Tide

What Tide does

Tide (潮汐) is a consumer wellness application developed and operated by Guangzhou Moreless Network Technology Co., Ltd., a privately held company headquartered in Guangzhou, China. The app integrates four functional modules — sleep aids, a Pomodoro-style focus timer, guided meditation, and breathing exercises — alongside a content library of 100+ narrated sleep stories, natural soundscape recordings, and daily inspirational Chinese poetry. It is distributed cross-platform across iOS (iPhone/iPad), Android (via Google Play and direct APK), and as a Chrome browser extension, with deep integrations into the Chinese super-app ecosystem (WeChat, QQ, Weibo, Alipay, Huawei, Xiaomi) and select Western platforms (Google, Facebook, Firebase).

The product is built around curated audio content rather than AI-driven personalization, with all third-party SDKs serving analytics, crash reporting, push notifications, social login, and payment processing. Revenue is generated through a freemium subscription model where core features are free and premium content (extended sleep stories, full meditation courses, exclusive soundscapes) is monetized via in-app purchases processed through WeChat Pay, Alipay, Huawei Pay, Xiaomi Pay, and app store billing.

The target customer base consists of individual urban professionals and students in Chinese-speaking markets and English-speaking international users seeking stress relief, better sleep, and improved focus. The company has received the Apple App Store Best of 2017 designation and is GDPR-aware, with explicit cross-border data transfer disclosures in its privacy policy. No funding rounds, acquisitions, or external investors have been disclosed.

Name

Tide

Legal name

Guangzhou Moreless Network Technology Co., Ltd. (广州多少网络科技有限公司)

Website

https://tide.fm

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tide (潮汐) is a Chinese-origin consumer wellness app combining sleep sounds, Pomodoro focus timer, meditation, and breathing modules, serving individual urban professionals and students across iOS, Android, and Chrome. It monetizes through freemium subscriptions via a curated content library.

Ownership category

akta.pro rank

Product category

Wellness and Mindfulness Application

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Sleep sounds app
• Meditation content
• Focus timer
• Mindfulness wellness
• Breathing exercises

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Freemium with Premium Subscription: The app offers core features for free including basic sleep sounds, focus timer, and limited meditation sessions. Premium subscription content includes extended sleep stories, full meditation courses, and exclusive nature sounds. Revenue is generated through subscription purchases processed via third-party payment platforms including WeChat Pay, Alipay, Huawei Pay, and app store billing systems.
2. App Store and Play Store Distribution: Distribution through iOS App Store and Google Play with in-app purchases. Apple and Google take commission on transactions processed through their platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tide (潮汐) is a consumer wellness mobile application that combines natural soundscapes, guided meditation, sleep stories, and Pomodoro-style focus timers into a single mindfulness platform. It is delivered as a cross-platform app on iOS, Android, iPad, and as a Chrome browser extension, with core features offered free and premium content available via in-app subscription.

Product overview

Tide (潮汐) is a unified mindfulness and wellness platform that combines four core functional modules—Sleep, Focus, Meditation, and Breathing—alongside supplementary content features including a Sleep Stories library and Daily Inspiring Quotes. The product is delivered as a cross-platform application spanning iPhone, Android, iPad, and Chrome browser, with core features integrating natural soundscapes and Pomodoro-style timers. The Sleep Stories module offers an extensive catalog of narrated audio experiences (10-45 minutes each) designed for nighttime relaxation, while the Sound Scenes feature provides ambient nature recordings. The Focus Timer combines productivity techniques with ambient audio for immersive work sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Tide (潮汐) Wellness App A unified mindfulness and wellness mobile application combining four functional modules—Sleep, Focus, Meditation, and Breathing—together with supplementary content such as a Sleep Stories library and Daily Inspiring Quotes. It is built for individual consumers seeking sleep improvement, stress reduction, focus enhancement, and relaxation, and is distributed through the iOS App Store, Google Play, direct APK download, and Chrome Web Store.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• 腾讯科技（深圳）有限公司 (Tencent)coreTechnology or IntegrationTencent SDK integrations including QQ login, WeChat login, WeChat sharing, and WeChat Pay for in-app purchases. These integrations enable social login options and payment processing for Chinese users.
• 北京锐讯灵通科技有限公司 (Umeng)coreTechnology or IntegrationUmeng Mobile Analytics SDK integration for user statistics, behavioral tracking, and push notification delivery across mobile platforms.
• 华为技术有限公司 (Huawei)coreTechnology or IntegrationHuawei HMS integration including login, push notifications, and Huawei Pay for Huawei device users. Also includes HiCar SDK for car system integration and Health Kit for health data sync.
• 小米集团 (Xiaomi)coreTechnology or IntegrationXiaomi push notification SDK and Xiaomi Pay SDK integration for in-app purchases on Xiaomi devices.
• 蚂蚁科技集团股份有限公司 (Ant Group/ Alipay)coreTechnology or IntegrationAlipay payment SDK integration for processing in-app purchases and subscription payments.
• Google Inc.coreTechnology or IntegrationFirebase SDK for crash reporting and analytics, and Google Login SDK for account authentication.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Headspace: Headspace offers guided meditation, sleep, and focus content on a freemium subscription model — directly mirroring Tide's product structure. It is the most-cited global direct competitor for sleep and mindfulness apps and is expanding into Asian markets.
• Calm: Calm is one of the global leaders in consumer meditation, sleep stories, and mindfulness content, directly overlapping Tide's sleep stories and meditation modules. As a much larger and well-capitalized incumbent, it represents the dominant global peer Tide benchmarks against.

Direct peers

• Meditopia: Meditopia is an international meditation and sleep app localizing content across many languages and regions. It mirrors Tide's freemium content-led growth model and competes in the same direct-to-consumer wellness subscription space.
• 小睡眠 (Xiaoshui Mian): 小睡眠 is a leading Chinese sleep-aid app focusing on white noise, nature sounds, and sleep stories — directly overlapping Tide's Sound Scenes and Sleep Stories modules. It is the most comparable domestic peer to Tide within the China market.
• Now (Now正念冥想): Now is a Chinese mindfulness meditation app offering guided meditation and sleep content to Chinese-speaking users. It competes directly with Tide in the meditation and mental-wellness segment in mainland China.
• Insight Timer: Insight Timer is the world's largest free meditation library and community, offering guided meditations, music, and sleep content. It competes head-to-head with Tide in the meditation/sleep category and serves many Chinese-speaking users globally.

Emerging players

• Simple Habit: Simple Habit is a guided meditation and wellness app targeting busy professionals, directly comparable to Tide's urban professional user segment and sleep/focus content positioning.
• BetterMe: BetterMe is a broader wellness app platform spanning mindfulness, sleep, and habit-building with strong paid-acquisition growth. It overlaps with Tide's mindfulness/meditation category as an expanding adjacent player.
• 番茄ToDo (Pomodoro): 番茄ToDo is a leading Chinese Pomodoro/focus timer productivity app. It overlaps with Tide's Focus Timer feature and represents the productivity-pure-play peer that Tide's hybrid focus module benchmarks against.
• Breethe: Breethe is a consumer wellness app offering sleep, meditation, and mental health content on a subscription model. It competes with Tide in the international wellness subscription category with similar content breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tideapp
• LinkedInlinkedin.com/company/tideapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tide