Flower Explosion

What Flower Explosion does

Flower Explosion is a private, bootstrapped e-commerce retailer founded in 2009 and headquartered in Miami, Florida, that sells fresh cut flowers and floral arrangements direct from partner farms to US customers. The company sources primarily from farms in the Andes Mountains foothills (Ecuador and Colombia region), bypassing traditional wholesale middlemen and shipping flowers that reach customers 3-4 days after first cut versus an 11-14 day industry standard. Its core technology is a self-serve Shopify storefront organized by flower type, color, occasion, and season, with over 1,000 SKUs and a phone/chat customer service function staffed by employees with prior floral industry backgrounds.

The product portfolio spans wedding flowers (DIY bulk roses, centerpieces, arches, and floral installations), wholesale/bulk flowers for retail florists and event planners, fundraiser and dance recital packs, recurring flower subscriptions, and specialty items including tinted roses (146+ variants) and glow-in-the-dark roses. Revenue is generated predominantly through one-time e-commerce transactions with per-stem and per-pack unit pricing ranging from approximately $55 to over $1,860 for large fundraising packs, supplemented by a subscription line and transparent shipping (described as no hidden fees at checkout). The go-to-market is product-led via the website, supported by an SEO-driven site architecture and a 'Fresh Cut Flowers' blog producing DIY wedding and floral design content.

Customer segmentation is hybrid, spanning DIY brides and wedding couples (primary), retail florists (primary, wholesale buyers without required florist license), floral designers and event planners (primary), schools and fundraising organizations (secondary), and individual gift consumers (secondary). Key partnerships include direct relationships with Andes-region farms, certification arrangements with Rainforest Alliance and Florverde for sustainable sourcing, and an exclusive retail relationship offering David Austin English garden rose varieties. CEO Mark Kubala also authors content for the company blog.

Name

Flower Explosion

Legal name

Flower Explosion

Website

https://flowerexplosion.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Flower Explosion is a Miami-based, farm-direct online flower retailer founded in 2009, selling cut-to-order wedding, wholesale, and fundraiser flowers to US DIY brides, retail florists, event planners, and individual consumers via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Online Cut Flower Retail

NAICS

Florists (45931)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Event Floral Design & Arrangements (HSACAOAA)

Keywords

• Farm-direct cut flowers
• Wholesale wedding flowers
• Online flower delivery
• Fresh cut flowers e-commerce
• Flower subscription service

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time transaction sales of individual flower stems, bouquets, and arrangements through the company's e-commerce website. Products sold at various price points from individual stems to bulk wholesale orders.
2. Wholesale/Bulk Flower Sales: Bulk flower orders for weddings, events, and floral designers. Flowers sold in bulk quantities (100, 200, 500 stems) at wholesale prices. No florist license required for wholesale purchases.
3. Flower Subscriptions: Recurring flower subscription service mentioned in navigation, though detailed pricing and terms not specified in available source data.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Flower Explosion is a farm-direct online flower retailer that sells cut-to-order fresh cut flowers and floral arrangements through its Shopify-powered e-commerce site. It offers over 1,000 premium flower varieties across wedding collections, bulk/wholesale stems (100-500 stems), fundraiser packs, and recurring flower subscriptions, with flowers shipped directly from partner farms in the Andes Mountains foothills to customers across the United States.

Product overview

Flower Explosion is an online farm-direct flower delivery retailer offering a comprehensive e-commerce platform for fresh cut flowers. The product portfolio centers around Wedding Flowers (DIY blooms and ready-to-go arrangements for weddings including bulk roses, centerpieces, arches, and floral installations), Wholesale Flowers (bulk orders for florists and event planners), and individual flower varieties including Garden/English Roses (David Austin brand), Tinted Roses (146+ color varieties), Ranunculus, Hydrangeas, Peonies, Baby's Breath/Gypsophila, and Greenery. Additional collections include Fundraiser/Dance Recital Flowers, Flower Subscriptions, specialty Glow In Dark Roses, and flowers organized by color palette (Black, White, Orange, Yellow, Blue, Green, Purple, and more). The company operates on a direct-from-farm model sourcing primarily from the Andes Mountains region.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Flowers Collection Farm-fresh blooms selected for weddings and events, including bulk roses, focal flowers, fillers, and greenery for DIY weddings, flower bars, centerpieces, arches, and floral installations. Targeted at DIY brides, wedding couples, and event planners.
• Wholesale Flowers Collection Bulk flower orders (100, 200, 500 stems) for wedding work, event design, and retail florist inventory, featuring garden roses, hydrangeas, ranunculus, peonies, greenery, and seasonal favorites. No florist license required for wholesale purchases.
• Fundraiser and Dance Recital Flowers Fundraiser bouquets for school, church, and dance recital events, with DIY and pre-made packs at multiple price points ($129.98 individual bouquet up to $1,860.00 large fundraising pack).
• Flower Subscriptions Subscription-based recurring flower delivery service for customers who want regular fresh flower deliveries.
• Garden and English Roses (David Austin) Luxury English garden roses including David Austin varieties such as Juliet Peach, Jeanne-Moreau, Keira Pink, Patience Beige, and White Cloud, sold as premium specialty stems.
• Tinted Roses Artificially colored roses available in over 146 varieties including blue, rainbow, and novelty color combinations for special events and themed weddings.
• Ranunculus Collection Elegant ranunculus blooms in multiple colors including Coral Peach, White, Orange, Light Pink, and Purple varieties, sold per stem (e.g., Coral Peach at ~$139.98).
• Hydrangeas Collection Lush hydrangeas sold per stem in standard and airbrushed varieties including patriotic-themed designs and seasonal colors.
• Peonies Collection Romantic garden-inspired peonies available seasonally (May-July), including Coral Sunset and other varieties.
• Baby's Breath / Gypsophila Collection Classic wedding filler flowers including standard and tinted varieties like Cosmic, Pastel Rainbow, and specialty tints.
• Greenery Collection Wholesale greenery including eucalyptus varieties (Baby Blue, Moon Lagoon, Silver Dollar), Israeli Ruscus, Tree Fern, and Bells of Ireland for wedding and event design.
• Fresh Cut Flowers by Color Fresh cut flowers organized by color palette including Black, White, Orange, Yellow, Blue, Green, Purple, Silver Grey, Brown, Pink, Red, and Bi-color varieties for themed events and weddings.
• Rose Petals Fresh rose petals in multiple colors for wedding aisle decoration, table scatter, and event styling.

Quantifiable outcome

• Flowers arrive 3-4 days after first cut compared to 11-14 days industry standard
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Rainforest AllianceminorOthersFarms certified by Rainforest Alliance, demonstrating commitment to socially and environmentally responsible flower growing practices. This certification helps ensure sustainable growing methods that protect waterways and wildlife.
• FlorverdeminorOthersFarms certified by Florverde, a renowned organization focused on sustainable and responsible flower growing practices in the floral industry. Supports company's eco-friendly positioning.
• Farms in the Andes Mountains FoothillscoreStrategic or Co-development PartnerDirect partnership with farms located on the foothills of volcanoes in the Andes Mountains, where flowers are grown and prepared with love. Flowers sourced directly and shipped to customers. Most farms are located in Ecuador and Colombia region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Bouqs Co. Direct-to-consumer farm-to-door online florist with a similar farm-direct sourcing model and Shopify-style e-commerce experience targeting weddings, subscriptions, and everyday gifting — the most direct farm-direct competitor to Flower Explosion.
• Farmgirl Flowers: Online florist selling curated, sustainably sourced bouquets direct to consumers with strong brand and social-media presence; comparable in DTC positioning, wedding/event focus, and farm-direct messaging.
• UrbanStems: VC-backed online floral delivery brand with strong design aesthetic and direct-from-farm sourcing; competes head-on in the same DTC wedding and gifting segments with substantially greater marketing budget.
• Global Rose: Online farm-direct importer selling fresh-cut flowers in bulk to consumers, weddings, and floral designers without requiring a florist license — almost identical wholesale-to-DIY-bride model with direct Ecuador/Colombia sourcing.
• BloomsyBox: Subscription-led online flower delivery company sourcing farm-direct blooms, operating a similar e-commerce funnel with recurring revenue emphasis and comparable wedding/event offering.
• H.Bloom: Subscription-focused floral provider for consumers and corporate clients using farm-direct sourcing; comparable subscription mechanics and B2B office gifting motion against Flower Explosion's Flowers Subscriptions stream.
• Venus ET Fleur: Luxury DTC floral brand famous for eternity/preserved roses sold direct via e-commerce; competes in the premium gifting and wedding categories with a higher-end positioning than Flower Explosion.

Broad incumbents

• 1-800-Flowers.com: Largest US online florist (NASDAQ: FLWS) operating a multi-brand gift platform including 1-800-Flowers, The Popcorn Factory, and Harry & David; overlaps broadly on florals and gifting but at vastly greater scale and broader product portfolio.
• FTD (Florists' Transworld Delivery): Legacy online floral wire-service network rebranded and operating at scale in the same consumer and florist marketplace category; competes via nationwide florist network rather than farm-direct model.
• Teleflora: National floral wire service connecting consumers with local member florists — an alternative distribution model that competes for wedding and gifting orders by routing through local florists rather than shipping direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/flowerexplosion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower Explosion