What Tablet Cloud does

Tablet Cloud is a privately held Brazilian software company headquartered in São Paulo that develops cloud-based commercial automation solutions targeting small and medium-sized businesses across restaurants, bars, clubs, events, and small-to-medium retail. Founded in 2014 by Araquen Pagotto and Luis Garbelini after the founders met at the NRF trade show in New York, the company set out to adapt US commercial automation innovations to the Brazilian market. The platform is organized around three integrated modules: PDV (a complete point-of-sale system for sales processing and inventory management), Gestão (a real-time monitoring dashboard for business performance visibility), and Serviços (a service-order management module that issues NFSe electronic service invoices and supports staff scheduling).

The company does not sell directly to end customers. Instead, it distributes exclusively through a dual partner model. The Franquia Web Automação franchise channel resells the established PDV Legal brand, while the White Label program allows partners to rebrand and resell the core platform under their own identity, with maximum customization freedom. Revenue is therefore generated through three streams: franchise/licensing royalties from the Web Automação franchisees, white-label licensing royalties from partners, and recurring subscription SaaS fees for the underlying PDV, Gestão, and Serviços modules. Tablet Cloud operates with 11-50 employees, is bootstrapped/founder-owned with no external institutional investment disclosed, and serves exclusively the Brazilian market. The company has positioned itself as a low-friction partner-acquisition business, with its website acting as the primary lead-generation channel for prospective franchisees and white-label resellers.

Name

Tablet Cloud

Legal name

Tablet Cloud

Website

https://tabletcloud.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Tablet Cloud is a bootstrapped Brazilian SaaS company, founded in 2014 in São Paulo, that builds cloud-based point-of-sale, management dashboard, and NFSe service-order software for SMBs, distributing exclusively through franchise and white-label channel partners.

Ownership category

akta.pro rank

Product category

Commercial Automation / Point-of-Sale Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

Keywords

• Commercial automation software
• Point of sale systems
• White label POS
• Retail management software
• SMB automation Brazil

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Licensing - Franchise Model: Revenue generated through the Franquia Web Automacao franchise model where partners resell the PDV Legal branded software solution. Franchisees pay for the right to use the established brand and software in their territory.
2. White Label Licensing: Revenue generated through White Label partnerships where third parties rebrand and resell the Tablet Cloud solution under their own brand identity. Partners gain freedom to customize the offering with their own branding.
3. Subscription-based SaaS: The core software products (PDV, Gestao, Servicos) are delivered as cloud-based solutions, suggesting recurring subscription revenue from end customers using the platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Tablet Cloud develops and licenses a cloud-based commercial automation platform for small and medium Brazilian businesses, comprising three core modules: PDV (point-of-sale management software), Gestão (real-time business monitoring dashboard), and Serviços (service order management with NFSe electronic invoicing and staff scheduling). The platform is delivered exclusively through two channel partner models — the Franquia Web Automação franchise (reselling under the consolidated PDV Legal brand) and a White Label program (partners rebrand the software as their own).

Product overview

Tablet Cloud offers a unified commercial automation platform designed for small and medium-sized businesses in Brazil. The core product portfolio consists of three integrated modules: PDV (point-of-sale software), Gestão (monitoring dashboard), and Serviços (service order management with NFSe invoicing). The company operates under two distinct sub-brands for its reseller channel: PDV Legal and Web Automação, which are sold through franchise and White Label models respectively. The White Label model enables partners to resell the solution under their own brand, while the Web Automação franchise provides an established market brand for resellers.

Differentiator

Problem solved

Functional benefit

Brands

• PDV Legal: Consolidated brand in the market for point-of-sale solutions, resold through the Web Automação franchise model.
• Web Automação

Products and services

• PDV (Point of Sale) Cloud-based point-of-sale management software for retail and restaurant environments, providing complete management of business operations including sales processing and inventory management for small and medium Brazilian businesses.
• Gestão (Management Dashboard) Real-time monitoring dashboard that gives small and medium business owners visibility into what is happening in their company and how it is performing.
• Serviços (Service Module) Service order management module that lets businesses manage Ordens de Serviços (service orders), issue NFSe (electronic municipal service invoices), and control employee schedules.
• Franquia Web Automação (PDV Legal) Franchise business model in which resellers use the Web Automação brand to sell the PDV Legal product, an already consolidated commercial automation brand in the Brazilian market.
• White Label Program Reseller program that lets partners sell the Tablet Cloud commercial automation solution under their own brand, providing maximum entrepreneurial freedom while leveraging the underlying platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PDV LegalcoreOEM/ Whitelabel/ Licensing PartnerPDV Legal is a consolidated brand in the Brazilian commercial automation market. The Tablet Cloud platform powers the PDV Legal product offering, which is distributed through the Franquia Web Automacao franchise network. This white-label arrangement allows the established PDV Legal brand to leverage Tablet Cloud's technology infrastructure.
• Web AutomacaocoreChannel Partner/ Reseller/ DistributorWeb Automacao is the franchise brand under which the PDV Legal product is resold through the Franquia Web Automacao franchise model. Franchisees operate under this brand identity when selling commercial automation solutions to end customers.
• Genial NetminorChannel Partner/ Reseller/ DistributorListed as an existing reseller partner of Tablet Cloud solutions. Genial Net is shown in the customer/reseller logos section of the website alongside other partner businesses.
• Digi-OfficeminorChannel Partner/ Reseller/ DistributorListed as an existing reseller partner of Tablet Cloud solutions. Shown in the partner logos section of the website.
• DataOfficeminorChannel Partner/ Reseller/ DistributorListed as an existing reseller partner of Tablet Cloud solutions. Featured in the partner/customer logos section alongside other resellers.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cielo: Brazil's largest card-acquirer offering POS terminals and integrated software to merchants. Overlaps with Tablet Cloud's POS-focused offering for SMB retail and hospitality customers, though anchored in payments.
• Consinco: Brazilian management software vendor focused on retail, food service, and wholesale verticals with POS capabilities. Comparable in vertical focus on retail/hospitality commercial automation.
• Stone: Brazilian payments and commerce platform that bundles POS hardware and software for SMB merchants. Comparable because it directly competes in the POS-for-SMB segment, but with a payments-anchored ecosystem rather than a software-only stack.
• TOTVS: Largest Brazilian enterprise software company with broad management, ERP, and POS offerings across verticals. Comparable as a domestic incumbent covering commercial-automation use cases for SMBs, though broader in scope than Tablet Cloud's niche.

Emerging players

• Saipos: Brazilian cloud-based POS and restaurant management software focused on food-service SMBs. Closely comparable in target segment, cloud delivery model, and SMB commercial-automation focus.
• Zoop: Brazil-based commerce and payments platform offering white-label POS and commercial-automation tooling to partners and merchants. Comparable in white-label channel model and POS-for-SMB focus.
• Nomus: Brazilian commercial-management software for SMB retail and distribution. Comparable as a domestic SaaS competitor addressing similar SMB pain points around sales, inventory, and operational visibility.

Direct peers

• Automagia: Brazilian commercial-automation software vendor offering POS and management solutions to SMBs. Directly comparable in product category, customer base, and channel-led distribution.
• Linx: Brazilian market leader in retail and commercial-automation software (now part of Stone Co.), offering POS and management solutions to SMBs and enterprise retailers. Directly comparable to Tablet Cloud's PDV + Gestão stack serving the same SMB customer base.

Regional players

• Skytef: Brazilian POS and payments technology provider serving SMB merchants. Comparable in combining POS software with payments infrastructure for the Brazilian SMB market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tabletcloud
• LinkedInlinkedin.com/company/tablet-cloud

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tablet Cloud