Strategic Building Products

What Strategic Building Products does

Strategic Building Products is a privately held manufacturer's representative and master distributor specializing in commercial building envelope systems across California, Nevada, Hawaii and Guam. Founded in the early 1990s and headquartered in Fairfield, California, with a 20,000-square-foot education and distribution facility in Kapolei, Hawaii, the firm represents a portfolio of leading building-envelope brands on an exclusive regional basis, including Elevate (formerly Firestone Building Products, now part of Holcim Building Envelope), Gaco, GenFlex, VaproShield, The BILCO Company, USG Securock / Georgia-Pacific DensDeck, Metal-Era, and SkyScape.

The portfolio spans low-slope and steep-slope roofing systems (EPDM, TPO, Modified Bitumen, BUR, standing seam metal), silicone roof coatings and deck coating systems, liquid waterproofing membranes, water resistive and air barrier systems, engineered roof edge solutions, and vegetative roof systems. SBP provides technical services alongside distribution, including tapered roof insulation design and CAD-generated shop drawings using Taper Plus and AutoCAD, specification writing and review, roof and waterproofing condition analysis, field observation during installation, and AIA CEU-approved education through its SBP Education Centers. Representative projects include Apple Park (Cupertino), World Logistics Center (Moreno Valley), Turtle Bay Resort (Kahuku, Hawaii), Stanford Graduate School of Business, and San Francisco International Airport Terminal II.

Revenue is generated through manufacturer sales-representation commissions and master-distributor product sales (hardware/physical products), supplemented by technical, estimating and AIA CEU training services (professional services). Sells primarily to architects and design professionals, professional contractors (including the licensed Red Shield Applicator network that can issue Elevate Red Shield Warranties), and building owners and managers. Pricing is project-based, quoted per system specification, with multi-year warranty-backed contracts (up to 30-year Platinum) tied to contractor certification. The ownership is founder-led: Mark Newman serves as Principal and Josh Wallwork as Partner, with no disclosed external private equity or venture capital involvement.

Name

Strategic Building Products

Legal name

Strategic Building Products

Website

https://strategicbp.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategic Building Products is a regional manufacturer's representative and master distributor of commercial building envelope systems across California, Nevada, Hawaii and Guam, serving architects, contractors and building owners with exclusive brands like Elevate, Gaco, VaproShield and BILCO.

Ownership category

akta.pro rank

Product category

Commercial Building Envelope Distribution

NAICS

Architectural, Engineering, and Related Services (5413)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

akta.pro secondary industries

Architectural Design Services (BPAHAKAA), Access Panels, Hatches & Specialty Openings (IMADAIAJ)

Keywords

• Commercial building envelope
• Commercial roofing distribution
• Waterproofing membrane systems
• Architectural building products
• Roofing system sales representative

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Product Sales and Distribution: Revenue is generated through representing and distributing commercial building envelope product brands (Elevate, Gaco, VaproShield, BILCO, GenFlex, DensDeck, Metal-Era, SkyScape) to contractors, architects, and building owners in California, Nevada, Hawaii and Guam. SBP serves as a manufacturer's sales representative (takes orders and provides technical support) and as a master distributor for certain product lines (holds inventory and fulfills orders).
2. Technical and Estimating Services: Provides comprehensive technical solutions including tapered insulation estimating, roof condition analysis, waterproofing condition analysis, specification writing and review, and field observation during installation. These services support the product distribution and specification process.
3. Education and Training Services: Offers AIA CEU credit courses, contractor quality seminars, lunch & learn sessions, and product training. Sessions held at SBP Education Center in Fairfield CA and SBP Hawaii facility, or on-site at contractor locations. Part of Elevate Education Network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Strategic Building Products is a manufacturer's sales representative and master distributor for commercial building envelope systems, representing brands including Elevate (formerly Firestone Building Products), Gaco, VaproShield, BILCO, Metal-Era, SkyScape, GenFlex, and USG Securock/DensDeck. The company provides comprehensive technical solutions, design options, estimating services, and AIA CEU-approved education to architects, contractors, and building owners across California, Nevada, Hawaii, and Guam. Its offerings span low-slope and steep-slope roofing, tapered insulation systems, waterproofing membranes, deck coatings, air and water resistive barriers, vegetative roof systems, roof edge solutions, and specialty access products.

Product overview

Strategic Building Products is a sales representative and market development specialist for commercial building envelope systems, serving California, Nevada, Hawaii, and Guam since the early 1990s. The company's portfolio represents multiple manufacturers and brands organized into distinct product lines: Elevate (formerly Firestone) provides comprehensive low slope roofing solutions including EPDM, TPO, Modified Bitumen, and BUR membranes plus Polyiso insulation; Elevate Metal Products offers steep slope roofing systems; Gaco supplies silicone roof coatings, deck coating systems, and liquid waterproofing membranes including the GardenRoof System; VaproShield provides continuous water resistive barrier and air barrier systems; The BILCO Company (partnership announced November 2024) offers specialty access products; USG Securock provides high-performance roof boards; Metal-Era delivers engineered roof edge solutions; and SkyScape offers vegetative roof systems. All products are backed by Elevate Red Shield warranties and supported through the company's training and education centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Elevate Low Slope Roofing Systems Complete selection of low slope membranes including EPDM (synthetic elastomeric membrane, up to 30-year Platinum warranty), TPO (thermoplastic polyolefin for reflectivity and cooling savings), Modified Bitumen (asphalt-based with polymer enhancement, up to 25-year warranty), BUR (Built-Up Roofing with Type IV/VI reinforcing felts, up to 20-year warranty), and Polyiso insulation (ISOGARD GL closed-cell fiberglass-faced polyisocyanurate). Sold to commercial contractors, architects, and building owners in California, Nevada, Hawaii, and Guam.
• Elevate Steep Slope Roofing Systems Metal roofing systems for steep slope applications (greater than 3" rise in 12" horizontal). Includes Architectural Systems (UC-3, UC-4, UC-6, UC-7, UC-14 panels), Structural Systems (UNA-CLAD UC-6), and Commercial/Industrial/Agricultural panels (Omega Series, Builtite I & II, UC-600 Series). Red Shield warranties ranging from 5 to 25 years. For commercial architects, contractors, and building owners specifying premium metal roofing.
• Elevate Tapered Roof System Engineered tapered insulation system using Taper Plus and AutoCAD software for CAD-generated installation shop drawings. Part of the Elevate Tapered Network providing accurate and timely tapered take-offs for proper roof drainage. Sold to commercial contractors and design professionals specifying positive-drainage roofing assemblies.
• Gaco Roofing Systems Silicone roof coating systems for re-covering weathered roofs with seamless membrane protection against ponding water and UV. Includes GacoRoofFoam (spray polyurethane insulation) and Solvent-Free Silicone Systems. For commercial contractors and building owners seeking re-cover versus re-roof solutions to extend existing roof life.
• Gaco Deck Coating Systems Protective deck coating membranes including GacoAutoDeck (vehicular traffic), GacoPedestrianDeck (pedestrian/ramp surfaces), Gaco Crystal Deck (decorative crystal quartz granules), GacoQRSDeck (fast-cure polyaspartic system), and GacoPoly FastPass (single-pass aliphatic urethane with texturing aggregate, 5-year warranty). For parking decks, roof decks, balconies, breezeways, and ramps.
• Gaco Liquid Waterproofing Membranes Gaco LM60 is 100% pure polyurethane for below-grade and between-slab waterproofing, NSF/ANSI 61 Certified for potable water tanks. GacoFlex GardenRoof System for green roof applications with solvent-free polyurethane coatings. For commercial contractors and design professionals specifying below-grade or vegetative roof waterproofing.
• VaproShield WRB/AB Systems High performance vapor permeable water resistive barriers (WRB) and air barrier (AB) systems that mitigate moisture damage and control air infiltration for improved indoor air quality and energy savings. Compatible with various substrates and cladding materials and installable in virtually all weather conditions. Includes pioneering permeable vapor retarder with self-drying technology for roofing assemblies. For architects and contractors specifying above-grade wall and roof assemblies.
• The BILCO Company Specialty Access Products Specialty access products including roof hatches, automatic smoke vents, and floor access doors from BILCO (founded 1926, subsidiary of Amesbury Truth / Tyman PLC). For commercial and residential construction projects requiring code-compliant access solutions.
• USG Securock and Georgia-Pacific DensDeck Roof Boards High-performance roof boards enhancing durability and longevity of commercial roofing systems. Includes USG Securock Gypsum-Fiber Roof Board (fiber-reinforced, 97% recycled material), Weather Defense Roof Board (fire/mold/moisture resistant), UltraLight Coated Glass-Mat Roof Board, and Cement Roof Board; plus Georgia-Pacific DensDeck roof boards designed to address fire resistance, moisture resistance, strength, and dimensional stability in commercial roofing assemblies.
• Metal-Era Engineered Roof Solutions Roof edge solutions including Anchor-Tite, Perma-Tite, EconoME, and Edge Systems One brands, plus Creative Design Series for high-end buildings. Airflow solutions include Hi-Perf and Eco-Perf brands. Custom engineered and tested to ANSI/SPRI ES-1, Miami-Dade, and FM standards, backed by industry-leading wind and performance warranties. For commercial contractors and design professionals specifying code-compliant edge metal.
• SkyScape Vegetative Roof Systems Green roofing systems including SkyScape Pregrown Modular System (engineered design with 4.0" media depth), Extensive System (less than 6" media depth with drought-tolerant plants), Semi-Intensive System (6-8" media depth), and Intensive System (8" and greater for rooftop gardens). Covered by single-source Elevate Red Shield Warranty. Reduces heating/cooling costs and extends roof life.
• Estimating and Technical Services Comprehensive technical solutions including tapered insulation estimating using Taper Plus and AutoCAD for CAD-generated shop drawings, roof condition analysis, waterproofing condition analysis, specification writing and review, and field observation during installation. For design firms, contractors, and building owners needing expert technical support during bidding, design, and execution phases.
• Education and Training Services AIA CEU credit courses, contractor quality seminars, lunch and learn sessions, and product training. Sessions held at SBP Education Center in Fairfield CA, SBP Hawaii Education Center in Kapolei HI, Elevate Beech Grove Training Center in Indiana, and on-site at contractor or architect locations. Part of the Elevate Education Network. For architects, contractors, and design professionals seeking continuing education and product knowledge.
• Waterproofing and Roof Condition Analysis Site observations and evaluation of existing roofing and waterproofing systems, solution and system recommendations, specification writing and review, recommendations for professional designers/consultants/contractors, building energy analysis, and roofing asset management. For building owners and managers addressing moisture infiltration, thermal performance, leaks, and long-term asset performance.

Quantifiable outcome

• Factory controlled custom-fabrication can eliminate up to 85% of field seams, resulting in lower on-site labor costs and easier installation (for Duro-Last systems represented by Holcim/Elevate)
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• The BILCO CompanycoreChannel Partner/ Reseller/ Distributor · 20 November 2024Strategic Building Products officially partnered with The BILCO Company in November 2024. BILCO, founded in 1926, is a leading manufacturer of specialty access products including roof hatches, automatic smoke vents, floor access doors, and other specialty access products for commercial and residential construction. SBP will represent BILCO products in its territory. BILCO is a wholly owned subsidiary of Amesbury Truth, part of the Tyman PLC group.
• Gaco (Holcim Building Envelope)coreChannel Partner/ Reseller/ Distributor · 1 February 2019SBP distributes Gaco silicone roof coating systems, deck coating systems, liquid waterproofing membranes (including Gaco LM60), and the GacoRoofFoam system. SBP-Hawaii is the Master Distributor for Gaco products in Hawaii and Guam, having succeeded JW Sales in that role in February 2019. Gaco was acquired by Holcim along with Firestone Building Products and operates as part of the Holcim Building Envelope division.
• Firestone Building Products (now Elevate, a division of Holcim)coreChannel Partner/ Reseller/ Distributor · 1 January 2019SBP has represented Firestone Building Products (now Elevate, the Holcim Building Envelope division) for over 20 years. Sells and distributes Elevate low-slope roofing systems, steep-slope metal systems, tapered roof systems, and GenFlex products. In January 2019, the partnership was expanded to include Hawaii and Guam. SBP-Hawaii succeeded Advanced Roofing Tech as Firestone/GenFlex sales representative and succeeded JW Sales as Gaco Master Distributor.
• VaproShieldcoreChannel Partner/ Reseller/ DistributorSBP represents VaproShield, which manufactures high-performance vapor-permeable water resistive barrier (WRB) and air barrier (AB) systems. VaproShield also offers pioneering permeable vapor retarder with self-drying technology for roofing assemblies. Products are compatible with a host of substrates and cladding materials and can be installed in virtually all weather conditions.
• USG Securock / Georgia-Pacific DensDeckcoreChannel Partner/ Reseller/ DistributorSBP represents USG Securock roof board products including Gypsum-Fiber Roof Board, Weather Defense Roof Board, UltraLight Coated Glass-Mat Roof Board, UltraLight Glass-Mat Roof Board, and Cement Roof Board. Also distributes Georgia-Pacific DensDeck roof boards designed to address fire resistance, moisture resistance, strength and dimensional stability in commercial roofing assemblies.
• Metal-EracoreChannel Partner/ Reseller/ DistributorSBP represents Metal-Era Engineered Roof Solutions including the Anchor-Tite and Perma-Tite roof edge brands, EconoME and Edge Systems One budget-conscious brands, and the Creative Design Series for high-end buildings. Metal-Era products are custom engineered and rigorously tested to ANSI/SPRI ES-1, Miami-Dade, and FM standards, backed by industry-leading wind and performance warranties.
• SkyScape Vegetative Roof Systems (Holcim Building Envelope)coreChannel Partner/ Reseller/ DistributorSBP represents SkyScape Vegetative Roof Systems — green roof systems that reduce building heating/cooling costs, protect roofing material from UV and thermal degradation, and extend roof working life. Available in Pregrown Modular, Extensive, Semi-Intensive and Intensive configurations. Covered by single-source Elevate Red Shield Warranty.
• GenFlex (Holcim Building Envelope)coreChannel Partner/ Reseller/ DistributorSBP represents GenFlex offering EPDM Single-ply Roofing Systems, EZ TPO Single-ply Roofing Systems, Polyiso Roofing Insulation, and Accessories. GenFlex is part of the Holcim Building Envelope division. SBP-Hawaii replaced Advanced Roofing Tech as the Firestone/GenFlex sales representative for Hawaii and Guam effective January 1, 2019.
• Holcim (LafargeHolcim)coreChannel Partner/ Reseller/ DistributorHolcim (formerly LafargeHolcim) acquired Firestone Building Products in 2021, which was rebranded as Elevate — the Holcim Building Envelope division. Holcim's Solutions & Products business unit includes the building envelope brands: Elevate, Gaco, GenFlex, and Malarkey Roofing Products. Holcim acquired Duro-Last in 2023 and Polymers Sealants North America in 2022 to expand its waterproofing and coatings portfolio. Holcim is a global leader in innovative and sustainable building solutions with 70,000 employees.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Carlisle Construction Materials: Largest U.S. manufacturer of single-ply roofing membranes (EPDM, TPO, PVC) and building envelope products. Competes directly with Elevate — SBP's flagship principal — for the same spec-driven commercial roofing projects.
• Allied Building Products: Major U.S. distributor of roofing, waterproofing, and building envelope products, now part of ABC Supply following 2017 acquisition. Competes with SBP at the contractor/distributor level for many of the same manufacturer brands.
• SRS Distribution: National building products distributor acquired by Home Depot in 2024; offers roofing, waterproofing, and building envelope products to contractors. Competes with SBP for the same contractor relationships across overlapping geographies in the western U.S.
• ABC Supply Co: Largest U.S. wholesale distributor of roofing, siding, windows, and exterior building products with hundreds of branches nationwide. Directly overlaps with SBP as a downstream distributor of many of the same manufacturer brands SBP represents (Elevate, Gaco, VaproShield, DensDeck, Metal-Era).
• Lansing Building Products: Specialty exterior building products distributor focused on roofing, siding, windows, and trim across the eastern and central U.S. Operates a similar rep-plus-distribution model and competes with SBP's principals for specification influence with contractors.
• Foundation Building Materials: Specialty distributor of building products including insulation, drywall, roofing, and ceiling systems. Publicly traded until 2024 take-private; competes in the same contractor-driven distribution channels as SBP for many of the same product categories.
• Tremco Roofing and Building Maintenance: Manufacturer of commercial roofing, waterproofing, air barriers, and building envelope solutions owned by RPM International. Competes with SBP's principals (particularly Gaco coatings and VaproShield WRB/AB) in the same specification-driven commercial projects.

Direct peers

• Bone Dry Roofing: Commercial and residential roofing contractor with regional multi-state presence; uses the same Elevate, Gaco, and similar manufacturer systems SBP represents. Comparable to SBP in terms of end-market focus on building envelope solutions, though operates as an installer rather than a rep/distributor.
• Baker Roofing Company: Multi-state commercial and residential roofing contractor serving the Southeast U.S. Uses the same commercial membrane and building envelope systems SBP represents, making it a downstream peer in the same commercial roofing value chain.

Regional players

• Wimsatt Building Materials: Commercial and residential building materials distributor with focused roofing product expertise across the Midwest and Mid-Atlantic. Similar size and specialty distribution profile to SBP, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strategic-building-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Building Products