Tranås Resebyrå
Tranås Resebyrå is a Swedish travel agency founded in 1979, specializing in humanitarian, mission, and pilgrimage travel for NGOs, religious organizations, and corporations, with exclusive access to the Raptim and Humanitarian Fares networks.
- Company typePrivate
- Founded1979
- HeadquartersTranås, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Tranås Resebyrå does
Tranås Resebyrå is a Swedish travel agency founded in 1979 and headquartered in Tranås, Sweden, operating with approximately 30 employees. Following its 2024 acquisition by Lingmerths Group, it functions as a subsidiary within a larger Nordic travel services platform while retaining its operational identity. The firm specializes in humanitarian, mission, and religious pilgrimage travel, and is the only Nordic travel agency with exclusive access to the Raptim and Humanitarian Fares networks, which provide discounted fares and routing for aid-sector organizations. It is IATA-certified, has held an AAA credit rating for over 30 years, and holds SUSA environmental certification; it was awarded the 2024 Grand Travel Award (Stora Resprisgalan) for sustainability.
The business operates a portfolio of vertical-specific sub-brands — Exodus, Klosterresor, King Tours, Tour Africa, and Anderson's African Adventures — covering religious, pilgrimage, and African safari travel alongside its core humanitarian business. Technology infrastructure includes a 24/7 online booking system for self-service distribution and the Travel Care platform, which provides real-time traveler risk monitoring to humanitarian and corporate clients. Customer segments span international NGOs (Red Cross, Save the Children), trade unions, religious organizations, corporations, and leisure travelers, with revenue generated primarily through negotiated institutional fares, humanitarian network pricing, and standard retail markups on leisure bookings. The firm is a member of Svenska Resebranchföreningen, the Swedish travel agency trade association representing 230+ agencies and roughly 85% of the domestic travel agency market.
Tranås Resebyrå firmographics
Firmographics- Name
- Tranås Resebyrå
- Legal name
- Tranås Resebyrå AB
- Website
- https://tranas-resebyra.se
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tranås Resebyrå is a Swedish travel agency founded in 1979, specializing in humanitarian, mission, and pilgrimage travel for NGOs, religious organizations, and corporations, with exclusive access to the Raptim and Humanitarian Fares networks.
- Ownership category
- akta.pro rank
Tranås Resebyrå industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
- akta.pro secondary industries
- Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Group, Family & Multi-Generational Travel Planning (HSACAKAK)
Keywords
Where Tranås Resebyrå is headquartered
LocationHeadquarters
- HQ city
- Tranås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Tranås Resebyrå business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Travel Booking Services: Commission-based revenue from booking flights, trains, hotels, conference venues, and other travel-related services for customers. Pricing includes special rates through Raptim and Humanitarian Fares networks.
- Travel Management Services: Full-service travel management including policy development, risk monitoring, supplier management, and 24/7 support. Revenue derived from service fees and transaction commissions.
- Group Travel Services: Specialized services for groups and meetings including conference organization, hybrid meeting solutions, and complete travel packages for international participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Contract customers - personalized service with automatic policy integration |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Tranås Resebyrå product offering
Product offeringCore offering
Tranås Resebyrå is a full-service travel agency that books and manages business trips, group travel, conferences, humanitarian aid travel, and themed/leisure journeys. The company combines personalized phone and email advisory with a 24/7 self-service online booking platform, and operates specialized niche sub-brands for religious pilgrimages, monastery stays, and African safaris. It is IATA-certified and holds exclusive access to humanitarian fare networks for non-profit and mission clients.
Product overview
Tranås Resebyrå operates as a full-service travel agency specializing in humanitarian aid travel, business travel, and themed travel experiences. The company offers a core platform combining Travel Care (risk management and travel monitoring), an online booking system (24/7 self-service), and specialized services for groups/meetings and business travel. Under its umbrella, it manages several niche sub-brands: Exodus Resor (religious pilgrimages), Klosterresor (monastery stays in Italy), King Tours (pilgrimage travel), Tour Africa (African destinations with 40+ years experience), and Anderson's African Adventures (safari specialist). The company also leverages special fare agreements through the Raptim and Humanitarian Fares networks for aid organizations. Founded in 1979 and now part of Lingmerths Group, the agency employs over 30 staff and serves clients including the Red Cross and Save the Children.
Differentiator
Problem solved
Functional benefit
Brands
- Exodus: Travel agency offering trips with religious connections, including pilgrimages to destinations like Rome, Assisi, Cyprus (where Paul started his missionary journeys), and locations connected to Martin Luther's history.
- Klosterresor
- King Tours
- Tour Africa
- Anderson's African Adventures
Quantifiable outcome
- AAA credit rating maintained for over 30 years
- +1 more outcomes
Companies that use Tranås Resebyrå
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Tranås Resebyrå technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tranås Resebyrå partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Raptim (Humanitarian Travel Network)coreExclusive access to Raptim network providing special pricing and terms for humanitarian and mission organizations. Originally held rights for all of Scandinavia, becoming the largest travel agency in Scandinavia for missionary and aid travel.
- Humanitarian FarescoreSpecial fare agreements with major airlines for non-commercial organizations engaged in social, medical, or humanitarian aid projects. Provides pricing and favorable terms not available through commercial channels.
- Röda Korset (Red Cross)flagshipLong-standing collaboration with Red Cross for their travel needs. Company has extensive experience with aid organization travel requirements.
- Rädda Barnen (Save the Children)flagshipLong-term collaboration with Save the Children for humanitarian travel needs. Represents major NGO partnerships in company's history.
- Arrive AgenciescoreSwedish-owned company providing 24-hour Swedish/English customer service, favorable agreements, and modern technical solutions. Association of leading travel agencies specialized in the travel industry with IT solutions and technical support.
- Fly Green FundminorCollaboration for climate reduction through sustainable aviation fuel (SAF) options and certified climate compensation projects.
- WWF (World Wildlife Fund)minorSupport for WWF's conservation work as part of sustainable safari operations.
- ThembalitshaminorSocial engagement project in South Africa supporting healthcare and education. Company supports microbusiness training through ThembaCare in Grabouw near Cape Town, helping people achieve employment and independence.
- New Hope (Children's Fund)minorSponsorship of New Hope, the Travel Industry Children's Fund. Nearly 96% of collected funds reach children through this non-profit organization. 8-10 projects implemented annually worldwide.
- Exodus (Exodusresor)coreNiche brand specializing in religious travel and pilgrimages to destinations like Rome, Assisi, Cyprus, and sites connected to Luther. Part of company's own branded travel offerings.
- KlosterresorcoreNiche brand for monastery stays in Italy, offering peaceful accommodations ranging from elegant palaces to contemplative monastic environments. Part of company's branded offerings.
- King TourscoreNiche brand specializing in pilgrimage and congregation travel to countries rich in culture, history, and experiences. Offers transparent pricing with regular flights from multiple departure cities.
- Tour AfricacoreOne of Sweden's leading arrangörs for Africa's best destinations with over 40 years of experience. Caters to independent travelers and offers group travel, including safari experiences, Indian Ocean beach holidays, and jungle wildlife encounters.
- Anderson's African AdventurescoreTrue specialists in authentic safari travel to Africa for 30 years with extensive experience and knowledge. Focus on Tanzania with own vehicles and guides, Rwanda mountain gorilla visits, yoga on Lamu, and private safari lodges in Botswana.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tranås Resebyrå competitors and assessment
Company assessmentBroad incumbents
- CWT: Global travel management company providing corporate booking, meetings & events, and risk-management solutions to multinationals—comparable breadth of service, but competing primarily at much larger enterprise scale.
- BCD Travel: Global corporate travel management company serving enterprise clients with booking, policy compliance, and traveler-risk services—comparable in offering portfolio and customer type, though operating at substantially larger scale.
- FCM Travel Solutions: Global corporate travel management division of Flight Centre, serving multinational clients with travel booking, policy, and risk management—comparable in corporate-travel focus though at significantly larger scale and broader geographic reach.
- American Express Global Business Travel: One of the world's largest corporate travel management providers, offering booking, expense integration, and risk-management platforms comparable to Tranås Resebyrå's Travel Care—serving a similar enterprise customer base, but at a global scale.
Emerging players
- TravelPerk: Tech-enabled corporate travel platform with self-service booking and integrated policy management—competes for the same SMB and mid-market corporate customers Tranås Resebyrå serves, with a stronger digital UX.
- Navan: Corporate travel and expense platform (formerly TripActions) with AI-driven booking and integrated payments—targets overlapping business-travel customers and pressures traditional agencies' commission economics.
- TourRadar: Online marketplace for multi-day guided tours and adventure trips—a comparable channel for the group's themed/adventure sub-brands, though TourRadar primarily aggregates rather than operates.
Direct peers
- Resia: Swedish corporate and business travel management company offering similar services to Scandinavian enterprises and organizations, including negotiated fares, travel policy, and 24/7 support—directly comparable in target customers and service stack.
- &Beyond: Luxury safari and experiential travel operator with owned lodges and guides across Africa and beyond—directly comparable to Tranås Resebyrå's Tour Africa and Anderson's African Adventures sub-brands in safari product and customer.
- Audley Travel: Specialist tailor-made travel company designing customized itineraries for individuals and groups to complex destinations—a direct comparable for Tranås Resebyrå's themed travel and custom itinerary business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tranås Resebyrå social profiles
Digital presenceTranås Resebyrå compliance and trust
Trust signalCompliance4 records
Tranås Resebyrå financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tranås Resebyrå leadership team
Management profileNumber of profiles
Profiles5 records
Tranås Resebyrå funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tranås Resebyrå M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tranås Resebyrå
What does Tranås Resebyrå do?
Tranås Resebyrå is a full-service travel agency that books and manages business trips, group travel, conferences, humanitarian aid travel, and themed/leisure journeys. The company combines personalized phone and email advisory with a 24/7 self-service online booking platform, and operates specialized niche sub-brands for religious pilgrimages, monastery stays, and African safaris. It is IATA-certified and holds exclusive access to humanitarian fare networks for non-profit and mission clients.
Is Tranås Resebyrå a public or private company?
Tranås Resebyrå is a private company. It is classified as corporate owned and is currently operating.
When was Tranås Resebyrå founded?
Tranås Resebyrå was founded in 1979. It employs 11 to 50 people.
Where is Tranås Resebyrå based?
Tranås Resebyrå is headquartered in Tranås, Sweden, in the Europe region.
How does Tranås Resebyrå make money?
Three revenue lines are on record. Travel Booking Services are the primary driver. The others are travel Management Services and group Travel Services.
Who are Tranås Resebyrå's main competitors?
Broad incumbents on record are CWT, BCD Travel, FCM Travel Solutions and American Express Global Business Travel. Emerging players are TravelPerk, Navan and TourRadar. Direct peers are Resia, &Beyond and Audley Travel.
Does Tranås Resebyrå have an API?
No public API is recorded for Tranås Resebyrå.
What industry is Tranås Resebyrå in?
Tranås Resebyrå's product category is Travel Agency Services. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices), with a secondary code of THAKAOAA, Fee-Based/Independent Trip Planners (No Booking). Its NAICS code is 561510.