Innstay

What Innstay does

Innstay is a UK hospitality-technology supplier that bundles entertainment, point-of-sale, and security systems for pubs, bars, and adjacent leisure venues. Its offering is organised around two anchor platforms: the INNFINITE entertainment bundle (music, karaoke, interactive games, pub quizzes, Bingo Beats musical bingo, digital signage, and a customer-facing mobile app) and the ICRTouch EPoS ecosystem (TouchPoint till, TouchOffice Web cloud management, PocketTouch handhelds, TouchTakeaway 0%-commission online ordering, ByTable, TouchKitchen, and TouchLoyalty). Security is delivered through Hikvision-based CCTV packages and AV installation services, with consumables (till rolls, ribbons, Bingo Beats tickets) sold through an online shop. The business model is hybrid: equipment is offered via weekly rental (INNFINITE from £32/week with a 12-month minimum and full installation, maintenance, and dedicated account management included), direct purchase, or third-party-financed lease purchase, supplemented by consumables sales, professional AV installation, and a screen-space advertising rental model. Go-to-market is sales-led, combining a UK field-sales team conducting on-site demos and surveys with inside sales by phone and email, supported by six regional depots (Newcastle headquarters, Leeds, Keswick, Haydock, Nottingham, Birmingham) for nationwide delivery and service. Customers are predominantly UK SMB pubs and bars, with named references including Railway Crossings Wingate and The Mitre; the company has extended its stated reach into hotels, social clubs, restaurants and cafés, QSR, theatres and stadiums, and gyms. Innstay is a trading brand of The Rudd Group, a family-owned private business established in 1989, and has not disclosed external funding.

Name

Innstay

Legal name

Innstay UK Ltd

Website

https://innstay.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Innstay is a UK hospitality-technology supplier (trading brand of The Rudd Group) that rents and sells integrated entertainment, ICRTouch EPoS, and Hikvision CCTV systems primarily to SMB pubs, bars, and leisure venues across the UK.

Ownership category

akta.pro rank

Product category

Hospitality Technology Systems

NAICS

Office Machinery and Equipment Rental and Leasing (532420)

SIC

Services-Prepackaged Software (7372), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

Keywords

• Hospitality technology systems
• EPoS till solutions
• Pub entertainment systems
• Interactive karaoke platforms
• Bar CCTV security packages

Headquarters

HQ city

Wear

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Weekly rental payments for INNFINITE entertainment systems, CCTV packages, and EPoS solutions. All rental packages include full installation, maintenance, and support.
2. Direct Purchase: One-time purchase of equipment including EPoS systems, CCTV packages, and AV installation services at competitive prices.
3. Lease Purchase: Flexible payment options backed by independent finance house, requiring credit check, allowing venues to acquire equipment without upfront cost.
4. Consumables Sales: Sale of Bingo Beats ticket books, thermal till rolls, kitchen printer rolls, and ribbon cassettes through the online shop.
5. Professional Services: AV installation services including survey, design, installation, and commissioning of sound and video solutions.
6. Screen Space Rental: Venues can rent out their digital signage screen space to external advertisers for a fee, creating additional revenue stream for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Innstay supplies and installs integrated entertainment, EPoS, and security systems to UK hospitality venues, delivered via weekly rental, direct purchase, or lease purchase with full installation, maintenance, and dedicated account management. Core offerings include the INNFINITE entertainment bundle (music, karaoke, interactive games, Bingo Beats, digital signage, mobile app), the ICRTouch EPoS suite (TouchPoint till, TouchOffice Web cloud back-office, PocketTouch mobile ordering, TouchTakeaway, ByTable, TouchLoyalty, TouchKitchen), and Hikvision-based CCTV packages.

Product overview

Innstay is a hospitality technology provider offering a unified platform-plus-modules architecture centred on two core systems: the INNFINITE entertainment bundle and ICRTouch EPoS solutions. The INNFINITE system provides venue entertainment through integrated modules for music (30,000+ tracks), karaoke (8,000+ Sunfly tracks with Karaoke Wall touchscreen), games (18+ interactive games including Pub Quiz and Interactive Quiz), Bingo Beats musical bingo, and a customer-facing mobile app for interaction and music requests. The Great British Pub Quiz operates as a weekly nationally-linked event. The EPoS ecosystem includes TouchPoint (touchscreen till system), TouchOffice Web/Web+ (cloud business management with Xero/Quickbooks/Sage50 integrations), PocketTouch (mobile order-taking), TouchTakeaway (online ordering with 0% commission), ByTable (order-to-table), TouchLoyalty (customer loyalty), and TouchKitchen (kitchen display). Additional offerings include CCTV (Hikvision-based), AV installation services, and consumables. Services are available via weekly rental (from £32/week for INNFINITE bundle), direct purchase, or lease purchase with 12-month minimum contract.

Differentiator

Problem solved

Functional benefit

Brands

• INNFINITE: Interactive entertainment system for pubs and bars featuring music, karaoke, bingo beats, games, quizzes, and mobile app integration.
• TouchPoint
• TouchOffice Web
• TouchOffice Web+
• PocketTouch
• TouchTakeaway
• ByTable
• TouchLoyalty
• TouchKitchen

Products and services

• INNFINITE Entertainment System Comprehensive entertainment bundle system for pubs and bars featuring music, karaoke, games, advertising, and mobile app integration, providing an all-in-one venue entertainment management solution on a weekly rental basis.
• TouchPoint EPoS Front-of-house EPoS (Electronic Point of Sale) touchscreen till system for hospitality venues, scalable from a single till to multi-site operations, with loyalty schemes, security features, and CCTV integration.
• TouchOffice Web Cloud-based business management software providing real-time and historical sales reports, stock control, staff management, multi-site control, and integrations with Xero, Quickbooks, and Sage50 accounting packages.
• TouchOffice Web+ Enhanced cloud back-office suite with TouchStock stock-taking device, voucher creation and management, Xero integration, hospitality forecasting, and labour management software for hospitality operators.
• PocketTouch Mobile EPoS hand-held software solution for hospitality allowing waiting staff to take orders from table or queue, integrated with kitchen and bar systems with automatic bill updates.
• TouchTakeaway Online food ordering e-commerce web app for QSR, restaurants, pubs, cafes, and stadiums enabling customers to place orders for delivery or click-and-collect with 0% commission fee and seamless TouchPoint till integration.
• ByTable Order-to-table solution enabling customers to place orders and pay from their table or seat using personal mobile or tablet devices, with allergen alerts and integration to the TouchPoint till.
• TouchLoyalty Customer loyalty program solution with points schemes, instant discounts, deferred rewards, unused stock management, customer analytics, photo ID verification, and multi-site capability.
• TouchKitchen Kitchen display system that eliminates paper tickets by displaying orders on screen with cook timers, course organisation, order recall, and customer notification capabilities.
• CCTV Systems HD CCTV security solutions using Hikvision 5MP technology with remote access mobile app, available in Dome, Bullet, and PTZ camera configurations with NVR recording and 31-day playback for hospitality venues.
• AV Installation Services Professional AV installation services for sound and video solutions including speakers, PA systems, DJ equipment, and lighting for pubs and bars, covering survey, design, installation, and commissioning.
• Bingo Beats Musical Bingo Musical bingo game where song titles replace traditional bingo numbers, with themed ticket books across various music genres, played through the INNFINITE entertainment system.
• Great British Pub Quiz National live-hosted interactive quiz streamed to venue TV screens every Thursday at 8PM, where players join via mobile phone with cash jackpots and prizes, requiring the INNFINITE Entertainment System.
• INNFINITE Music Background music and video solution for hospitality venues offering over 30,000 tracks with professional playlists and scheduling capabilities, with customer track requests via the INNFINITE mobile app.
• INNFINITE Karaoke Karaoke entertainment feature with over 8,000 Sunfly karaoke tracks updated weekly, fully integrated with the INNFINITE platform with no extra hardware required.
• Karaoke Wall Self-serve wall-mounted touchscreen karaoke interface allowing customers to browse, queue, and select karaoke tracks independently without staff involvement.
• INNFINITE Games Suite of 18+ interactive on-screen games including Pub Quiz, Interactive Quiz, Race Night, Spin The Wheel, Lucky Draw, and others, designed for venue customer engagement via the INNFINITE system.
• INNFINITE Advertising / Digital Signage Digital signage solution with template library for displaying events, offers, and advertising on venue TV screens, including live sports feeds and the ability to rent screen space to external advertisers.
• INNFINITE Mobile App Customer-facing mobile application allowing music requests, quiz participation, and game interaction from personal devices at venues running the INNFINITE entertainment system.

Quantifiable outcome

• £1,400 weekly increase in wet sales for venue running weekly quiz and bingo events (Railway Crossings, Wingate)
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature14 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• ICRTouchcoreTechnology or IntegrationICRTouch is the provider of Innstay's EPoS solutions including TouchPoint, TouchOffice Web, PocketTouch, TouchKitchen, TouchLoyalty, ByTable, and TouchTakeaway software. This is a strategic technology partnership providing the core point-of-sale and business management software platform.
• HikvisioncoreTechnology or IntegrationHikvision is the technology provider for Innstay's CCTV systems, supplying 5MP HD cameras, NVR/DVR recorders, and remote access mobile app technology. Systems include dome, bullet, and PTZ cameras with up to 100m IR range.
• Sunfly KaraokecoreTechnology or IntegrationSunfly Karaoke provides the karaoke track library for the INNFINITE system with over 8,000 tracks available and weekly updates. This provides the content library for the karaoke feature.
• The Rudd GroupflagshipStrategic or Co-development PartnerThe Rudd Group is the parent company of Innstay. Established in 1989 in Newcastle Upon Tyne, it is a family-owned private business and the umbrella organization under which Innstay operates as a trading brand. Innstay is described as part of The Rudd Group, a family-owned independent supplier of gaming machines, entertainment equipment and hospitality technology to the licensed trade.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lolly: UK hospitality EPoS and back-office platform targeting pubs, restaurants and hotels, with a similar scale and customer mix to Innstay and an overlapping product scope across till and operations.
• Respos: UK hospitality point-of-sale provider with till systems, kitchen displays and online ordering for restaurants and pubs — comparable in product scope, vertical focus and SMB customer profile to Innstay.
• ICRTouch: Innstay's EPoS technology partner (TouchPoint, TouchOffice Web, PocketTouch, TouchKitchen, TouchLoyalty, ByTable, TouchTakeaway) that also sells direct to hospitality venues — making it both a supplier and a direct competitor with the same underlying software.
• S4labour: UK hospitality workforce management and back-office software provider that integrates with major EPoS systems — adjacent to Innstay's TouchOffice Web+ labour management and hospitality forecasting modules.
• Tevalis: UK-based hospitality EPoS provider serving pubs, restaurants and hotels with till systems, kitchen displays and back-office software — directly overlapping with Innstay's TouchPoint-led EPoS offering.
• Zonal: UK's largest hospitality technology provider offering EPoS, kitchen management, loyalty and online ordering to pubs, bars, restaurants and hotels — directly comparable to Innstay's core hospitality tech offering and customer base.

Broad incumbents

• Toast: Major US-based restaurant technology platform providing POS, payments, online ordering and back-office software to venues — a large-scale analog of Innstay's integrated entertainment-plus-operations hospitality offering.
• TouchBistro: North American restaurant POS and operations platform with broader geographic reach but a similar bundled EPoS-plus-add-ons go-to-market, making it a relevant broader-market comparable to Innstay's integrated hospitality bundle.
• Lightspeed Restaurant: Listed commerce platform with a hospitality vertical offering till, online ordering and payments — larger scale and broader geographic footprint than Innstay but a comparable integrated POS-plus-operations proposition.

Regional players

• CIS Excellence: Hospitality technology provider focused on Ireland and the UK, offering EPoS, kitchen and back-office systems to pubs, hotels and restaurants — closely comparable in vertical, geography and likely size to Innstay.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/innstay
• Facebookfacebook.com/theruddgroup
• LinkedInlinkedin.com/company/2384735

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innstay