Calida Group

What Calida Group does

Calida Group (Calida Holding AG, ticker CALN on SIX Swiss Exchange) is a Swiss premium bodywear company operating three distinct brands: CALIDA, AUBADE, and COSABELLA. CALIDA, founded in 1941 in Switzerland, manufactures high-quality, durable, and resource-efficient underwear, sleepwear, and loungewear for men, women, and children and generated CHF 145.1 million in 2025 sales. AUBADE, a French luxury lingerie brand launched in 1958 and held by the group since 2005, generated CHF 58.0 million, while COSABELLA, an American lingerie and loungewear brand acquired in May 2022 for USD 80 million to provide US market access, generated CHF 12.8 million. The group generated CHF 215.9 million in 2025 net sales from continuing operations with 1,883 employees and is headquartered in Sursee, Switzerland.

The business model is multi-channel, combining wholesale distribution, physical retail, and direct e-commerce, with e-commerce reaching 34.7% of total sales in 2025 and COSABELLA non-US direct online sales enabled since May 2025. Revenue is generated through one-time product sales across three premium price tiers — everyday premium (CALIDA), luxury lingerie (AUBADE), and US-positioned intimate apparel (COSABELLA). Geographic exposure spans Switzerland, France, the broader European wholesale footprint, and the United States, with marketing and brand communication handled through investor relations, press releases, an annual report, and social channels.

FY2025 results reflected a deliberate operational refocus: the group divested its Lafuma Mobilier outdoor furniture division, appointed Thomas Stöcklin as CEO (elected Chairman in April 2026), streamlined group structure by re-integrating operational functions into the brands, and resolved to transition reporting from IFRS to Swiss GAAP FER from 30 June 2026. EBIT margin improved to 4.2% from 1.7% and net profit rose to CHF 7.6 million from CHF 0.5 million, while net liquidity of CHF 25.1 million and an adjusted equity ratio of 67.9% leave the balance sheet unlevered. Medium-term targets include a CALIDA + AUBADE EBIT margin of 8–10% (6.7% in 2025) and operational break-even for COSABELLA in 2026.

Name

Calida Group

Legal name

Calida Holding AG

Website

https://calidagroup.com

Company type

Public

Founded year

1941

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Calida Group is a Swiss premium bodywear company operating the CALIDA, AUBADE, and COSABELLA brands across underwear, sleepwear, loungewear, and luxury lingerie, serving consumers in Europe and the US via wholesale, retail, and e-commerce channels (CHF 215.9M 2025 revenue).

Ownership category

akta.pro rank

Product category

Premium Bodywear and Lingerie

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Bras & Bralettes (CRAAAIAA), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)

Keywords

• Premium bodywear products
• Luxury lingerie brands
• Underwear and sleepwear
• Loungewear manufacturing
• Apparel retail

Headquarters

HQ city

Oberkirch

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales - CALIDA Brand: High-quality durable underwear, sleepwear and loungewear for men, women and children. Sales of CHF 145.1 million in 2025 (down 3.4% YoY). Premium positioning in Swiss and international markets.
2. Product Sales - AUBADE Brand: Luxury lingerie brand since 1958. Sales of CHF 58.0 million in 2025 (down 8.6% YoY). Focus on French market and export markets including US. Premium segment positioning.
3. Product Sales - COSABELLA Brand: American lingerie and loungewear brand acquired in May 2022 for USD 80 million. Sales of CHF 12.8 million in 2025 (down 26.4% YoY). Brand under strategic repositioning with target for operational break-even in 2026.
4. E-commerce Sales: Online sales channel showing continued growth. E-commerce represents 34.7% of total sales. Direct consumer sales enabled globally including non-US consumers for COSABELLA since May 2025.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Calida Group is a Swiss-headquartered premium bodywear company that designs, manufactures, and sells high-quality underwear, sleepwear, loungewear, and luxury lingerie through three owned brands: CALIDA (Swiss underwear and lifestyle brand for men, women and children), AUBADE (French luxury lingerie since 1958), and COSABELLA (American lingerie and loungewear brand acquired in 2022). The company distributes through retail, wholesale, and e-commerce channels, with e-commerce reaching 34.7% of total sales in 2025.

Product overview

Calida Group is a premium bodywear company consisting of three distinct brands: CALIDA (Swiss underwear and lifestyle brand offering high-quality underwear, sleepwear and loungewear for men, women and children), AUBADE (French luxury lingerie brand since 1958), and COSABELLA (American lingerie and loungewear brand acquired in 2022). The group generated total sales of CHF 215.9 million in 2025 across continuing operations with 1,883 employees. The portfolio follows a premium positioning strategy across the underwear, lingerie, and loungewear segments.

Differentiator

Problem solved

Functional benefit

Brands

• CALIDA: Swiss underwear and lifestyle brand - one of the leading manufacturers of high-quality durable, and resource-efficient underwear, sleepwear and loungewear for men, women and children.
• AUBADE
• COSABELLA

Products and services

• CALIDA The Swiss underwear and lifestyle brand CALIDA is one of the leading manufacturers of high-quality, durable, and resource-efficient underwear, sleepwear and loungewear for men, women and children. Generated CHF 145.1 million in sales in 2025.
• AUBADE Since its launch in 1958, AUBADE has been one of the leading brands for luxury lingerie. Every piece is a perfect blend of innovative styling and glamorous creativity. Generated CHF 58.0 million in sales in 2025.
• COSABELLA An American lingerie and loungewear brand acquired in May 2022 for USD 80 million. Embracing all of who you are is COSABELLA's specialty, empowering customers to connect with their confidence. Generated CHF 12.8 million in sales in 2025.

Quantifiable outcome

• E-commerce share of total sales reached 34.7%
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CosabellacoreOthers · 19 May 2022CALIDA GROUP acquired American lingerie and loungewear brand Cosabella for USD 80 million on May 23, 2022. The acquisition strengthens CALIDA's position in the underwear segment, expands presence in the US and European markets, and leverages Cosabella's digital growth and omnichannel capabilities. Cosabella generated sales of CHF 12.8 million in 2025 and remains under strategic repositioning.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wolford AG: Austrian premium bodywear and hosiery manufacturer with comparable premium positioning, multi-channel distribution, and European heritage. Targets overlapping premium consumer segments in intimates and legwear.
• Wacoal Holdings: Japanese premium lingerie and bodywear group with multi-brand portfolio and global distribution. Comparable in premium intimates segment and brand-portfolio strategy.
• Chantelle Group: French heritage lingerie group with comparable premium positioning, multi-brand portfolio, and French/international wholesale distribution. Direct competitor to AUBADE in the French luxury lingerie segment.
• Schiesser: German heritage underwear and sleepwear brand with similar product mix (underwear, sleepwear, daywear) and premium positioning in German-speaking European markets.
• Triumph International: Swiss-headquartered global lingerie and underwear group with multi-brand strategy across price points and broad European wholesale/retail distribution. Directly comparable in product category and channel mix.
• Hanro: Swiss premium underwear and loungewear brand with comparable heritage positioning, premium price points, and DACH/European distribution focus. Closest direct competitor to CALIDA in the premium everyday intimates segment.
• La Perla: Luxury lingerie and loungewear brand with global premium positioning. Closest direct competitor to AUBADE in the ultra-premium lingerie segment.
• Intimissimi (Calzedonia Group): Italian premium lingerie and loungewear brand with vertically integrated retail/wholesale model and strong European presence. Comparable in product mix and direct-to-consumer channel emphasis.
• Simone Pérèle: French heritage luxury lingerie brand with comparable premium positioning, French heritage, and specialty retail/wholesale distribution. Directly competitive with AUBADE in Europe.

Broad incumbents

• Hanesbrands: Large US-headquartered intimates and apparel conglomerate (owner of Maidenform, Champion, Bonds). Overlaps in core intimates category but serves a broader mass-market positioning; comparable as a diversified intimates platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calida Group