Fly Green Fund
Fly Green Fund is a Swedish non-profit (founded 2015) that enables individuals, businesses, and public entities to purchase sustainable aviation fuel (SAF) to reduce flight emissions at the source via certified biojet fuel delivered to Swedish and European airports.
- Company typePrivate
- Founded2015
- HeadquartersKalmar, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Fly Green Fund does
Fly Green Fund is a Swedish non-profit economic association (ekonomisk förening) founded in 2015 and headquartered in Kalmar/Öland, operating as the world's first and only non-profit organization facilitating direct purchase of Sustainable Aviation Fuel (SAF). The organization enables individuals, businesses, and public entities to reduce aviation emissions at the source by replacing fossil jet fuel with RSB- and ISCC-certified biojet fuel at Swedish and European airports through a mass-balance insetting model, in which a minimum of 75% of customer contributions are directed to SAF procurement and the remainder funds market development. Customers access the platform through a self-serve website (available in Swedish, English, Danish, Norwegian, and German) where a CO2 emissions calculator estimates flight carbon footprint using airport codes, city names, and aircraft-type fuel-consumption averages; individuals pay via Swish or credit card, while businesses purchase fixed per-flight contributions (150 SEK domestic, 300 SEK European, 500 SEK worldwide) or use emissions-based billing with invoicing.
The core technology stack is a standard web-based transactional platform with no proprietary AI components; the emissions calculator is a deterministic tool. Since founding, Fly Green Fund has delivered 2,970 tonnes of biojet fuel to Swedish airports and reports 7,647 tonnes of CO2 reduction versus fossil jet fuel. The organization is backed by founding partners Karlstad Airport, SkyNRG, and NISA, and strategic partners Swedavia (covering major hubs such as Arlanda and Landvetter) and SRF (Sveriges Regionala Flygplatser, representing 17 regional airports). Fuel sourcing is anchored by Neste (primary European supplier since 2023) with historic involvement from St1 and Air BP, and a planned eSAF production joint venture with SkyNRG and Skellefteå Kraft announced in September 2024.
The business model combines three revenue streams: (1) SAF purchase contributions from individuals and businesses (transaction-based), (2) annual partner fees from Swedavia and SRF covering administrative costs (subscription), and (3) Fly Green Fund Consulting, launched in 2020, offering sustainability advisory services in Communication, Analysis, and Education & Management Support on hourly or long-term agreement pricing. Go-to-market is primarily direct-to-consumer via the website, augmented by direct enterprise sales for corporate accounts and channel partnerships with airlines (AirGotland, Air Leap, Braathens, Västflyg, Skåneflyg) and travel resellers (Flygresor.se, STS Education, Spendrups) that embed SAF options into booking flows. The organization operates with a lean team of approximately 5 employees, a board composed of representatives from founding and partner organizations, and reports no venture capital or equity funding.
Fly Green Fund firmographics
Firmographics- Name
- Fly Green Fund
- Legal name
- Fly Green Fund
- Website
- https://flygreenfund.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fly Green Fund is a Swedish non-profit (founded 2015) that enables individuals, businesses, and public entities to purchase sustainable aviation fuel (SAF) to reduce flight emissions at the source via certified biojet fuel delivered to Swedish and European airports.
- Ownership category
- akta.pro rank
Fly Green Fund industry classification
Industry- Product category
- Sustainable Aviation Fuel Services
- akta.pro primary industry
- Sustainable Aviation Fuel (SAF) & Alternative Fuels (e-fuels, biofuels, hydrogen) (THABANAA)
- akta.pro secondary industries
- Sustainable Customer Products & Programs (green fares, corporate SAF programs, transparency) (THABANAL), Sustainability & Emissions Management for Air Travel (SAF, CO2 Reporting) (THACAHAJ), Sustainable Aviation Fuel (SAF) Production (HEFA, FT, ATJ) (EUAAAHAE)
Keywords
Where Fly Green Fund is headquartered
LocationHeadquarters
- HQ city
- Kalmar
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Fly Green Fund business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- SAF Purchase Contributions: The primary revenue stream comes from customers (individuals, businesses, and public organizations) who pay to reduce their flight emissions. These contributions are used to purchase sustainable aviation fuel. A minimum of 75% of all contributions goes directly to purchasing and delivering sustainable aviation fuel to Swedish airports. Up to 25% is used for market development and initiatives to increase demand and supply of sustainable aviation fuel in Scandinavia.
- Partner Annual Fees: Fly Green Fund is supported by partners (Swedavia and SRF - Sveriges Regionala Flygplatser) who pay an annual fee to cover parts of the fund's administrative costs.
- Fly Green Fund Consulting: Consulting services offered within Communication (facts & figures, communication plans, debate articles), Analysis (emission reduction benefits, travel pattern calculations), and Education & Management Support (ISO 14001 certification, sustainability project management, education). Charged hourly or through long-term agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual Climate Reduction - Flexible Amount |
| Subscription | Pay-as-you-go | Business Fixed Per-Flight Agreement |
| Unit Pricing | Pay-as-you-go | Consulting Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Fly Green Fund product offering
Product offeringCore offering
Fly Green Fund enables individuals, businesses, and public organizations to purchase sustainable aviation fuel (SAF) that replaces an equivalent amount of fossil jet fuel at Swedish and European airports, thereby reducing aviation carbon emissions at the source. Customers use an online carbon calculator to estimate flight emissions, then choose a reduction amount (0-100% in 10% increments) and pay via Swish or credit card. At least 75% of every contribution goes directly to SAF procurement and delivery, with the remaining up to 25% funding market development for SAF in Scandinavia.
Product overview
Fly Green Fund is a non-profit economic association (founded 2015) that operates a core climate-reduction platform enabling individuals, businesses, and public organizations to purchase sustainable aviation fuel (SAF), replacing an equivalent amount of fossil jet fuel at Swedish and European airports. The core SAF Purchase product is complemented by a CO2 Emissions Calculator (for estimating flight carbon footprints), a Business Travel Agreement (a corporate pricing tier with fixed per-flight fees), and Fly Green Fund Consulting (a sustainability advisory service spanning communication, analysis, and education). Together these form a portfolio from individual consumer transactions to enterprise sustainability consulting, all centered on replacing fossil fuel with SAF and accelerating Nordic SAF production.
Differentiator
Problem solved
Functional benefit
Brands
- Fly Green Fund Consulting: Sustainability consulting services offered by Fly Green Fund, including Communication, Analysis, and Education & Management Support for aviation and travel industry actors.
Products and services
- Fly Green Fund SAF Purchase (Climate Reduction) A climate reduction service for individuals, businesses, and public organizations that enables purchase of sustainable aviation fuel (SAF) replacing an equivalent amount of fossil jet fuel at Swedish and European airports. Customers calculate flight CO2 emissions online and choose a reduction amount (0-100% in 10% increments), paying via Swish or credit card. Standalone consumer products include a 20-minute fossil-free flight for 120 SEK and an hour of fossil-free flight for approximately 360 SEK.
- Business Travel Climate Reduction Agreement A B2B corporate offering allowing companies to calculate and reduce the carbon footprint of their business travel through fixed per-flight contributions (150 SEK domestic, 300 SEK intra-European, 500 SEK worldwide) or emissions-based calculations, with invoicing available for corporate customers. 75% of payment covers SAF purchase and 25% supports market development. Includes sustainability reporting and SBTi compliance support.
- Fly Green Fund Consulting Sustainability consulting service offering expertise within aviation and sustainability across three areas: Communication (facts, figures, communication plans, debate articles), Analysis (emission reduction benefits, cost calculations based on travel patterns), and Education & Management Support (sustainability management, ISO 14001 certification support, temporary sustainability manager assignments). Charged hourly or through long-term agreements.
Quantifiable outcome
- 2,970 tonnes of biojet fuel delivered
- +3 more outcomes
Companies that use Fly Green Fund
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles3 records
Fly Green Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fly Green Fund partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- Karlstad AirportcoreFounding partner of Fly Green Fund in 2015. Karlstad Airport installed Nordic Europe's first stationary biojet fuel tank in 2014 and pioneered the concept that became Fly Green Fund. Peter Landmark served as a board member and pioneer for biojet fuel in the Nordics.
- SkyNRGcoreFounding partner and fuel broker. SkyNRG established the KLM Corporate BioFuel Program and provides RSB-certified sustainable fuel with an Independent Sustainability Board including University of Groningen, WWF, Solidaridad Network, and European Climate Foundation. Darrin Morgan serves as Head of Growth & Investment on Fly Green Fund's board.
- NIS A (Nordic Initiative for Sustainable Aviation)coreFounding partner representing Nordic sustainable aviation initiative. Martin Porsgaard serves as project manager on Fly Green Fund's board.
- SwedaviacorePartner covering administrative costs. Swedish airport operator committed to fossil-free operations. Lena Wennberg, group environmental manager, has been key representative. Fly Green Fund delivers SAF to Swedavia airports including Arlanda, Göteborg Landvetter.
- SRF (Sveriges Regionala Flygplatser)corePartner covering administrative costs since 2017. SRF represents 17 Swedish regional airports. Robert Lindberg, CEO Skellefteå Airport, serves on Fly Green Fund's board. Enables delivery to regional airports including Kalmar Öland, Skellefteå.
- NesteflagshipPrimary European SAF supplier since 2023. World-leading producer of renewable aviation fuel. Delivers Neste MY Renewable Aviation Fuel made from 100% renewable raw materials including used cooking oil and animal fat waste. Fuel certified through RSB and ISCC, reducing emissions by up to 80%.
- St1flagshipEuropean biojet fuel supplier. Nordic energy company with refinery operations. Christian Janssen, Director Business Development at St1 Sverige AB, serves on Fly Green Fund's board.
- Braathens AviationflagshipFirst airline partner joining in 2015, including Malmö Aviation, Sverigeflyg, and Braathens Regional Airlines. Camilla Sperling, CEO Karlstad Airport, serves on Fly Green Fund's board.
- AirGotlandminorRegional airline offering customers 'green ticket' option using Fly Green Fund SAF. Particularly suited as their routes never exceed 8,000 meters altitude.
- Air LeapminorRegional airline partner providing sustainable flight options to destinations in Sweden, Norway, Åland, and Finland.
- Flygresor.seminorTravel agency partnership to increase travelers' opportunities to contribute to SAF usage and accelerate aviation transition.
- Soya GroupflagshipFlagship customer since 2021 achieving CO2-neutral air travel by purchasing more SAF than their flights require. Swedish conglomerate with operations in shipping, real estate, and agriculture.
- ScanlogminorScandinavian logistics specialist offering climate-reduced air freight in collaboration with Fly Green Fund since 2023.
- STS EducationminorLaunched 'STS Climate Compensation Initiative' offering customers climate reduction options for travel since 2019.
- SpendrupsminorSwedish brewery offering 'KrogResor' (brewery trips) with climate-reduced travel options through Fly Green Fund since 2019.
- Chiesi NordenminorPharmaceutical company choosing to fly fossil-free through Fly Green Fund since April 2023.
- SkyNRG and Skellefteå KraftcorePlanning large-scale production of eSAF (electro fuel from biogenic CO2 and renewable hydrogen) in Skellefteå, announced September 2024.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Fly Green Fund competitors and assessment
Company assessmentEmerging players
- Patch: Carbon credit and removal marketplace with aviation-specific offerings for airlines and corporate buyers. Comparable as a tech-enabled platform facilitating corporate climate action including aviation.
- Terrapass: Carbon offset and emissions reduction provider with aviation-specific products. Comparable in offering flight carbon reduction products to consumers and corporate travelers.
- Goodwings: Sustainable business travel platform that integrates carbon offset and SAF procurement into corporate travel booking. Comparable in addressing corporate Scope 3 emissions from business travel via a technology platform.
- Cloverly: Climate action API platform offering carbon offset and removal purchases for travel and logistics use cases. Comparable as a technology platform enabling emission reduction purchases.
- Chooose: Climate tech platform offering aviation SAF and carbon offset purchase infrastructure for airlines and corporates. Comparable as an API-driven platform enabling consumer and enterprise SAF/carbon purchases.
Direct peers
- SkyNRG: Dutch SAF broker and founding partner of Fly Green Fund; operates the KLM Corporate BioFuel Program and supplies RSB-certified SAF. Most directly comparable as a specialized SAF procurement/sales intermediary in the European market.
- St1: Nordic energy company and European biojet fuel supplier with refinery operations; board member Christian Janssen of St1 Sverige sits on Fly Green Fund's board. Directly comparable as a regional SAF supplier and Nordic market participant.
Broad incumbents
- Air bp: Aviation fuel supplier that has supplied SAF for Fly Green Fund deliveries to Swedish airports. Comparable as a broad incumbent aviation fuel supplier participating in the SAF transition.
- Neste: World-leading producer of renewable aviation fuel (Neste MY SAF) and primary European SAF supplier to Fly Green Fund since 2023. Comparable as the upstream fuel provider in the same SAF value chain.
- Shell Aviation: Major aviation fuel supplier offering SAF options to airlines and corporate customers. Comparable as a broad incumbent participating in the SAF procurement market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fly Green Fund social profiles
Digital presenceFly Green Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fly Green Fund leadership team
Management profileNumber of profiles
Profiles10 records
Fly Green Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fly Green Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fly Green Fund
What does Fly Green Fund do?
Fly Green Fund enables individuals, businesses, and public organizations to purchase sustainable aviation fuel (SAF) that replaces an equivalent amount of fossil jet fuel at Swedish and European airports, thereby reducing aviation carbon emissions at the source. Customers use an online carbon calculator to estimate flight emissions, then choose a reduction amount (0-100% in 10% increments) and pay via Swish or credit card. At least 75% of every contribution goes directly to SAF procurement and delivery, with the remaining up to 25% funding market development for SAF in Scandinavia.
Is Fly Green Fund a public or private company?
Fly Green Fund is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fly Green Fund founded?
Fly Green Fund was founded in 2015. It employs 1 to 10 people.
Where is Fly Green Fund based?
Fly Green Fund is headquartered in Kalmar, Sweden, in the Europe region.
How does Fly Green Fund make money?
Three revenue lines are on record. SAF Purchase Contributions are the primary driver. The others are partner Annual Fees and fly Green Fund Consulting.
Who are Fly Green Fund's main competitors?
Emerging players on record are Patch, Terrapass, Goodwings, Cloverly and Chooose. Direct peers are SkyNRG and St1. Broad incumbents are Air bp, Neste and Shell Aviation.
Does Fly Green Fund have an API?
No public API is recorded for Fly Green Fund.
What industry is Fly Green Fund in?
Fly Green Fund's product category is Sustainable Aviation Fuel Services. Its primary akta.pro industry code is THABANAA, Sustainable Aviation Fuel (SAF) & Alternative Fuels (e-fuels, biofuels, hydrogen), with a secondary code of THABANAL, Sustainable Customer Products & Programs (green fares, corporate SAF programs, transparency).