What Hensen Cleaning does

Hensen Cleaning is a privately held, family-owned commercial cleaning services company founded in 1999 and headquartered at Sevillaweg 122 in Rotterdam, Netherlands, serving customers across the South Holland province including Rotterdam, Den Haag, and Delft. The company is led by owner and director Joost Kleinjan and operates with a workforce of more than 150 employed cleaning professionals organized into fixed teams assigned to specific customer locations. Its service portfolio spans six core lines — cleaning maintenance, window washing, facade cleaning, graffiti removal, floor maintenance, and specialist/industrial cleaning — supplemented by periodic and construction cleaning, delivered through sector-specific programs for offices, schools, residential VvE associations, industrial/port facilities, and retail customers.

The company operates on a recurring-contract model with quote-based pricing set after on-site assessments. Revenue is generated through daily/weekly maintenance contracts (subscription-style recurring revenue), scheduled periodic deep-cleaning engagements, and project-based specialist work. Technology deployment is operational rather than intelligence-driven: color-coded microfiber cleaning systems, EnozoPro ozonwater purification units, i-Mop scrubbers, battery-powered vacuums, and a 24/7 customer portal with a Facility app for real-time reporting of hours, frequencies, and rates. Hensen maintains a full Dutch compliance stack — ISO 9001, ISO 14001, VCA+, SNA-keurmerk, Keurmerk Schoon, and CO2-Prestatieladder Level 3 — and has committed to reducing CO2 emissions by 40-45% by 2026 from a 2022 baseline.

Customer acquisition is conducted through direct field sales with site visits, supported by a local SEO presence (city-specific landing pages), website-driven quote requests, and customer testimonials. Marketing and distribution channels are exclusively direct, with no third-party intermediaries, resellers, or platform partnerships. Named customers span VvE associations (Hof van Maerlant, Bay House, LittleC, Havensteder), enterprise accounts (Exact, Stena Line), professional services firms (Ludwig & Van Dam, Fokkema Linssen), and educational institutions (MyCollege, Basisschool Het Epos, Helinium), indicating a diversified mid-market and enterprise book concentrated in South Holland.

Name

Hensen Cleaning

Legal name

Hensen Cleaning

Website

https://hensencleaning.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Hensen Cleaning is a family-owned commercial cleaning services company founded in 1999 in Rotterdam, Netherlands, employing 150+ staff to deliver recurring and specialized cleaning contracts across South Holland for offices, schools, VvE associations, industrial sites, and retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Recurring Cleaning Contracts: Daily and weekly cleaning maintenance contracts for offices, schools, VvE's, and retail locations. Contracts provide predictable recurring revenue with regular service schedules.
2. Periodic Cleaning Services: Scheduled deep cleaning services (weekly, monthly, quarterly) for floors, windows, facades, and specialized cleaning needs.
3. Specialized Cleaning Services: Industrial cleaning, graffiti removal, facade cleaning, construction cleaning, and other specialized one-time or periodic projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hensen Cleaning is a commercial cleaning services company that provides routine cleaning maintenance, specialist cleaning (window washing, facade cleaning, graffiti removal, floor maintenance), and sector-specific cleaning programs for offices, schools, VvE apartment complexes, retail stores, industrial facilities, and construction sites across South Holland, Netherlands. The company operates with more than 150 employed cleaning professionals organized in fixed teams assigned to each customer location, delivering recurring and periodic cleaning under customized contracts.

Product overview

Hensen Cleaning is a commercial cleaning services company offering a comprehensive portfolio of cleaning services and sector-specific solutions across South Holland, Netherlands. The core product suite spans six primary service lines: Cleaning Maintenance (Schoonmaakonderhoud), Window Washing (Glasbewassing), Facade Cleaning (Gevelreiniging), Graffiti Removal (Graffiti Verwijderen), Floor Maintenance (Vloeronderhoud), and Specialist Cleaning (Specialistische Reiniging). These are supplemented by Periodic Cleaning (Periodieke Schoonmaak) and Construction Cleaning (Bouwschoonmaak). The company additionally delivers sector-specific cleaning programs for five key verticals: Office Cleaning (Schoonmaak Kantoor), School Cleaning (Schoonmaak Scholen), Apartment Complex Cleaning (VvE Schoonmaak), Industrial Cleaning (Industrie Schoonmaak), and Retail Cleaning (Schoonmaak Retail). Services are delivered across South Holland with local teams, a customer portal, and a Facility app for real-time reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Schoonmaakonderhoud (Cleaning Maintenance) Daily and regular cleaning maintenance for offices, public spaces, and commercial buildings, including ongoing upkeep of workspaces and common areas.
• Glasbewassing (Window Washing) Professional window cleaning including hard-to-reach and high-rise glass surfaces using appropriate tools and methods.
• Gevelreiniging (Facade Cleaning) Facade and building exterior cleaning for brick, concrete, glass, and metal surfaces, removing algae, pollution, and grime.
• Graffiti Verwijderen (Graffiti Removal) Professional graffiti removal from various surfaces including brick, concrete, plastic, and metal, with optional anti-graffiti coating application.
• Vloeronderhoud (Floor Maintenance) Floor maintenance for PVC, parquet, marmoleum, carpet and industrial floors including scrubbing, polishing, stripping, sealing, and deep cleaning.
• Specialistische Reiniging (Specialist Cleaning) Deep and specialist cleaning for industrial sites, parking garages, production floors, and post-construction spaces using heavy-duty equipment including high-pressure and hot-water systems.
• Periodieke Schoonmaak (Periodic Cleaning) Scheduled deep cleaning performed weekly, monthly, or quarterly, covering sanitary spaces, kitchens, walls, ceilings, and stairwells, tailored to usage intensity.
• Bouwschoonmaak (Construction Cleaning) Construction cleaning covering phases from rough-sweep (bezemschoon) through mid-construction cleaning to final handover cleaning (opleverschoonmaak), including sticker and cement residue removal.
• Schoonmaak Kantoor (Office Cleaning) Office cleaning services for commercial office spaces, high-end offices, and multi-tenant buildings with professional cleaning, glass washing, and specialist services.
• Schoonmaak Scholen (School Cleaning) School cleaning services for primary and secondary schools, including daily maintenance, sanitary hygiene, gym floor care, and vacation deep cleaning using child-safe EU Ecolabel products.
• VvE Schoonmaak (Apartment Complex Cleaning) Cleaning services for residential apartment complexes (VvE), covering entrances, stairwells, elevators, storage corridors, and shared spaces with fixed teams.
• Industrie Schoonmaak (Industrial Cleaning) Industrial cleaning for production facilities, warehouses, and port areas in Rotterdam including machine cleaning, floor treatment, facade cleaning, and heavy soil removal such as oil and oxidation.
• Schoonmaak Retail (Retail Cleaning) Retail cleaning for shops and stores, covering display windows, floors, fitting rooms, counters, and customer sanitary facilities with scheduling around peak shopping periods.

Quantifiable outcome

• Aiming to reduce CO2 emissions by 40-45% by 2026 (baseline 2022)
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ISS A/S: ISS is a global facility services giant with cleaning as a core service line, serving offices, public sector, healthcare, and industrial clients worldwide. Provides a global benchmark for Hensen's cleaning-services model, technology adoption, and contract scale.
• Atalian Global Services: Atalian is a France-headquartered global cleaning and facility services company with strong presence across Europe including the Netherlands. Comparable on industrial, commercial, and public-sector cleaning contract execution.
• Compass Group (Cleaning & Support Services): Compass Group is a global support services group whose cleaning and facilities services business serves offices, education, healthcare, and industrial clients. Provides international scale benchmarking relevant to Hensen's growth ambition.
• Facilicom Solutions Group: Facilicom is a Dutch facility services group offering cleaning (Gom and others), security, catering, and staffing. Larger incumbent providing relevant benchmarking for Hensen on multi-vertical facility services delivery in the Netherlands.
• Sodexo Group: Sodexo is a global facility management and food services group with cleaning services as a core offering to corporate, education, healthcare, and government clients. Comparable on contract structure, ESG positioning, and cross-vertical service delivery.
• Vebego Facility Solutions: Vebego is a large Dutch-headquartered facility services group (parent of Hago) offering cleaning alongside landscaping, security, and facility management across the Netherlands and beyond. Broader incumbent versus Hensen but a relevant comparable on cleaning capabilities and Dutch market position.

Direct peers

• Asito Cleaning & Services: Asito is a Dutch commercial cleaning company serving offices, schools, healthcare, and public-sector clients with recurring contracts. Comparable to Hensen on Dutch B2B focus, vertical diversification, and emphasis on certified, socially responsible cleaning (PSO-certified).
• CSU Total Care: CSU is a major Dutch cleaning and facility services provider with national coverage and a strong portfolio across offices, schools, healthcare, and retail. Closest Dutch-headquartered peer to Hensen in terms of vertical breadth, certifications, and recurring-contract model.
• Gom Schoonhoudservice: Gom is one of the largest dedicated commercial cleaning companies in the Netherlands, offering office, school, healthcare, and industrial cleaning across multiple regions. Directly comparable to Hensen on service portfolio (maintenance, specialist cleaning, window/facade) and Dutch B2B customer base.
• Hago (Vebego): Hago is a Dutch specialist commercial cleaning brand under Vebego, offering office, industrial, and healthcare cleaning with a strong focus on sustainability and recurring contracts. Directly comparable to Hensen on service mix and Dutch B2B focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hensen-cleaning
• Facebookfacebook.com/profile.php

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hensen Cleaning