WestWorld of Scottsdale

What WestWorld of Scottsdale does

WestWorld of Scottsdale is a 386-acre multi-purpose event venue owned and operated by the City of Scottsdale, Arizona. The facility hosts equestrian events, automotive auctions, concerts, expos, community gatherings, and consumer trade shows, serving event organizers, exhibitors, attendees, and RV travelers across the Southwest region. The venue combines a long-standing equestrian heritage (dating to the original Equidome Arena in 1987) with modern multi-purpose capabilities, offering over 300,000 sq. ft. of climate-controlled exhibit space, 10 arenas with a combined 9,200 spectator seats (3,400 permanent in the Equidome plus 5,800 outdoor), 11,000 vehicle parking spaces, and 398 permanent RV spaces across eight lots.

The venue's product surface is organized around named event spaces — the Equidome (120,000 sq. ft. climate-controlled arena), the Tony Nelssen Equestrian Center (North Hall at 117,000 sq. ft. with 10,000-person concert capacity, and South Hall at 37,000 sq. ft.), the Multi-Use Tent (120,000 sq. ft., non-climate-controlled), The Fields (20 acres of outdoor grass), The Arenas (445,875 sq. ft. of outdoor arena space), and Monterra (5,850 sq. ft. indoor gathering space for weddings/banquets). Ancillary services include on-site Feed and Bedding retail, full-hookup RV camping, and exclusive catering through a 25+ year partnership with M Culinary Concepts.

WestWorld's business model is a hybrid event venue + municipal operator. Revenue is generated through custom-quoted event space rental (largest contributor, not publicly disclosed), RV camping fees at $57.01 per night plus a $10 dump station fee, feed and bedding sales, and partnership value from the exclusive catering arrangement. The go-to-market motion is event-driven and direct: event organizers book spaces via the website, phone, or direct outreach, while individual attendees purchase tickets through each event's organizer (WestWorld does not operate centralized ticketing). The venue is funded through city budgets, event revenues, and user fees, with no venture capital, private equity, or public market ownership. It received the League of Agriculture and Equine Centers' Facility of the Year award in 2020.

Name

WestWorld of Scottsdale

Legal name

WestWorld of Scottsdale

Website

https://westworldaz.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

WestWorld of Scottsdale is a 386-acre municipal event venue owned by the City of Scottsdale, hosting equestrian shows, automotive auctions, concerts, expos, and community events across 10 arenas and over 300,000 sq. ft. of climate-controlled exhibit space, with 398 on-site RV spaces and exclusive catering.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. RV and Camping Fees: WestWorld operates 398 permanent RV spaces across eight lots, charging $57.01 per night (tax included). Additional revenue comes from dump station use at $10 per use. Maximum stay is 14 days within a 30-day window.
2. Catering Partnership: M Culinary Concepts serves as the official food and beverage partner, providing catering services for events. WestWorld receives partnership value through exclusive vendor arrangements.
3. Feed and Bedding Sales: On-site Feed and Bedding Store sells equine supplies including shavings, alfalfa, Bermuda grass hay, and various commercial horse feeds (Saferchoice, Proforce Fuel, Estrella, Lakin Lite, ICE). Online and phone ordering available.
4. Event Space Rental: Revenue generated from hosting diverse events including equestrian shows, car auctions, concerts, expos, and community gatherings. Pricing varies by event type, space utilized, and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WestWorld of Scottsdale is a 386-acre multi-purpose event venue offering more than 300,000 sq. ft. of climate-controlled exhibit space, ten arenas with 5,800 spectator seats, and 20 acres of outdoor grass fields. It hosts equestrian competitions, automotive shows, concerts, expos, and community gatherings, and operates 398 permanent RV spaces alongside an on-site feed and bedding store and exclusive catering through M Culinary Concepts.

Product overview

WestWorld of Scottsdale is a 386-acre multi-purpose event venue offering 300,000+ sq. ft. of climate-controlled exhibit space across multiple named venues including the Equidome (120,000 sq. ft., 3,400 seats), Tony Nelssen Equestrian Center (North Hall 117,000 sq. ft., South Hall 37,000 sq. ft.), Multi-Use Tent (120,000 sq. ft.), and The Fields (20 acres). The venue operates 10 arenas with 5,800 spectator seats. Additional services include RV camping (398 spaces), equestrian services with feed and bedding supplies, and official catering partner M Culinary Concepts. The venue hosts equestrian events, automotive shows, concerts, festivals, expos, and community gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• Equidome A 120,000 sq. ft. indoor, climate-controlled arena with 3,400 permanent seats, ideal for equestrian events, rodeos, sporting events, and spectator events.
• The North Hall An additional 117,000 sq. ft. of climate-controlled space to the Tony Nelssen Equestrian Center with proven 10,000-person concert capacity, suitable for conventions, trade shows, and multiple stages.
• The South Hall A 37,000 sq. ft. wing of the Tony Nelssen Equestrian Center providing flexible space that can operate as an expansion of an event or hold multiple events simultaneously.
• Multi-Use Tent

Quantifiable outcome

• League of Agriculture and Equine Centers Facility of the Year award in 2020

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Tony Nelssen Estate / City of ScottsdalecoreOthers · 1 January 2013The Tony Nelssen Equestrian Center (TNEC) was named after City Councilman Tony Nelssen, honoring his passion for arts, education, the outdoors, and the 'Code of the West'. The facility opened in 2013 as a major expansion of WestWorld's equestrian capabilities.
• US Bureau of ReclamationminorOthers · 1 January 1982Long-term land lease agreement for property north of the central Arizona canal, enabling the establishment of Horseman's Park (now WestWorld).
• M Culinary ConceptscoreGTM or Marketing PartnerOfficial food and beverage partner for all WestWorld events since 1999. M Culinary Concepts provides catering, concessions, and hospitality services with over 25 years of experience. Has served over 2,000,000 attendees at large-scale spectator and sporting events. Handles all on-site food service including alcohol sales, with exclusive rights for event catering.
• City of ScottsdalecoreOthersWestWorld is owned and operated by the City of Scottsdale. As a municipal entity, the city provides operational support, infrastructure investment, and integration with local tourism initiatives. The facility serves as a key asset in Scottsdale's tourism and event industry strategy.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Western Center: Denver-based multi-purpose event complex anchored by the National Western Stock Show with comparable equestrian heritage, arenas, and exhibit halls. Operates as a public/semi-public venue with similar event-driven revenue model and Southwest-equivalent regional tourism positioning.
• Houston Livestock Show and Rodeo (NRG Park): One of the largest livestock/equestrian events in the world held at a comparable multi-purpose event complex. Closest comparable on scale of equestrian programming, event-driven revenue, and concert/rodeo crossover.
• Desert International Horse Park: Thermal, California-based international equestrian event venue hosting FEI-level horse shows. Comparable on equestrian-centered programming, event-driven revenue, and Southwest United States positioning.
• State Fair of Texas / Fair Park Dallas: Historic large-scale civic fairground with multi-purpose event venues including the Cotton Bowl and exhibition halls. Comparable scale, civic ownership, and multi-format event hosting model.
• Will Rogers Memorial Center: Fort Worth civic-owned venue hosting the Fort Worth Stock Show & Rodeo with coliseum and exhibition space. Directly comparable on equestrian event focus, multi-purpose hosting, and municipal ownership structure.
• Fort Worth Stockyards: Historic Texas equestrian hub and event district hosting rodeos, livestock shows, and consumer events. Comparable on equestrian heritage, event-driven tourism, and Southwest regional positioning.
• Arizona State Fairgrounds: Phoenix-based state-owned fairground hosting concerts, expos, and livestock events. Direct comparable on multi-purpose event hosting, public ownership, and overlapping regional event organizer relationships in the same metro.

Others

• Experience Scottsdale: Scottsdale's destination marketing organization that promotes WestWorld as part of city tourism strategy. Functions as a marketing ecosystem partner rather than a direct competitor.

Broad incumbents

• Desert Diamond Arena: Glendale, Arizona-based arena hosting concerts and major sporting events. Competes for concert and large-event business in the same region, but lacks WestWorld's equestrian, expo, and outdoor field infrastructure.

Regional players

• Phoenix Convention Center: Civic-owned expo and convention center in the same Phoenix metro, competing for the same trade show, convention, and large banquet business. Does not have equestrian infrastructure but competes for the expo and convention segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WestWorldAZ
• Instagraminstagram.com/westworldofscottsdale
• Xx.com/westworldaz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WestWorld of Scottsdale