Venta
Venta AI is an AI-powered sales development representative platform that automates GDPR-compliant lead research, qualification, and multi-channel outreach for European B2B sales teams.
- Company typePrivate
- Founded2022
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Venta does
Venta AI is the commercial product of april.eleven GmbH, a Munich-headquartered software company founded in 2022 by Lucas Spreiter (CEO) and Stefan Reuther (CTO), who have collaborated on AI applications for European enterprises since founding their previous agency Unetiq in 2018. The company sells an AI-powered sales development representative (SDR) platform that automates the full European B2B outbound workflow — company and contact research, qualification, hyper-personalized message generation, and multi-channel outreach across email, LinkedIn, telephone, and physical letters — while remaining compliant with GDPR and German UWG regulations. The platform is modular, comprising Find & Qualify Companies (natural-language search across 70M+ companies), Find Relevant Contacts (waterfall enrichment across 10+ GDPR-certified providers), Research Data (automated Google-search-based enrichment), AI-Personalized Messages, Email Infrastructure (deliverability-optimized sending), LinkedIn Automation, Website Visitors, Trade Fairs, Job Postings, and a self-learning News Agent.
The company operates a subscription-based SaaS model with a credit-allocation system across Starter, Scaler, and Custom tiers, plus a minimum 3-month contract term and a 20% annual billing discount. Distribution combines a self-serve 7-day free trial with a sales-led motion for larger accounts; CRM integrations span HubSpot, Salesforce, and Pipedrive. Venta AI is venture-backed at the seed stage (approximately $2.5M total raised across a 2023 Y Combinator tranche and a 2025 round led by Gradient Ventures), employs 1-10 people across Munich and Amsterdam, and serves European B2B sales teams — primarily in DACH (Germany, Austria, Switzerland) and the UK — across industries including logistics, manufacturing, and corporate training. Reported customer outcomes include 15-31% response rates, 80-90% time savings on prospecting workflows, and €150 average cost per lead.
Venta firmographics
Firmographics- Name
- Venta
- Legal name
- april.eleven GmbH
- Website
- https://getventa.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Venta AI is an AI-powered sales development representative platform that automates GDPR-compliant lead research, qualification, and multi-channel outreach for European B2B sales teams.
- Ownership category
- akta.pro rank
Venta industry classification
Industry- Product category
- AI Sales Development Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI/ML Engineering & Model Development Services (BPAEAHAF), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)
Keywords
Where Venta is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Venta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS with Credit System: Venta AI operates on a subscription model with tiered plans (Starter, Scaler, Custom). Each plan includes a monthly credit allocation that can be used for various actions: finding companies (1 credit), AI questions (1 credit per 5 questions), contact enrichment (1 credit), sequence generation (1 credit), website visitor identification (2 credits), and phone number retrieval (3 credits). Additional credits can be purchased via in-app purchase. Minimum subscription term is 3 months with 20% discount for annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan for small sales teams - 5,000 credits, 1 sender identity, LinkedIn & Email outreach, standard CRM integration, chat support |
| Subscription | Monthly | Scaler Plan for sales teams of any size - 8,000 credits, 3 sender identities, 1:1 support, monthly customer success |
| Subscription | Multi-year contract | Custom Plan - Individual credits, unlimited sender profiles, trade-fair agents, bi-weekly customer success, custom CRM integration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Venta product offering
Product offeringCore offering
Venta AI is an AI-powered Sales Development Representative (SDR) platform that automates lead research, qualification, and multi-channel outreach (email, LinkedIn, phone, letters) for European B2B sales teams. It combines AI-based company search across 70+ million companies, GDPR-compliant waterfall contact enrichment from 10+ data providers, hyper-personalized message generation, deliverability-optimized email infrastructure, and bidirectional CRM synchronization. The product is sold on a subscription basis with credit-based usage and is purpose-built for GDPR and German UWG compliance in the DACH and broader European market.
Product overview
Venta AI is a unified AI-powered sales employee platform for European B2B sales teams, built as a core platform with integrated modules. The platform combines lead research (Find and Qualify Companies, Find Relevant Contacts, Research Data), multi-channel outreach (AI-Personalized Messages, E-Mail Infrastructure, LinkedIn Automation, Letters, Calls), signal detection (Website Visitors, Trade Fairs, Job Postings, News Agent), and CRM Integration. The system automates the entire outbound sales process from company identification through personalized multi-channel outreach while ensuring GDPR and EU compliance. The platform is complemented by a free Handbook on Cold Outreach whitepaper.
Differentiator
Problem solved
Functional benefit
Products and services
- Venta AI Core Platform Unified AI-powered sales employee platform for European B2B sales teams that automates lead research, qualification, and multi-channel outreach (LinkedIn, email, telephone, physical letters). Targets enterprise and mid-market sales teams needing GDPR-compliant outbound automation with AI-based company search, waterfall contact enrichment, hyper-personalized messaging, deliverability optimization, and CRM synchronization. Sold via tiered subscription plans (Starter, Scaler, Custom) with credit-based usage.
Quantifiable outcome
- 30% more meetings thanks to end-to-end automation
- +5 more outcomes
Companies that use Venta
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Venta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature6 records
Venta partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CognismcorePrimary data provider for company and contact database in Europe. Provides the most comprehensive and accurate B2B data in Europe, used by Venta AI for lead enrichment and qualification.
- HubSpotcoreCRM integration partner. Bidirectional synchronization of companies, contacts, and activities. Lifecycle stage matching ensures existing customers are excluded from outreach. All interactions centrally documented.
- SalesforcecoreCRM integration partner. Bidirectional synchronization available for enterprise customers using Salesforce as their CRM system.
- PipedrivecoreCRM integration partner. Seamless data synchronization available for Pipedrive users as part of the standard CRM integration offering.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Venta competitors and assessment
Company assessmentDirect peers
- Apollo.io: Apollo is a sales intelligence and engagement platform combining a B2B contact database with multi-channel outreach sequences. It is directly named by Venta as a DACH-region benchmark, and the two compete for the same European SDR buyer on prospecting accuracy and outreach automation.
- 11x.ai: 11x.ai offers "Alice," an autonomous AI SDR that automates lead research, qualification, and outbound. It competes head-to-head with Venta on the AI-native SDR value proposition, though its geographic focus is broader and funding materially larger.
- Artisan (Ava): Artisan's "Ava" is an AI sales agent that automates outbound similarly to Venta's AI SDR. Both pitch an autonomous agent replacing manual SDR workflows; Artisan currently emphasizes English-speaking markets while Venta is DACH-first.
- Regie.ai: Regie.ai combines AI-driven prospecting, content generation, and sales engagement sequences. It targets B2B sales teams automating outreach with AI personalization, overlapping directly with Venta's messaging and sequence-generation modules.
- Lemlist: Lemlist is a European-origin multi-channel outreach platform (email, LinkedIn, calls) with strong DACH penetration. It is one of the closest direct competitors to Venta in European SMB and mid-market SDR tooling.
- Reply.io: Reply.io is a multi-channel sales engagement platform (email, LinkedIn, calls, SMS) with AI sequences. It targets similar B2B SDR use cases as Venta and has strong European market presence, making it a relevant peer in the same category.
Broad incumbents
- Salesloft: Salesloft is a broad sales engagement platform with cadences, dialer, and conversation intelligence. It targets enterprise sales teams with a wider workflow portfolio than Venta's focused AI SDR proposition but overlaps on automated multi-channel sequences.
- Outreach: Outreach is a leading enterprise sales execution platform covering sequencing, forecasting, and deal management. It competes indirectly via its Kaia AI features and sales-engagement workflows that overlap with Venta's core SDR automation.
- LinkedIn Sales Navigator: LinkedIn Sales Navigator is the dominant B2B prospecting data source and is explicitly benchmarked by Venta as a lead-quality competitor. It is a foundational incumbent in the same buyer workflow, with native platform integration advantages.
Others
- Cognism: Cognism is a GDPR-compliant B2B data provider and Venta's named primary data partner. It is adjacent infrastructure rather than a direct competitor, but it also sells its own sales intelligence tooling and could compete downstream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Venta social profiles
Digital presenceVenta compliance and trust
Trust signalCompliance1 record
Venta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Venta leadership team
Management profileNumber of profiles
Profiles2 records
Venta funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Venta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Venta
What does Venta do?
Venta AI is an AI-powered Sales Development Representative (SDR) platform that automates lead research, qualification, and multi-channel outreach (email, LinkedIn, phone, letters) for European B2B sales teams. It combines AI-based company search across 70+ million companies, GDPR-compliant waterfall contact enrichment from 10+ data providers, hyper-personalized message generation, deliverability-optimized email infrastructure, and bidirectional CRM synchronization. The product is sold on a subscription basis with credit-based usage and is purpose-built for GDPR and German UWG compliance in the DACH and broader European market.
Is Venta a public or private company?
Venta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Venta founded?
Venta was founded in 2022. It employs 1 to 10 people.
Where is Venta based?
Venta is headquartered in Munich, Germany, in the Europe region.
How does Venta make money?
One revenue line is on record: subscription-based SaaS with Credit System.
Who are Venta's main competitors?
Direct peers on record are Apollo.io, 11x.ai, Artisan (Ava), Regie.ai, Lemlist and Reply.io. Broad incumbents are Salesloft, Outreach and LinkedIn Sales Navigator. Cognism is listed as an others.
Does Venta have an API?
No public API is recorded for Venta.
What industry is Venta in?
Venta's product category is AI Sales Development Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5182 and its SIC code is 7372.