Unfolding

What Unfolding does

Unfolding is a Belgium-based personal growth and wellness services company founded in 2018 and operated from a 40m² studio at Villerslei 262 in Schoten, Antwerp by co-founders Christina Gysen and Thomas Vyncke. The company delivers integrated breathwork, alignment coaching, nervous system regulation, and self-leadership training through multiple formats: three-month 1-on-1 alignment trajectories for entrepreneurs and high-performers, ten-week small-group programs (Art of Unfolding, max 7 participants) covering five modules, individual and group breathwork sessions, corporate keynotes and workshops, and online masterclasses including Ecstatic Breathwork (€199 lifetime) and Polyvagaaltheorie (€148.83). The underlying methodology is grounded in Clinical Psycho-Neuro-Immunology (PNI), polyvagal theory, intermittent living, and fascial manipulation, drawing on Thomas Vyncke's academic credentials (Master in Health Sciences from Universiteit Antwerpen, Clinical PNI certification from Dr. Leo Pruimboom, fascial manipulation training at the Stecco Institute in Padova, Intermittent Living certification) and Christina Gysen's 10+ years of marketing and digital presence experience.

The business operates a multi-channel go-to-market combining sales-led direct selling (Calendly-based booking for individuals, quote-based proposals for corporate clients), event-driven lead generation (Thomas Vyncke's keynote speaking at corporate events for audiences of 20-2000 across Benelux), and community-led content marketing (the Unfolding Podcast with three seasons, an educational blog on breathwork and metabolic flexibility, and email newsletter). Revenue streams span professional services (corporate keynotes, breathwork workshops, five-module in-company self-leadership training), subscription-style coaching engagements (1-on-1 trajectories and group programs), one-time license sales (online masterclasses on masterclass.unfolding.be and Schotenhof studio space rental at €180/half-day or €360/full-day), and ancillary services (Christina Gysen's website design practice with 20+ portfolio clients). Named corporate clients include TUI, Duomed, AZ Klina, Kingsm3n, and We Make You Happy, and Thomas Vyncke holds a 5.0 average Google rating across 142 reviews for keynote speaking. Unfolding is founder-owned with no disclosed external investment, operates primarily in Belgium with Benelux reach for corporate engagements and global reach for online masterclasses, and has no app, public API, or AI/ML infrastructure in its current offering.

Name

Unfolding

Legal name

Christina Gysen / Thomas Vyncke (Individual Practitioners)

Website

https://unfolding.be

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Unfolding is a Belgium-based personal growth and wellness services company that delivers breathwork, alignment coaching, and self-leadership training to individuals and corporate clients across Benelux through founder-led 1-on-1 trajectories, small-group programs, keynotes, and online masterclasses.

Ownership category

akta.pro rank

Product category

Wellness and Personal Development Coaching

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Other Personal Services (8129)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Breathwork coaching
• Personal growth programs
• Corporate wellness training
• Alignment coaching
• Nervous system regulation

Headquarters

HQ city

Aartselaar

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 1-on-1 Alignment Trajectories: Three-month intensive coaching programs for entrepreneurs and high-performers. One half-day per month plus ongoing support between sessions. Premium-priced individual service with high touch.
2. Group Programs - Art of Unfolding: Ten-week personal growth journey in small groups (max 7 people). Five modules covering nervous system, thoughts, emotions, breathing, and beliefs. Sold as complete program.
3. Breathwork Sessions and Workshops: Individual or group breathwork sessions and workshops. Can be purchased as single sessions or packages of 5 or 10 sessions.
4. Corporate Keynotes, Workshops and Training: B2B services including keynotes (45 min, for 20-2000 people), breathwork workshops (1-3 hours, teams of 10-200), and in-company self-leadership training (five modules).
5. Space Rental: Rental of their 40m2 studio space in Schoten for coaching, workshops, and team off-sites. Half-day (4 hours) or full-day (8 hours) options.
6. Website Design Services: Christina Gysen builds websites from A to Z as a service. Portfolio includes 20+ client websites. Secondary revenue stream from her expertise.
7. Online Masterclasses: Digital courses including Ecstatic Breathwork (22 lessons, €199 lifetime access), Polyvagaaltheorie (14 lessons, €148.83), and Breathwork Masterclass. Sold individually.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Unfolding delivers breathwork sessions, one-on-one alignment coaching, and small-group personal development programs for individuals, alongside corporate keynotes, breathwork workshops, and a five-module self-leadership training program for teams. Services are delivered in person at their Schoten studio (near Antwerp) or on-site at client locations, with online masterclasses and a podcast extending the reach digitally.

Product overview

Unfolding is a personal growth and wellness service company offering a coordinated portfolio of coaching and training services. The core offerings include: Alignment (1-on-1 mentoring over three months), The Art of Unfolding (a 10-week group development program with five modules), and Breathwork & Meditation sessions. For corporate clients, Unfolding provides Keynotes, Self-Leadership Training, and Breathwork Workshops. Supporting services include Space Rental at their Schoten facility, the Unfolding Podcast (available on Spotify and YouTube), and Online Masterclasses sold through their e-commerce platform (masterclass.unfolding.be). The company is co-founded by Christina Gysen and Thomas Vyncke, who guide individuals and organizations in Belgium toward self-leadership and conscious living.

Differentiator

Problem solved

Functional benefit

Products and services

• Alignment (1-on-1) A three-month transformative 1-on-1 mentoring trajectory for entrepreneurs and high-performers ready for personal transformation, guided by Christina Gysen or Thomas Vyncke, focused on consciousness, alignment, and creating one's own reality through one half-day per month and ongoing support between sessions.
• The Art of Unfolding (Group Program) A 10-week (2.5-month) personal growth journey consisting of five modules covering nervous system, thoughts, emotions, breathing, and beliefs, delivered in small groups of up to seven people in Schoten, Antwerp.
• Breathwork & Meditation Sessions Individual and group breathwork sessions (Ecstatic Breathwork) and meditation workshops held in Schoten near Antwerp, focused on nervous system regulation and personal transformation, available as single sessions or packages of 5 or 10.
• Corporate Keynotes 45-minute signature keynote presentations by Thomas Vyncke on breathing, self-leadership, and stress for corporate events, conferences, and team days, delivered for groups of 20 to 2000 people across Belgium and the broader Benelux.
• Self-Leadership Training (In-Company) A five-module in-company training program for teams and leaders focused on resilience, awareness, and self-regulation, covering nervous system, thoughts, emotions, breathing, and beliefs. Modules can be booked separately or as a complete program and are fully tailored to the organization.
• Space Rental (Schotenhof) Rental of a 40m2 studio space at Villerslei 262 in Schoten for coaching, workshops, team off-sites, and ceremonies, with half-day (EUR 180) and full-day (EUR 360) options plus add-ons for mats, snacks, and catering.
• Online Masterclasses Self-paced online courses including the Ecstatic Breathwork Masterclass (22 lessons, EUR 199 lifetime access) and the Polyvagaaltheorie Masterclass (14 lessons plus 33-page e-book, EUR 148.83), hosted by Thomas Vyncke and Anja Driesmans.

Quantifiable outcome

• 142 five-star Google Reviews for keynote speaking services
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Calm Business: Meditation and sleep app with a B2B vertical selling to enterprise HR/L&D teams. Adjacent in the corporate stress/resilience category Unfolding serves with keynotes and workshops.
• Insight Timer: Largest free meditation and breathwork library with paid teacher tools. Competes for the same individual end-customers seeking guided breathwork and meditation content online.
• BetterUp: Enterprise coaching and mental health platform serving large corporates. Overlaps with Unfolding's premium 1:1 alignment trajectories but at Fortune-500 scale with a broader coaching supply.
• Headspace for Work: Wellness subscription platform with a dedicated B2B (Headspace for Work) offering. Competes for the same corporate wellness budget as Unfolding's self-leadership training but at a vastly larger scale.

Direct peers

• SOMA Breath: Global breathwork platform running online and in-person breathwork journeys, instructor trainings, and corporate programs. Highly comparable methodology (rhythmic, connected breathing) and business model mix of digital courses + facilitator training.
• Othership: Toronto-based breathwork and ice bath studio chain offering guided breathwork classes and sauna/cold plunge experiences. Comparable in-person breathwork delivery model targeting both individuals and corporate teams.
• Breathwrk: App-based breathwork platform offering guided breathwork sessions, exercises, and corporate wellness integrations. Comparable digital distribution of breathwork content, competing for the same end-customer attention.
• Wim Hof Method: Global breathwork pioneer offering cold exposure and breathing training (courses, app, instructor certifications). Direct overlap with Unfolding's Ecstatic Breathwork methodology and corporate wellness positioning.

Emerging players

• The Breathwork Movement: Breathwork facilitator training and certification community. Comparable practitioner-training angle and breathwork content, but focused more on certifying others than direct consumer delivery.
• TLEX Institute: Founder Bianka Bankuti's somatic and breathwork coaching platform with corporate retreats and 1:1 programs. Similar premium positioning around embodied self-leadership practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGv1faus6AYEW_be4u8yR-g
• Facebookfacebook.com/unfolding.potential.health
• LinkedInlinkedin.com/company/thomas-vyncke
• Instagraminstagram.com/vynckethomas/?hl=nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unfolding