Buró Group

What Buró Group does

Buró Group is a privately held Peruvian business process outsourcing (BPO) company founded on October 15, 2002, headquartered in La Molina, Lima. It provides integrated outsourcing services to enterprise clients across Peru's financial services, pharmaceutical, telecommunications, and consumer goods sectors, deploying approximately 3,000 collaborators nationwide and serving more than 300 companies including Scotiabank, Santander, Claro, PepsiCo, 3M, Kimberly Clark, Crediscotia, Financiera Oh!, Frito Lay, Gatorade, Ceva, Tech Data, Shougang Hierro, Great Retail, and Win.

The company's product portfolio is organized around five core service lines — Tercerización de Servicios (outsourcing of production or service stages), Reclutamiento y Selección de Personal (recruitment and selection with psychotechnical and psychological evaluation), Call Center (inbound/outbound contact center operations with real-time monitoring and custom reporting), Capacitación y Certificación (training and certification programs), and Bolsa de Trabajo (internal job board) — supplemented by service modules covering outsourced sales force, BTL promotion and merchandising, logistics, transportation, and labor intermediation. Supporting technology includes call center infrastructure with inbound and outbound capabilities, real-time monitoring systems, custom reporting tools, and an E-Learning platform for digital employee development.

Buró Group operates a sales-led go-to-market motion, engaging enterprise clients directly to scope and deliver managed workforces. Revenue is generated primarily through managed-services fees (outsourced personnel placed at client organizations) and professional-services fees (recruitment, selection, training, certification). Pricing is quote-based and not publicly disclosed, with contracts structured around scope, headcount, duration, and service intensity. The company is privately held with no disclosed parent, investors, or subsidiaries.

Name

Buró Group

Legal name

Buró Group

Website

https://buro.com.pe

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Buró Group is a privately held Peruvian business process outsourcing firm founded in 2002 that provides outsourced sales forces, call center operations, recruitment, training, and labor intermediation to enterprise clients in financial, telecommunications, consumer goods, and pharmaceutical sectors.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing

NAICS

Professional Employer Organizations (56133), Office Administrative Services (5611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Account Opening, KYC/AML & Customer Due Diligence (CDD/EDD) (FSABALAA)

akta.pro secondary industries

Billing & Revenue Operations (Subscription/Usage Billing, Rating, Order-to-Cash Support) (BPAAAGAD), Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

Keywords

• Business process outsourcing
• Contact center services
• Recruitment and selection
• Sales force outsourcing
• Workforce training services

Headquarters

HQ city

La Molina

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Process Outsourcing Services: Revenue generated from providing comprehensive outsourcing services where Buró Group supplies trained personnel to client organizations. Clients pay for workforce management, including recruitment, training, supervision, and personnel administration services.
2. Recruitment and Selection Services: Fees for recruiting, selecting, and evaluating personnel for clients including psychotechnical tests, psychological evaluations, and personal interviews.
3. Training and Certification Services: Revenue from specialized consulting and training programs designed to improve human talent performance and productivity.
4. Call Center Services: Revenue from contact center services including sales, customer service, and quality assurance operations using specialized technology and trained personnel.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Buró Group is a Peruvian business process outsourcing (BPO) company that provides comprehensive outsourcing services, including recruitment and selection of personnel, contact center (call center) operations, training and certification programs, and a job board platform. The company supplies trained and managed workforces to enterprise clients, handling end-to-end processes such as sales force deployment, below-the-line promotion, logistics, transportation, and labor intermediation across the financial, pharmaceutical, telecommunications, and consumer goods sectors.

Product overview

Buró Group is a Peruvian Business Process Outsourcing (BPO) company founded in 2002 offering an integrated suite of outsourcing services. The core portfolio consists of five main service lines: Tercerización de Servicios (service outsourcing), Reclutamiento y Selección de Personal (recruitment and selection), Call Center (contact center), Capacitación y Certificación (training and certification), and Bolsa de Trabajo (job board). These are complemented by specialized modules including Fuerza de Ventas (sales force), Promoción y BTL (marketing and promotion), Logística (logistics), Transporte (transportation), and Intermediación Laboral (labor intermediation). The company operates primarily in the financial, pharmaceutical, telecommunications, and consumer goods sectors with approximately 3,000 collaborators nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Tercerización de Servicios (Service Outsourcing) Strategic outsourcing of one or several integral stages of the production process of goods and presentation of services, with or without displacement, enabling enterprise clients to streamline processes and reduce cost structures.
• Reclutamiento y Selección de Personal (Recruitment and Selection) Recruitment, selection, and evaluation of personnel through psychotechnical exams, psychological assessments, and personal interviews to present the most suitable candidates matching client requirements, with constant candidate monitoring according to client needs.
• Call Center Integrated contact center solutions with cutting-edge technology, specialized sales and customer service teams, real-time monitoring systems, custom reporting, and continuous improvement protocols for financial, telecommunications, and consumer sectors.
• Capacitación y Certificación (Training and Certification) Training and development programs designed to impact human talent performance through structured, dynamic programs adapted to client needs, promoting continuous productivity improvement, skill development, and competency building.
• Bolsa de Trabajo (Job Board) Employment exchange platform connecting job seekers with career opportunities at partner companies, primarily in the financial sector, serving as a bridge between clients needing personnel and job seekers.
• Fuerza de Ventas (Sales Force) Sales force services through outsourced teams operating in financial, pharmaceutical, telecommunications, and consumer goods sectors.
• Logística y Transporte (Logistics and Transportation) Logistics services providing transportation personnel, handlers, inventory management, and forklift operators, plus transportation services including motorized equipment, drivers, personnel mobility, and vehicle fleet.

Quantifiable outcome

• Rigorous selection processes with psychotechnical and psychological evaluations
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TTEC: Global customer experience technology and services company with significant Latin America operations, including contact center outsourcing and sales force services. Comparable to Buró Group's outsourced sales and CX offerings but with broader digital and technology-enabled capabilities.
• Teleperformance: Global leader in outsourced customer experience management with operations across 80+ countries, including significant Peru and Latin America footprint. Offers the same call center, sales force outsourcing, and BPO services Buró Group provides, but at vastly larger scale and with broader geographic redundancy.
• Foundever: Global CX and BPO provider (formerly Sitel/SYKES) with strong Latin America delivery centers. Provides outsourced customer service, sales, and technical support comparable to Buró Group's call center business, but with multi-country capability that Buró lacks.
• Concentrix: Global customer experience and BPO provider with extensive Latin America operations, serving enterprise clients in financial services, telecom, and consumer goods. Directly comparable in service lines (call center, sales outsourcing, back-office) but operates at much greater scale across multiple geographies.

Direct peers

• Atento: One of the largest Latin America-focused BPO and customer experience providers, operating contact centers and outsourced sales forces across multiple Spanish-speaking countries. Directly comparable to Buró Group in serving enterprise clients in financial services, telecom, and consumer goods with multi-vertical BPO offerings.
• Konecta: Spanish-headquartered BPO and contact center operator with strong Latin America presence, providing outsourced sales, customer service, and digital CX solutions. Highly comparable business model and vertical mix to Buró Group, including financial services and telecom clients.
• Manpower Peru: Peruvian subsidiary of global staffing and workforce solutions firm, providing recruitment, selection, and outsourced staffing services to enterprise clients. Comparable to Buró Group's recruitment, selection, and labor intermediation service lines with overlap in target customer base.
• Telecontacto: Peruvian contact center and BPO provider serving enterprise clients with inbound/outbound call center, telesales, and customer service operations. Closest direct competitor to Buró Group in the local Peruvian market with overlapping service offerings and similar vertical focus.
• Adecco Peru: Peruvian operations of global HR services leader, offering staffing, recruitment, and workforce outsourcing across multiple sectors. Directly comparable to Buró Group in recruitment & selection and labor intermediation offerings, with similar enterprise client base in Peru.

Emerging players

• Apex America: Latin American contact center and BPO provider serving clients across the region with sales, customer service, and back-office operations. Comparable multi-vertical BPO model to Buró Group, though smaller in scale and with a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/talentohumanobgof
• LinkedInlinkedin.com/company/buro-groupperu
• Instagraminstagram.com/burogroupoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buró Group