Relentless

What Relentless does

Relentless is a privately held digital agency headquartered in North Vancouver, British Columbia, founded in 2000 by Craig Hauptman. The firm delivers three integrated service pillars — Development, Marketing, and Insights — to three distinct customer segments: small and medium businesses (via monthly packages starting at $500/month), digital agencies (via white-label fulfillment partnerships), and enterprise/brand companies (via project-based engagements). Named enterprise clients include HP, Instagram/Meta, TaylorMade Golf, adidasGolf, Levi's, New York Post, Oakley, Mercedes-Benz Canada, Seaspan, Northern Development, and PGC Basketball; the firm has completed more than 750 projects for over 250 clients across its 26-year history.

The underlying technology stack centers on conventional web development using PHP, Java, .NET, JavaScript (ES6+), AJAX, jQuery, JSON, HTML5, CSS3, and XML, alongside CMS platforms including WordPress, Drupal, and Joomla, with bespoke CMS solutions for complex enterprise requirements. The firm's Marketing pillar integrates Salesforce, Marketo, HubSpot, Zoho, Microsoft Dynamics 365, Google Ads, Meta Business Suite, Mailchimp, Constant Contact, and Vertical Response, while the Insights pillar is built around Google Analytics configuration, conversion optimization, and digital audits. Notable proprietary work includes a WordPress Multisite CMS with Angular TypeScript frontend powering Alpha Builder (for the Alpha nonprofit) and a multi-language CMS enabling per-region content publishing (for TaylorMade Golf). The firm holds Google Certified Partner status since the program's inception, HP Preferred Supplier status (2021), and Facebook Supplier status (2017).

Revenue is generated through a hybrid of project-based professional services for enterprise clients (custom development, SEO, paid search management, CRM integration, and email marketing) and recurring monthly retainers for SMB packages and ongoing maintenance, analytics, and marketing engagements. The go-to-market model is sales-led with direct outreach via website project request forms, email, and phone, complemented by a white-label channel for agency partners. The firm is founder-led with no disclosed external institutional investment, no acquisitions, and no public listing; headcount is in the 11-50 range with a core named team of approximately nine employees.

Name

Relentless

Legal name

Relentless Technology

Website

https://relentlesstechnology.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Relentless is a North Vancouver-based digital agency founded in 2000 that delivers Development, Marketing, and Insights services to SMBs, digital agencies (white-label), and enterprise brands, with 750+ projects completed for 250+ clients including HP, Instagram, and TaylorMade.

Ownership category

akta.pro rank

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Development Services: Custom website development, mobile app development, and custom applications for SMBs and agencies. Project-based pricing with scope varying by complexity.
2. Digital Marketing Services: SEO (organic search marketing), paid search (Google Ads), creative design, CRM integration, and email marketing campaigns. Typically monthly retainer or project-based.
3. Insights and Analytics Services: Google Analytics analysis, digital audits, web usability testing, conversion optimization, and strategy consultation. Provided as ongoing retainer or project-based analysis.
4. Website Maintenance: Ongoing website maintenance services including security updates, performance optimization, content updates, and functionality enhancements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Relentless is a digital agency providing custom website development, mobile applications, and custom web applications for SMBs, agencies, and enterprise brands. The firm also delivers digital marketing services including technical SEO, paid search management (Google Ads), CRM integration, and email marketing, plus analytics and insights services covering Google Analytics, digital audits, usability testing, and conversion optimization. Services are organized into three pillars: Development, Marketing, and Insights, delivered through project-based engagements and monthly retainers.

Product overview

Relentless is a digital agency offering a unified suite of Development, Marketing, and Insights services. The core product portfolio consists of Web Development and Web Design as foundational offerings, complemented by specialized modules including WordPress Development, Content Management Systems (Drupal, Joomla), and Website Maintenance. The Marketing pillar includes Organic Search Marketing (SEO), Paid Search Marketing (Google Ads), Creative Design, CRM Integration (Salesforce, HubSpot, Marketo, etc.), and Email Marketing. The Insights pillar encompasses Analytics, Digital Audits, Web Usability, Conversion Optimization, and Strategy & Consultation services. The platform operates as a services-based model rather than a software product, delivering custom solutions for agencies and SMBs across 750+ projects since 2000.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Custom website development using PHP, Java, .NET, JavaScript (ES6+), AJAX, jQuery, JSON, HTML5, CSS3, and XML technologies for SMBs and agencies, following the 4 Ds approach (Discover, Design, Develop, Deployment).
• Web Design Responsive website design with emphasis on UI/UX, including site architecture, taxonomy, navigational elements, wireframes, form design, and visual design tailored for search engine performance.
• WordPress Development WordPress CMS integration, customization, custom template and theme development, plugin creation, performance optimization, and ongoing maintenance services.
• Content Management Systems CMS integration and customization services for WordPress, Drupal, and Joomla platforms, plus custom CMS solutions for enterprise-level requirements.
• Website Maintenance Comprehensive website maintenance covering security updates, performance optimization, content updates, design refinements, functionality enhancements, and proactive monitoring and troubleshooting.
• Organic Search Marketing (SEO) Technical SEO and search strategy consulting specializing in optimization for large sites with 10,000+ pages, including keyword research, competitive analysis, website audit, and technical and server-side optimization.
• Paid Search Marketing (PPC) Certified Google Partner managing Google Ads and Meta Business Suite campaigns, including strategic consultation, keyword research, campaign setup, analytics integration, ad creation, bid management, and ongoing optimization.
• Creative Design UI/UX design services including site architecture, navigational elements, wireframes, website design, form design, branding, logo design, and print materials.
• CRM Integration Integration and customization of CRM platforms including Salesforce, Marketo, HubSpot, Zoho, Microsoft Dynamics 365, Lasso CRM, and Maximizer with client websites and applications.
• Email Marketing

Quantifiable outcome

• Reduced average cost per click by 93% within first 2 months for DeepRoot
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• GooglecoreTechnology or IntegrationCertified Google Partner maintained since the Google Partners program began. Manages Google Ads campaigns for clients. Logo displayed on website as official Google Partner.
• Meta (Facebook)coreTechnology or IntegrationOfficial Facebook Supplier status achieved after in-depth review process. Utilizes Meta Business Suite for social media management and advertising campaigns.
• HP Inc.flagshipStrategic or Co-development PartnerOfficial Preferred Supplier status achieved in 2021 after months of paperwork and in-depth reviews. Engaged in ongoing digital projects for HP Inc.
• Instagram (Meta Platforms)flagshipStrategic or Co-development PartnerOfficial Facebook Supplier; developed IG2: Creativity Explored showcase website for Instagram in collaboration with Facebook team.
• SalesforcecoreTechnology or IntegrationIntegrates Salesforce CRM with client websites and applications. Extensive experience with Salesforce embedding and advanced customizations.
• MarketocoreTechnology or IntegrationIntegrates Marketo marketing automation with client websites for seamless coordination between marketing and sales processes.
• HubSpotcoreTechnology or IntegrationConnects HubSpot Content Optimization System with various CRMs to enhance content management and marketing strategies.
• MaximizercoreTechnology or IntegrationLongstanding partnership with Vancouver-based Maximizer Software. Developed Maximizer's website in 2014; provides bespoke CRM solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huge: Digital experience agency providing custom web development, brand strategy, and digital marketing for major brands. Overlaps with Relentless on full-service creative/dev delivery for enterprise clients and on multi-region CMS implementations.
• WebFX: Full-service digital marketing agency offering web development, SEO, PPC, and analytics at SMB and mid-market price points. Highly comparable on the integrated service stack and on serving growing businesses that need a single agency for development plus marketing.
• SmartSites: Full-service digital agency offering custom web development, SEO, PPC, and web design. Directly comparable business model to Relentless - integrated dev/marketing services marketed to SMBs with white-label-style fulfillment capacity.
• Directive: B2B digital marketing agency focused on SEO, PPC, and content for enterprise clients. Comparable positioning to Relentless's enterprise services line and on technical SEO depth for large, complex websites.
• Wpromote: Mid-market digital marketing agency with deep paid search, SEO, and analytics capabilities. Direct overlap with Relentless on Google Ads management, technical SEO, and integrated campaign execution for SMB and mid-market clients.
• Bounteous: Full-service digital agency offering web development, digital marketing, and analytics services. Comparable in its integrated 'design + dev + marketing' delivery model and SMB-to-enterprise customer base, though typically larger in headcount.
• Directive Consulting-style alternative - Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design/development, SEO, PPC, and social media marketing. Closely comparable integrated service portfolio and SMB/mid-market customer orientation.
• Coalition Technologies: SEO and web development agency serving SMB and mid-market brands. Comparable to Relentless on the development-plus-SEO bundle and on custom CMS/e-commerce implementation services.
• Tinuiti: Performance marketing agency specializing in paid search, paid social, SEO, and analytics. Overlaps with Relentless on Google Ads/Meta paid media execution and on Google Partner-tier delivery to mid-market and enterprise clients.

Broad incumbents

• Perficient: Large global digital consultancy with strategy, web development, marketing, and CRM integration practices. Functions as a broader incumbent that competes for the same enterprise marketing/dev RFPs, but operates at meaningfully greater scale and a wider service breadth than Relentless.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/relentless-technology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relentless