Mooie Boules
Mooie Boules operates a chain of 9 indoor jeu de boules foodbars across the Netherlands, combining social petanque gameplay, karaoke, shuffleboard, and partner-kitchen streetfood for groups of 6 to 1,200 persons, serving both private consumers and corporate clients.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Mooie Boules does
Mooie Boules operates a chain of indoor jeu de boules foodbars (speellokalen) across the Netherlands, combining social petanque gameplay with curated streetfood and beverage service. Founded in 2013 by Carel and Jacques as informal tournament events on Museumplein in Amsterdam, the company opened its first permanent venue in Amsterdam Oost in 2018 and has since grown to 9 locations spanning Amsterdam Oost, Amsterdam West, Delft, Den Haag, Eindhoven, Haarlem, Rotterdam, and Utrecht, with venue capacities ranging from 450 to 1,200 persons and total annual throughput exceeding 700,000 visitors. The core offering integrates multiple game formats (indoor petanque lanes, karaoke booths, shuffleboard tables, sjoelbakken, Jenga XXL, and board games from 999 Games) with multi-kitchen food halls operated in partnership with Ron Gastrobar Streetfood, Roast Bar, The Lebanese Sajeria, and Grillwerk. Technology infrastructure is limited to a third-party reservation widget (miceoperations.com) and standard online booking flows, with no proprietary platform.
The business operates a dual go-to-market motion: self-serve online reservations for small groups (under 30 persons) paying on location, and a dedicated corporate sales function led by a Lead Zakelijke Events handling bespoke events for 30 to 1,000+ persons with custom quotes, event planning, and catering packages. Revenue streams include game lane rentals (45- or 90-minute sessions), on-site F&B sales from partner kitchens (streetfood, cocktails, beers, wines), private venue hire for corporate and private celebrations (Bar Bizar, Maison Boules, full-floor and full-venue options), and pre-packaged group arrangements for 11+ persons with shared dining menus. The company runs approximately 300 staff (sfeermakers) across its locations and a central office team led by Jesse (Algemeen Directeur) and Pim (Horeca Directeur). Two related entities extend the brand: Dikke Mic, a wholly-owned karaoke sub-brand at Rotterdam with eight private rooms, and Stichting Mooie Buurt, a social foundation that opens the venues during daytime hours (12:00-16:00) as free community spaces for elderly, newcomers, and children.
Mooie Boules firmographics
Firmographics- Name
- Mooie Boules
- Legal name
- Mooie Boules
- Website
- https://mooieboules.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Mooie Boules operates a chain of 9 indoor jeu de boules foodbars across the Netherlands, combining social petanque gameplay, karaoke, shuffleboard, and partner-kitchen streetfood for groups of 6 to 1,200 persons, serving both private consumers and corporate clients.
- Ownership category
- akta.pro rank
Mooie Boules industry classification
Industry- Product category
- Entertainment & Hospitality Venues
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
Keywords
Where Mooie Boules is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices9 records
Markets served
Mooie Boules business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Game Reservations and Lane Rentals: Revenue from renting jeu de boules lanes and game tables for time periods (45 min or 90 min sessions). Customers can reserve game lanes with or without accompanying food/beverage service.
- Food and Beverage Sales: On-site food and beverage sales including streetfood from partner kitchens (Ron Gastrobar Streetfood, Roast Bar, The Lebanese Sajeria), cocktails, beers, wines, and non-alcoholic beverages. Payment collected on location.
- Private Event Venue Rental: Revenue from exclusive venue hire for corporate events, private parties, and large group celebrations. Options include renting private rooms (Bar Bizar, Maison Boules), entire floors, or full locations. Includes catering packages.
- Group Arrangements and Packages: Pre-packaged deals combining game activities with food and drink for groups of 11+ persons. Shared dining menus and beverage arrangements are booked in advance for larger groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Game lane rental - 45 minute session |
| Unit Pricing | Pay-as-you-go | Game lane rental - 90 minute session |
| Other | Multi-year contract | Corporate event venue hire |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Mooie Boules product offering
Product offeringCore offering
Mooie Boules operates a chain of indoor jeu de boules (petanque) foodbars across the Netherlands, combining competitive and social petanque gameplay with additional games (karaoke, shuffleboard, sjoelbakken, board games, Jenga XXL) and partner-kitchen food and beverage service. The company hosts private celebrations (birthdays, family gatherings) and corporate events (team outings, staff parties) for groups ranging from small parties up to 1,000+ persons across nine owned locations.
Product overview
Mooie Boules operates a chain of 9 indoor jeu de boules speellokalen (playrooms) across the Netherlands, combining competitive and social petanque gameplay with high-quality streetfood from partner brands. The core offering includes jeu de boules lanes, private karaoke booths, shuffleboard tables, sjoelbakken (Dutch shuffleboard), Jenga XXL, and board games. Food partners include Ron Gastrobar Streetfood, Roast Bar, and The Lebanese Sajeria. The company also operates Dikke Mic karaoke bars as a related sub-brand and runs Stichting Mooie Buurt, a social foundation that provides free daytime access to locations for community groups. Booking is managed through a proprietary online reservation system with MICE Operations widgets for group events.
Differentiator
Problem solved
Functional benefit
Products and services
- Mooie Boules Speellokalen (Game Rooms) Indoor jeu de boules playrooms combining petanque lanes, karaoke booths, shuffleboard tables, sjoelbakken and board games with food and beverage service. Open to walk-in groups and small parties across nine locations in the Netherlands.
- Corporate Event Packages (Bedrijfsuitje / Personeelsfeest / Teamuitje) Tailored event packages for corporate groups of 30 to 1,000+ persons, including exclusive venue hire, catering, and event planning services for company outings, staff parties and team building events.
- Private Celebration Packages (Verjaardag / Familieuitje) Organized birthday and family outing arrangements for private groups of 10 to 200+ persons combining game activities with shared dining and beverage options.
- Dikke Mic Karaokebar Separate karaoke bar concept with eight private karaoke rooms, an arcade basement and free stage karaoke, operated as a sister brand under the same group in Rotterdam.
- Cadeaubon (Gift Vouchers) Gift vouchers redeemable for drinks and games including karaoke, jeu de boules and shuffleboard at Mooie Boules locations.
- Group Dining Arrangements (Shared Menus) Pre-packaged shared dining menus from partner kitchens (Ron Gastrobar Streetfood Indonesian rijsttafel, Roast Bar rotisserie and burgers, The Lebanese Sajeria, Grillwerk) booked in advance for groups of 11+ persons.
Quantifiable outcome
- 700,000+ visitors annually across 9 locations
Companies that use Mooie Boules
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Mooie Boules technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mooie Boules partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The Lebanese SajeriacoreNewest kitchen partner bringing Middle Eastern cuisine including manousheh (Lebanese flatbread), falafel, hummus, and Lebanese dishes. Available at Amsterdam West location. Provides healthy, light, and surprisingly filling dishes made to share.
- Dikke MiccoreSister brand and karaoke concept operated by the same company. Located at Vijverhofstraat 47 in Rotterdam (next to Mooie Boules Rotterdam at #45). Offers 8 private karaoke rooms, arcade basement, and free karaoke on stage. When Mooie Boules karaoke is full, customers are referred to Dikke Mic.
- Ron Gastrobar StreetfoodcorePrimary food partner providing streetfood menus at most Mooie Boules locations. Chef Ron Blaauw's concept provides Indonesian rice tables, shared dining options, and streetfood-quality meals. Available at Amsterdam Oost, Delft, Den Haag, Rotterdam, Utrecht, and Haarlem locations.
- Roast BarcoreKitchen partner specializing in rotisserie chicken, juicy burgers, loaded bites, and BBQ items. Provides food service at Amsterdam Oost, Amsterdam West, Den Haag, Rotterdam, Haarlem, and Eindhoven locations. Known for sappy rotisserie chicken with homemade sauces.
- GrillwerkminorKitchen partner available at Delft and Utrecht locations, providing grilled meat and BBQ options complementing the streetfood offerings.
- Stichting Mooie BuurtcoreSocial foundation affiliated with Mooie Boules that uses the venues during daytime hours (12:00-16:00) to host free social events for elderly, newcomers, and children who cannot go on vacation. Events are free for participants including games and drinks. Part of the company's social mission and community impact.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Mooie Boules competitors and assessment
Company assessmentDirect peers
- Swingers: UK-based chain combining crazy golf with cocktails, street food vendors, and a social-party atmosphere. Closely mirrors Mooie Boules' game-plus-F&B-plus-group-event format for similar urban, adult social occasions.
- Bounce: Ping-pong bar concept with locations in London and New York, combining table games with F&B service for group events and casual social outings — same game-plus-bar-plus-events DNA as Mooie Boules.
- Roxy Ball Room: UK chain of bowling, beer, and ball-game venues (bowling, shuffleboard, pool, darts) with food and drink offerings targeted at adult group outings — same competitive-Social gaming + bar + group-event positioning.
- Flight Club: Social darts bar chain with venues in the UK and US, pairing a simple competitive game (darts) with cocktails and group-party offerings. Highly analogous offering mechanic to Mooie Boules' petanque lanes + drinks + group packages.
- Puttshack: Tech-enabled mini-golf plus bar/restaurant venues operating in the UK and US. Same playbook as Mooie Boules: accessible competitive game + quality F&B + group bookings in major cities.
- Lane7: UK bowling and entertainment bar operator with multiple game types (bowling, shuffleboard, darts, ping pong), full F&B service, and group/private event packages — directly comparable multi-game venue concept.
Broad incumbents
- Topgolf: Global leader in golf-based entertainment venues combining a sport with F&B and group hospitality at scale. Wider in scope and capital-intensity than Mooie Boules but the same 'accessible competitive game + bar + group bookings' business logic.
- TimeOut Market: Globally scaled food hall concept curating chef-driven vendors under one roof — broader incumbent relevant to Mooie Boules' partner-kitchen streetfood strategy and group-event positioning.
Regional players
- Foodhallen Amsterdam: Amsterdam-based indoor food hall aggregating multiple curated food vendors under one roof — comparable streetfood-vendor model that Mooie Boules replicates via partner kitchens (Ron Gastrobar, Roast Bar).
- Markthal Rotterdam: Iconic Rotterdam food hall and residential/commercial complex combining multiple food vendors with leisure appeal. Relevant as a Dutch food-hall benchmark and a Rotterdam-area leisure competitor to Mooie Boules Rotterdam.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights8 records
Customer concentration
Mooie Boules social profiles
Digital presenceMooie Boules financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mooie Boules leadership team
Management profileNumber of profiles
Profiles4 records
Mooie Boules subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mooie Boules funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mooie Boules M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mooie Boules
What does Mooie Boules do?
Mooie Boules operates a chain of indoor jeu de boules (petanque) foodbars across the Netherlands, combining competitive and social petanque gameplay with additional games (karaoke, shuffleboard, sjoelbakken, board games, Jenga XXL) and partner-kitchen food and beverage service. The company hosts private celebrations (birthdays, family gatherings) and corporate events (team outings, staff parties) for groups ranging from small parties up to 1,000+ persons across nine owned locations.
Is Mooie Boules a public or private company?
Mooie Boules is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mooie Boules founded?
Mooie Boules was founded in 2013.
Where is Mooie Boules based?
Mooie Boules is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Mooie Boules make money?
Four revenue lines are on record. Game Reservations and Lane Rentals are the primary driver. The others are food and Beverage Sales, private Event Venue Rental and group Arrangements and Packages.
Who are Mooie Boules's main competitors?
Direct peers on record are Swingers, Bounce, Roxy Ball Room, Flight Club, Puttshack and Lane7. Broad incumbents are Topgolf and TimeOut Market. Regional players are Foodhallen Amsterdam and Markthal Rotterdam.
Does Mooie Boules have an API?
No public API is recorded for Mooie Boules.
What industry is Mooie Boules in?
Mooie Boules's product category is Entertainment & Hospitality Venues. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play). Its NAICS code is 72251 and its SIC code is 5810.