Taege Engineering

What Taege Engineering does

Taege Engineering Ltd is a New Zealand-based agricultural equipment manufacturer founded in 1923, operating as a division of the privately held Taege Group conglomerate. The company is headquartered in Hornby, Christchurch, with its primary engineering and manufacturing facility on Main West Road in Sheffield, Canterbury, and a sales/contact office at 27 Foremans Road, Islington, Christchurch. With 11-50 employees, Taege designs and builds tillage and seeding machinery, including air seeders, seed drills, cultivators, tyre rollers, post drivers, and accessories for farmers, contractors, and lifestyle-block operators.

Taege's product portfolio centres on the AS Series air seeders (3.1m-8.0m working widths), direct drills, double- and single-box trailed seeders, uni drills, and specialised vineyard and lifestyle drills. Core underlying technology includes patented angle-mounted vibrating S-tynes with tungsten-faced tips designed for soil penetration and trash clearance, a twin sponge roller metering system that claims a 99% seed strike rate without cracking seed, a heat-exchange air delivery system that warms incoming air to prevent blockages, and a contour-following depth wheel system for undulating terrain. The RC350 and RC351 touch-screen electronic rate controllers enable in-cab calibration with stored crop settings and target weights from 0.00-500 kg/ha. Frames are fully welded and hot-dipped galvanised, and the design philosophy emphasises minimal moving parts for longevity.

Taege generates revenue through one-time hardware sales of capital agricultural equipment priced on a quote basis, with no publicly disclosed pricing. Distribution is multi-channel: domestic dealer networks in New Zealand and sole distributors in Australia, regional dealer networks in the UK, Ireland, and Europe, and named direct sales contacts for New Zealand customers. Customers are predominantly SMB farmers, lifestyle-block owners, and fencing contractors, with several long-tenured customers citing 7-year trouble-free post driver operation and 10,000-12,000 hectare cultivator durability. Taege operates without external institutional capital and appears to retain family/private ownership within the Taege Group structure, which also encompasses Taege Air, Taege Metering Systems, and Taege Container Equipment.

Name

Taege Engineering

Legal name

Taege Engineering Ltd

Website

https://taege.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Taege Engineering is a New Zealand agricultural equipment manufacturer founded in 1923, producing air seeders, drills, cultivators, rollers, and post drivers. It serves farmers and contractors in New Zealand, Australia, UK, Ireland, and Europe via a dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

Keywords

• Agricultural machinery
• Air seeders
• Direct drills
• Seed drills
• Post drivers

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Equipment Sales: Sale of agricultural machinery including air seeders, seed drills, cultivators, tyre rollers, post drivers, and custom builds. Products are sold through dealer network and direct sales as one-time capital equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Taege Engineering is a New Zealand-based agricultural equipment manufacturer that designs, builds and sells a full range of cultivation, seeding and post-driving machinery, including air seeders (AS310–AS800 series), direct drills, double and single box trailed seeders, uni drills, vineyard and lifestyle drills, tyre rollers, cultivators, post drivers, tyne harrows, M3 utility hoppers, RC350/RC351 electronic rate controllers and custom-engineered builds. Its equipment is built around patented angle-mounted vibrating S-tynes, twin sponge roller metering, heat exchange air delivery and contour-following depth systems, and is sold to farmers, contractors and dealers across New Zealand, Australia, the UK, Ireland and Europe.

Product overview

Taege Engineering is a New Zealand agricultural equipment manufacturer founded in 1923, producing a comprehensive portfolio of tillage and seeding machinery. The product lineup centres on air seeders (AS310 through AS800 Series ranging 3.1m-8.0m working widths) and seed drills (Direct Drills, Double Box DB300/DB360, Single Box SB300, and Uni Drills). Supporting equipment includes Tyre Rollers (TR Series), Cultivators (CTV Series), and Post Drivers across Farmer, Superstriker, and Contractor series. The range extends to Tyne Harrows and M3 Utility Hoppers which serve as universal add-on components. Taege's proprietary technologies include patented angled S-tynes with tungsten faced tips, computerised sponge metering systems (controlled via RC350/RC351 controllers), and phasing ram depth control. Custom builds and modifications are offered through the Sheffield engineering facility. All products share Taege's core design philosophy of minimal moving parts, hot-dipped galvanised frames, and superior contour following for New Zealand hill country conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Taege Air: Specialized division focused on Taege's unique air delivery systems for seeders, featuring larger capacity fans, tractor remote oil flow operation, and warm air introduction for optimal seed and fertilizer delivery.
• Taege Metering Systems
• Taege Container Equipment

Products and services

• AS310 Air Seeder Compact 3.1m air seeder with 25 drops and approximately 2,000 kg weight, designed for smaller undulating properties and tractors with lower horsepower requirements.
• AS360 Air Seeder 3.6m air seeder with 29 drops at approximately 2,200 kg, featuring the patented Taege S-tyne system for superior contour following and trash clearance.
• AS480 Air Seeder 4.8m air seeder with 39 tynes at 121 mm spacing, twin 850 L hoppers and approximately 3,300 kg weight, featuring patented live tyne angle for penetration and trash clearing.
• AS500 Air Seeder 5.0m air seeder with 43 tynes, 5,040 mm sowing width, 1,100 L seed bin and 1,400 L fertiliser bin.
• AS600 Air Seeder 6.0m hydraulic folding air seeder with 49 drops, twin 1,400 L high-rise bins, approximately 4,300 kg weight, with slot-mounted wings for contour following.
• AS800 Air Seeder Large air seeder with up to 8.1m sowing width, 1,400 L seed box capacity, available in 121 mm or 165 mm row spacing.
• Direct Drill (300 / 360 Series) Direct drills in 3.0m (300BT121) and 3.6m (360BT121) configurations with patented S-tynes, phasing ram system for even seed depth, and electronic metering.
• DB300 / DB360 Double Box Trailed Seeder Double box direct drill for simultaneous seed and fertiliser sowing; DB300 is 3.0m with 504 L seed and 504 L fertiliser boxes, DB360 is 3.6m with 628 L capacity per box.
• SB300 Single Box Trailed Seeder 3.0m single box trailing seeder with 23 tynes, 504 L seed box capacity and approximately 1,500 kg weight, designed for conditions requiring a tow-behind direct drill.
• UD300 Uni Drill Simple 3-point linkage 3.0m unit with 19 or 23 tynes at 150 mm or 121 mm spacing, 504 L seed box and approximately 950 kg weight, featuring an electronic touch screen monitor.
• Vineyard & Lifestyle Drills Specialised drills for vineyard and lifestyle block use, including kiwifruit drills, with flexible tynes, tungsten-faced tips and 121 mm row spacing with 8 to 15 drops.
• Tyre Rollers (TR Series) Tyre rollers including fixed-beam models (TR300 / TR360) and hydraulic folding models (TR480 / TR620), ranging from 3.0m to 6.2m, with offset tyres to eliminate bow wave and improve seed-to-soil contact.
• Cultivators (CTV Series) Trailing and fully floating cultivators with patented angled S-tynes, available in CTV480 (4.8m, 39 tynes) and CTV600 (6.0m, 49 tynes) configurations with 122 mm row spacing.
• Post Drivers Heavy-duty post drivers available in Farmer, Superstriker and Contractor series, with twin box design using 6mm steel, multi-spool banks, and an optional hydraulic spike turner.
• Tyne Harrows Live tyne harrows with flexible S-tynes and tungsten-faced tips, featuring adjustable downward pressure via springs that let the tynes operate like mini grader blades.
• M3 Utility Hoppers Universal base hopper system that attaches to air seeders, box drills, cultivators, tyre rollers and third-party machines, available in 40 L to 400 L capacities with gravity, electric air assist, or hydraulic fan options.
• Snow Plows Fully galvanised steel plate snow plow with adjustable, replaceable skids, designed as a multi-fit attachment for front-end loaders that can be pushed or towed.
• Custom Builds & Modifications Custom machinery builds and machine modifications tailored to unique customer requirements, delivered through the Sheffield engineering facility with skilled engineers, designers, CAD drawers and in-house laser cutter.
• RC350 / RC351 Electronic Rate Controllers Touch screen electronic rate controllers for Taege equipment, providing a computerised sponge metering interface that enables accurate calibration and metering control from the tractor cab.

Quantifiable outcome

• 99% seed strike rate reported through metering system
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Horsch: German manufacturer of seed drills, tillage tools and crop care equipment. Directly comparable product portfolio to Taege's AS air seeders, drills and cultivators, particularly in direct-drilling and contour-following applications.
• Lemken: German family-owned manufacturer of tillage, sowing and crop protection equipment. Direct peer in cultivators and seed drills, with comparable specialty-OEM positioning and European export presence similar to Taege's UK/Europe footprint.
• Väderstad: Swedish manufacturer of seed drills, air seeders, cultivators and rollers. Most directly comparable peer to Taege — same product categories (seed drills, cultivators, rollers) and overlap in hill-country and direct-drilling use cases.
• Kuhn Group: French-founded global agricultural machinery manufacturer of tillage, seeding, spraying and hay/forage equipment. Direct competitor in seed drills, power harrows, and cultivators; comparable mid-sized specialty OEM.
• Morris Industries: Canadian manufacturer of air seeders, tillage and metering equipment. Most direct competitor to Taege's air seeder range (AS series), with comparable pneumatic seeding and contour-following technology.
• Great Plains Manufacturing: US manufacturer of seed drills, vertical tillage, planters and tillage equipment. Direct competitor in no-till drills and seeders; comparable specialty seeding product line to Taege's direct drills and AS series.
• Amazone: German manufacturer of tillage, sowing, fertilizing and crop protection machinery. Competes directly with Taege in seed drills and cultivators, and shares a family-owned, specialty-OEM heritage.
• Pöttinger: Austrian manufacturer of tillage, seeding and harvesting equipment. Overlaps with Taege's seed drill, cultivator and air seeder categories; comparable family-owned specialty OEM with European export footprint.

Broad incumbents

• John Deere: Global agricultural OEM offering air seeders, planters, drills, and tillage among a full-line portfolio. Competes with Taege via dealer finance and one-stop relationship, but operates at vastly larger scale and broader product breadth.
• CNH Industrial (Case IH / New Holland): Global full-line agricultural OEM with Case IH and New Holland brands covering seeding, tillage, planting and hay equipment. Competes broadly with Taege through dealer networks and integrated precision-ag platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TaegeGroup
• Xx.com/TaegeLtd
• LinkedInlinkedin.com/company/taege-engineering

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taege Engineering