De Bruijn in Wijnen

What De Bruijn in Wijnen does

De Bruijn in Wijnen (legally P. de Bruijn Wijnkopers Anno 1772 BV) is a privately held Dutch wine merchant founded in 1772 and headquartered in Nijmegen, Netherlands. The company imports and retails more than 1,000 exclusive wines sourced directly from producers across France, Italy, Spain, Portugal, Germany, Austria, England, and the United States. Its customer base spans two segments: individual wine enthusiasts purchasing for personal consumption, gifting, and collection building (primary), and the Dutch hospitality sector (horeca) supplied through a dedicated wine advisory service (secondary). Operating owners Eric and Marianne de Bruijn are identified as the personal curators of the assortment.

The product offering spans red, white, rosé, sparkling, dessert, and orange wines, complemented by organic and biodynamic selections, curated Proefpakketten tasting packages, and luxury gift packaging in formats from single bottles to six-bottle boxes, magnums, jeroboams, and imperials. Strategic producer relationships include Louis Latour (since 1892), Champagne Pol Roger, Bernardus, Château Giscours, Caiarossa, Domaine des Comtes Lafon, and Château Ollieux Romanis. The platform runs a proprietary e-commerce webshop (debruijninwijnen.nl) with filtering by wine type, country, region, grape variety, vintage, price, taste profile, and food pairing. No mobile app, public API, SDK, or disclosed AI capabilities are offered.

Revenue is generated primarily through direct-to-consumer bottle sales transacted via the webshop, with additional streams from gift packaging, Bordeaux En Primeur pre-sale campaigns, and B2B advisory contracts to restaurants and hotels. Unit pricing ranges roughly €9.50–€250+ per bottle, with Netherlands-wide free delivery on orders over €95 and all listed prices inclusive of VAT. The company is privately held by the De Bruijn family with no external funding rounds, parent company, or subsidiaries disclosed, and revenue history is not publicly available. A 2022 joint venture with Château La Coste in Provence added upstream rosé production, expanding the merchant model beyond pure distribution.

Name

De Bruijn in Wijnen

Legal name

P. de Bruijn Wijnkopers Anno 1772 BV

Website

https://debruijninwijnen.nl

Company type

Private

Founded year

1772

Operating status

Operating

Headcount range

11–50 employees

Short description

De Bruijn in Wijnen is a Dutch wine merchant founded in 1772 (Nijmegen, Netherlands) that imports and retails 1,000+ exclusive wines direct from European and US producers through its e-commerce webshop, serving individual wine enthusiasts and Dutch hospitality (horeca) accounts with advisory services.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine retail
• Wine merchant
• Horeca wine supply
• Online wine shop
• Wine gift packaging

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Wine Sales: Direct-to-consumer sales of wines through e-commerce platform. Wines are sold per bottle with various formats available (75cl, half bottles, magnum, jeroboam, imperial, etc.). Orders over €95 qualify for free delivery within Netherlands.
2. Gift Packaging Services: Sale of gift boxes and packaging materials including luxury gift boxes for 1-6 bottles, gift bags, and greeting cards.
3. En Primeur Wine Sales: Bordeaux En Primeur campaigns where customers purchase wines before they are bottled, typically at advantageous pre-release prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

De Bruijn in Wijnen is a traditional Dutch wine merchant based in Nijmegen, Netherlands, founded in 1772. The company curates and sells more than 1,000 exclusive wines from multiple wine-producing countries to both private consumers (via an online shop and physical store) and to the hospitality/horeca sector. Additional offerings include the Borrelux En Primeur campaign, gift packaging services, and an in-store wine tasting room.

Product overview

De Bruijn in Wijnen is a traditional wine retail business established in 1772, offering more than 1,000 exclusive wines directly from wineries across France, Italy, Spain, Portugal, Germany, Austria, USA, and England. The core offering consists of their wine assortment (red, white, rosé, sparkling, dessert, and orange wines) supplemented by services such as Bordeaux En Primeur pre-sales, professional wine advice for hospitality businesses, and personal wine collection management. Additional revenue streams include curated tasting packages with luxury accessories, gift packaging options, and a top selection of recommended wines including monthly picks and customer favorites.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Shop (Online & Physical)

Quantifiable outcome

• Over 250 years in business as a trusted wine specialist
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and standard.

• Louis LatourcoreStrategic or Co-development PartnerLouis Latour is one of the oldest and most prestigious wine houses in Burgundy. De Bruijn in Wijnen's relationship with Louis Latour dates back to 1892 when their great-grandfather Pieter Ignatus de Bruijn first purchased their Burgundies. Louis Latour is described as one of their best-selling houses, offering traditional Burgundy wines including Grands and Premiers Crus.
• Champagne Pol RogercoreStrategic or Co-development PartnerChampagne Pol Roger, founded in 1849 in Épernay, is a prestigious Champagne house with deep historical cellars. The partnership provides access to Pol Roger's full range including the iconic Brut Réserve and Blanc de Blancs vintages.
• BernarduscoreStrategic or Co-development PartnerBernardus Winery in Carmel Valley, California, founded by Ben Pon, produces premium wines including the flagship Marinus Bordeaux blend. Currently led by Robert van der Wallen. De Bruijn in Wijnen offers Bernardus wines as part of their exclusive portfolio.
• Château GiscourscoreStrategic or Co-development PartnerChâteau Giscours in Margaux, a 3ème Grand Cru Classé, managed by Alexander van Beek since 1995. The same ownership group (Albada Jelgersma) also owns Caiarossa in Tuscany.
• CaiarossacoreStrategic or Co-development PartnerCaiarossa is a leading Super Tuscan estate in Riparbella, Alta-Maremma, producing biodynamic wines. Owned by the Albada Jelgersma family (also owners of Château Giscours) since 2004. Known for their flagship Caiarossa blend.
• Château Ollieux RomanisstandardStrategic or Co-development PartnerChâteau Ollieux Romanis in Corbières, Languedoc, owned by the Bories family for 200 years. Produces wines from 130 hectares with biodynamic practices. Known for their Cuvée Prestige Blanc and Racine Rouge.
• BattenfeldSpanierstandardStrategic or Co-development PartnerBattenfeldSpanier in Rheinhessen, led by Hans Oliver Spanier since 1991. Pioneered organic (1993) and then biodynamic (2005) viticulture. Cultivates over 50 hectares, 75% Riesling. Won Winemaker of the Year 2018.
• Château de la CommanderiestandardStrategic or Co-development PartnerChâteau de la Commanderie in Lalande-de-Pomerol, one of their oldest suppliers. Vinification by Ets. JP Moueix from Libourne. A classic wine with over a century in their assortment.
• Château La CostestandardStrategic or Co-development PartnerChâteau La Coste in Provence, owned by an Irish art collector. Features art installations by Tadao Ando architecture. Produces organic wines including Grand Vin Rosé and 'Rosé d'une Nuit'.
• Domaine PataillestandardStrategic or Co-development PartnerDomaine Pataille in Marsannay, Côte de Nuits, led by Sylvain Pataille since 1999. Biodynamic viticulture with minimal intervention. Known for terroir-driven wines with precision and refinement.
• Domaine des Comtes LafonstandardStrategic or Co-development PartnerDomaine des Comtes Lafon in Meursault, one of Burgundy's top domaines. Now in 5th generation. Full biodynamic viticulture with deep cellars. Known for exceptional white wines.
• Bodegas y Viñedos ValderizstandardStrategic or Co-development PartnerBodegas y Viñedos Valderiz in Ribera del Duero, founded by Tomás Esteban in 1997. Pioneer of organic viticulture in the region. Recognized by Wine Spectator as producing the world's best wine under $50 in 2019.
• Bodegas ExoptostandardStrategic or Co-development PartnerBodegas Exopto in Rioja, founded by Frenchman Tom Puyaubert in 2000. Combines traditional and modern Rioja winemaking models. Produces fresh, fruit-driven wines from 16 hectares of organically managed vineyards.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wijnbeurs.nl: Dutch online wine club and e-commerce specialist with subscription models and curated selections. Closest direct competitor to De Bruijn's DTC wine retail model in the Netherlands.
• Wijnvoordeel: Dutch online wine retailer known for value pricing and broad assortment. Comparable as a Netherlands-based wine e-tailer, though positioned more on value than the premium/exclusive niche De Bruijn occupies.
• Bijou de Vin: Smaller Dutch online wine merchant with curated assortment. Comparable niche DTC peer, though at smaller scale.
• Grandcruwijnen.nl: Dutch online wine specialist focused on quality and curated selections. Comparable DTC wine retailer operating in the same Dutch market segment.
• Plaisir du Vin: Dutch premium wine merchant offering curated selections and Bordeaux En Primeur. Direct peer in the exclusive/premium Dutch wine retail niche.
• Hurkens Wijnimport: Dutch wine importer and retailer with long history. Comparable on producer-direct import model and horeca supply.
• De Monnik Dranken: Long-established Dutch specialty drinks retailer with deep wine, whisky, and spirits assortment and a strong B2B horeca channel. Highly comparable to De Bruijn on heritage, curation, and horeca focus.

Broad incumbents

• Gall & Gall: Largest Dutch off-premise alcohol retailer with nationwide store footprint and broad online offering. Directly comparable as a Dutch wine retail destination, but operates at vastly larger scale and across all alcoholic beverages rather than specialist wine.
• Bol.com Wine Shop: Largest Dutch e-commerce platform with a sizable wine category. Indirect competitor on online wine sales, though without specialist curation or producer-direct focus.

Emerging players

• Vivino: Global wine marketplace and app that combines ratings, recommendations, and online wine purchase. Adjacent competitor capturing digital wine discovery, though without De Bruijn's heritage or horeca focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/debruijninwijnen1772
• LinkedInlinkedin.com/company/p.-de-bruijn-wijnkopers-anno-1772-bv
• Instagraminstagram.com/debruijninwijnen1772
• Xx.com/DeBruijnWijnen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Bruijn in Wijnen