Hago
Vebego Cleaning Services (Hago) is a Dutch B2B professional cleaning company serving six sectors — offices, industry, education, transport, recreation, and government — with 8,000 employees and enterprise customers including Ziggo, Rabobank, and Canon across the Netherlands.
- Company typePrivate
- Founded1943
- HeadquartersEindhoven, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Hago does
Hago, commercially operated as Vebego Cleaning Services, is a Dutch B2B professional cleaning company founded in 1943 and headquartered in Heerlen with additional offices in Eindhoven. The company serves six vertical sectors — recreation, industry, offices, education, transport and logistics, and government — with a workforce of approximately 8,000 employees delivering services across the Netherlands. Named enterprise customers include Ziggo, Rotterdam Ahoy, Baker McKenzie, Canon, Neways Technologies, Eneco, and Rabobank, indicating a customer base anchored in telecommunications, events, legal, technology, energy, and financial services.
The service portfolio is organized into three pillars: (1) general and specialized cleaning (business cleaning, cleanroom, food industry, train, airport, events, and specialist cleaning); (2) glass and facade management (washing, facade cleaning, technical maintenance, inspection, and a customer portal); and (3) data-driven cleaning, positioned as smart, insight-based service delivery. The company also operates a "Participatie" (Participation) program focused on inclusive employment, bringing workers from populations often excluded from the labor market into the cleaning workforce.
Commercially, the company runs a direct enterprise field-sales motion with quote-based, multi-year contracts and no publicly disclosed pricing. Revenue is recurring in nature, driven by ongoing service contracts rather than transactional work. The hago.nl domain now redirects into vebego.nl/cleaningservices, indicating that Hago has been consolidated under the unified Vebego Cleaning Services master brand. The company is privately held as part of the Vebego group, with no external investors, public listing, or disclosed revenue.
Hago firmographics
Firmographics- Name
- Hago
- Legal name
- Vebego
- Website
- https://hago.nl
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Vebego Cleaning Services (Hago) is a Dutch B2B professional cleaning company serving six sectors — offices, industry, education, transport, recreation, and government — with 8,000 employees and enterprise customers including Ziggo, Rabobank, and Canon across the Netherlands.
- Ownership category
- akta.pro rank
Hago industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
- akta.pro secondary industries
- Cleanroom & Controlled Environment Cleaning (BPABABAH), Janitorial, Custodial & Day Porter Services (EDAEAAAB)
Keywords
Where Hago is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hago business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Professional Cleaning Services: B2B cleaning services provided to enterprises, government institutions, and organizations across various sectors including offices, industry, education, transport, recreation, and government. Services range from daily office cleaning to specialized cleanroom and food industry cleaning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized cleaning services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hago product offering
Product offeringCore offering
Hago (operating as Vebego Cleaning Services) provides professional B2B cleaning and facility services to enterprises and government institutions across the Netherlands. Its portfolio spans daily office cleaning, specialized cleanroom and food-industry cleaning, train and airport cleaning, event cleaning, and glass and facade management. The company employs roughly 8,000 cleaning staff who deliver these services on multi-year contracts tailored to each client's environment.
Product overview
Hago (operated as Vebego Cleaning Services) is a professional cleaning services company offering a comprehensive portfolio of cleaning services across multiple sectors. The core offering includes business/office cleaning, specialized cleaning services (cleanroom, food industry, train, airport, events), and glass/facade management. The company also provides data-driven cleaning solutions for optimal efficiency and participates in inclusive employment programs. Services are delivered through a network of 8,000 employees across the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Cleaning (Zakelijke schoonmaak)
Companies that use Hago
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Hago technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hago partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- EnecominorEneco is a customer of Vebego Cleaning Services. News section mentions 'Bert On Tour op bezoek bij Eneco' indicating an ongoing customer relationship.
- RabobankminorRabobank Alkmaar is a customer where employee Raihana was highlighted as making an impression. Customer case study featured in news section.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hago competitors and assessment
Company assessmentEmerging players
- CleanLease: Dutch textile cleaning and leasing provider serving hospitality, healthcare, and industry. Adjacent to Hago's specialized cleaning lines (particularly food and industrial cleaning) and shares the Dutch B2B contract model.
Broad incumbents
- ISS A/S: Global facility services giant headquartered in Denmark, offering workplace cleaning and integrated facility management to enterprise clients across Europe and beyond. Comparable to Hago as a direct competitor on large enterprise cleaning contracts, particularly with multinationals operating in the Netherlands.
- Sodexo Facilities Services: Global food and integrated facility services company with cleaning as a core offering across workplace, healthcare, and education segments. Comparable to Hago as an enterprise cleaning provider, though its broader FM portfolio makes it a broader incumbent rather than a pure-play.
Direct peers
- CSU Total Care: Major Dutch cleaning and facility services company with strong positions in offices, healthcare, and public sectors. Direct peer to Hago in terms of service portfolio, customer overlap, and multi-year enterprise contracts in the Netherlands.
- Gom (Facilicom Group): Dutch cleaning services provider and part of Facilicom, serving offices, schools, healthcare, and public-sector clients. Highly comparable to Hago as a domestic peer competing for the same enterprise and government accounts in the Netherlands.
- Asito: One of the largest Dutch cleaning companies, providing janitorial and specialized cleaning services to offices, healthcare, education, and industry. Direct competitor to Hago in the Dutch commercial janitorial market with a similar B2B contract model and multi-sector coverage.
- Atalian Global Services: European facility services group providing cleaning and related services across multiple countries including the Netherlands. Comparable to Hago in contract-based commercial cleaning for enterprise and public-sector clients.
- Ratcliffe Groep: Dutch commercial cleaning and facility services company serving offices, healthcare, education, and government. Direct peer to Hago in the Dutch janitorial market with similar recurring contract economics and customer overlap.
Regional players
- EW Facility Services: Germany-based facility services provider offering commercial cleaning to enterprise and public-sector clients. Comparable to Hago in service portfolio but primarily serves the DACH market; relevant cross-border benchmark for specialization and pricing.
Others
- Vebego Group: Dutch family-owned parent organization that also operates facility services, landscaping, and security businesses. Comparable to Hago as the broader corporate parent providing capital allocation, shared services, and cross-selling opportunities across cleaning-adjacent services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hago social profiles
Digital presenceHago financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hago leadership team
Management profileNumber of profiles
Hago funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hago
What does Hago do?
Hago (operating as Vebego Cleaning Services) provides professional B2B cleaning and facility services to enterprises and government institutions across the Netherlands. Its portfolio spans daily office cleaning, specialized cleanroom and food-industry cleaning, train and airport cleaning, event cleaning, and glass and facade management. The company employs roughly 8,000 cleaning staff who deliver these services on multi-year contracts tailored to each client's environment.
Is Hago a public or private company?
Hago is a private company. It is classified as corporate owned and is currently operating.
When was Hago founded?
Hago was founded in 1943. It employs 501 to 1,000 people.
Where is Hago based?
Hago is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Hago make money?
One revenue line is on record: professional Cleaning Services.
Who are Hago's main competitors?
CleanLease is listed as an emerging player. Broad incumbents are ISS A/S and Sodexo Facilities Services. Direct peers are CSU Total Care, Gom (Facilicom Group), Asito, Atalian Global Services and Ratcliffe Groep. EW Facility Services is listed as a regional player. Vebego Group is listed as an others.
Does Hago have an API?
No public API is recorded for Hago.
What industry is Hago in?
Hago's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAA, General Commercial Janitorial (Recurring Contract Cleaning), with a secondary code of BPABABAH, Cleanroom & Controlled Environment Cleaning. Its NAICS code is 561720 and its SIC code is 8741.