LOC Waardevolle zorg

What LOC Waardevolle zorg does

LOC Waardevolle zorg, now operating as LOC Altijd als mens, is a Dutch non-profit membership organization founded in 1978 and headquartered in Utrecht. The organization serves approximately 750 client councils (cliëntenraden) and other participation bodies operating across the Dutch healthcare sector — including elderly care (VVT), mental health (GGZ), disability care, youth care, and primary care. Its core function is to strengthen client participation and co-determination rights by providing training programs, advisory services via the Vraagbaak helpdesk, the quarterly Zorg & Zeggenschap magazine, regional network meetings, and direct advocacy with policymakers.

The product surface is service-led rather than technology-led. LOC offers a structured training catalog including the five-day Leergang Ondersteuners (€2,105), chairmanship courses (Voorzitterscursus VVT and GGZ), paid webinars (€60), and introductory online courses, alongside publications (vision booklet, theoretical framework, practical conversation tools) and convening events such as the annual Week van de Medezeggenschap. The organization does not operate a proprietary technology platform; its digital footprint consists of a consolidated website (loc.nl) used for content distribution, event registration, and newsletter capture. In 2025, LOC consolidated multiple legacy websites into the unified loc.nl domain and rebranded to LOC Altijd als mens to emphasize human-centered care.

Revenue is generated through a hybrid membership and professional services model: client councils pay annual membership fees for access to most training, the helpdesk, and network meetings, with non-members paying per-course fees (€33-€2,105). A separate subscription stream exists for the Zorg & Zeggenschap magazine (€61/year for non-members). The organization operates advocacy initiatives including the Radicale vernieuwing jeugdzorg movement (with 13 partner organizations) and the Land van Omzien community ecosystem (with LSA bewoners), and participates in the Vertrouwen in de GGZ legal coalition against NZa regarding HoNOS+ data collection. The organization is member-funded with no external investors, parent company, or acquisition history.

Name

LOC Waardevolle zorg

Legal name

LOC Altijd als mens

Website

https://loc.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

LOC Waardevolle zorg (now LOC Altijd als mens) is a Dutch non-profit founded in 1978 that supports approximately 750 client councils across healthcare sectors through training, advisory services, publications, and advocacy for human-centered care and co-determination rights.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership fees: Client councils pay membership fees to join LOC's network. Member councils receive the quarterly magazine Zorg & Zeggenschap (two copies free), access to courses, publications, network meetings, the Vraagbaak helpdesk, and customized support.
2. Training and courses: LOC offers various paid training programs including the Leergang Ondersteuners (€2105), lunchwebinars (€60), Voorzitterscursus (€230/day for non-members), Basiscursus medezeggenschap (€115 for non-members), and Training Lokale Zeggenschap (€165 for non-members).
3. Magazine subscription: The quarterly magazine Zorg & Zeggenschap is available as a subscription for €61/year for non-members. Member client councils receive two copies free.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LOC Waardevolle zorg supports client councils in the Dutch healthcare sector by providing training, publications, and advisory helpdesk services. Its core work is enabling councils to advocate effectively for the quality, safety, and organization of care received by patients and residents. Specifics of pricing, scope, and delivery channels are not detailed in the supplied input.

Product overview

LOC Waardevolle zorg (now also known as LOC Altijd als mens) operates as a national network organization supporting approximately 750 client councils across various healthcare sectors (GGZ, VVT, disability care, youth care, primary care). The organization provides a unified portfolio of membership-based services centered on its core competencies: client council support, healthcare innovation, local participation, and advocacy. The main offerings include the Vraagbaak (helpdesk) for advisory support, training programs (courses, webinars, Leergang Ondersteuners, chairmanship courses), the quarterly Zorg & Zeggenschap magazine and publications (vision booklet, practical tools), events (Week van de Medezeggenschap, Struinsessies), and the Land van Omzien movement connecting care organizations and communities. LOC does not offer a technology product but provides services through membership participation packages for client councils, innovators, friends, volunteers, and ambassadors.

Differentiator

Problem solved

Functional benefit

Brands

• Land van Omzien: A movement within LOC focused on creating care communities where people look out for each other. Not a commercial brand but an initiative/concept.

Quantifiable outcome

• Approximately 750 client councils are affiliated with the LOC network

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sociaal Werk NederlandcoreGTM or Marketing Partner · 28 June 2026LOC Altijd als mens co-signed a letter to the Vaste kamercommissie VWS (Health Committee) initiated by Sociaal Werk Nederland, calling for stronger social foundations and urging municipalities to involve citizens more actively in the Aanvullend Zorg- en Welzijnsakkoord (AZWA).
• LSA bewonerscoreStrategic or Co-development PartnerLSA bewoners is a partner in the Participatiecoalitie welzijn, zorg & hulp (Participation Coalition for welfare, care & help). Mirjam Karsten from LSA is involved as project leader, working with LOC on the Land van Omzien movement.
• Vertrouwen in de GGZ coalitioncoreStrategic or Co-development PartnerLOC is part of the 'Vertrouwen in de GGZ' coalition (Trust in Mental Health), which includes psychiatrists, psychologists, clients, and organizations fighting for the privacy rights of mental health clients. LOC is a co-plaintiff in a legal case against the NZa regarding mandatory HoNOS+ questionnaires.
• Platform BurgerrechtenminorStrategic or Co-development PartnerCo-plaintiff in the Vertrouwen in de GGZ legal coalition against NZa regarding data collection from mental health clients.
• Stichting KDVPminorStrategic or Co-development PartnerCo-plaintiff in the Vertrouwen in de GGZ legal coalition, representing professional interests of mental health practitioners.
• Radicale vernieuwing jeugdzorg participant organizationscoreStrategic or Co-development PartnerParticipating organizations in the Radicale vernieuwing jeugdzorg movement include: D3, Dushi Huis, Entrea Lindenhout, Fier, Jarabee, Jeugdbescherming Gelderland, Jeugdbescherming Regio Amsterdam, Jeugdbescherming West, Leger des Heils Jeugdbescherming, Levvel, Partners voor Jeugd, Samen Veilig Midden-Nederland (SAVE), Sterk Huis, and WIJeindhoven. These organizations work together on fundamental transformation of youth care.
• Krachtig Verbindende RegiominorStrategic or Co-development PartnerPartnership of elderly care organizations working with the health insurance office on care-friendly communities in Friesland, including programs for labor market, technology, and community care.
• Zorgbelang FryslanminorStrategic or Co-development PartnerZorgbelang Fryslan advocates for patients, clients, disabled persons, and elderly. They offer independent client support (OCO) in every municipality and collaborate on connecting client councils with broader social domain advisory bodies.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Patiëntenfederatie Nederland: National Dutch patient advocacy and participation umbrella representing patient interests across healthcare sectors. Directly comparable as a membership/network organization supporting patient voice, though operating at a broader scale than LOC's sector-specific client council focus.
• Ieder(in): National Dutch network for people with disabilities and chronic conditions, advocating for participation and quality of care. Comparable as a Dutch member-driven advocacy organization active in disability care, one of LOC's served sectors.
• LFB (Landelijke Federatie van Belangenorganisaties): Dutch federation of client councils run by and for people with intellectual disabilities. Directly comparable as a client council support and advocacy network, with overlapping training and member-support services.
• Nationale Jeugdraad (NJR): Dutch national youth council supporting youth participation and voice in policy and care. Comparable because LOC has dedicated youth care programming (Voorzitterscursus, Radicale vernieuwing jeugdzorg) and both organizations build youth participation infrastructure.
• MIND Landelijk Platform Psychische Gezondheid: National Dutch platform for mental health, including client participation and advocacy in GGZ. Highly comparable because LOC actively operates in GGZ (Voorzitterscursus GGZ, Vertrouwen in de GGZ coalition) and both organizations support client councils and patient voice in mental healthcare.

Broad incumbents

• Jeugdzorg Nederland: Dutch branch association for youth care providers, several of whose members (Levvel, Samen Veilig, Leger des Heils Jeugdbescherming) participate in LOC's Radicale vernieuwing jeugdzorg. Comparable because both shape participation structures and policy in youth care.
• ActiZ: Largest Dutch branch organization for elderly care (VVT) providers. Broad incumbent serving one of LOC's primary sectors; not a direct competitor but a stakeholder in client council policy and a counterpart on VVT participation issues.
• Vereniging Gehandicaptenzorg Nederland (VGN): Dutch branch organization for disability care providers. Broad incumbent in a sector where LOC supports client councils (e.g., via Zorgbelang Fryslân-style collaborations) and shapes participation practice.

Emerging players

• Sociaal Werk Nederland: Dutch umbrella for social work organizations and a confirmed LOC co-signatory on the AZWA letter to the VWS Commission. Comparable because it operates in the same social/care domain, convenes member organizations, and partners with LOC on policy advocacy.
• MantelzorgNL: National Dutch association supporting informal caregivers, with strong advocacy and network functions. Adjacent peer because LOC's Lokale Zeggenschap and Land van Omzien initiatives increasingly intersect with informal care and community-based support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCTJ1rdZ3xP7Q_74_U93Z48g
• Facebookfacebook.com/LOCWaardevollezorg
• LinkedInlinkedin.com/company/loc
• Instagraminstagram.com/radicalevernieuwingjeugdzorg
• Xx.com/LOCWaardevolle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOC Waardevolle zorg