Nettbonus.no AS

What Nettbonus.no AS does

Nettbonus.no AS is a privately held Norwegian company (Aksjeselskap) headquartered at Kingos gate 15, Oslo, that operates a consumer-facing cashback and coupon platform connecting Norwegian online shoppers with approximately 200 partner retailers. Members register for free on nettbonus.no, click through to partner stores, and earn a percentage of their purchase (or a fixed amount) as 'nettbonus' cashback, which is paid out to a bank account once a minimum balance of 200kr is reached and remains valid for three years.

The core technology is an online affiliate/cashback platform with browser-based tracking, complemented by the 'Bonuspåminner' browser extension available on Chrome, Edge, and Firefox that activates cashback with one click when users visit a partner store. The platform's partner network spans multiple consumer categories including fashion (Nike, GinaTricot, Nelly.no, Stormberg, Polarn O. Pyret), electronics (Samsung, iPhonehuset, Elon), travel (Hotels.com, Expedia, Flixbus), telecom (OneCall, PlussMobil, Talkmore, Telia), energy (Fortum, Cheap Energy, Kilden Kraft), beauty (Vita, Sephora, Makeup Mekka, Apotekhjem), and other services (HelloFresh, NordVPN, Wolt), with commission rates ranging from 0.5% to 15% or fixed amounts of 10kr to 360kr depending on category and promotion.

Nettbonus.no generates revenue by retaining a portion of affiliate commissions paid by partner retailers and sharing the remainder with members as cashback. The distribution model is entirely digital and self-serve, relying on organic search, email newsletters, direct website traffic, and partner-driven referrals. Geographic scope is restricted to Norway, with no disclosed international expansion, no external funding rounds, no parent company, no management team information, and no revenue or headcount figures in the available data.

Name

Nettbonus.no AS

Legal name

Nettbonus.no AS

Website

https://nettbonus.no

Company type

Private

Operating status

Operating

Short description

Nettbonus.no AS is a privately held Norwegian company that operates a free cashback platform connecting Norwegian online shoppers with approximately 200 partner retailers across fashion, electronics, travel, telecom, energy, and beauty categories.

Ownership category

akta.pro rank

Product category

Online Cashback and Affiliate Rewards

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Cashback rewards platform
• Affiliate marketing service
• Online shopping rewards
• Coupon code aggregator
• Norwegian cashback network

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate Commission Sharing: Nettbonus.no receives a commission from partner stores when users click through from Nettbonus.no and complete a purchase. They retain a portion of the commission and share the remainder with users as 'nettbonus'. The bonus is valid for 3 years after approval and can be withdrawn to a bank account once the user reaches 200kr minimum.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Nettbonus.no AS operates a free Norwegian cashback and rewards platform that lets members earn a share of affiliate commissions (nettbonus) when they shop online at roughly 200 partner retailers across fashion, electronics, travel, telecom, utilities, health, beauty, and training. Earnings are tracked via outbound affiliate links and an optional browser extension that activates cashback with a single click, then paid out to the member's bank account once a 200 kr minimum is reached and remain valid for three years. The platform also publishes retailer discount codes that can be combined with cashback on qualifying purchases.

Product overview

Nettbonus.no AS operates a single cashback reward platform that connects Norwegian consumers with over 200 partner online stores. The core product is the Nettbonus Cashback Program, where members earn a percentage of their purchases back as cashback when they shop through Nettbonus.no links. The platform is enhanced by a browser extension called 'Bonuspåminneren' that provides one-click activation of cashback while users shop. The partner store network spans multiple categories including fashion, electronics, travel, telecom, health, and home, with each partner offering varying bonus rates (fixed amounts or percentages). Earnings are accumulated in member accounts and paid out to bank accounts once a minimum threshold of 200 kr is reached.

Differentiator

Problem solved

Functional benefit

Products and services

• Nettbonus Cashback Program A Norwegian cashback and bonus program that enables free members to earn rewards (nettbonus) on purchases at roughly 200 partner online stores. Members click through Nettbonus.no to partner retailers and receive a percentage of their purchase as cashback, which is paid out to their bank account once they reach a 200 kr minimum. Accrued cashback is valid for three years after approval.
• Bonuspåminneren (Bonus Reminder Browser Extension) A free browser extension available for Chrome, Edge, and Firefox that automatically notifies Nettbonus members when they visit a partner store and activates cashback with a single click while they browse, eliminating the manual step of starting a cashback session before checkout.

Quantifiable outcome

• Users can earn 200-300kr cashback per telecom subscription switch (OneCall, PlussMobil, Talkmore, Telia)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• OneCallcoreGTM or Marketing PartnerTelecom provider offering mobile subscriptions with 300kr nettbonus for subscribers who switch to OneCall via Nettbonus.no.
• TemucoreGTM or Marketing PartnerOnline e-commerce platform founded in Boston in 2022, offering 15% nettbonus for new customers and 5% for existing customers.
• Cheap EnergycoreGTM or Marketing PartnerPart of Elify Energy Group (Nordic energy conglomerate with 250,000+ customers). All electricity contracts give 200kr nettbonus.
• VitaminorGTM or Marketing PartnerNorway's largest beauty and wellness chain with ~200 physical stores. Offers 5% nettbonus on purchases.
• Hotels.comcoreGTM or Marketing PartnerHotel booking platform offering 6% for hotel stays and 1.4% for vacation rentals. Nettbonus can be combined with Hotels.com Rewards.
• AliExpress.comcoreGTM or Marketing PartnerGlobal e-commerce platform offering 3-4.5% nettbonus generally, 1.5% for mobile phones, and 0.5% for AliExpress Marketplace.
• PlussMobilcoreGTM or Marketing PartnerMobile operator with 300kr for switching, 360kr for family subscriptions, and 150kr for 0-2GB data mobile plans.
• TalkmorecoreGTM or Marketing PartnerMobile operator offering 300kr for switching, 300kr + 180kr per extra person for family subscriptions.
• NikeminorGTM or Marketing PartnerGlobal athletic footwear and apparel brand offering 3% nettbonus on purchases (excludes wetsuits and Apple products).
• HelloFreshcoreGTM or Marketing PartnerMeal kit delivery service offering 120kr for new customers and 45kr for existing customers.
• FortumcoreGTM or Marketing PartnerEnergy company offering 300kr nettbonus for new electricity subscription customers.
• TeliacoreGTM or Marketing PartnerTelecom provider offering 300kr for Telia X, 120kr for Junior subscriptions, 240kr for others, and 300kr for broadband.
• NordVPNminorGTM or Marketing PartnerVPN service provider offering 25% nettbonus for new customers.
• Expedia.nominorGTM or Marketing PartnerOnline travel agency offering 3% for hotels, 1.5% for packages, 3% for activities, and 2.2% for car rentals.
• WoltminorGTM or Marketing PartnerFood delivery platform offering 60kr nettbonus for new users on their first order.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tradedoubler: Stockholm-based affiliate marketing network with deep Nordic presence. Operates both on the publisher/cashback side and the merchant/affiliate program side, competing directly with Nettbonus for Norwegian merchant partnerships.
• Adtraction: Nordic affiliate network headquartered in Stockholm with strong Norwegian merchant relationships. Operates as both a network and publisher, often offering cashback through partner publishers.
• Zlick: Norwegian rewards/cashback platform with affiliate partnerships across Norwegian e-commerce. Competes head-to-head for the same consumers and merchants with comparable value proposition.
• Refundo: Norwegian cashback platform offering similar affiliate-based rewards to Norwegian online shoppers. Most direct geographic competitor with overlapping merchant relationships and target customer base.

Broad incumbents

• Awin: Global affiliate marketing network with significant Nordic merchant coverage. Provides the affiliate infrastructure that Nettbonus relies on for many of its partnerships, and could compete by launching an in-house cashback portal.
• Rakuten (cashback): Global cashback and rewards platform operating across multiple countries. Represents a well-funded incumbent that could enter the Norwegian market via Rakuten's European footprint.
• TopCashback: Largest UK-based cashback platform with international expansion. Could enter Norway as a well-capitalized competitor, offering superior commission rates and marketing investment.

Regional players

• LetyShops: European cashback service operating across multiple countries including Eastern Europe and Scandinavia. Demonstrates the cross-border cashback model that Nettbonus could pursue.
• IGraal: Leading European cashback platform headquartered in France/Germany. Operates across multiple European markets and could expand into Scandinavia as a proven cross-border playbook.
• Shoobed: Swedish cashback platform serving Swedish consumers, directly adjacent to Nettbonus's Norwegian market. Represents the most natural comparison point for a Nordic market expansion strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nettbonus.no AS