Union Distribution
Union Distribution s.r.o. is a Prague-based B2B distributor of consumer electronics and home appliances across 42 European countries, principally licensed Blaupunkt televisions and its own UD/UDtv brand, sold through retailers including Kaufland, Lidl, and Amazon.
- Company typePrivate
- Founded2011
- HeadquartersPrague, Czechia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Union Distribution does
Union Distribution s.r.o. is a Prague-headquartered B2B distributor of consumer electronics and home appliances, founded in 2011 by Oleksandr Viazlo. The company operates across 42 European countries with regional offices in the Czech Republic, Poland, Germany, Romania, Slovakia, and Italy, serving large-format retailers including Kaufland, Lidl, and Amazon. Its core activity is the licensed production and distribution of Blaupunkt-branded televisions across Europe, complemented by its own UD/UDtv label and, more recently, additional categories such as projectors, interactive panels, outdoor TVs, 12V TVs, and Venta air purifiers (distributed in Poland).
The company's product offering is built on third-party smart-TV operating platforms — notably Google TV, Tizen, and webOS — integrated into Blaupunkt-licensed and UD-branded sets, including a 2026 flagship 100-inch Mini LED model (100MCG8000S). There is no disclosed proprietary silicon, operating system, or AI stack; technology differentiation rests on hardware specification, brand licensing, and pan-European distribution logistics rather than software IP.
Commercially, Union Distribution makes money through wholesale margins on hardware sold to retail anchors across Europe, with revenue tied to TV unit volumes, ASPs, and category mix. The company has no public funding history and no disclosed acquisitions. Its 2026 strategic posture is defined by a formal German market entry, expanded category breadth, and increased international brand visibility (CES 2026, Blaupunkt Brand Summit 2026 in Seoul, Iron Lynx motorsport sponsorship in 2025), pointing to a deliberate push up-market and deeper integration into the Blaupunkt brand ecosystem.
Union Distribution firmographics
Firmographics- Name
- Union Distribution
- Legal name
- Union Distribution S.R.O.
- Website
- https://uniondistribution.eu
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Union Distribution s.r.o. is a Prague-based B2B distributor of consumer electronics and home appliances across 42 European countries, principally licensed Blaupunkt televisions and its own UD/UDtv brand, sold through retailers including Kaufland, Lidl, and Amazon.
- Ownership category
- akta.pro rank
Union Distribution industry classification
Industry- Product category
- Consumer Electronics Distribution & Manufacturing
- NAICS
- Other Electronic Parts and Equipment Merchant Wholesalers (423690)
- SIC
- Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)
- akta.pro secondary industry
- Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where Union Distribution is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices6 records
Markets served
Union Distribution business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Licensed Blaupunkt TV Distribution: Union Distribution is the licensed producer and official distributor of Blaupunkt TVs across the European market, generating revenue through production and wholesale distribution to retail partners.
- Own UD Brand Products: Development and distribution of proprietary UD brand TVs (including QLED technology), Small Domestic Appliances (microwaves), and Major Domestic Appliances.
- Venta Brand Representation: Official representative of Venta premium air purification and humidification products in Poland, distributing German-manufactured air quality devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Blaupunkt Premium TVs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Union Distribution product offering
Product offeringCore offering
Union Distribution is a European B2B distribution and licensed production company specializing in consumer electronics and home technologies. As the exclusive licensed producer and distributor of Blaupunkt TVs across Europe, the company manufactures and distributes televisions featuring Mini LED, QLED, OLED and smart TV technologies, alongside its own UD/UDtv brand of TVs, Small Domestic Appliances (SDA), and Major Domestic Appliances (MDA). The company also represents Venta premium air purification and humidification products in Poland, delivering full B2B support including logistics, marketing, promotions, and tailored solutions through regional offices in 42 European countries.
Product overview
Union Distribution operates as a European group of companies specializing in the production, distribution, and development of consumer electronics and home technologies. The company offers a multi-brand portfolio comprising licensed Blaupunkt TVs (including Mini LED, QLED, gaming, and specialty models like outdoor and 12V TVs), its proprietary UD TV brand from the Czech Republic, OTT streaming products, projectors, and interactive panels. The company also distributes Venta premium air purifiers and humidifiers. Union Distribution operates across the full B2B value chain, providing partners with products and comprehensive market support through offices in multiple European countries.
Differentiator
Problem solved
Functional benefit
Brands
- Blaupunkt: Licensed brand for TVs, OTT products, and projectors. Founded in Germany with nearly 100 years of history. Every product is tested and approved with the blue dot quality mark.
- UDtv
- Venta
Products and services
- Blaupunkt TVs Licensed production and official distribution of Blaupunkt brand TVs across the European market, featuring Mini LED, QLED, and various screen sizes. The brand offers smart TV capabilities with Google TV, Tizen, and webOS platforms, and celebrates over 100 years of heritage since 1938. Targeted at European retail chains, e-commerce platforms, and distributors serving consumer electronics buyers.
- Blaupunkt 100MCG8000S Mini-LED TV 100-inch flagship Mini LED television with 3840 x 2160 resolution, 1,600 local dimming zones, Dolby Vision IQ, HDR10+ support, 144Hz refresh rate, Google TV 5.0 platform, built-in 40W speakers with 25W subwoofer, Dolby Atmos, and two HDMI 2.1 ports. Targeted at premium home entertainment consumers via European retail and e-commerce channels.
- Blaupunkt MBG7000 Gaming TV Gaming-focused Blaupunkt Mini LED TV featuring VRR, FreeSync, HDR10+, Dolby Vision IQ, and 144Hz refresh rate for smooth motion and dynamic gameplay on next-generation consoles. Targeted at gaming consumers in European retail and e-commerce channels.
- UD/UDtv TVs Proprietary UD/UDtv TV brand created in the Czech Republic, focusing on modern features, attractive design, and competitive pricing for customers seeking well-equipped devices at reasonable prices. Includes QLED technology models. Sold via the UDtv.store direct e-commerce platform and through retail and distribution partners across Europe.
- UD Small Domestic Appliances (SDA) UD brand small household appliances including microwaves and essential consumer electronics accessories, combining modern features with competitive pricing. Targeted at European consumers via retail chains, e-commerce platforms, and the udtv.store direct e-commerce platform.
- Blaupunkt OTT Products Over-the-top Blaupunkt streaming devices including OTT 4K boxes and Mini Box with Google TV, providing alternative multimedia center solutions for home cinema enthusiasts and professionals across European retail and e-commerce channels.
- Blaupunkt Projectors New-generation compact yet highly efficient Blaupunkt projectors suitable for both home cinema enthusiasts and professional use, distributed across European retail and e-commerce channels.
- Blaupunkt Interactive Panels Large-format Blaupunkt interactive panels (85-inch and 98-inch) designed for business and education presentations, featuring intuitive operation and Smart Home system integration. Targeted at B2B buyers in business and education sectors across Europe.
- Venta Air Purifiers and Humidifiers Premium German-made Venta air purification and humidification devices distributed by Union Distribution as official representative in Poland. The brand focuses on high quality, precision, and health benefits using a principle of capturing air impurities in water while humidifying. Targeted at Polish specialty retailers and consumers seeking premium home wellness products.
Companies that use Union Distribution
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Union Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Union Distribution partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Iron LynxminorBlaupunkt signed a contract as one of the main sponsors of the Italian Racing Team Iron Lynx, which competes in the LMGT3 category of the WEC World Endurance Championship with a Mercedes GT. This partnership aligns the brand with motorsport values of precision, reliability, and passion.
- VentacoreUnion Distribution is the official representative of Venta (German manufacturer of air purification and humidification equipment) in Poland. Venta products are positioned in the premium segment, focusing on high quality, precision, and real health benefits for users.
- BlaupunktcoreUnion Distribution is the exclusive licensed producer and official distributor of Blaupunkt TVs across Europe. The company holds exclusive licensing rights for the Blaupunkt brand in the TV category, leveraging the brand's 100+ year heritage.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Union Distribution competitors and assessment
Company assessmentDirect peers
- Vestel: Turkey-based Vestel is Europe's largest TV manufacturer and OEM/ODM partner for several third-party TV brands. Both companies serve as licensed producers and OEM partners for heritage European TV marques, supplying retailers and e-commerce across the continent.
- Sharp Electronics Europe: Sharp's European TV business is operated by a separate licensed entity (originally Skyworth, now Hisense) — providing a structurally similar licensed-brand TV distribution model that Union Distribution has with Blaupunkt in Europe.
- TP Vision: TP Vision holds the exclusive European license to manufacture and distribute Philips-branded televisions. It is the most direct comparable: a regional licensee-distributor that monetizes a heritage European TV brand through retail and e-commerce channels across Europe.
Broad incumbents
- TCL Electronics: TCL is one of the largest global TV manufacturers and a direct competitor in Mini LED / QLED large-screen TVs sold through European retail and e-commerce channels.
- Hisense Group: Hisense is a global top-tier TV brand with strong European retail presence (including via the Sharp and Toshiba TV license acquisitions). It competes with Blaupunkt for premium shelf space at retailers like Kaufland, Lidl, and Amazon.
- Samsung Electronics Europe: European market leader in televisions with broad retail distribution across Kaufland, Lidl, Amazon and other major retailers — a structural competitor to Blaupunkt TVs at the premium end of the same shelf space.
- LG Electronics Europe: LG is a leading OLED and QLED TV brand in Europe, with extensive retail and e-commerce distribution that overlaps with Union Distribution's key channels.
Emerging players
- Loewe Technology: Premium German TV manufacturer with a heritage brand positioning very comparable to Blaupunkt, currently expanding in select European markets. Loewe serves as the family-tradition reference point for Union Distribution's German Market Lead.
- Skyworth Group: Major Chinese TV manufacturer with European and global distribution infrastructure, including ownership of license rights to certain European TV brands — a structural analog of the licensed-brand distribution model Union Distribution operates for Blaupunkt.
Regional players
- Metz Consumer Electronics: Germany-based heritage TV brand with a comparable premium-positioning and European distribution story to Blaupunkt, including a transition to newer display technologies such as OLED and Mini LED.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Union Distribution social profiles
Digital presenceUnion Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Union Distribution leadership team
Management profileNumber of profiles
Profiles3 records
Union Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Union Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Union Distribution
What does Union Distribution do?
Union Distribution is a European B2B distribution and licensed production company specializing in consumer electronics and home technologies. As the exclusive licensed producer and distributor of Blaupunkt TVs across Europe, the company manufactures and distributes televisions featuring Mini LED, QLED, OLED and smart TV technologies, alongside its own UD/UDtv brand of TVs, Small Domestic Appliances (SDA), and Major Domestic Appliances (MDA). The company also represents Venta premium air purification and humidification products in Poland, delivering full B2B support including logistics, marketing, promotions, and tailored solutions through regional offices in 42 European countries.
Is Union Distribution a public or private company?
Union Distribution is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Union Distribution founded?
Union Distribution was founded in 2011. It employs 51 to 100 people.
Where is Union Distribution based?
Union Distribution is headquartered in Prague, Czechia, in the Europe region.
How does Union Distribution make money?
Three revenue lines are on record. Licensed Blaupunkt TV Distribution is the primary driver. The others are own UD Brand Products and venta Brand Representation.
Who are Union Distribution's main competitors?
Direct peers on record are Vestel, Sharp Electronics Europe and TP Vision. Broad incumbents are TCL Electronics, Hisense Group, Samsung Electronics Europe and LG Electronics Europe. Emerging players are Loewe Technology and Skyworth Group. Metz Consumer Electronics is listed as a regional player.
Does Union Distribution have an API?
No public API is recorded for Union Distribution.
What industry is Union Distribution in?
Union Distribution's product category is Consumer Electronics Distribution & Manufacturing. Its primary akta.pro industry code is CRAEAEAF, Business Technology & Electronics Wholesale Clubs (B2B), with a secondary code of CRAFAJAC, Cross-border B2B/Wholesale Trade Marketplaces. Its NAICS code is 423690 and its SIC code is 5064.