RoundTable

What RoundTable does

RoundTable is the digital marketing and advertising services brand of Acadia Broadcasting Limited, a Canadian broadcasting company. Formally launched on December 7, 2022, RoundTable consolidates approximately seven years of prior digital consulting work that Acadia had performed through its radio station network into a unified market-facing entity. The company provides a full suite of digital marketing services targeting small- and medium-sized businesses, including website design, maintenance and hosting, e-commerce and online ordering solutions, high-converting landing pages, SEO/SEM, graphic design, social media management, targeted digital advertising, branded content distributed via Acadia station websites, and online reputation management. There is no proprietary technology platform disclosed; service delivery relies on standard digital marketing tooling, WordPress-based builds, and integrations such as Facebook Pages for online ordering. Revenue is generated through project-based work and ongoing service retainers under a customized pricing model that adapts to each client's budget. The go-to-market is consultative and sales-led, with direct phone and email outreach (1-833-690-1110) and a strong cross-sell motion into Acadia Broadcasting's existing advertiser base. RoundTable operates from 11 office locations spanning Atlantic Canada (Nova Scotia, New Brunswick) and Northwestern Ontario, serving predominantly local and regional SMBs that lack the budget to engage traditional ad agencies. The company does not appear to have external investors or independent funding, operating entirely as a division of its parent conglomerate.

Name

RoundTable

Legal name

Acadia Broadcasting Limited

Website

https://roundtablecreative.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

RoundTable is the digital marketing and advertising services arm of Acadia Broadcasting Limited, providing website design, e-commerce, SEO/SEM, social media, digital advertising, and branded content to small- and medium-sized businesses across Atlantic Canada and Northwestern Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint John

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing and advertising services including overall marketing and advertising strategies, e-commerce tools, full website builds, digital advertising, social media campaigns, search engine optimization, and consulting services. Revenue generated through project-based work and ongoing service retainers.
2. Done-for-You Services: Completed digital deliverables and managed services where RoundTable executes campaigns on behalf of clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

RoundTable is a full-service digital marketing and advertising agency that designs and executes digital strategies for small- to medium-sized businesses. Its core deliverables include website design, maintenance and hosting, e-commerce and online ordering solutions, high-converting landing pages, SEO/SEM, graphic design, social media management, targeted digital advertising, branded content, and online reputation management. Services are delivered as project-based work and ongoing retainers, with solutions customized to client budgets.

Product overview

RoundTable is a digital marketing and advertising agency offering a suite of integrated services. The core offering includes Website Design, Maintenance & Hosting and Ecommerce platforms for online ordering, complemented by High Converting Landing Pages designed to drive conversions. SEO & SEM services enhance search visibility, while Graphic Design and Branded Content support visual branding efforts. Social Media Management and Targeted Digital Advertising provide audience engagement and campaign delivery. Online Reputation Management rounds out the offering by helping clients build and maintain a positive online presence. The agency specializes in serving small- to medium-sized organizations across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design, Maintenance & Hosting Professional website design focused on understanding customer purchasing behaviour, with ongoing maintenance and hosting support to increase brand awareness, targeted at small- to medium-sized businesses.
• Ecommerce Online ordering solutions for restaurants and retail businesses, offering three options: adding ordering to existing platforms or Facebook, templated food service websites, and custom WordPress websites for online ordering.
• High Converting Landing Pages Conversion-focused landing pages that bridge the gap between clicks and paying customers, implementing strong calls to action and eliminating web page clutter for SMB clients.
• SEO & SEM Search engine optimization and search engine marketing services that enhance website visibility and ranking on search engines, making local businesses more appealing to search engines and driving higher rankings.
• Graphic Design Custom design services including logos, display ads, social media headers, and print materials, with a focus on understanding customer behaviour and modernizing existing visual brand investments.
• Social Media Management Social media assistance ranging from consultation to complete management, helping modernize existing investments and adapt online presence to increase awareness and organic reach.
• Targeted Digital Advertising Digital advertising that relies on user data and technology to serve ads to audiences with specific characteristics, enabling better personalization, higher conversion rates, and reduced wasted ad spend.
• Branded Content Sponsored story creation written by professional writers, typically about 500 words, promoted on Acadia Broadcasting's station websites and social media channels to maximize reach.
• Online Reputation Management Services to manage online reputation by positioning companies as dependable and trustworthy sources, leveraging online reviews and customer perception management for SMB clients.
• Advertising Digital marketing and advertising services across various platforms, including display ads, PPC campaigns, and traditional radio advertising integration, tailored to client needs and budgets.

Quantifiable outcome

• Decreased apartment rental vacancies from 40% to 10% in six months for a Thunder Bay, Ontario client
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• COSSETTE: One of Canada's largest marketing and communications agencies offering integrated digital, brand, advertising, and media services — comparable service portfolio but at enterprise scale with much broader geographic reach.
• WPP: Global advertising holding company owning Ogilvy, VMLY&R, GroupM, and many other agencies — provides the ceiling on what a fully scaled integrated marketing services platform looks like and competes for the largest client relationships RoundTable may grow into.

Direct peers

• Hibu: US-based digital marketing services firm selling websites, SEO, SEM, and social media management to SMBs and local businesses — same business model, target customer, and integrated service stack as RoundTable.
• Sculpt B2B Marketing: Boutique Canadian digital agency focused on marketing strategy, content, web, and demand generation — overlapping service mix and similar mid-market client focus.
• Relentless Marketing: Canadian digital agency providing website design, SEO, paid advertising, and social media management to SMBs — same service stack and target customer profile as RoundTable.
• Major Tom: Canadian full-service digital marketing agency offering strategy, web development, SEO, paid media, and creative services to mid-market clients — directly comparable service mix and SMB-to-mid-market positioning.

Emerging players

• GoDaddy Digital Marketing: GoDaddy's digital marketing suite (websites, SEO, social, email) targets the same SMB segment as RoundTable and competes for the same wallet by offering low-cost self-serve alternatives.
• Squarespace: DIY website building and commerce platform that competes directly with RoundTable's website design, hosting, and e-commerce service lines by enabling SMBs to self-serve at low cost.

Regional players

• Local Marketing Solutions: Atlantic Canadian digital marketing services provider focused on local SEO, web, and social — overlapping geography and SMB customer base with RoundTable's Atlantic Canada footprint.

Others

• Acadia Broadcasting Limited: Parent conglomerate of RoundTable; operates radio stations across Atlantic Canada and provides the distribution backbone, customer relationships, and sponsored-content distribution channels that RoundTable leverages — comparable in broadcast/content production and audience reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RoundTableDigital
• LinkedInlinkedin.com/company/round-table-creative
• Instagraminstagram.com/roundtablecreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoundTable