What Selva Gıda does

Selva Gıda Sanayi A.Ş. is a Turkish food manufacturer headquartered in the Konya Organized Industrial Zone (Selçuklu, Konya), established in 1988 as İttifak Un A.Ş. and entering pasta and semolina production in 1994. The company is the founding operating subsidiary of Loras Holding A.Ş. and operates as a Turkish A.Ş. (public limited company) with 101–250 employees. Its core technology is the conventional manufacture of pasta, semolina, and wheat flour from durum wheat semolina and water, without additives or preservatives.

The product portfolio spans short-cut pasta (penne, fusilli, farfalle, sedanini, elbows, ditalini, pipe rigate, tagliatelle), long-cut pasta (spaghetti, linguine, bucatini), soup pasta (vermicelli, risoni), semolina (including a vacuum-packed premium format), wheat flour in 1/2/5/10 kg packaging, and a 5 kg catering line for the out-of-home channel. All products carry Halal and Kosher certifications in addition to ISO 22000, ISO 9000, and TSE Turkish standards compliance, with a Zero Waste Certificate obtained in 2022.

Selva monetizes through three channels: domestic retail/FMCG distribution (long-tail consumer sales), direct supply to HoReCa (hotels, restaurants, catering), and export sales supported by a trilingual website (TR/EN/FR), an export email, and a downloadable export catalogue. Pricing is not publicly disclosed and the company operates a free consumer hotline. The website features an active Investor Relations section, an approved IPO prospectus, and Borsa (stock-exchange) references, indicating the company is in the process of a Turkish public offering while currently classified as private.

Name

Selva Gıda

Legal name

Selva Gıda Sanayi A.Ş.

Website

https://selva.com.tr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Selva Gıda Sanayi A.Ş. is a Konya-based Turkish food manufacturer (founded 1988, 101–250 employees) producing durum-wheat pasta, semolina, and wheat flour for domestic retail, HoReCa, and export markets under the Selva brand, currently preparing a public offering.

Ownership category

akta.pro rank

Product category

Pasta and Grain Products

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

Keywords

• Pasta manufacturing
• Semolina production
• Wheat flour milling
• Durum wheat products
• Food FMCG

Headquarters

HQ city

Selçuklu

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pasta and Semolina Products: Selva Gıda generates revenue through the manufacturing and sale of pasta, semolina, and wheat flour products in the Turkish domestic market and for export. The company serves both retail consumers (FMCG) and the out-of-home consumption market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Selva Gıda is a Turkish food manufacturer that produces pasta, semolina, and wheat flour products using only durum wheat and water. The company manufactures a full range of pasta varieties including short cut, long cut, and soup pasta, alongside semolina and flour sold under the Selva brand to both retail consumers and the out-of-home consumption market.

Product overview

Selva Gıda is a Turkish food manufacturing company specializing in pasta and wheat-based products. The product portfolio consists of short-cut pasta (including PENNE RIGATE, FUSILLI, FARFALLE, SEDANINI, elbow pastas, DITALINI, PIPE RIGATE, and TAGLIATELLE), long-cut pasta (SPAGHETTI, LINGUINE, and BUCATINI), soup pasta (VERMICELLI and RISONI), semolina (standard and vacuum-packed), and wheat flour in various package sizes. The company also offers catering-format products in bulk packaging (5kg) for the foodservice industry. All pasta products are produced using only durum wheat semolina and water, with no additives or preservatives. The products are primarily sold under the Selva brand and serve both retail consumers and the out-of-home consumption market.

Differentiator

Problem solved

Functional benefit

Products and services

• Short Cut Pasta A range of short cut durum wheat pasta varieties (e.g., Penne Rigate, Fusilli, Spaghetti, etc.) sold under the Selva brand to retail consumers and foodservice customers.
• Long Cut Pasta Long cut durum wheat pasta products (including Spaghetti varieties) manufactured and sold to retail and out-of-home consumption markets.
• Pasta for Soup Small durum wheat pasta shapes designed for soup preparation, sold to retail consumers and the foodservice market.
• Semolina Semolina produced from durum wheat and sold for both household cooking and bakery/foodservice applications.
• Wheat Flour Wheat flour produced from durum wheat, marketed for household baking and broader foodservice use.
• Catering Products Dedicated packaging and product line sized for hotels, restaurants, catering companies, and other out-of-home consumption operators.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Loras Holding A.Ş.coreOthersSelva Gıda was established in 1988 as İttifak Un A.Ş. in Konya and grew to form the basis of today's Loras Holding. The company is part of the Loras Holding group of companies.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Eker Süt Ürünleri: Eker is a Turkish branded food company (dairy-led) with growing packaged-food and HORECA presence. It is comparable as a regional Turkish branded-staples player targeting similar retail and out-of-home customers, though it is not a pasta specialist.

Broad incumbents

• Barilla: Barilla is the global pasta market leader, with broad product breadth across pasta, semolina, and sauces sold worldwide. While not Turkey-focused, it competes with Selva in export markets and increasingly in Turkish retail with a premium positioning.
• Ebro Foods: Ebro Foods is a global rice and pasta group (parent of Panzani and other pasta brands). It is comparable to Selva as a multi-country pasta and semolina platform with a focus on branded durum-based staples, albeit at substantially larger scale.
• Tat Gıda: Tat Gıda is a major Turkish packaged-food manufacturer with branded staples sold through overlapping retail channels. While centered on tomato products and condiments, it competes with Selva for shelf space and Turkish consumer-brand mindshare.
• Panzani: Panzani (part of Ebro Foods) is a major French/European pasta, rice, and couscous brand. It is comparable to Selva as a multi-country durum-wheat pasta and semolina player, though with a different geographic center of gravity.
• Ülker: Ülker is one of Turkey's largest packaged-food conglomerates, spanning biscuits, chocolate, dairy, and convenience foods, with overlapping distribution and branded-staples positioning. It serves as a broad incumbent comparable on the Turkish FMCG side of Selva's business.
• De Cecco: De Cecco is a leading Italian premium pasta producer with a global distribution footprint. It is a relevant comparable for Selva on premium durum-wheat positioning, though at a higher price tier and broader international reach.

Direct peers

• Arbella Pasta: Arbella is a Turkish pasta brand with a durum-wheat pasta portfolio overlapping Selva's product mix, competing in both retail and out-of-home consumption channels in Turkey.
• Nuh'un Ankara Makarnası: Nuh'un Ankara Makarnası is a major Turkish pasta manufacturer offering a comparable durum-wheat pasta portfolio aimed at retail and HORECA. It is among Selva's closest direct domestic competitors in the branded pasta category.
• Yayla Gıda: Yayla is one of the largest pasta and grain-based food producers in Turkey, with overlapping short-cut and long-cut pasta SKUs, semolina, and flour ranges sold through the same retail and HORECA channels that Selva targets. Both companies compete head-to-head on Turkish supermarket shelves and in foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/selvagida
• Facebookfacebook.com/selva
• LinkedInlinkedin.com/company/selvagida

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selva Gıda