iPlatform Ltd
iPlatform Ltd is a London-based, bootstrapped Facebook platform development agency founded in 2008, building branded social applications, viral competitions, and the Conversocial SaaS fan-page management tool for brands, agencies, charities, broadcasters, and political organisations.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What iPlatform Ltd does
iPlatform Ltd is a London-based, bootstrapped social media agency and product company founded in 2008 by Joshua March (CEO) and Dan Lester (CTO). The company specialises in Facebook platform development, building branded social applications, viral promotions, fan page management tools, and white-label competition platforms for brands, agencies, charities, broadcasters, and political organisations. Notable clients cited in public material include Google, ITV, McDonald's (via Razorfish), BBC Radio 1, The Economist, Ministry of Sound, Jack Daniel's, Comic Relief, CEOP, and the UK Conservative Party, alongside agency partners such as BBH, Mindshare, ArnoldKLP, and RIOT/180 Amsterdam.
The company operates three core product lines: a white-label Competitions Platform for branded UGC contests with voting and lead capture; Conversocial, a SaaS fan page management tool launched in 2010 that handles moderation, escalation, and team workflow across multiple large Facebook fan pages; and bespoke Social Applications ranging from quizzes to flash social games. Underlying technology is a Python-based stack built around the open-source pyFaceGraph Graph API SDK (released into the public domain). The company was designated one of only 14 Facebook Preferred Developer Consultants worldwide at the program's launch in December 2009 and was the sole non-US firm in the cohort, providing differentiated platform-level credibility. Revenue is generated through professional services for campaign development, subscription licensing of Conversocial, and white-label licensing of the competition platform; pricing is not publicly disclosed.
The team is small (1-10 employees), founder-owned with no external venture or private equity investment documented, and headquartered at 40 Beak Street in London. The company was actively operating through at least 2012 based on archived website content, though more recent operating status is unconfirmed. Customer segments span five verticals: brands and marketers (primary), agencies (primary), charities and non-profits, media and entertainment, and political and government organisations, with go-to-market driven by thought leadership content, industry events, and case studies rather than paid acquisition.
iPlatform Ltd firmographics
Firmographics- Name
- iPlatform Ltd
- Legal name
- iPlatform Ltd
- Website
- https://theiplatform.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iPlatform Ltd is a London-based, bootstrapped Facebook platform development agency founded in 2008, building branded social applications, viral competitions, and the Conversocial SaaS fan-page management tool for brands, agencies, charities, broadcasters, and political organisations.
- Ownership category
- akta.pro rank
iPlatform Ltd industry classification
Industry- Product category
- Social Media Marketing Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)
- akta.pro secondary industries
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), White-Label/Hosted Publishing Platforms (MPACAIAJ)
Keywords
Where iPlatform Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
iPlatform Ltd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Social Media Consulting & Campaign Development: Professional services revenue from designing, building, and managing social applications and campaigns for brands and agencies. Projects range from simple competitions to major multi-platform campaigns.
- SaaS Platform Licensing (Conversocial): Subscription-based SaaS product for fan page management, sold to brands managing large Facebook presences. Early customers have been testing beta, with v1 launched in 2010.
- White-label Product Licensing: Licensing of white-label application platforms (competition platform, music apps) to agencies and brands for their own use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Conversocial - SaaS fan page management tool |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
iPlatform Ltd product offering
Product offeringCore offering
iPlatform designs, develops, and manages social media campaigns, applications, and platforms for brands, agencies, and organizations on Facebook and other social networks. The company offers professional services for custom campaign and application development alongside proprietary software products: Conversocial, a SaaS tool for managing conversations and comments across multiple large Facebook fan pages, and a white-label Competitions Platform enabling branded text, photo, and video UGC competitions with voting, leaderboards, and CMS-driven content updates.
Product overview
iPlatform Ltd operates as a social media marketing agency and product company offering a portfolio of white-label SaaS tools and professional services for Facebook marketing. Their core product offerings include Conversocial (a fan page management and moderation tool), the Competitions Platform (for launching branded UGC competitions), and Social Applications (custom campaign development). The products work together to enable brands to engage customers on Facebook through viral promotions, lead generation, and social applications. Notable clients include Google, Comic Relief, ITV, Ministry of Sound, McDonald's, and BBC.
Differentiator
Problem solved
Functional benefit
Brands
- Conversocial: A web-based tool for managing conversations and comments in multiple fan pages with auto-flagging, email alerts, escalation, and team tracking capabilities. Used to manage fan pages with almost 10 million fans.
Products and services
- Conversocial SaaS web-based tool that lets individuals and teams manage conversations and comments across multiple large Facebook fan pages, with an instant overview of all pages, auto-flagging by keyword, email alerts, escalation, tracking of seen content across team members, in-line deletion or reply with original-post context, and reporting or data export.
- Competitions Platform
Quantifiable outcome
- 50% email conversion rate on competitions
- +3 more outcomes
Companies that use iPlatform Ltd
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
iPlatform Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
iPlatform Ltd partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- SoundCloudcoreiPlatform and SoundCloud partnered to deliver a Facebook app for Moby allowing users to stream and buy albums directly from his fan page, integrating SoundCloud's audio streaming technology with social commerce capabilities.
- Ministry of SoundcoreMinistry of Sound engaged iPlatform to power Hed Kandi competitions and later rolled out iPlatform's competition platform across their brand portfolio including multiple fan pages with CMS integration.
- RazorfishmajoriPlatform worked with Razorfish as development partner for McDonald's first major Facebook campaign (The Flavourhood), delivering game-like applications for brand engagement.
- ArnoldKLPmajoriPlatform worked with ArnoldKLP agency to create the Jack Daniel's Music Reporter Facebook application as part of their fan engagement campaign.
- Sports New MediamajoriPlatform partnered with Sports New Media to create over 100 Facebook fan pages for PFA footballers and manage them through iPlatform's fan page software.
- Shiny Red (The Red Consultancy)minoriPlatform worked with Shiny Red to deliver the Twindaloo site for Cobra Beer, analyzing Twitter data to determine curry preferences.
- MindshareminoriPlatform worked with Mindshare media agency to deliver the Aero Thought Bubbles Facebook campaign allowing users to add chocolate thought bubbles to photos.
- TemperomajorTempero is an early customer of Conversocial and co-hosted Facebook for Business event where Conversocial v1 was demoed. Also partnered on Social CRM events with Lithium Technologies.
- Unlock DemocracyminoriPlatform partnered with Unlock Democracy and Telegraph.co.uk to develop VoteMatch application for Democracy UK, matching user views to political parties.
- BBH (Bartle Bogle Hegarty)majorBBH agency worked with iPlatform on J20 Facebook App, praising iPlatform's expertise and support throughout production.
- RIOT/180 AmsterdamminorRIOT/180 Amsterdam partnered with iPlatform to develop a Facebook competition app for a global sports marketing client, noting iPlatform's technical expertise and flexibility.
- BBC World Service TrustminoriPlatform flew to Beirut to run workshop sessions on using social media for video content distribution and promotion.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
iPlatform Ltd competitors and assessment
Company assessmentDirect peers
- Buffer: Social media publishing and analytics SaaS serving both brands and agencies across multiple networks. Comparable on multi-network social media tooling and the SMB-to-enterprise spectrum of social marketing software.
- Sprout Social: Social media management SaaS for brands and agencies with social customer care, publishing, analytics, and team collaboration features. Comparable in the fan page management and team workflow capabilities that Conversocial pioneered on Facebook.
- Hootsuite: Multi-platform social media management SaaS for brand and agency customers with publishing, monitoring, and team workflow capabilities. Direct comparable on the fan page management and multi-account moderation functionality of Conversocial, though at significantly larger scale and across multiple networks.
- Wildfire (now part of Google): Was a Facebook Preferred Marketing Developer and leading social media marketing platform for brand pages, contests, and promotions. Direct comparable on white-label competition/promotion platform mechanics and Facebook-focused enterprise brand tooling; acquired by Google in 2012.
- Buddy Media: One of Facebook's earliest and largest Preferred Developer Consultants, offering Facebook page management, social marketing tools, and applications to brands and agencies. Acquired by Salesforce in 2012 for ~$745M. Direct comparable on Facebook platform expertise, enterprise brand clients, and fan page management SaaS overlap with Conversocial.
- Vitrue: Facebook Preferred Marketing Developer focused on brand page management, content publishing, and social applications for enterprise clients. Direct comparable on Facebook enterprise SaaS for brands and agencies; acquired by Oracle in 2012.
Regional players
- Razorfish: Major global digital marketing agency that was both a customer (engaged iPlatform for McDonald's Flavourhood) and a peer to iPlatform in delivering Facebook-led campaign work for enterprise brands. Comparable as a digital campaign services peer at the agency layer rather than tooling layer.
- Bartle Bogle Hegarty (BBH): UK-based creative advertising agency that partnered with iPlatform on the J20 Facebook app. Comparable as an agency-side peer that relied on iPlatform's Facebook development expertise for brand social campaigns.
Broad incumbents
- Salesforce Marketing Cloud: Broad enterprise marketing and social marketing platform that absorbed Buddy Media and Social.com. Comparable as the broader incumbent that bought the most successful Facebook-focused competitor and continues to compete in the same enterprise social engagement and customer care category as iPlatform's Conversocial.
- Lithium Technologies (now Khoros): Enterprise social customer relationship platform for community management, social media marketing, and customer care. Mentioned as a co-marketing partner with iPlatform, indicating close category adjacency in social CRM and brand community tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iPlatform Ltd social profiles
Digital presenceiPlatform Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
iPlatform Ltd leadership team
Management profileNumber of profiles
Profiles6 records
iPlatform Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iPlatform Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iPlatform Ltd
What does iPlatform Ltd do?
iPlatform designs, develops, and manages social media campaigns, applications, and platforms for brands, agencies, and organizations on Facebook and other social networks. The company offers professional services for custom campaign and application development alongside proprietary software products: Conversocial, a SaaS tool for managing conversations and comments across multiple large Facebook fan pages, and a white-label Competitions Platform enabling branded text, photo, and video UGC competitions with voting, leaderboards, and CMS-driven content updates.
Is iPlatform Ltd a public or private company?
iPlatform Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iPlatform Ltd founded?
iPlatform Ltd was founded in 2008. It employs 1 to 10 people.
Where is iPlatform Ltd based?
iPlatform Ltd is headquartered in London, United Kingdom, in the Europe region.
How does iPlatform Ltd make money?
Three revenue lines are on record. Social Media Consulting & Campaign Development is the primary driver. The others are saaS Platform Licensing (Conversocial) and white-label Product Licensing.
Who are iPlatform Ltd's main competitors?
Direct peers on record are Buffer, Sprout Social, Hootsuite, Wildfire (now part of Google), Buddy Media and Vitrue. Regional players are Razorfish and Bartle Bogle Hegarty (BBH). Broad incumbents are Salesforce Marketing Cloud and Lithium Technologies (now Khoros).
Does iPlatform Ltd have an API?
No public API is recorded for iPlatform Ltd.
What industry is iPlatform Ltd in?
iPlatform Ltd's product category is Social Media Marketing Software. Its primary akta.pro industry code is BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms, with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 516210 and its SIC code is 7372.