The Tonia Group

What The Tonia Group does

The Tonia Group is a family-owned Indian alcoholic beverages manufacturer and distributor headquartered in Raia Salcete, Goa, founded in 1971 by Dr. Antonio Sequeira. The business operates through four wholly-owned entities: Tonia Liquor Industries (IMFL manufacturing of whisky, brandy, rum and gin), Springfields (India) Distilleries (distillery operations), Tonia Winery & Vineyards Pvt. Ltd (winemaking), and Tonia Sales Agency (a trading arm that imports and distributes international wines, beers and spirits alongside the group's own brands). The portfolio spans still wines under the Castelinho, Susegad and Kandara labels, sweet fortified ports under the San Andre, Tonia, Dom Sanchos and Santa Barbara brands, a sparkling wine (Saudades), an extensive San Andre liqueur range, and a spirits line covering whisky (Double Special Malt, Royal Benny, James Carter, Royal Rider), brandy (Double Special Napoleon, John Maxx, Royal Woods, San Andre Premium), rum (Gold Castle, Old Fort XXX, Haydies Carrebian), gin (Forest Spice, Blue Crystal, Secret Million, Blue Knights), and vodka (White Magic and flavored variants), plus imported Villa Vercelli Tequila.

The group differentiates through a combination of traditional Goan feni expertise, European-trained winemaking (Fernando Abreu, trained in France and Italy), and a 30+ year owned distribution network covering South, West, East and North East India, reaching an estimated 75% of the wine-drinking Indian market. Revenue is generated through wholesale B2B distribution of manufactured and imported alcoholic beverages to hospitality (hotels, restaurants, bars) and retail liquor outlets, with the company now expanding its sales force into Delhi and Rajasthan and building a new state-of-the-art winery at Nasik, Maharashtra with plans to acquire 300 acres of grapevine. Marketing is conducted through organic Facebook and Instagram presence and a corporate blog, with no disclosed digital or AI-enabled sales technology. Pricing is not publicly disclosed. Ownership and management remain entirely within the Sequeira family, with Mario A. I. da Sequeira serving as Managing Director of the Liquor Division.

Name

The Tonia Group

Legal name

The Tonia Group

Website

https://tonia.in

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tonia Group is a family-owned Goa-based alcoholic beverages company founded in 1971 that manufactures wines, spirits and liqueurs and imports international brands, distributing them through an owned sales network across roughly 75% of India's wine-drinking geography to hospitality and retail customers.

Ownership category

akta.pro rank

Product category

Wines, Beer and Spirits (Alcoholic Beverages)

NAICS

Beverage Manufacturing (3121), Distilleries (31214), Wineries (31213), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)

Keywords

• Wines and spirits
• Alcoholic beverages
• Distilled spirits
• Country liquor feni
• Beer distribution

Headquarters

HQ city

Goa

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Manufactured Spirits and Wines Sales: The company manufactures and sells its own brand portfolio including whisky, brandy, rum, gin, vodka, tequila, still wines, sparkling wines, fortified wines, and liqueurs under brand names like San Andre, Tonia, Castelinho, Susegad, Kandara, and others.
2. Imported Wines, Beers and Spirits Distribution: Tonia Sales Agency imports and distributes international brands including Australian wines (Parri Estate), Italian wines (Castello Di Monastero, Gruppo Vinicolo Fantinel), Portuguese wines and beers (Unicer Bebidas, Adega Cooperativa do Cartaxo), French cognac (BACHE-GABRIELSEN, DUPUY), French calvados, and Mexican tequila (Villa Vercelli).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Tonia Group manufactures, imports and distributes wines, beer and spirits under its own brands (e.g., Castelinho, Susegad, Kandara, Saudades, Double Special, Royal Benny, James Carter, Royal Rider, Royal Woods, John Maxx, San Andre, Gold Castle, Old Fort, Haydies Carrebian, Forest Spice, Blue Crystal, Secret Million, Blue Knights, White Magic, Villa Vercelli, Coconut Feni, Cashew Feni) and serves as the Indian importer/distributor for international brands including Parri Estate wines, Castello Di Monastero wines, Gruppo Vinicolo Fantinel wines, Castelinho Portuguese wines, Unicer beers, BACHE-GABRIELSEN cognac, DUPUY cognac, and Calvados.

Product overview

The Tonia Group is a wines, beer and spirit company based in Goa, India, established in 1971. The company operates across multiple divisions including Tonia Liquor Industries, Springfields (India) Distilleries, and Tonia Winery & Vineyards Pvt. Ltd for manufacturing, and Tonia Sales Agency for trading and importing. Their portfolio includes still wines (Castelinho, Susegad, Kandara brands), sweet fortified wines (Dom Sanchos, San Andre Club Port, Tonia Port, Santa Barbara Club Port, Crystal Red Ruby, Seven Sisters, Port Vasco), sparkling wines (Saudades), liqueurs (San Andre brand featuring Creme De Menthe, Triple Sec, Chocolate, Pan Ellaichi, Coffee, Cherry Brandy, Mango, Pan, Magic Orange, Choco Mint, Melon), and spirits (whisky including Double Special Malt, Royal Benny, James Carter, Royal Rider; brandy including Double Special Napoleon, John Maxx, Royal Woods, San Andre Premium; rum including Gold Castle, Old Fort XXX, Haydies Carrebian; gin including Forest Spice, Blue Crystal, Secret Million, Blue Knights; vodka including White Magic, White Magic Orange, White Magic Green Apple, White Magic Guava; and imported Villa Vercelli Tequila). The company also imports wines from Australia, Italy, and Portugal, beers from Portugal, and spirits including Cognac from France and Calvados. Fernando Abreu serves as head winemaker with European training in France and Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Forest Spice Gin: Young golden straw colored Dutch hand crafted Genever type Gin with botanical flavors of berries, juniper, cardamom, lemongrass, ginger and pepper.
• San Andre Liqueurs
• Kandara Wines
• Susegad Wines
• Double Special Malt Whisky
• Gold Castle Rum
• White Magic Vodka

Products and services

• Castelinho Wines Range of premium still wines crafted from select grapes sourced from Maharashtra (Sahyadri valley) and Karnataka (Bijapur); produced in-house and sold to Indian on-trade and off-trade buyers.
• Susegad Goan Country Wine Goan country wine in The Tonia Group's portfolio, positioned in the entry/mid price tier of the group's wine range.
• Kandara Fruit Wine Fruit wine made from fruits sourced from the jungles of Goa, using in-house fermentation; sold as part of the group's own wine offering.
• Saudades Sparkling Wine Sparkling wine in The Tonia Group's wine portfolio, intended for celebratory on-premise consumption and premium off-trade sale.
• Dom Sanchos Fortified Wine Fortified wine in The Tonia Group's portfolio, positioned for after-dinner and aperitif occasions.
• Tonia Port Wine Port-style fortified wine produced under the Tonia brand by The Tonia Group.
• San Andre Club Port Club-style port wine under the San Andre label, part of The Tonia Group's fortified wine line.
• San Andre Liqueurs Liqueur range produced by The Tonia Group under the San Andre brand, positioned in the flavoured spirits segment of the portfolio.
• Double Special Malt Whisky Malt whisky produced by The Tonia Group under the Double Special brand, sold in Indian on-trade and off-trade markets.
• Royal Benny Whisky Whisky brand produced by The Tonia Group under the Royal Benny label.
• James Carter Whisky Whisky brand produced by The Tonia Group under the James Carter label.
• Royal Rider Whisky Whisky brand produced by The Tonia Group under the Royal Rider label.
• Double Special Napoleon Brandy Brandy produced by The Tonia Group under the Double Special Napoleon brand.
• John Maxx Brandy Brandy brand produced by The Tonia Group under the John Maxx label.
• Royal Woods Brandy Brandy brand produced by The Tonia Group under the Royal Woods label.
• San Andre Premium Brandy Premium brandy produced by The Tonia Group under the San Andre brand.
• Gold Castle Rum Rum produced by The Tonia Group under the Gold Castle brand.
• Old Fort XXX Rum Rum brand produced by The Tonia Group under the Old Fort XXX label, positioned in the mass-market rum tier.
• Haydies Carrebian Rum Rum brand produced by The Tonia Group under the Haydies Carrebian label, positioned as a Caribbean-style rum.
• Forest Spice Gin Gin produced by The Tonia Group under the Forest Spice brand.
• Blue Crystal Gin Gin brand produced by The Tonia Group under the Blue Crystal label.
• Secret Million Gin Gin brand produced by The Tonia Group under the Secret Million label.
• Blue Knights Gin Gin brand produced by The Tonia Group under the Blue Knights label.
• White Magic Vodka Vodka produced by The Tonia Group under the White Magic brand.
• Villa Vercelli Tequila Premium tequila sold under The Tonia Group's Villa Vercelli brand.
• Coconut Feni Coconut-based country liquor (Goan feni) produced by The Tonia Group.
• Cashew Feni Cashew-based country liquor (Goan cashew feni) produced by The Tonia Group.
• Parri Estate Imported Wines Imported wines from Parri Estate distributed by The Tonia Group across the Indian market.
• Castello Di Monastero Imported Wines Imported wines from Castello Di Monastero distributed by The Tonia Group across the Indian market.
• Gruppo Vinicolo Fantinel Imported Wines Imported wines from Gruppo Vinicolo Fantinel distributed by The Tonia Group across the Indian market.
• Castelinho Portuguese Wines Imported Portuguese wines from Castelinho distributed by The Tonia Group across the Indian market.
• Unicer Imported Beers Imported beers from Unicer distributed by The Tonia Group across the Indian market.
• BACHE-GABRIELSEN Cognac Imported cognac from BACHE-GABRIELSEN distributed by The Tonia Group in the premium Indian on-trade and off-trade.
• DUPUY Cognac Imported cognac from DUPUY distributed by The Tonia Group in the Indian market.
• Calvados (Imported) Imported Calvados (apple brandy) distributed by The Tonia Group in the Indian on- and off-trade.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• Parri Estate Pty LtdcoreChannel Partner/ Reseller/ DistributorAustralian winery partnership for imported wines. Part of the import portfolio of The Tonia Group.
• Castello Di Monastero SRLcoreChannel Partner/ Reseller/ DistributorTuscany, Italy winery partnership for imported wines. Part of the import portfolio of The Tonia Group.
• Gruppo Vinicolo Fantinel S.PAcoreChannel Partner/ Reseller/ DistributorFruili, Italy winery partnership for imported wines. Part of the import portfolio of The Tonia Group.
• Unicer Bebidas S.AcoreChannel Partner/ Reseller/ DistributorPortuguese company supplying wines and beers. Part of the import portfolio of The Tonia Group.
• Adega Cooperativa do Cartaxo CRLcoreChannel Partner/ Reseller/ DistributorPortuguese winery from Rebatejo region supplying wines. Part of the import portfolio of The Tonia Group.
• BACHE-GABRIELSENcoreChannel Partner/ Reseller/ DistributorFrench cognac producer. Part of the import portfolio of The Tonia Group.
• DUPUYcoreChannel Partner/ Reseller/ DistributorFrench cognac producer. Part of the import portfolio of The Tonia Group.
• Calvados of Christian Drouin - Coeur de LioncoreChannel Partner/ Reseller/ DistributorFrench calvados producer. Part of the import portfolio of The Tonia Group.
• Villa Vercelli TequilacoreChannel Partner/ Reseller/ DistributorMexican tequila brand from Jalisco region. Part of the import portfolio of The Tonia Group. The company also distributes this through their own distribution network.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Radico Khaitan Limited: Indian IMFL manufacturer of whisky (8PM, Magic Moments vodka, Contessa rum), brandy (Old Admiral), and gin. Closest comparable scale and product mix to Tonia's IMFL portfolio with similar multi-brand strategy.
• Grover Zampa Vineyards: One of India's leading wine producers headquartered in Bengaluru, with vineyards in Nasik and Karnataka. Closely comparable wine portfolio (Cabernet, Shiraz, Chenin Blanc) targeting similar urban Indian wine consumers.
• Mohan Meakin Limited: Indian spirits company with whisky (Solan No. 1, Old Monk rum), gin, and brandy portfolio. Comparable as a long-established Indian manufacturer with broad IMFL and brandy offerings across multiple states.
• Tilaknagar Industries: Indian liquor manufacturer producing brandy (Courrier Napoleon), whisky (Manhattan), rum, and gin. Comparable IMFL manufacturer with overlapping category mix and Indian market focus.
• Sula Vineyards: India's largest wine producer with vineyards in Nashik (same region as Tonia's planned winery). Direct wine peer with overlapping varietals (Chenin Blanc, Sauvignon Blanc, Shiraz) and Nasik terroir.
• Allied Blenders and Distillers: Indian IMFL manufacturer of whisky (Officer's Choice, Sterling Reserve), brandy, and rum. Comparable mid-tier Indian spirits player with similar multi-state distribution model and brand portfolio structure.
• Fratelli Wines: Indian winery in Maharashtra producing Italian-style wines with international collaboration. Comparable as a domestic premium wine producer with grape sourcing operations in the same region as Tonia's planned Nasik facility.

Broad incumbents

• United Spirits Limited: India's largest spirits company (subsidiary of Diageo) manufacturing whisky, brandy, rum, and gin. Direct comparability as IMFL manufacturer with national distribution, though vastly larger scale than Tonia.
• Pernod Ricard India: Leading foreign spirits company in India with brands like Royal Stag, Blenders Pride, Imperial Blue, Chivas Regal. Competes with Tonia in the IMFL and imported premium spirits categories across the same retail and on-premise channels.

Regional players

• York Winery: Maharashtra-based winery producing Chenin Blanc, Sauvignon Blanc, and red varietals. Comparable Nasik-region wine producer targeting similar domestic wine consumers, though smaller scale than Tonia's planned operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheToniaGroup
• Instagraminstagram.com/toniawinesnspirits
• LinkedInlinkedin.com/company/the-tonia-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tonia Group