Softsmile
SoftSmile is a private orthodontic technology company that combines the AI-powered VISION treatment planning platform with FDA-cleared US-manufactured clear aligners, serving 1,000+ doctors and 50+ orthodontic labs across North America, Europe, the Middle East, and India.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Softsmile does
SoftSmile is a privately held orthodontic technology company headquartered in New York, with regional offices in Paris and Abu Dhabi, that operates an integrated aligner business combining proprietary software with US-manufactured clear aligners. The company's core product is VISION, a cloud-based, AI-powered treatment planning platform that ingests intraoral scans (STL files) and CBCT data, performs automated tooth segmentation, staging, collision detection, and force visualization, and supports a delivery model in which every treatment plan is personally set up by an orthodontist and directly editable by the treating doctor through modules such as Vision Portal, Vision Editor, and Vision Viewer. The portfolio also includes the Vision Five feature suite (TrueView, Staging Prime, Matching, Phantom, BiteControl), the Vision Concierge natural-language AI agent, and the patient-facing SoftSmile Simulator for AI-generated smile previews.
SoftSmile sells FDA-cleared multilayer copolymer clear aligners manufactured in the United States, with plans guaranteed to be delivered within 10 business days. VISION is licensed under a pay-per-case model (approximately $50 per exported case or $120 per full case design with three revisions), with volume discounts available to practices processing more than 500 cases per month, and aligns aligner production with software consumption. The company's go-to-market is hybrid: a product-led motion via browser-based trial/demo for orthodontists and orthodontic labs, paired with enterprise sales for DSOs and large practices, supported by clinical case libraries, webinars, conference participation, and integrations with Medit Link and ONCE Aligner.
The customer base spans 1,000+ doctors and 50+ orthodontic labs across North America, Europe, the Middle East, and India, with 200,000+ patients treated to date and 10,000+ treatment plans developed monthly. SoftSmile monetizes through software licensing and aligner hardware sales, holds 130+ issued US patents plus UK and EU patent and design registrations, and has resolved prior patent litigation with ClearCorrect and Straumann Group via a settlement announced in January 2025.
Softsmile firmographics
Firmographics- Name
- Softsmile
- Legal name
- SoftSmile Inc.
- Website
- https://softsmile.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoftSmile is a private orthodontic technology company that combines the AI-powered VISION treatment planning platform with FDA-cleared US-manufactured clear aligners, serving 1,000+ doctors and 50+ orthodontic labs across North America, Europe, the Middle East, and India.
- Ownership category
- akta.pro rank
Softsmile industry classification
Industry- Product category
- Orthodontic Treatment Planning Software
- NAICS
- Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114), Offices of Dentists (62121)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industries
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG), Orthodontic Group Practices (HLABAKAC), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)
Keywords
Where Softsmile is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Softsmile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- VISION Software Licensing: SaaS-style software licensing for VISION treatment planning platform. Priced at $50 per exported case or $120 per full case design including 3 revisions. Volume discounts available for practices doing 500+ cases per month.
- Custom Clear Aligners: Production and sale of FDA-cleared custom clear aligners manufactured in the U.S. Aligners are shipped directly to doctors for patient fitting. Each case includes unlimited refinements, one extra free shipping for replacements, and one free aligner replacement for lost trays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-per-export model: $50 per case |
| Unit Pricing | Pay-as-you-go | Full case design: $120 per case |
| Subscription | Multi-year contract | Volume discount: Custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Softsmile product offering
Product offeringCore offering
SoftSmile develops and sells the VISION cloud-based, AI-powered orthodontic treatment planning platform and manufactures FDA-cleared custom clear aligners in the U.S. Every aligner case is personally planned by an in-house orthodontist and is directly editable by the treating doctor through VISION. The platform combines AI-driven tooth segmentation, collision detection, force visualization, and bite management with CBCT integration to deliver high-precision clear aligner treatments within 10 business days.
Product overview
SoftSmile offers a unified orthodontic aligner system comprising two core pillars: SoftSmile Aligners (FDA-cleared clear aligners manufactured in the U.S.) and the VISION treatment planning platform. VISION is a cloud-based, AI-powered platform that serves as the control center, integrating multiple modules — Vision Portal for case management, Vision Viewer for web-based plan review, Vision Editor for in-system doctor editing, and Vision Five (TrueView, Staging Prime, Matching, Phantom, BiteControl) as specialized feature tools. The portfolio also includes Vision Concierge (AI agent for natural-language clinical commands) and the SoftSmile Simulator (patient-facing AI smile prediction tool). Every treatment plan is designed by an orthodontist and is directly editable by the treating doctor through VISION, with aligners manufactured and shipped within 10 business days.
Differentiator
Problem solved
Functional benefit
Brands
- VISION: Proprietary treatment planning software for orthodontic aligners, designed by orthodontists for orthodontists with AI-driven automation.
- VISION Portal
- Vision Viewer
- Vision Editor
- Vision LAB
- Vision Concierge
- TrueView
- Staging Prime
- Matching
- Phantom
- BiteControl
- SoftSmile Aligners
Products and services
- SoftSmile Aligners FDA-cleared, high-precision custom clear orthodontic aligners manufactured in the U.S. using a multilayer copolymer material. Every case is planned by an in-house orthodontist through VISION and is directly editable by the treating doctor. Aligners ship within 10 business days with customizable trimlines (scalloped or straight) and include unlimited refinements, one free replacement shipping, and one free lost-tray replacement.
- VISION Treatment Planning Platform Core proprietary cloud-based platform for orthodontic aligner treatment planning, built by orthodontists for orthodontists. Combines AI-driven automation with full clinical control for high-precision tooth movement setup, collision detection, staging optimization, force visualization, and virtual articulator analysis. Processes intraoral scans (STL files) and CBCT data, supports case management through Vision Portal, web-based review via Vision Viewer, and direct doctor editing via Vision Editor.
- SoftSmile Simulator Standalone AI-powered patient-facing tool that processes an uploaded selfie photo to generate a simulated future smile image, leveraging clinical data to produce realistic treatment outcome predictions and motivate patients to begin treatment.
- Vision Concierge AI agent that acts on clinical commands inside VISION software using natural language processing. Reads patient medical records, generates clinical summaries, translates records into multiple languages, auto-fills forms, and opens the 3D treatment editor based on user requests.
Quantifiable outcome
- Treatment planning time reduced by 20-30x compared to traditional manual processes
- +4 more outcomes
Companies that use Softsmile
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Softsmile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature9 records
Softsmile partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- Straumann GroupmajorStraumann Group was mentioned alongside ClearCorrect in the January 2025 settlement announcement. Straumann is a major dental industry player that acquired ClearCorrect, and the settlement involves all three parties to resolve intellectual property disputes in the clear aligner space.
- ClearCorrectmajorClearCorrect and SoftSmile announced a settlement in January 2025, resolving patent litigation between the two companies. The settlement allows both companies to continue operating in the clear aligner market with mutual agreement on intellectual property matters.
- ONCE AlignercoreONCE Aligner uses VISION software for treatment planning in their aligner manufacturing workflow. The integration has reduced their setup preparation time by 50% and supports their platform growth. SoftSmile's Vision seamlessly integrates with the ONCE Aligner platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Softsmile competitors and assessment
Company assessmentEmerging players
- OrthoFX: Direct-to-orthodontist clear aligner company with proprietary polymer technology and treatment planning. Smaller scale than SoftSmile but a similar doctor-led, technology-forward go-to-market.
- SmileDirectClub (historical peer): Historically a major direct-to-consumer clear aligner brand with its own treatment planning platform. Competed with SoftSmile in the clear aligner category and serves as a benchmark for the volatility of consumer-direct orthodontic models.
Direct peers
- Align Technology: Maker of Invisalign, the dominant clear aligner brand and orthodontist-facing software (ClinCheck). Directly competes with SoftSmile in clear aligner treatment planning and aligner supply to orthodontists globally.
- Dentsply Sirona (SureSmile): SureSmile offers end-to-end orthodontic treatment planning software and clear aligner manufacturing. Competes directly with VISION for orthodontic practice and lab workflows, including CBCT-integrated planning.
- Straumann Group (ClearCorrect): ClearCorrect, owned by Straumann, is a direct clear aligner competitor to SoftSmile Aligners. The January 2025 multi-party patent settlement between SoftSmile, ClearCorrect, and Straumann evidences their direct competitive and IP overlap.
- 3Shape: 3Shape provides orthodontic treatment planning software (Ortho System) integrated with its TRIOS intraoral scanners. Competes with VISION in the orthodontic planning workflow layer and is also an integration partner for SoftSmile.
- uLab Systems: uLab offers in-office aligner planning software and a hybrid aligner manufacturing model specifically targeting orthodontists seeking in-house production. Closely aligned with SoftSmile's lab-and-practice two-sided platform.
- Ormco (Spark Clear Aligner System): Spark is Ormco's clear aligner brand with proprietary treatment planning software targeting orthodontists. Competes with SoftSmile on aligner material, planning precision, and doctor-controlled workflows.
Broad incumbents
- Henry Schein Orthodontics: Distributor and software provider serving orthodontic practices, including aligner and bracket solutions. Overlaps with SoftSmile's orthodontist channel and competes indirectly via bundled practice-management offerings.
- Solventum (formerly 3M Oral Care / Clarity Aligners): 3M Clarity was a long-standing clear aligner brand and broader dental equipment/materials incumbent. Operates across multiple dental segments, of which clear aligners compete directly with SoftSmile's orthodontic offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Softsmile social profiles
Digital presenceSoftsmile compliance and trust
Trust signalCompliance1 record
Softsmile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softsmile leadership team
Management profileNumber of profiles
Profiles1 record
Softsmile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softsmile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softsmile
What does Softsmile do?
SoftSmile develops and sells the VISION cloud-based, AI-powered orthodontic treatment planning platform and manufactures FDA-cleared custom clear aligners in the U.S. Every aligner case is personally planned by an in-house orthodontist and is directly editable by the treating doctor through VISION. The platform combines AI-driven tooth segmentation, collision detection, force visualization, and bite management with CBCT integration to deliver high-precision clear aligner treatments within 10 business days.
Is Softsmile a public or private company?
Softsmile is a private company. It is classified as unknown and is currently operating.
When was Softsmile founded?
Softsmile was founded in 2019. It employs 11 to 50 people.
Where is Softsmile based?
Softsmile is headquartered in New York, United States, in the North America region.
How does Softsmile make money?
Two revenue lines are on record. VISION Software Licensing is the primary driver. The others are custom Clear Aligners.
Who are Softsmile's main competitors?
Emerging players on record are OrthoFX and SmileDirectClub (historical peer). Direct peers are Align Technology, Dentsply Sirona (SureSmile), Straumann Group (ClearCorrect), 3Shape, uLab Systems and Ormco (Spark Clear Aligner System). Broad incumbents are Henry Schein Orthodontics and Solventum (formerly 3M Oral Care / Clarity Aligners).
Does Softsmile have an API?
No public API is recorded for Softsmile.
What industry is Softsmile in?
Softsmile's product category is Orthodontic Treatment Planning Software. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339116 and its SIC code is 3842.