-led growth via a self-serve website, supplemented by an extensive content library of DIY tutorials, video guides, arrangement recipes, a flower availability calendar, inspiration boards, and a free downloadable DIY Guide to Wedding Flowers. A newsletter subscription (5% off orders ≥$100) and a standing-order program for hotels, restaurants, caterers, and professional florists support retention and repeat revenue. Customer segments are led by DIY brides and wedding planners, with secondary segments in professional florists, hospitality businesses, and schools/nonprofits running flower-sale fundraisers. Press features in The Knot, Martha Stewart Weddings, NYT, Forbes, and Architectural Digest provide top-of-funnel earned media. Pricing is unit-based with volume tiers (e.g., 25-75 stems at $1.40 down to 350+ at $1.23 for Pink Carnations) plus curated wedding packs priced $223-$853. The company is privately held with 1-10 employees and no disclosed funding, ownership structure, or leadership team in the input data.

Name

BloomsByTheBox

Legal name

BloomsByTheBox.com

Website

https://bloomsbythebox.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

BloomsByTheBox.com is an online wholesale florist, operating since 2007 from Watchung, NJ, that sells fresh-cut flowers, greenery, and floral supplies direct to DIY brides, event planners, professional florists, and hospitality businesses at wholesale prices without requiring a reseller ID.

Ownership category

akta.pro rank

Product category

Wholesale Floral Distribution

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale flower distribution
• Bulk cut flowers
• DIY wedding florals
• Floral design supplies
• Event flower arrangements

Headquarters

HQ city

Watchung

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Wholesale Flowers & Greenery Sales: Direct-to-consumer and professional sales of bulk cut flowers, greenery, fillers, and floral supplies at wholesale prices. Products sold by stem, bunch, or bulk packs. Includes curated DIY wedding flower packs combining multiple varieties.
2. Floral Supplies: Sale of floral preparation tools, vases, containers, ribbons, cellophane, foam, flower food, and wedding-specific supplies.
3. Subscription/Email Marketing: Newsletter subscription offering 5% discount on orders of $100 or more, driving repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

BloomsByTheBox operates a direct-to-consumer online wholesale florist that sells bulk fresh cut flowers, greenery, fillers, and floral supplies at wholesale prices without requiring a reseller ID or sales tax certificate. The product catalog spans individual stem and bunch purchases, curated DIY Wedding Flower Packs, tropical and succulent assortments, dried florals, pre-made bouquets, garlands, and a full line of floral preparation supplies. Distribution is centralized at a single Watchung, New Jersey facility that ships same-day to customers across the continental United States.

Product overview

BloomsByTheBox is a wholesale flower and floral supplies e-commerce platform operating since 2007. The company sells premium quality bulk fresh cut flowers, greens, and floral supplies direct to the public at wholesale prices without requiring a reseller ID. The product portfolio centers on a core offering of wholesale fresh cut flowers and greens (including roses, peonies, hydrangea, ranunculus, tulips, tropicals, succulents, and dried florals), complemented by curated DIY Wedding Flower Packs designed for do-it-yourself wedding arrangements, Bulk Flowers for volume purchasing, and a comprehensive range of Floral Supplies (containers, foam, ribbon, tools, vases). The company also provides educational resources including tutorials, video guides, inspiration boards, and a free DIY Guide to Wedding Flowers to support DIY enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Fresh Cut Flowers & Greens

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Flower Explosion: Wholesale flower company offering bulk flowers and floral supplies at wholesale prices to both consumers and professionals. Directly comparable in wholesale distribution model and product mix.
• BloomsyBox: Subscription-based flower delivery service providing farm-fresh flowers directly to consumers. While more subscription-focused, they overlap in the DTC flower delivery space and target similar consumer segments.
• Global Rose: Online wholesale flower distributor selling fresh-cut flowers at wholesale prices directly to consumers and event planners. Competes directly in the bulk fresh-cut flower category with farm-direct sourcing model.
• 50Flowers: Wholesale flower distributor selling bulk flowers direct to consumers for weddings and events. Closely comparable in target market (DIY weddings), product offering (bouquets, centerpieces, bulk flowers), and educational content strategy.
• Flower Moxie: Direct-to-consumer wholesale flower company specializing in DIY wedding flowers with curated flower packs and educational content. Operates a similar business model targeting DIY brides with bulk flower offerings and design tutorials.

Broad incumbents

• 1-800-Flowers: Large multi-brand floral and gift retailer offering flowers, plants, and gift baskets through multiple brands. As a broad incumbent, they compete in the broader flower market but lack BloomsByTheBox's wholesale pricing and DIY specialization.
• Teleflora: Florist network service facilitating floral orders through local member florists. As a broad incumbent, competes in the flower delivery space but lacks the wholesale-to-consumer positioning that differentiates BloomsByTheBox.
• The Bouqs Co. Direct-to-consumer flower delivery company with farm-to-doorstep sourcing model. Operates at larger scale with subscription offerings, competing for the same digitally-engaged flower buyers though with retail pricing rather than wholesale.
• Costco Floral: Bulk flower and floral arrangement sales through Costco's retail and online channels. Broad incumbent selling flowers at scale, though primarily retail-focused rather than specialized wholesale to event planners.
• FTD (Florists' Transworld Delivery): Established floral delivery network connecting consumers with local florists for orders and same-day delivery. Broad incumbent in the floral market with extensive florist partner network, though more retail-oriented than wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bloomsbythebox
• Pinterestpinterest.com/bloomsbythebox
• LinkedInlinkedin.com/company/bloomsbythebox-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BloomsByTheBox