Pur Immobilia

What Pur Immobilia does

Pur Immobilia is a privately held Montreal-based real estate development company founded in 2008 that specializes in "Perfect Urban Redevelopment" — the acquisition, revitalization, and build-out of strategically located urban sites across Greater Montreal. The company operates as a vertically integrated developer managing the full lifecycle from site acquisition through planning, construction, sales/leasing, marketing, and ongoing property management.

Its active portfolio spans ten disclosed projects ranging from a 14-unit heritage redevelopment (SASH) to large multi-phase communities of 600+ units (MARKET in Laval combines 436 rentals and 210 condos; WALT in Dorval delivers 255 rentals; BOSCO in Notre-Dame-de-Grâce adds 230 rentals plus 4 commercial spaces; OAKVILLE in Saint-Lambert delivers 214 townhomes, stacked townhomes, and triplexes). Revenue is generated through two primary streams: recurring rental income from purpose-built residential buildings (WALT, BOSCO, LABO, MARKET) under a property-management operating model, and one-time condominium/townhome sales (OAKVILLE, BANK, CARRÉ NOTRE-DAME, SASH, GARDENVILLE, LUM PUR FLEUVE, MARKET condos). Pricing is quote-based and not publicly disclosed; sales and leasing are conducted through dedicated project-level sales offices and rental offices staffed with in-house representatives.

Pur Immobilia serves middle-to-upper-income individual home buyers, renters, and select heritage/luxury segments in the Greater Montreal area, with go-to-market executed via direct sales through physical sales offices, model units, project-specific microsites, the corporate website, and organic social channels. The company is controlled by co-presidents Philippe Bernard (founder) and Yann Lapointe (joined 2017 from CAPREIT) and maintains strategic co-development partnerships with Claridge, TLA Architecture, and EMD-Batimo. No funding rounds, M&A activity, or AI/technology capabilities are publicly disclosed.

Name

Pur Immobilia

Legal name

PUR IMMOBILIA

Website

https://purimmobilia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Pur Immobilia is a privately held Montreal-based real estate developer founded in 2008 that builds and operates middle-to-upper-income condominium, townhome, and purpose-built rental communities across Greater Montreal under a "Perfect Urban Redevelopment" strategy, serving individual home buyers and renters through direct project-level sales offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Condominium Sales: One-time sales of condominiums and townhomes to individual buyers. Revenue recognized upon property transfer at project completion or pre-construction phases. Projects include OAKVILLE (214 units of townhomes, stacked townhomes and triplexes), BANK (11-43 condos), CARRÉ NOTRE-DAME (44 condos), SASH (14 units), LUM PUR FLEUVE (229 condos and 3 waterfront villas), GARDENVILLE (84 condos), and MARKET (210 condos).
2. Residential Rental Income: Ongoing rental revenue from residential properties. Current active rental projects include WALT (255 units in Dorval), BOSCO (230 units in Montreal), LABO (126 units in Westmount), and MARKET (436 rental units in Laval). Rental operations include property management and tenant services.
3. Development Partnership Services: Collaboration with development partners and co-developers on residential projects, providing development expertise, project management, and potentially sharing development fees or profit participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pur Immobilia is a Montreal-based real estate developer specializing in Perfect Urban Redevelopment — the revitalization of strategic urban sites in Greater Montreal into residential communities. The company develops, sells, and leases condominiums, townhomes, stacked townhomes, triplexes, and multi-unit residential rental buildings across more than 10 neighborhoods.

Product overview

PUR Immobilia is a Montreal-based real estate development company founded in 2008 specializing in Perfect Urban Redevelopment. The company offers a portfolio of residential projects across Greater Montreal including rental properties (BOSCO, WALT, LABO, MARKET), for-sale condos (OAKVILLE, Gardenville, LUM PUR FLEUVE, SASH, CARRÉ NOTRE-DAME, BANK), and mixed-use developments. Projects range from single-unit buildings to large-scale multi-phase developments with 230-646 units each, serving both rental and ownership markets across diverse neighborhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• BOSCO A residential rental project in Notre-Dame-de-Grâce, Montreal, featuring 230 housing units and 4 commercial spaces with harmonized neighborhood integration, green spaces, and bike facilities promoting sustainable mobility.
• WALT A 255-unit rental residential project in Dorval, QC, offering studios, 1-, 2-, and 3-bedroom apartments in a U-shaped building maximizing natural light, with amenities including a gym, coworking spaces, rooftop pool, and urban chalet.
• OAKVILLE A 214-unit multi-generational for-sale neighborhood in Saint-Lambert, QC, featuring townhomes, stacked townhomes, and triplexes built on the site of the former Dare biscuit factory.
• LABO A 126-unit rental project in Westmount featuring industrial-design lofts with mezzanine bedrooms and 3½, 4½, and 5½ apartments, blending heritage elements with modern design near the Lachine Canal.
• MARKET A mixed-use project in Laval, QC, comprising 436 rental units and 210 condominiums across multiple phases, with amenities including a heated pool, gym, swim spa, urban chalet, and rooftop patio.
• Gardenville An 84-unit condominium project in Vieux-Longueuil featuring an inner courtyard with gardens, rooftop patios, and proximity to the St. Lawrence River.
• LUM PUR FLEUVE A luxury riverside development in Brossard, QC, comprising 229 condominiums and 3 waterfront villas, featuring balconies and terraces with views of the St. Lawrence River and Monteregian Hills.
• SASH A 14-unit for-sale development near the St-Henri subway station in Montreal, comprising a heritage redevelopment of two triplexes that blend heritage elements with modern touches, located near the birthplace of author Gabrielle Roy.
• CARRÉ NOTRE-DAME A 44-unit, 7-floor condominium project in Repentigny, QC, redeveloping a former hardware store site on the edge of Île Lebel Regional Park, with contemporary architecture and river views.
• BANK An intimate 11-unit condominium building in Montreal's Old Port featuring a contemporary design inspired by the original Royal Bank building, with a neoclassical colonnade and a new glass facade.

Quantifiable outcome

• Grand Prix du Design 2021 award winner for MARKET project
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ClaridgecoreStrategic or Co-development PartnerClaridge is a real estate investor that has established partnerships with innovative developers. Wayne Heuff from Claridge describes working with PUR IMMOBILIA as a developer with solid knowledge of real estate development, competent and committed management team.
• TLA (TLA Architecture)coreStrategic or Co-development PartnerTLA Architecture works collaboratively with PUR IMMOBILIA on residential development projects. Maxime Bertrand Patenaude from TLA notes the collaboration results in unique and warm buildings oriented to the needs of occupants, with shared attention to detail.
• EMD-BatimocoreStrategic or Co-development PartnerEMD-Batimo is a development partner collaborating with PUR IMMOBILIA. Marc Dubuc from EMD-Batimo describes PUR as visionaries committed to offering innovative products, aligned with EMD-Batimo's values.
• CorsimminorImplementation/ SI/ Consulting PartnerIdentified as the contractor for the WALT project in Dorval, responsible for construction of the 255-unit residential rental development.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Tribute Communities: Ontario-based residential developer and homebuilder with condo, townhome, and rental projects across the GTA. Comparable in mid-rise urban condo and rental product strategy, though serving the Toronto market rather than Montreal.
• Tridel: Toronto-based residential developer of condominium and rental communities, including design-recognized urban projects. Comparable in mid- to high-rise urban residential focus with emphasis on design quality, though operating in the GTA rather than Quebec.

Direct peers

• DevMcGill: Montreal-based real estate developer specializing in residential and mixed-use projects in the Greater Montreal area. Notably connected to PUR through co-president Philippe Bernard's prior co-founding of the Mayton-DM joint venture with DevMcGill.
• Carbonleo: Montreal-based developer behind major mixed-use and residential projects including the Royalmount district. Comparable in design-driven, large-scale urban redevelopment in the Greater Montreal area.
• Prével: Quebec-based residential developer known for mid- to high-rise condo and rental projects across Greater Montreal (e.g., Quartier des Spectacles, Griffintown). Closely comparable to PUR in product type, urban-redevelopment thesis, and Greater Montreal geographic focus.
• Broccolini Construction: Montreal-based construction and real estate developer active in residential, commercial, and industrial projects across Quebec and Ontario. Comparable in Greater Montreal geography and integrated development-construction capability.
• Société de développement Angus: Montreal-based community economic development corporation focused on brownfield redevelopment into mixed-use and residential product in the Angus Technopôle area. Comparable mission of revitalizing strategic urban sites with a mixed residential/commercial mix.
• Groupe Brivia: Montreal-based real estate developer with a portfolio of residential condos, rental apartments, and mixed-use projects across Quebec and select international markets. Comparable mid-rise urban residential focus and developer-operator model.
• Groupe Sélection: Quebec-based developer and operator of residential projects including retirement residences, rental apartments, and condos across Quebec and Ontario. Comparable in operating both for-sale and rental residential product across multiple Quebec submarkets.

Broad incumbents

• CAPREIT: One of Canada's largest residential REITs, where PUR co-president Yann Lapointe previously served as VP Operations overseeing 48,000+ units. Comparable in residential multi-family rental operating model, though at vastly larger and publicly traded scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/purimmobilia
• LinkedInlinkedin.com/company/pur-immobilia-inc
• Instagraminstagram.com/purimmobilia/?hl=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pur Immobilia