Susan Blond Group
Susan Blond Group is a New York-based boutique publicity agency founded in 1986 that delivers print, online, and broadcast media campaigns for entertainment personalities and lifestyle brands. The privately-held, founder-led firm operates on professional service fees without disclosed external funding.
- Company typePrivate
- Founded1986
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Susan Blond Group does
Susan Blond Group, Inc. is a New York-based, full-service publicity agency founded in 1986 by Susan Blond that specializes in lifestyle and entertainment publicity. The firm delivers publicity campaigns for entertainment personalities and lifestyle brands, securing media placements across print, online, and regional and national broadcast radio and television. Its publicly displayed client roster spans decades of high-profile music and entertainment figures, including Michael Jackson, David Bowie, Britney Spears, Prince, and Aerosmith, with engagement continuing into the 2000s.
The firm does not develop proprietary technology platforms; its value proposition is built on human expertise, industry relationships, creativity, and strategic thinking. Service offerings center on results-oriented publicity campaigns, strategic counsel grounded in research and relationships, and integration with broader marketing initiatives for unified messaging. The agency operates with a boutique staff of 11–50 employees and conducts business through direct, relationship-based client engagement rather than through channel partners, intermediaries, or volume distribution.
Revenue is generated through professional service fees, likely project-based or retainer, consistent with standard boutique publicity agency economics. Susan Blond Group, Inc. is privately held and founder-owned, with no disclosed external investors, parent company, or institutional investment, and no recorded funding rounds or M&A activity. The firm maintains a national service footprint from its New York headquarters and supports thought-leadership visibility via a YouTube channel ('Blond Tips').
Susan Blond Group firmographics
Firmographics- Name
- Susan Blond Group
- Legal name
- Susan Blond Group, Inc.
- Website
- https://susanblondgroupinc.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Susan Blond Group is a New York-based boutique publicity agency founded in 1986 that delivers print, online, and broadcast media campaigns for entertainment personalities and lifestyle brands. The privately-held, founder-led firm operates on professional service fees without disclosed external funding.
- Ownership category
- akta.pro rank
Susan Blond Group industry classification
Industry- Product category
- Entertainment Publicity Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Publicity, PR & Media Relations (Artists) (MPAIAGAG)
- akta.pro secondary industries
- Media Relations & Press Office Services (MPAAADAI), Media Relations & Press Office Services (BPAFADAF)
Keywords
Where Susan Blond Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Susan Blond Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Publicity and Marketing Services: Susan Blond Group generates revenue through professional service fees for publicity campaigns and marketing services. As a full-service publicity agency, the firm likely operates on a project-based or retainer fee structure for campaign management, media relations, and brand positioning services for entertainment and lifestyle clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Susan Blond Group product offering
Product offeringCore offering
Susan Blond Group, Inc. is a full-service publicity agency that creates imaginative, results-oriented campaigns for entertainment personalities and lifestyle brands. The firm secures meaningful media placements across print, online, and regional and national broadcast radio and television, and integrates publicity efforts with clients' broader marketing initiatives for unified messaging.
Product overview
Susan Blond Group is a full-service publicity agency that provides publicity and marketing services for lifestyle and entertainment brands and personalities. The company creates imaginative campaigns that generate meaningful placements in print, online, and regional and national broadcast radio and television. Services include results-oriented publicity campaigns, strategic thinking based on research and relationships, and integration with other marketing endeavors. The company does not offer a discrete software product or platform—it delivers agency services rather than a product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Publicity Campaigns
- Media Placement Services
- Lifestyle & Entertainment Brand Publicity
Companies that use Susan Blond Group
Customer profileNamed customers28 records
Segments2 records
Ideal customer profiles2 records
Susan Blond Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Susan Blond Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Susan Blond Group competitors and assessment
Company assessmentDirect peers
- Hiltzik Strategies: Boutique strategic communications and public relations firm serving high-profile individuals and brands. Comparable to Susan Blond Group in its boutique scale, high-profile client roster, and media-relations specialization.
- Polskin Arts & Media: Specialized publicity and communications agency serving arts, entertainment, and media clients. Directly comparable to Susan Blond Group in its entertainment-PR niche, talent-and-arts client focus, and boutique service model.
- 42 West: Boutique entertainment publicity agency serving film, television, and celebrity clients. Closely comparable to Susan Blond Group in its entertainment-focused client base, full-service publicity model, and mid-sized New York operating footprint.
- Sunshine Sachs Morgan & Lylis: Entertainment and lifestyle public relations firm with a high-profile celebrity and brand client base. Comparable to Susan Blond Group in its publicity positioning around entertainment personalities and lifestyle clients.
- ID PR: Entertainment and lifestyle PR firm representing talent, brands, and productions. Directly comparable to Susan Blond Group in its entertainment publicity focus, celebrity client roster, and integrated campaign offerings.
- The Lippin Group: Long-standing entertainment publicity firm representing talent, producers, and entertainment companies. Closely comparable to Susan Blond Group in its long history, entertainment specialization, and Los Angeles-based celebrity publicity operations.
- HL Group: Lifestyle, entertainment, and consumer public relations agency. Comparable to Susan Blond Group in its entertainment-adjacent clientele, lifestyle brand focus, and full-service campaign offerings.
Broad incumbents
- Edelman: Global public relations network with a dedicated entertainment and culture practice. Comparable to Susan Blond Group as a PR services competitor but operates at vastly larger scale across corporate, consumer, and entertainment verticals.
- Weber Shandwick: Global public relations firm with entertainment, consumer, and corporate practices. Overlaps with Susan Blond Group on entertainment publicity work but competes primarily as a broad incumbent with global scale.
Emerging players
- Moxie Communications Group: Lifestyle and entertainment PR firm serving emerging and established consumer brands. Comparable to Susan Blond Group in its lifestyle-PR positioning but typically serves a more emerging-brand client set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Susan Blond Group social profiles
Digital presenceSusan Blond Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Susan Blond Group leadership team
Management profileNumber of profiles
Profiles1 record
Susan Blond Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Susan Blond Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Susan Blond Group
What does Susan Blond Group do?
Susan Blond Group, Inc. is a full-service publicity agency that creates imaginative, results-oriented campaigns for entertainment personalities and lifestyle brands. The firm secures meaningful media placements across print, online, and regional and national broadcast radio and television, and integrates publicity efforts with clients' broader marketing initiatives for unified messaging.
Is Susan Blond Group a public or private company?
Susan Blond Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Susan Blond Group founded?
Susan Blond Group was founded in 1986. It employs 11 to 50 people.
Where is Susan Blond Group based?
Susan Blond Group is headquartered in New York, United States, in the North America region.
How does Susan Blond Group make money?
One revenue line is on record: publicity and Marketing Services.
Who are Susan Blond Group's main competitors?
Direct peers on record are Hiltzik Strategies, Polskin Arts & Media, 42 West, Sunshine Sachs Morgan & Lylis, ID PR, The Lippin Group and HL Group. Broad incumbents are Edelman and Weber Shandwick. Moxie Communications Group is listed as an emerging player.
Does Susan Blond Group have an API?
No public API is recorded for Susan Blond Group.
What industry is Susan Blond Group in?
Susan Blond Group's product category is Entertainment Publicity Services. Its primary akta.pro industry code is MPAIAGAG, Publicity, PR & Media Relations (Artists), with a secondary code of MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7310.