Training Lab
Training Lab is a Sydney-based B2B training firm delivering instructor-led Microsoft 365 and AI Copilot programs to Australian government agencies, corporates, universities, and healthcare providers as multi-year internal engagements.
- Company typePrivate
- Founded2009
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Training Lab does
Training Lab is a Sydney-based B2B training services company founded in 2009 that delivers instructor-led programs in Microsoft 365 productivity, AI Copilot adoption, and digital organisation. The company is led by founder Corinne McDevitt, a digital transformation specialist with 20+ years of experience across government, corporate, and education sectors. Its product portfolio consists of three core training series — the Digital Organisation and AI Fundamentals Series, the AI Copilot Skills Prompt to Productivity Series, and the Smarter Collaboration and Workflows Series — supplemented by keynote speaking engagements. Programs are delivered as partnered internal engagements (in-person onsite across Australia and internationally, or virtual via Zoom for Education) directly inside the client's own Microsoft environment rather than in simulated scenarios.
The underlying technology stack is intentionally Microsoft-centric: Training Lab teaches Copilot usage across Word, PowerPoint, Outlook, Teams, Excel, Tasks, and SharePoint, covering text generation, structured-data analysis in Excel, and Copilot agent workflows. The curriculum is differentiated by emphasis on responsible AI, prompt engineering, verification, and risk reduction rather than on platform-agnostic skills. Delivery is live and instructor-led by McDevitt, with no proprietary software platform or eLearning product disclosed.
The business model is professional services with fixed pricing per workshop series rather than per-seat or per-attendee. Customers — primarily Australian government agencies, large corporates, educational institutions, and healthcare providers — purchase single workshops, full series, or complete programs on multi-year contracts, with unlimited internal staff attendance at no additional cost. GTM is enterprise field sales driven by direct outreach, the founder's speaking engagements, website inquiries, and client referrals, supported by NSW preferred supplier status (No. 664521) and NSW Education Standards Authority certification.
Training Lab firmographics
Firmographics- Name
- Training Lab
- Legal name
- Training Lab
- Website
- https://traininglab.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Training Lab is a Sydney-based B2B training firm delivering instructor-led Microsoft 365 and AI Copilot programs to Australian government agencies, corporates, universities, and healthcare providers as multi-year internal engagements.
- Ownership category
- akta.pro rank
Training Lab industry classification
Industry- Product category
- Corporate Training Services
- NAICS
- Computer Training (611420), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Information Technology & Software (EDAAAPAB)
- akta.pro secondary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
Keywords
Where Training Lab is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Training Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Training Services: Instructor-led training delivered as partnered internal programs for organizations. Training is sold as workshop series packages with fixed pricing, not per-person. Organizations can choose single workshops, full series, or complete programs. Sessions are 90 minutes to 2 hours each, delivered over several weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Single workshops for targeted skill gaps |
| Other | Multi-year contract | Workshop series for priority skill areas |
| Other | Multi-year contract | Full program series for organization-wide capability |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Training Lab product offering
Product offeringCore offering
Training Lab delivers instructor-led, partnered internal training programs for organizations focused on Microsoft 365 and AI Copilot adoption. Training is delivered live in the client's own Microsoft environment (not simulated scenarios), with content covering digital organization skills, AI fundamentals, Copilot prompting, and team collaboration workflows. Programs are sold as fixed-price workshop series packages tailored to each organization's tools, policies, and workflows.
Product overview
Training Lab is a training services company offering instructor-led digital skills and AI training programs focused on Microsoft 365 and Microsoft Copilot. The product portfolio consists of three core training series: the Digital Organisation and AI Fundamentals Series (covering Microsoft 365 baseline skills and Copilot introduction), the AI Copilot Skills Prompt to Productivity Series (advanced Copilot use across Office apps), and the Smarter Collaboration and Workflows Series (SharePoint, Planner, Lists for team productivity). Additional offerings include keynote speaking engagements. All programs are delivered as partnered internal training, designed for organisations to build internal Microsoft and AI capability.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Organisation and AI Fundamentals Series
Quantifiable outcome
- Staff can save up to 1 hour per day through improved digital skills, equating to approximately 240 hours per year per staff member
- +3 more outcomes
Companies that use Training Lab
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Training Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Training Lab partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Training Lab competitors and assessment
Company assessmentEmerging players
- Pluralsight: Online technology skills platform covering Microsoft 365, Azure, and AI skills via self-paced video and labs. Competes for the same upskilling budget but with on-demand rather than instructor-led delivery, putting pressure on price and reach.
- A Cloud Guru (Pluralsight): Cloud and AI skills training platform now part of Pluralsight, targeting IT professionals with hands-on labs. Adjacent competitor for the AI/Copilot upskilling share of enterprise training wallets, though focused on technical rather than end-user productivity audiences.
Direct peers
- Dale Carnegie Training: Global corporate training company specializing in leadership, communication, emotional intelligence, and interpersonal skills. Overlaps directly with Training Lab's Process Communication Model and Emotional Assertiveness offerings targeting senior managers and corporate clients.
- Ken Blanchard Companies: Global leadership and management training organization with flagship programs on situational leadership and communication. Comparable to Training Lab's leadership, communication, and emotional intelligence offerings for enterprise managers.
- Global Knowledge: Worldwide IT and professional training company with deep Microsoft, cloud, and project management curricula delivered via classroom and virtual formats. Comparable vendor-authorized IT training alternative for the same enterprise buyer.
- FranklinCovey: Global leadership, productivity, and organizational performance training company. Comparable to Training Lab's leadership and emotional-intelligence programs, with a similar enterprise sales motion and multi-year contract structure.
- DDI (Development Dimensions International): Global leadership and talent management consultancy that delivers instructor-led leadership and communication programs to large enterprises. Comparable to Training Lab's senior-manager training engagements on communication and leadership behaviors.
- Lumify Work: Australia's largest dedicated IT training provider and Microsoft Gold Learning Partner, delivering instructor-led Microsoft 365, Azure, and security training to enterprise and government. Direct overlap with Training Lab's Microsoft 365 and Copilot delivery to Australian enterprises and public sector.
- New Horizons: Global IT and end-user training provider offering instructor-led Microsoft Office and productivity courses to enterprise and government. Competes in the same Microsoft 365 productivity training category, particularly in APAC public and private sector accounts.
Regional players
- DDLS (Dimension Data Learning Solutions): Specialist Australian IT training provider (now part of Lumify Group) covering vendor-authorized Microsoft, cybersecurity, and project management courses. Direct regional overlap with Training Lab's Australian enterprise and government Microsoft training pitch.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Training Lab compliance and trust
Trust signalCompliance2 records
Training Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Training Lab leadership team
Management profileNumber of profiles
Profiles1 record
Training Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Training Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Training Lab
What does Training Lab do?
Training Lab delivers instructor-led, partnered internal training programs for organizations focused on Microsoft 365 and AI Copilot adoption. Training is delivered live in the client's own Microsoft environment (not simulated scenarios), with content covering digital organization skills, AI fundamentals, Copilot prompting, and team collaboration workflows. Programs are sold as fixed-price workshop series packages tailored to each organization's tools, policies, and workflows.
Is Training Lab a public or private company?
Training Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Training Lab founded?
Training Lab was founded in 2009. It employs 11 to 50 people.
Where is Training Lab based?
Training Lab is headquartered in Sydney, Australia, in the Oceania region.
How does Training Lab make money?
One revenue line is on record: professional Training Services.
Who are Training Lab's main competitors?
Emerging players on record are Pluralsight and A Cloud Guru (Pluralsight). Direct peers are Dale Carnegie Training, Ken Blanchard Companies, Global Knowledge, FranklinCovey, DDI (Development Dimensions International), Lumify Work and New Horizons. DDLS (Dimension Data Learning Solutions) is listed as a regional player.
Does Training Lab have an API?
No public API is recorded for Training Lab.
What industry is Training Lab in?
Training Lab's product category is Corporate Training Services. Its primary akta.pro industry code is EDAAAPAB, Information Technology & Software, with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 611420 and its SIC code is 8200.