Target Design

What Target Design does

Target Design (also operating as Agência Target) is a privately held, Brazilian full-service branding and packaging design agency headquartered in São Paulo. Founded in 1998, the firm has operated continuously for over 26 years and is recognized among the top 20 graphic design agencies in Brazil, with awards from the Brazilian Packaging Association (ABRE) and POPAI Brasil. The agency's core offering is an integrated 360-degree creative services portfolio spanning brand strategy and visual identity, packaging design (embalagens), point-of-sale materials (PDV), campaign development, digital marketing, editorial design, and event/trade show branding. Target Design specializes in private label and exclusive brand development for Brazilian retail chains, food and beverage manufacturers, and consumer goods companies, with documented engagements for clients including Cobasi, Prezunic (Grupo Cencosud), Wal-Mart, BRF, Kicaldo, Arrifana, Grupo Construbrasil, Sina (Agrofoods), and others.

The agency operates a sales-led B2B professional services model, engaging enterprise clients directly through consultative relationships, referrals, and industry recognition. Pricing is quote-based and not publicly disclosed, with engagements structured around customized project scopes ranging from naming and identity systems through full packaging rollouts, trade show activations, and digital marketing retainers. Customer testimonials indicate long-tenured relationships of 6-10 years with anchor accounts, and the firm positions itself as an extension of client marketing departments. Marketing channels include a portfolio-driven website, organic social on Facebook/Instagram/LinkedIn, ongoing thought-leadership content publishing, and participation in industry events such as SIAL Paris 2024.

The firm's technology stack is described generically as modern design tools and methodologies with no disclosed proprietary technology, AI capabilities, software products, or platform architecture. Target Design remains a services-only agency with 11-50 employees, no external funding, no parent company, no subsidiaries, and no disclosed M&A activity, operating exclusively within the Brazilian domestic market.

Name

Target Design

Legal name

Target Design

Website

https://targetdesign.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Target Design is a São Paulo-based, full-service Brazilian branding and packaging design agency founded in 1998, serving enterprise clients in retail private labels, food and beverage, and consumer goods with integrated branding, packaging, point-of-sale, campaign, and digital marketing services.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Branding design services
• Packaging design
• Private label branding
• Visual identity design
• Point of sale design

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Branding and Design Services: Professional services revenue generated through branding strategy, visual identity development, packaging design, point-of-sale materials, campaigns, digital marketing, and event design services for B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Target Design is a Brazilian full-service branding and packaging design agency that develops visual identity systems, packaging, point-of-sale materials, campaigns, digital marketing, and event design for business clients. The agency specializes in private label brand development for major Brazilian retail chains, operating as an extension of clients' marketing departments from strategy through execution across all brand touchpoints.

Product overview

Target Design is a full-service branding and packaging design agency with 26+ years of experience, recognized among Brazil's top 20 graphic design agencies. The company offers an integrated portfolio of services organized into distinct practice areas: Branding (visual identity, naming, trademark registration, brand systems), Packaging Design (embalagens), Point of Sale/Merchandising (PDV), Campaigns, Digital Marketing, Editorial Design, and Events. The agency specializes in private label brand development for major Brazilian retailers and has executed projects for clients including Wal-Mart, Cencosud, Prezunic, Cobasi, and others. The service model positions Target as an extension of clients' marketing departments, providing end-to-end brand development from strategy through execution across all touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Full-service branding offering that includes brand DNA definition, naming creation, trademark registration, brand pattern definition, packaging rollout, POS materials, store signage, tabloids, campaigns, and on/offline communication for enterprise clients.
• Packaging Design (Embalagens) Strategic packaging design service that transforms design into competitive advantage, strengthening identity, organizing product portfolios, and increasing brand presence on retail shelves for consumer goods and food manufacturers.
• Point of Sale (PDV) Strategic point-of-sale materials including stoppers, headers, wobblers, posters, displays, and signage that act as brand extensions in retail environments for consumer goods companies.
• Campaigns (Campanhas) Campaign development and execution across various media channels and formats for enterprise brand marketing initiatives.
• Digital Marketing Digital marketing services including website development, landing pages, social media management, and traffic management for business clients.
• Editorial Design (Editoriais) Editorial design services for various corporate publications and materials produced for enterprise clients.
• Events (Eventos) Event branding and design including trade show booths, brand activations, experiential marketing, and event identity systems for companies participating in industry exhibitions.
• Exclusive Brands / Private Labels (Marcas Exclusivas) Private label brand development services for retail chains, including store brands and proprietary product lines with focus on strategy, identity, and point-of-sale performance.

Quantifiable outcome

• Private label brands developed for over 20 major Brazilian retail chains
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Interbrand Brazil:
• AlmapBBDO: Leading Brazilian advertising agency and BBDO network affiliate based in São Paulo. Comparable as a São Paulo-based full-service branding/creative agency serving major Brazilian and global brands, with broader advertising scope than Target Design.
• DPZ&T: One of Brazil's largest and most awarded advertising and branding agencies, headquartered in São Paulo. Directly comparable as a Brazilian full-service creative/branding agency with a similar enterprise client base, though it operates at significantly larger scale.
• Artplan Brasil: Major Brazilian communication and advertising agency with integrated branding, digital, and content capabilities. Comparable in the São Paulo full-service agency landscape serving enterprise clients.
• Lew'Lara\TBWA: São Paulo-based creative agency affiliated with the TBWA global network, offering branding, advertising, and integrated campaigns. Comparable in the Brazilian creative services market with broader scope than Target Design.
• FutureBrand Brazil: Global brand consultancy with Brazilian operations focused on brand strategy, identity, and packaging design. Comparable as a branding specialist serving enterprise clients, though part of a larger international network.

Direct peers

• BOX1820: Brazilian independent design and branding agency known for visual identity, packaging, and brand systems work. Comparable mid-sized São Paulo agency with a similar full-service design focus and award-winning portfolio.
• Casa Rex: Acclaimed São Paulo-based design agency specializing in branding, packaging, and visual identity with international recognition. Direct peer in the design/branding niche with overlapping service offering and comparable client caliber.
• Tátil Design: Brazilian design and branding agency with strong portfolio in packaging and brand identity. Directly comparable to Target Design in core services (branding, packaging, retail design) and similar São Paulo-based mid-market positioning.
• BrandNew Identity (Brazil): Brazilian branding agency focused on visual identity, brand strategy, and packaging design. Comparable as a Brazilian mid-market branding specialist with overlapping services in identity and packaging.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agenciatarget.com.br
• LinkedInlinkedin.com/company/targetdesign
• Instagraminstagram.com/agenciatarget.oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target Design