JetClean
JetClean is a Denmark-based online dry cleaning and laundry pickup/delivery service serving 8,000+ consumers and corporate clients (including McDonald's Danmark, Dell, and Danske Bank) across Greater Copenhagen, North Zealand, Aarhus, and Odense via a web platform and iOS/Android apps.
- Company typePrivate
- Founded2015
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What JetClean does
JetClean is a Denmark-based online dry cleaning and laundry pickup/delivery service operating primarily in Greater Copenhagen, with expansion into North Zealand, Aarhus (currently temporarily closed), and Odense. The company originated from the 2016 merger of two competing on-demand laundry startups, JustCleaners (founded ~2015 by Arash Rahimi after a Løvens Hule appearance) and Justin Joy, with equity backing from Seier Capital. It positions itself as Denmark's largest online dry cleaner with 8,000+ customers served. The service is accessed through a web platform (jetclean.dk) and native iOS/Android apps, integrating SSL-encrypted credit card and MobilePay processing, Google Analytics, and Firebase for crash and analytics monitoring.
The core offering is a 72-hour pickup-clean-deliver loop covering per-item dry cleaning (shirts at 25 DKK, suits at 218 DKK, specialty outerwear up to 499 DKK), wash-and-fold bulk laundry (Rollervask), duvet and pillow washing, and impregnation treatments. Pricing is pay-as-you-go with a 200 DKK minimum order and time-of-day delivery fees ranging from free (09:00–15:00) to 39 DKK for premium slots. A B2B corporate account product (Firmaordning) serves enterprise clients including McDonald's Danmark, Dell, and Danske Bank with workplace-based pickup/delivery and no minimum purchase requirement.
The company employs 1–10 people and is led by founders Arash Rahimi and Tanveer Sharif, with Stefan Pehrsson as COO. The go-to-market is direct-to-consumer with digital-first marketing, location-specific SEO landing pages across 20+ Copenhagen and North Zealand sub-areas, social media presence, a 75 DKK referral credit program, and a Svanemærket (Nordic Swan) eco-certification. No proprietary AI/ML capabilities, patents, or material funding rounds beyond the 2016 Seier Capital investment are disclosed.
JetClean firmographics
Firmographics- Name
- JetClean
- Legal name
- JetClean ApS
- Website
- https://jetclean.dk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JetClean is a Denmark-based online dry cleaning and laundry pickup/delivery service serving 8,000+ consumers and corporate clients (including McDonald's Danmark, Dell, and Danske Bank) across Greater Copenhagen, North Zealand, Aarhus, and Odense via a web platform and iOS/Android apps.
- Ownership category
- akta.pro rank
JetClean industry classification
Industry- Product category
- Online Dry Cleaning & Laundry Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Pickup & Delivery / On-Demand Dry Cleaning (HSAJADAB)
- akta.pro secondary industries
- Dry Cleaning Pickup & Delivery (HSAJACAK), Bulk / Family-Size Wash-and-Fold (By-the-Bag) (HSAJABAD), Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE)
Keywords
Where JetClean is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
JetClean business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dry Cleaning and Laundry Services: JetClean charges per-item fees for dry cleaning, laundry, and pressing services. Items include shirts (25 DKK), suits (218 DKK), dresses, blazers, and other garments. The company also offers bulk discounts (e.g., 10+ shirts at 23 DKK each).
- Delivery/Pickup Fees: Transportation fees charged per pickup or delivery based on time slot selected. Fees range from free during off-peak hours (9-15) to 19-39 DKK per trip depending on location and time window.
- Corporate/Business Agreements: B2B services where companies sign agreements for employee dry cleaning and laundry pickup/delivery at workplaces, often with free delivery and no minimum purchase requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Storkøbenhavn pricing - Shirts and basic items |
| Unit Pricing | Pay-as-you-go | Storkøbenhavn pricing - Suits and formal wear |
| Unit Pricing | Pay-as-you-go | Storkøbenhavn pricing - Outerwear and specialty items |
| Unit Pricing | Pay-as-you-go | Storkøbenhavn pricing - Bedding and home items |
| Unit Pricing | Pay-as-you-go | Storkøbenhavn pricing - Wash & Fold service |
| Unit Pricing | Pay-as-you-go | Delivery fees - Storkøbenhavn |
| Unit Pricing | Pay-as-you-go | Aarhus pricing - Generally higher than Copenhagen |
| Unit Pricing | Pay-as-you-go | Odense pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
JetClean product offering
Product offeringCore offering
JetClean is an online dry cleaning and laundry pickup-and-delivery service operating across Denmark. Customers place orders via website or mobile app; JetClean's drivers collect garments and household textiles from the customer's home or workplace, the items are professionally cleaned (including Svanemærket eco-certified washing), and delivered back within approximately 72 hours. The portfolio spans per-garment dry cleaning, shirt wash-and-press, wash-and-fold (rollervask), duvet/pillow washing, impregnation treatments, and a corporate business account (Firmaordning) with free workplace pickup/delivery.
Product overview
JetClean is an online on-demand dry cleaning and laundry service operating across Denmark. The core offering is a pickup-and-delivery service where customers order via website or mobile app (iOS/Android), items are collected from their home or workplace, professionally cleaned, and returned within approximately 72 hours. The product portfolio spans individual garment cleaning (shirts, blazers, suits, dresses, coats, curtains, furniture covers, duvets, pillows, bedding, table linens, workwear), a shirt wash-and-press service with hand-finishing, wash-and-fold bulk laundry, and an impregnation treatment for outerwear. A corporate business account (Firmaordning) offers employers workplace-based laundry services with free delivery and no minimums. JetClean also expanded geographically from its Copenhagen base to Aarhus and Odense, and emerged from the 2016 merger of JustCleaners and Justin Joy under the JetClean brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Dry Cleaning & Laundry Pickup and Delivery Service Core on-demand dry cleaning and laundry service. Customers order via jetclean.dk or the iOS/Android app; JetClean drivers pick up garments and household textiles from the customer's home or workplace, items are professionally cleaned, and delivered back within approximately 72 hours. Targets individual consumers across Greater Copenhagen, North Zealand, Aarhus, and Odense.
- Individual Garment Dry Cleaning Per-item dry cleaning and laundry service covering shirts, blouses, trousers, skirts, polo shirts, blazers, suits, smoking jackets/trousers, evening dresses, wedding dresses, coats, winter jackets, Canada Goose/North Face jackets, leather jackets, fur coats, curtains, furniture covers, blankets, table linens, and workwear.
- Shirt Wash & Press Service Professional washing, pressing, and hand-finishing of collars and cuffs for shirts, with specialized press machines that minimize button damage. Available for individual shirts or bulk packs of 5 or 10+ shirts at discounted rates.
- Wash & Fold (Rollervask) Bulk laundry service for everyday items (socks, T-shirts, underwear) washed, tumble-dried, and folded. Priced per bag up to 7 kg, or per kg with a 5 kg minimum. Spot treatment not included.
- Duvet & Pillow Washing Professional washing of single and double duvets, pillows, and top mattress covers, addressing dust mites and allergens. Items are washed and tumble-dried or line-dried according to care label instructions.
- Imprægnering (Impregnation Treatment) Water and dirt repellent treatment applied to outerwear and delicate fabrics to extend garment life and protect against moisture and stains. Priced per item.
- Firmaordning (Corporate/Business Account) Business account service enabling employers to offer dry cleaning and laundry pickup and delivery directly to employees' workplaces, with free collection and delivery, no minimum purchase requirements, and consolidated or individual payment options.
Quantifiable outcome
- 72-hour turnaround from pickup to delivery
- +2 more outcomes
Companies that use JetClean
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
JetClean technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
JetClean partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights5 records
JetClean competitors and assessment
Company assessmentDirect peers
- Press: UK on-demand dry cleaning and laundry service operating via an app with scheduled pickup and delivery. Closely aligned European D2C peer in the same user-experience and pricing model.
- Mulberrys Garment Care: US garment care chain combining physical locations with free pickup/delivery and a mobile-first booking experience. Same hybrid distribution model (own drivers + SLA-based service) that JetClean pursues in Denmark.
- Laundryheap: Europe-wide on-demand laundry and dry cleaning pickup/delivery service operating across multiple countries. Directly comparable international scale player serving individual and B2B customers via an app-led model.
- Cleanly: US on-demand dry cleaning startup offering app-based ordering, next-day pickup/delivery, and per-item pricing. Operates an analogous direct-to-consumer model targeting busy urban professionals — the same primary persona JetClean serves in Copenhagen.
- Rinse: US-based on-demand dry cleaning and laundry pickup/delivery service with iOS/Android apps and recurring subscriptions. Closely mirrors JetClean's core model: web/app ordering, scheduled pickup, fixed per-item pricing, and a corporate services line — making it the most functionally comparable direct peer.
- Laundrapp: UK-based on-demand laundry and dry cleaning pickup/delivery brand with an app-first ordering experience. Comparable European-market D2C laundry model with the same time-saving value proposition as JetClean.
Broad incumbents
- Tide Cleaners: Procter & Gamble's national dry cleaning and laundry pickup/delivery brand in the US with hundreds of locations. Wide-portfolio incumbent offering overlapping pickup/delivery functionality as a subset of a much larger household-name offering.
Others
- CleanCloud: SaaS/POS platform serving dry cleaners and laundry businesses, including pickup/delivery workflows. Adjacent ecosystem enabler that competes indirectly by empowering traditional dry cleaners to launch their own digital experiences similar to JetClean.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JetClean social profiles
Digital presenceJetClean financial estimates
Financial estimateRevenue estimate
Valuation estimate
JetClean leadership team
Management profileNumber of profiles
Profiles3 records
JetClean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JetClean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JetClean
What does JetClean do?
JetClean is an online dry cleaning and laundry pickup-and-delivery service operating across Denmark. Customers place orders via website or mobile app; JetClean's drivers collect garments and household textiles from the customer's home or workplace, the items are professionally cleaned (including Svanemærket eco-certified washing), and delivered back within approximately 72 hours. The portfolio spans per-garment dry cleaning, shirt wash-and-press, wash-and-fold (rollervask), duvet/pillow washing, impregnation treatments, and a corporate business account (Firmaordning) with free workplace pickup/delivery.
Is JetClean a public or private company?
JetClean is a private company. It is classified as venture growth investor backed and is currently operating.
When was JetClean founded?
JetClean was founded in 2015. It employs 1 to 10 people.
Where is JetClean based?
JetClean is headquartered in Copenhagen, Denmark, in the Europe region.
How does JetClean make money?
Three revenue lines are on record. Dry Cleaning and Laundry Services are the primary driver. The others are delivery/Pickup Fees and corporate/Business Agreements.
Who are JetClean's main competitors?
Direct peers on record are Press, Mulberrys Garment Care, Laundryheap, Cleanly, Rinse and Laundrapp. Tide Cleaners is listed as a broad incumbent. CleanCloud is listed as an others.
Does JetClean have an API?
No public API is recorded for JetClean.
What industry is JetClean in?
JetClean's product category is Online Dry Cleaning & Laundry Services. Its primary akta.pro industry code is HSAJADAB, Pickup & Delivery / On-Demand Dry Cleaning, with a secondary code of HSAJACAK, Dry Cleaning Pickup & Delivery. Its NAICS code is 812320 and its SIC code is 4210.