Uafrica

Name

Uafrica

Legal name

Bob Group (Pty) Ltd

Website

https://uafrica.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Shipping & Logistics Software

NAICS

Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (492110)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Retail Partner PUDO Networks (In-Store Pickup/Dropoff) (TLAAAMAB)

akta.pro secondary industry

Smart Access & Locker Technology Providers (Hardware, Software, Access Control) (TLAAAMAH)

Keywords

• Shipping management software
• Courier aggregation platform
• Ecommerce shipping automation
• Parcel tracking software
• Order management platform

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Shipping Fees: Pay-as-you-go model for casual or low-volume shippers. Users pay negotiated courier rates through the platform for each shipment booked.
2. Monthly Subscription Plans: Monthly plans offering lower courier rates, advanced automations, and multi-user access for businesses with higher shipping volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bob Go is a cloud-based smart shipping and order management platform that connects South African businesses and individuals to 10+ leading courier partners from a single dashboard. It enables instant courier quote comparison, waybill generation and printing, real-time parcel tracking for merchants and customers, and automated order syncing from ecommerce platforms (Shopify, WooCommerce, Magento, Ecwid, Rekisa). It operates as part of the Bob Group ecosystem including Bob Shop, Bob Pay, and Bob Box.

Product overview

Bob Go operates as a multi-product platform under the Bob Group (Pty) Ltd umbrella, offering an integrated suite of e-commerce and logistics solutions. The core product is the Bob Go smart shipping and order management platform, which connects to South Africa's leading courier partners. This core platform is complemented by Bob Shop (online store builder), Bob Pay (payment processing), and Bob Box (parcel locker network). Together, these products provide an end-to-end solution from online selling through payment processing to shipping and delivery management.

Differentiator

Problem solved

Functional benefit

Brands

• Bob Shop: E-commerce platform (bobshop.co.za)
• Bob Pay
• Bob Box

Products and services

• Bob Go Smart shipping and order management platform connecting South African businesses and individuals to multiple courier partners, enabling quote comparison, waybill printing, real-time parcel tracking, and automated order syncing from ecommerce stores.
• Bob Shop Online store platform enabling merchants to set up and manage their own ecommerce stores, integrated with the Bob Go shipping ecosystem.
• Bob Pay Payment processing solution integrated within the Bob ecosystem to enable complete checkout-to-delivery functionality for merchants.
• Bob Box Parcel locker network providing flexible delivery options, allowing customers to send and receive parcels at secure self-service lockers located at malls and other venues.
• Bob Go API Open API allowing developers to integrate shipping and order management capabilities, including automated order syncing, waybill generation, and tracking updates into custom applications.
• Bob Go Mobile App Mobile application available on iOS, Android, and Huawei platforms enabling users to create and manage shipments, track deliveries, access waybills, and select locker pickup locations on the go.

Quantifiable outcome

• 3 million+ parcels shipped annually
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core.

• SkyNet Worldwide ExpresscoreTechnology or IntegrationPrimary courier delivery partner providing door-to-door shipping services. One of the leading courier brands in South Africa with extensive network coverage.
• City LogisticscoreTechnology or IntegrationCourier delivery partner integrated into Bob Go's platform for quote comparison and shipment booking.
• Internet ExpresscoreTechnology or IntegrationDoor-to-door courier service partner offering shipping solutions integrated into Bob Go's platform.
• The Courier GuycoreTechnology or IntegrationPopular South African courier service partner with strong brand recognition, providing delivery services through Bob Go's platform.
• Citi-Sprint Express Courier ServicescoreTechnology or IntegrationExpress courier services partner integrated into the Bob Go platform for expedited shipping options.
• RAM Hand-to-Hand CourierscoreTechnology or IntegrationHand-to-hand courier service partner offering specialized delivery services integrated into Bob Go's platform.
• MTE XpresscoreTechnology or IntegrationExpress courier partner providing expedited delivery services through Bob Go's platform.
• Fastway CourierscoreTechnology or IntegrationNational courier network partner with extensive South African coverage, integrated for quote comparison and booking.
• PargocoreTechnology or IntegrationPickup point and locker network partner providing flexible delivery options including locker locations at malls (e.g., Killarney Mall).
• WumDropcoreTechnology or IntegrationDelivery partner providing courier services integrated into Bob Go's platform for South African shipping.
• ShopifycoreTechnology or IntegrationEcommerce platform integration enabling Shopify merchants to automatically sync orders, generate waybills, and receive tracking updates through Bob Go.
• WooCommercecoreTechnology or IntegrationWordPress ecommerce plugin integration for WooCommerce store owners to connect their stores with Bob Go for automated shipping management.
• MagentocoreTechnology or IntegrationEnterprise ecommerce platform integration for Magento merchants to sync orders and manage shipping through Bob Go.
• EcwidcoreTechnology or IntegrationEcommerce platform integration for Ecwid merchants to connect stores and automate shipping workflows with Bob Go.
• RekisacoreTechnology or IntegrationSouth African ecommerce platform integration for Rekisa merchants to sync orders and manage deliveries through Bob Go.
• Bob Group EcosystemcoreTechnology or IntegrationPart of the Bob Group family including Bob Shop (ecommerce), Bob Pay (payments), and Bob Box (locker services), providing integrated commerce and logistics ecosystem for South African merchants.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Shiprocket: India's leading shipping aggregator connecting SMB merchants to multiple couriers with ecommerce platform integrations. Same model as Bob Go (rate comparison, waybills, tracking) but in India.
• EasyPost: US shipping API platform providing discounted rates, label generation, and tracking across 100+ carriers. Directly comparable to Bob Go's open API for shipping automation and multi-courier integration.
• ShipStation: Leading shipping management aggregator that lets merchants compare carrier rates, print labels, and track parcels across multiple couriers. Closest analog to Bob Go's core model, but in the US/global market.
• Parcel2Go: UK-based parcel comparison and booking platform that aggregates multiple couriers for SMBs and individuals. Same courier aggregation and rate-comparison value proposition as Bob Go.
• ShippyPro: European shipping management platform combining courier aggregation, label printing, and tracking for ecommerce merchants. Directly comparable feature set to Bob Go's platform.
• Shippo: Developer-focused shipping API and dashboard that aggregates major US carriers for SMB and ecommerce merchants. Directly comparable to Bob Go's courier aggregation and ecommerce integration model.
• Sendle: Australia-based shipping aggregator offering SMB ecommerce merchants simplified courier booking and discounted rates. Directly comparable aggregator model to Bob Go in a regional market.

Broad incumbents

• Aramex: Established Middle East and Africa logistics provider with end-to-end shipping, courier, and ecommerce fulfillment services. While primarily a courier, it competes with Bob Go's courier partners and offers merchant-facing shipping tools.

Emerging players

• Pargo: South African click-and-collect pickup point and locker network, both a partner AND a partial competitor of Bob Go. Operates its own logistics infrastructure within the same ecommerce delivery ecosystem.

Others

• Bob Shop: Sibling ecommerce platform within the Bob Group ecosystem. Enables merchants to set up online stores that natively integrate with Bob Go, representing a key distribution and cross-sell channel rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uAfricacom
• Facebookfacebook.com/uAfricacom
• LinkedInlinkedin.com/company/uafrica-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uafrica